...Table of Contents Certificate 2 Acknowledgment 3 Executive Summary 6 Chapter 1: Introduction 7 Eyewear industry in India 7 Chapter2: Literature Review 9 Objectives 12 Chapter 3: Research Methodology 14 Research Design 14 Chapter 4: Results and Analysis 15 Chapter 5: Conclusion and Suggestions 24 Conclusion 24 Suggestions 25 Limitations 26 Annexure 27 About Vision Spring 27 References 32 Questionnaire 34 List of figures Figure 1 Gender distribution of the respondents…………………………. 17 Figure 2 Age of the Respondents……….………………………….……… 18 Figure 3 Pair of eyeglasses people own………………………………..…. 19 Figure 4.Number of retailer customers shopped around…...................... 19 Figure 5 Location…………………………………………………………..…. 20 Figure 6 - The influence of the optician…..………………………………… 21 Figure 7- Influencing factors………………………………………………… 21 Figure 8- Costumers buying online……………..………………………….. 22 Figure 9- satisfaction level of online purchase…………………………….. 23 Figure 10- Reasons behind buying eyewear…………...…………………. 23 Figure 11 discounts/promotions……………………………………………. 24 Figure 12 online use of discount or promotion……………………………. 26 Figure 13 gender and influencers……………………...…………………....26 Executive Summary This project on “Study of Indian Consumers Preferences towards Eyewear” aims at studying the eyewear industry in India and the consumer preferences in this industry. VisionSpring is an eyewear company that works to ensure affordable access to eyewear...
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...The Marketing Mix - Colgate Herbal White Toothpaste The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer satisfaction. Features – Herbal White promises a ‘unique formula’ including a special blend of eucalyptus, calcium and minerals and ;lemon extracts. Brand Name – The use of Herbal in the brand name is self-explanatory. Herbal ‘White’ has been highlighted to stress their brand proposition of ensuring ‘pearly white teeth’. Packaging – The green-coloured packaging enhances the ‘herbalness’ of the product, while the pneumonics of mint leaves, lemon and eucalyptus supplement the ingredients which lend uniqueness to the product. The colours red and the word ‘new’ in blue are the two colours researched to be the most eye-catching on the shop shelf and aid the choice of the product during the purchase decision process. Standard fonts and colours of Colgate and associated pneumonics serve to maintain familiarity with the brand and capitalise on positive associations such as that of being one of the most trusted brands in the country (Brand Equity survey). ...
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...Authors: Benjamin Varughese Eapen Ankita Chakravarthy Akila Sivaraman Dept of Commerce(SFS) Madras Christian College Chennai-59 ABSTRACT In this research paper, we take a peek into the organized retail sector of India. It started making its presence felt nearly a decade after the first lot of entrepreneurs set up shop. A brief introduction and evolution shows how the organized retailing changed its gears over the period from Panwaladhukan to chain stores across the length and breadth of India. Further more, we highlight the various benefits that have accrued to the customers, retailers and the Indian economy as a result of the growth of the retail sector in India. Having learnt about the advantages of retailing in India, we next focus on the criticisms that have surfaced towards retailing activities in India. Retailing has grown and flourished in our country since its origin and hence we indulge in examining the causes behind such unprecedented growth. Owing to the fact that retail sector has seen tremendous growth in our country, the need to forecast the future of retailing in India is felt and hence we take a look into what the future holds for retailing in one of the most populated and largest economy of the world. INTRODUCTION AND EVOLUTION The word ‘Retailing’ refers to any activity that involves the direct sale to an individual customer or end user. Retailing has been the most active and attractive sector of the last decade. While the retailing industry itself...
