...rural retail — Presentation Transcript * 1. • RURAL RETAILING 1 * 2. RURAL RETAILING By R.SATHVEENA - 72060 RURAL RETAILING 2 * 3. INTRODUCTION • The world’ s econom ce ic ntre is s hifting away from the e tablis d, we s he althy econom s of Europe J apan, and North ie , Am ricaandtow e ardstheAs iaPacific • India is one of the fas s -g te t rowing larg e econom s in the w ie orld. Ove the las 15 r t years India has chang d m e uch fas r te thanm any predicte . d RURAL RETAILING 3 * 4. • Overall, competition and structural changes within the economy have raised the bar in terms of what consumers have come to expect. • Retailing is the largest private sector industry . Retail is the sale of merchandise in small quantities to the ultimate consumer. RURAL RETAILING 4 * 5. The Indian Consumer Is Rapidly Transforming Outlook– From Traditional to Modernized Traditional RURAL RETAILING 5 * 6. • From Functional to Lifestyle RURAL RETAILING 6 * 7. DEFINITION • Retailing can be defined as the set of activities that markets products or services to final consumers for their own personal or house hold use. This is done by organizing the availability of goods and then supplying them to consumer on a relatively small scale. RURAL RETAILING 7 * 8. • The mix of variables including price, location, communications, merchandise, physical attributes, services and personnel form the retail mix and these components form the over all strategic marketing components of retailing...
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...Some of the factors responsible for the growth of organised retailing are as under: 1. Growth of middle class consumers: In India the number of middle class consumer is growing rapidly. With rising consumer demand and greater disposable income has given opportunity of retail industry to grow and prosper. They expect quality products at decent prices. Modern retailers offer a wide range of products and value added services to the customers. Hence this has resulted into growth of organised retailing in India. Growing consumerism would be a key driver for organized retail in India. Rising incomes and improvements in infrastructure are enlarging consumer markets and accelerating the convergence (meeting) of consumer tastes. 2. Increase in the number of working women: Today the urban women are literate and qualified. They have to maintain a balance between home and work. The purchasing habit of the working women is different from the home maker. They do not have sufficient time for leisure and they expect everything under one roof. They prefer one-stop shopping Modern retail outlets therefore offers one store retailing. 3. Value for money: Oganised retail deals in high volume and are able to enjoy economies of large scale production and distribution. They eliminate intermediaries in distribution channel. Organised retailers offer quality products at reasonable prices. Example: Big Bazaar and Subhiksha. Opportunity for profit attracts more and more new business...
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...Abstract This paper provides detailed information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth. It explores the role of the Government of India in the industry�s growth and the need for further reforms. In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the India Retail Industry to grow faster. The paper includes growth of retail sector in India, strategies, strength and opportunities of retail stores, retail format in India, recent trends, and opportunities and challenges. This paper concludes with the likely impact of the entry of global players into the Indian retailing industry. It also highlights the challenges faced by the industry in near future. INTRODUCTION The India Retail Industry is the largest among all the industries, accounting for over 10 per cent of the country�s GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of the heavy initial investments that are required to break even with other companies and compete with them. The India...
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...iosrjournals.org Organized Retail in the Rural Markets in India 1 Surajit Dey, 2Dr. Sameena Rafat, 3Puja Agarwal 1 (Research Scholar, Department of management, CMJ University, India) 2 (Asst. Professor, IIPM, Lucknow , India) 3 (Management Faculty, Wisdom School of Management, India Abstract: Retail is a buzz word in today’s changing business environment. Different industrial sectors are in the phase of transition from conventional business models to innovative, market driven and consumer centric models. In India retail is not a new word, however the emerging formats of retailing are changing the entire scenario and posing tough challenges in front of Indian retailers. They are now designing customized retail products and services and targeting the untapped segment of the market. Presently, nearly 60% of the population resides in rural India and their retail requirements are partially met by the unorganized retail stores. This study is an attempt to explore the potential of rural retail market of India, accessing their needs for products and brands. The study also aims at developing a business model for the rural retail market in India. I. Introduction: Today Indian consumers are becoming very unpredictable. The consumer today, is richer, younger, eager to accept changes and more aspirational in his/her needs than ever before. This Statement is not confined to urban India but also applicable to rural India. A range of modern retailers are attempting...
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...Analysis & Review “If at first the Idea is not absurd, then there is no hope for it.” -Albert Einstein Aditya P. Tripathi* Abstract The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. Currently two popular formats hypermarkets and supermarkets are growing at a rapid pace. Apart from the brick –mortar formats, brick -click and click-click formats are also increasingly functional on the Indian retail landscape. Consumer dynamics in India is also changing and the retailers need to take note of this and formulate their strategies and tactics to deliver the exact expected value to the customer. In the backdrop of all these developments the present paper makes an attempt to: Explain the emerging trends in the development of Modern Retail formats in Indian Context and Highlights the emerging Rural Retail Landscape and also, Reveals the Consumer Shopping Behavior (Across the Country) among the Modern Retail Formats with special reference to Delhi & NCR. The empirical data has been collected with the help of Primary as well as secondary resources. Key Words: Hypermarket, Convenience Store, Retailing, Malls, Shoppers Introduction India has witnessed a frenetic pace of retail development over the past five years. Goldman Sachs has estimated that the Indian Economic growth could actually exceed that of...
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...student aware of issues related to sales force management focusing on ―selling‖ as a tool of Marketing Communication. The study of Channel Management offers an appreciation of logistics of information and goods, and exposes students to the types of systems required to optimize organizational efficiency through this function. Learning Objective: The aim is to prepare students to manage sales and channel teams for different types of selling, with the purpose of enhancing value based output and productivity Learning Outcomes: REFERENCE BOOKS Sales Management - Decisions, Strategies and Cases. 5ed Marketing Channels: A Relationship Approach Sales & Distribution Management Sales Management Sales and Distribution Management – Text & Cases Retailing Management – Text & Cases, 2 nd AUTHOR / PUBLICATION Richard R Still, Edward W Cundiff, Norman A, P Govoni- PCI Coughlan, 7th ed IUP Panda / Sahadev Havaldar / Cavale. Tata Mcgraw Hill - 2007 Pradhan, Swapna. Tata McGraw-Hill - 2006 e Faculty teaching the subject in all PGPM Campuses should refer Articles, Journals, Websites. Detailed Syllabus Introduction: Emerging Trends in S & D, Linking S & D Role & Responsibility of Sales person: - Cross Functional Linkages, Types of selling, Value Proposition, Lifetime Customer Value Creation- Key Accounts Management. Selling Skills: Communication, body language, listening skills, conflict management, negotiation. Personal Selling : The process Prospects, pre-approach & Approach, Presentations...
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...Import and export markets related to local resources and consumption trends * Resources in India Population and workforce. India’s biggest asset is huge size of its young and working population class. Forecasts highlight that the working age group is expected to raise. India will have the largest working age population in the world (positively impact the growth) Natural resources: India has both biotic and abiotic resources and its economy strongly depend on them. * Large cultivable surface (57% of the total land area) * Water: large water surface. Fisheries sector employ 6 million people. * Production of minerals: 89 minerals produced. Coal, Iron ore, Manganese ore. * Oil: indian oil meet 25% of the country’s demand. India’s total merchandise trade has increased to 794 in 2012 according to the Export-Import Bank of India. Exports: Indian exportations are moving towards southern countries (Asia and Africa regions). Asia represent almost 40% of the exports whereas Europe has seen a decline in its share (19% in 2012). Nevertheless, UK is the eight biggest export market for the country. In 2012, petroleum products generated 56bn dollars and gems and jewerlly 47. In addition to that, India also export pharma products, transport equipment, machinery and readymade garments. Concerning imports: in 2012 India spent 155bn of dollars for crude petroleum, which represent the biggest importation for the country. India also imports gold and silver,...
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...introduction and evolution shows how the organized retailing changed its gears over the period from Panwala dhukan to chain stores across the length and breadth of India. The market size and related details gives a statistical view of increasing market in a few major areas of retailing. The major market players who enlivened the present caricature of retail sector are presented briefly along with statistics. The changing scenarios of Indian consumers give a proof to the potential opportunity in the retailing arena. SWOT and its subheads take you to the crux of analysis into retail industry. Out of which we formulated the future prospects. One major lifesaver of the Indian retailing is the advertising and promotional strategies; which comes out with innovative ways to win consumers over and keep them permanently happy. FDI in retail has been contentious issue and may face resistance, given the perceived political scenario. FDI will be a defining moment for Indian retail and how government policies effect the retail industry is given briefly to the end. INTRODUCTION AND EVOLUTION The word ‘Retailing’ refers to any activity that involves the direct sale to an individual customer or end user. Retailing has been the most active and attractive sector of the last decade. While the retailing industry itself has been present through out the history in our country, it is only the recent past that has witnessed so much dynamism. Retailing arena today is very different. It’s the latest bandwagon...