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...The Marketing Mix - Colgate Herbal White Toothpaste The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer satisfaction. Features – Herbal White promises a ‘unique formula’ including a special blend of eucalyptus, calcium and minerals and ;lemon extracts. Brand Name – The use of Herbal in the brand name is self-explanatory. Herbal ‘White’ has been highlighted to stress their brand proposition of ensuring ‘pearly white teeth’. Packaging – The green-coloured packaging enhances the ‘herbalness’ of the product, while the pneumonics of mint leaves, lemon and eucalyptus supplement the ingredients which lend uniqueness to the product. The colours red and the word ‘new’ in blue are the two colours researched to be the most eye-catching on the shop shelf and aid the choice of the product during the purchase decision process. Standard fonts and colours of Colgate and associated pneumonics serve to maintain familiarity with the brand and capitalise on positive associations such as that of being one of the most trusted brands in the country (Brand Equity...
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...Introduction The Indian retail industry is estimated to have a market size of $180 billion accounting for a national GDP of 10%. It is poised to see a growth of 11 -12% per year. India is placed sixth in the global retail development index and it is predicted that there will be 1000 – 1500 stores in each of the metros by next year. The Indian retail business has the capacity to employ over 2 million in new jobs within the next 6 years. About 60% of these are expected to be in the area of fashion and lifestyle, and visual merchandising is one key area for the same. Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. Passion for design and creativity are essential to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly. According to Apurv Satdeve, "Visual Merchandising is a perfect understanding of one's business strategy filtered into highly creative solutions" The store derives as much of its identity, character and gravity from its physical contours, as from the products it houses and the individuals who manage the transactions...
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...ABSTRACT In this research paper, we take a peek into the organized retail sector of India. It started making its presence felt nearly a decade after the first lot of entrepreneurs set up shop. A brief introduction and evolution shows how the organized retailing changed its gears over the period from Panwala dhukan to chain stores across the length and breadth of India. The market size and related details gives a statistical view of increasing market in a few major areas of retailing. The major market players who enlivened the present caricature of retail sector are presented briefly along with statistics. The changing scenarios of Indian consumers give a proof to the potential opportunity in the retailing arena. SWOT and its subheads take you to the crux of analysis into retail industry. Out of which we formulated the future prospects. One major lifesaver of the Indian retailing is the advertising and promotional strategies; which comes out with innovative ways to win consumers over and keep them permanently happy. FDI in retail has been contentious issue and may face resistance, given the perceived political scenario. FDI will be a defining moment for Indian retail and how government policies effect the retail industry is given briefly to the end. INTRODUCTION AND EVOLUTION The word ‘Retailing’ refers to any activity that involves the direct sale to an individual customer or end user. Retailing has been the most active and attractive sector of the last decade. While the...
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...successful in Europe and other world markets. Many retailers now operate formats such as hypermarkets that perform many wholesale functions. In return, many large wholesalers are setting up their own retailing operations. Another reason why it is a challenge for hypermarkets in certain areas is because of location. In western countries such as India hypermarkets would have to be located within cities opposed to the outskirts of urban areas which would create a problem of location. “People have cars but it’s a nightmare driving back and forth,” Padmanabhan says, “So if you’re looking at opening a big footprint store in a city you have a lot of constraints, apart from availability of space and location, regulation and things like that” (Padmanabhan, 2010). Wal-Mart expected the Korean consumers to drive to its stores for price shopping as the American consumers do. However, this location strategy did not match well with the Korean consumers’ lifestyle and shopping habits. As the “youdecide” stated adapting to the culture of another area is a reason why the hypermarkets are not common in some places. In North America where consumers want low price, Wal-Mart’s low price offering was matched with customers’ definition of value. Wal-Mart has retreated from Korea and Germany. This is because Wal-Mart needed to localize its products and services to foreign market’s tastes and preferences. Competitive advantages foreign retailer enjoy in Asian Markets The key is the ability to adapt...
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...Wal-Mart is a brand that is well known around the world, especially in the USA. Wal- Mart began in the USA in the state of Arkansas. It was founded by Sam Walton in 1962. Wal- Mart quickly became the largest retailer in the world. Defeating its competitors, Wal-Mart now has control and power of the U.S. retail industry and making huge gains as the top retailer in the world. Globalization was Wal-mart next step because of its retail dominance in the United States. Globalization efforts happened quickly despite the fact that many people were skeptical about Wal-Mart opportunities in the international marketplace. In the year 2006, over 40% of Wal- Mart stores were internationally located. Wal-Mart decided to target emerging markets as the starting point for international expansion in Europe, nations with growing populations in Latin America, and in Asia is targeted China. “The first international store was opened in Mexico City in the year 1991. By forming a joint venture with the Mexican retail conglomerate, Cifra, Wal- Mart was able to overcome cultural differences (Ball al 396).” After some experience with Mexican partners, Wal-Mart succeeded to expand further in Mexico, and entered Brazil and Argentina. Wal-Mart became one of the first international retailers in China. “In the year 2006, Wal-mart out bided its largest competitor in China and acquired Trust-Mart, a chain of over 100 super centers located in 20 cities in China (Ball al 396).” This acquisition...
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...Business • Business Background • Product/Service Description • Distribution network Macro environmental Analysis Diva International Ltd * Marketing Plan 5 • Economic Analysis • Social-Cultural Analysis Market Analysis • Market Definition • Market Segmentation • Competitors SWOT analysis • Strengths • Weaknesses • Opportunities • Threats General Marketing Strategy • Target Market Diva International Ltd * Marketing Plan 6 Specific Marketing Strategy • Pricing Strategy • Distribution Strategy • Personal Selling Strategy • Advertising Strategy • Sales Promotion Strategy Financial Analysis PREFACE This Marketing Plan is prepared for the course of “Principles of Marketing” on Diva lipstick ® the product of Diva International Limited India. In this marketing plan we have the introduction, business analysis, target market of the product and bit of financial...
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... 1st Year Go Mobile or Go Home Tablets, IPads, smartphones are ubiquitous and people are glued to these handy screens. We just love anything that’s convenient to us and this is how we want to eat, travel, shop and do anything just by touching the screen in our palms. Smart mobile is the present and smarter will be the one who uses it to build business and grow. Ditto!! Ecommerce companies is what we are taking about or should we call them M-commerce as they are growing in the mobile space. But why this rapid increase in smartphone users? The answer is ever involving digital technology and future generations of mobile networks. And this is the fact retailers are leveraging upon. While domestic players Flipkart and Snap deal rule the market, the sector has also caught the fancy of global giants like the Amazon and China’s Alibaba — all are competing hard for a bigger share of the cake. Competition is expected to grow more and more with these e-commerce companies employing different ways to attract consumers and increase online traffic. M-commerce is one of the leveraging initiatives which has added a new dimension to the market. As you may have...
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...capabilities in various sectors of the economy. The present paper attempts to analyze significance of the FDI Inflows in Indian retail sector since 1991 and relating the growth of retail sector FDI in generation of employment in terms of skilled and unskilled. Supporters of FDI in retail trade talk of how ultimately the consumer is benefited by both price reductions and improved selection, brought about by the technology and know-how of foreign players in the market. This in turn can lead to greater output and domestic consumption. Introduction The retail industry in India is of late often being hailed as one of the sunrise sectors in the economy. AT Kearney, the well-known international management consultancy, recently identified India as the ‘second most attractive retail destination’ globally from among thirty emergent markets. It has made India the cause of a good deal of excitement and the cynosure of many foreign eyes. With a contribution of 14% to the national GDP and employing 7% of the total workforce (only agriculture employs more) in the country, the retail industry is definitely one of the pillars of the Indian economy. Retailing is the interface between the producer and the individual consumer buying for personal consumption. This...