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...Costco vs. Wal-Mart With $401.2 billion revenues, the retailing giant, Wal-Mart, has been ranked as the 2nd place of 2009 Fortune 500 companies. This company is seen as the most successful business in the world today but also viewed as the vital indicator to observe the status of financial crisis recovery. Wal-Mart has won market share during the recession by offering customers lower prices as its successful marketing strategy. Moreover, Wal-Mart is long for expanding its kingdom all over the world. In 2005, Taiwan once was one of Wal-mart’s plans to join the overseas expansion, nevertheless, Wal-mart veered round to China at the last minute. Instead, the Costco (24th place of 2009 Fortune 500) with 71.4 billion revenues completed Wal-Mart’s work and entered the hyper market of U.S. The differences between Wal-Mart and Costco provide an interesting study in contrast going today. Moreover, the key elements of success of those two retailing giants are also will be the highly concerned for retailing filed. I. Brief introduction of Wal-Mart & Costco. A. To compare the different business style & Market size between Wal-Mart & Costco. “Save Money, Live Better!” is the slogan of Wal-Mart, it was established in 1962 and it grew by brisk spreading in nations then became the world’s largest corporation and the nation’s leading retailer rapidly. In U.S. retailing industry, with the most market share, Wal-mart is the leading giant and its low price strategy forcing their competitors...
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...MBA & MBA (IB) THIRD SEMESTER -- CHOICE BASED CREDIT SYSTEM (NEW SYLLABUS) COMPULSORY PAPERS Title: Total Quality Management Subject Code: 3001 Contact Hours: 45 hrs Work load: 3 hrs per week Credit Points: 3 Evaluation: Continuous Internal Assessment – 25 marks Semester End Examination -- 50 marks Objectives: This cour se is designed to help students to develop basic appreciation of quality concepts and learn the tools and techniques to achieve quality. It also gives the totally integrated effort for gaining competitive advantage by continuously improving every facet of an organization’s activities. Pedagogy : Lectures, Assignments, case studies, seminar, MODULE 1 Introduction to TQM: Various definitions of quality and TQM, Core concepts of quality, The masters of quality(W Edwards Deming, Joseph M Juran, Philiph B Crosby, Kaoru Ishikawa, Ginichi Taguchi, Shigeo shingo) Evolution of quality, The Total Quality Management Excellence Model, Strategic Quality Management, Lecture, Numerical Exercises on cost of quality, TPM 1. Basterfield H Dale and others, Total Quality Management, Pearson Education/PHI, Inc. 2006. 2. K.Shridhar Bhat Total Quality Management (Himalaya publishing house 2005). 3. Poornima M Charantimath, Total Quality Management, Pearson Education, 2003. MODULE 2 Continuous process improvement: Concepts of Kaizen, Kaizen vs. Innovation, Kaizen Strategy...
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...BRIEF: Wal-Mart Store, Inc: Dominating Global Retailing 1. How does the retail structure help explain Wal-Mart’s success? * Suppliers are not allowed use middle agents to negotiate price. Wal-Mart can get lowest price and ignore price increase, even charge suppliers for delayed or missed delivery. * Customers save money for the low price on Wal-Mart merchandise. They are globally based. Data mining help the market cater customers’ preference at different locations. * Employees are from local labor to lower the cost. Store locations also attract employees who expect lower salary. Bonus is linked to the store revenue for encouragement. * Entry barriers—logistics supply, economic scale to start the business. Dollar General. * Competitors in the Retailing industry are all over the world, as Carrefour, Ahold, Metro, and Tesco. They compete to share the profit in new emerging markets. * Locations of the stores are suburbs or rural area of major cities for lower cost on real estates and labor. * Inventories are from suppliers and in-store brand. There are always enough inventory. And the supplied goods quality is high; the in-store brand goods price is very low. * Delivery service is the “blood” of the store. Wal-Mart operates its own supply chain to complement the weakness on suppliers’ delivery, as remote area. * Technology utility on monitoring the whole process of inventory and selling...