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...Arguments against FDI in Retail in India 1. Predatory Pricing With its incredibly deep pockets Wal-Mart will be able to sustain losses for many years till its immediate competition is wiped out. This is a normal predatory strategy used by large players to drive out small and dispersed competition. This entails job losses by the millions. 2. Labour Displacement Another factor is that it can only expand by destroying the traditional retail sector. Till such time we are in a position to create jobs on a large scale in manufacturing, it would make eminent sense that any policy that results in the elimination of jobs in the unorganised retail sector should be kept on hold. If we assume 40 mn adults in the retail sector, it would translate into around 160 million dependents using a 1:4 dependency ratio. Opening the retailing sector to FDI means dislocating millions from their occupation, and pushing a lot of families under the poverty line. Plus, one must not forget that the western concept of efficiency is maximizing output while minimizing the number of workers involved – which will only increase social tensions in a poor and yet developing country like India, where tens of millions are still seeking gainful employment. This dislocated and unemployed horde has to be accommodated somewhere else. Agriculture already employs nearly 60% of our total workforce, and is in dire need of shedding excess baggage. That leaves us with manufacturing as the only other alternative. With...
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...Introduction Retailing in India is one of the pillars of its economy and accounts for 14 to 15% of its GDP The Indian retail market is estimated to be US$ 450 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people India's retailing industry is essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets accounted for about 4% of the industry, and these were present only in large urban centers. India's retail and logistics industry employs about 40 million Indians. Until 2011, Indian central government denied foreign direct investment (FDI) in multibrand retail, forbidding foreign groups from any ownership in supermarkets, convenience stores or any retail outlets. Even single-brand retail was limited to 51% ownership and a bureaucratic process. In November 2011, India's central government announced retail reforms for both multi-brand stores and single-brand stores. These market reforms paved the way for retail innovation and competition with multi-brand retailers such as Walmart, Carrefour and Tesco, as well single brand majors such as IKEA, Nike, and Apple. The announcement sparked intense activism, both in opposition and in support of the reforms. In December 2011, under pressure from the opposition, Indian government placed the retail reforms on hold till it reaches a consensus. In January 2012, India approved reforms for...
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...subsidiaries are present in consumer finance , capital insurance(Future Generali), leisure and entertainment(Galaxy Entertainment Limited), brand development (Future Brands), retail real estate development , retail media (Future Media) and logistics (Future Logistics). Big Bazaar is Indian personification of retail. It’s like an Indian bazaar or mandi or mela, the environment created by traders to give shoppers a sense of moment. Big Bazaar symbolizes modern retail, the business which isn’t looked up to in our country, is now in the eyes of many multi-national biggies. The group operates around 100 restaurants and food courts through its partner “Blue Foods” through brands like Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper Chimney and Gelato. Big Bazaar - “Naye India Ka Bazaar” (Market for New India) was introduced by the Future Group in September 2001Big Bazaar popularly known as the “Indian Wal-Mart “is the largest hypermarket chain in India. The head quarter is located in Mumbai. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Started by Kishore Biyani, the first four stores were opened in Kolkata, Indore, Bangaluru and Hyderabad within a period of 22 days. According to Kishore Biyani, the inspiration behind this entire retail format was from...
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...Target India’s in India Fontaenia Finney Devry University International Business Professor James Hess October 11, 2015 Table of Contents * Intro – Page 3 * History- Page 4 * Countries – Page 5 * Stock Exchange and Identifier Listing – Page 5 * Products and Services – Page 5 * SWOT Analysis – Page 6 * Competitors- Page 6-7 * Consumer Demographics- Page 7 * Organization Structure- Page 7 * Strategies- Page 7 * Government Role- Page 8 * Marketing Strategies- Page 8 * Pricing Strategies- Page 8 * Supply Chain- Page 9 * Wages- Page 9 * Business Culture- Page 9-10 * Exchange Rates- Page 10 * Secure Financing- Page 10 * Stock Performance- Page 10-11 * Accounting Practices- Page 11 * Financial Performance- Page 11 INTRO Do you like to go shopping? Have you ever wondered what happened behind closed doors of your favorite shopping place operating an international business? One of my favorite stores is Target India’s. I love Target India’s mainly because of its Hello Kitty products. Now it is time to get to the bottom of it with what is going on inside the international side of Target India’s in India. In the remainder of the reading, you will find the business profile of Target India’s, as well as Target India’s competition, social, and economic factors. You will also gain knowledge of Target India’s marketing, operations, and human resources, as well...
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