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...Marketing plan Contents I. Introduction II. Resume III. Analysis of situation 1.Assume 2.Marketing portion ( history portion/calculating portion ) 3.Strategy market 4.Key product 5.Key marketing area IV. Marketing aims V. Marketing strategies VI. Schedule VII. Marketing promotion VIII. Controlling and renewing procedure I. Introduction LED, light emitting diode, a kind of solid semiconductor, can transform electricity to light directly. Its core is microchip. LED microchip, sealed up by epoxy resin, includes positive pole and negative pole. Semiconductor consists of two parts. One is P-form, holding leading position in the empty space, the other is N-form, mainly having electron. When the two parts connect, P-N is shaped. As electric current flow and affect the microchip, electron is acted towards P-area and compounds with empty space. Then energy is produced by photon. This is our products. However, the feedback from market department sounds not so good. Therefore, we need to analyze our marketing position and fully take advantage of the developing situation to promote our marketing portion. II. Resume Even though LED has gone on the market for several years, its popularization is limited, especially in rural areas. The serious problem can be found in the marketing portion last year. However, paying attention to the shortages, we should open our eyesight and be confident with LED for its unrivalled strength, then catch totally opportunities...
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...Marketing Research Project Modern retails in India - Trends, issues and future GROUP - 4 Divya Katoch Gaurav Bhola Hanuman Sharan Hemant Meena HimaSindhu Karthik Junnuri F - 099 F 101 F 102 F 103 F 105 F 108 Page 1 Marketing Research Project ACKNOWLEDGEMENT We sincerely express our gratitude to Mr. Hemang Dangi for his constant guidance throughout the project. We also want to thank all the respondents of our survey for spending their valuable time in filling out the survey. Yours sincerely, Group 4 MBA- 1st Year Section B Page 2 Marketing Research Project Table of Contents 1.Title page ................................................................................................................................1 2.Acknowledgement ..................................................................................................................2 3.Index/ Table of content ..........................................................................................................3 4.Abstract ..................................................................................................................................4 5.Introduction ............................................................................................................................5 6.Review of literature .............................................................................................................. 10 7. Research methodology ...................................
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...Dissertation Submitted to the Padmashree Dr. D.Y. Patil University In partial fulfillment of the requirements for the award of the Degree of MASTERS IN BUSINESS ADMINISTRATION Submitted by: ANUJA BHEKANE MBA (ENTREPRENEURSHIP) Roll No.10117 Research Guide: Dr. Rashmi Gopinathan Department of Business Management Padmashree Dr. D.Y. Patil University CBD Belapur, Navi Mumbai PENETRATING FOR THIS THE FIRST STAGE OF RETAIL OUTLET DECLARATION I hereby declare that the dissertation “Choosing a retail outlet in Andheri west for all types of gender’s wear in andheri west and all factor to be taken into consideration for the retail outlet to make a successful for all age” submitted for the MBA Degree at Padmashree Dr. D.Y.Patil University’s Department of Business Management is my original work and the dissertation has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles. Place: Mumbai Date: Signature of the Student CERTIFICATE This is to certify that the dissertation entitled “Choosing a retail outlet in Andheri west for all types of gender’s wear in andheri west and all types factor to taken into consideration for the retail outlet to make a successful for all age”is the bona fide research work carried out by Ms. Anuja Bhekane student of MBA, at Padmashree Dr. D.Y. Patil University’s Department of Business Management during the year 2010 - 2012, in partial...
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...Reaching out to Rural India: A Study of Consumer Durable Anirudh Sharma A Management Project Report On Reaching out to Rural India: A Study on Consumer Durable PREPARED FOR Prof. Dhananjay Singh MARKETING INSTITUTE OF MANAGEMENT TECHNOLOGY HYDERABAD BY ANIRUDH SHARMA STUDENT INSTITUTE OF MANAGEMENT TECHNOLOGY 15st Oct. 2015 1 ACKNOWLEDGEMENT I would like to thank my faculty guide Prof. Dhananjay Singh for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. My sincere thanks to all the rural respondents’ family who take out there time and help me in understanding their buying behaviour. This enabled me to study buying behaviour of rural consumer towards consumer durable products. I would also like to express our gratitude to all the retail store owners who take out time from there busy schedule and answered my questions and help me in providing data and their knowledge about the research. TABLE OF CONTENTS S.No. Topic Page no. 1 Introduction 4 2 Consumer durable industry in India 5 3 Major players 6 4 Strategies implemented by some companies 6 5 Distribution channel 6 Objective 7 Literature review 8 Research methodology 9 Analysis 10 Conclusion 15 11 Bibliography 16 8-9 9 10-11 11 12-14 3 Reaching Out to Rural India – A...
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