...Ryan Scott Dr. Dunn ENG 100.12 Proposal 11/13/13 Pay for Play? Define Problem: Last year the NCCA signed a 14-year, $10.8 billion dollar contract with CBS and Turner Sports to allow them to broadcast the annual March Madness of college basketball on their channel. The Bowl Championship series of college football also signed a $125 million dollar deal with ESPN (Ford 1). Depending on how deep of a run you make in March Madness or a big win in a highly anticipated BCS bowl game, teams could potentially bring in millions of dollars to their university. But the men and women who are the ones on the field putting their body and wellbeing on the line are the same ones who see absolutely none of that money. How can this even be possible? College athletes, who put in just as much time if not more than an actual job, receive no type of money for the amount of revenue that they bring in. Sure they get an athletic scholarship that pays for most of their schooling but, not for everything outside of that. There is more to college than just books and schoolwork. People still need to buy food, pay bills, gas, and just everyday essentials. When writer William J. Ford asked senior guard Gary Clark from Wake Forest University about the topic he said “At a lot of schools, players come from underprivileged families. I know we are getting a scholarship, but some folks don’t have cash to get something to eat when the school cafeteria is closed, or money to buy a used car,” he continues. “I...
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... Sports Now a Business Sports is now a money making business in the human culture. In the United States, Every day millions of office and break time conversations center on the local team’s most recent performance, an upcoming game, the impending draft, the current coach, the future coach, and so on. according to the existing records, in United States of America, there are less than 110 Teams of the 4 main organized professional sports, basketball, baseball, hockey, and, football participating in the main League level fixtures annually. There are less than 90 Stadiums spread over 25 States. Today, sports has become a money making alternative for not only players but also the coaches or managers, the media, and schools participating in sports. Salaries for professional athletes continue to escalate each year. From Alex Rodriguez’s record, $252 million contract to David Beckham’s $50 million per year enticement to join the LA Galaxy soccer team, most sports fans believe that professional athletes, in general, are overpaid and not worth their salaries. Yet for the professional athlete, maximizing compensation is critical, given the short careers and health risks associated with the sports profession. Thus, athletes and their agents often look to see what others within their sport are paid in an effort to negotiate for more money. Few, if any, have compared athlete compensation across sports (Rod Hilpirt, Scott Wysong, Sheila Hartley...
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...balance, and productivity: a review of some recent evidence. Oxford Review of Economic Policy. 22 (4): 457. EconLit. Boston College. < http://oxrep.oxfordjournals.org.proxy.bc.edu//cgi/reprint/22/4/457>. The authors of the source found in a distinguished academic journal performed research on work-life balance and its effects on productivity. An organizational point of view is offered. Since most college teams are considered organizations, the source is applicable to the business side of the conflicts student athletes’ experience. The data that is collected and analyzed is from international firms. This perspective provides insight into how work-life balance affects more than the athletes, but the organizations they represent. 2. Bowen, G. William; Shulman, James L. 2001. The game of life: college sports and educational values. Princeton, NJ: Princeton University Press. The source argues that society has developed college athletics into a marketable organization. This argument translates suggests that student athletes can be viewed as employees who have work-life balance conflicts. Their work is associated with their athletic development, and their life is the activities engaged in as students. It argues, agreeing with the Sperber source, that student athletes are more entertainers than students. They are used to earn the college revenue from fan attendance and increased admission applications due to the college’s athletic glory. The source also defends athletes’...
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...Nova Southeastern University Wayne Huizenga Graduate School Of Business & Entrepreneurship Assignment for Course: MGT 5015 Legal, Ethical, and Social Values of Business Submitted to: Dr. Frank J. Cavico, J.D. LL.M Submitted by: James Jones N01456933 Date of Submission: March 12, 2013 Title of Assignment: Integrating Values – The Legality, Morality and Social Responsibility of, “Is it moral for the University of Notre Dame to pay their college football players?” CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used this data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student Signature: Jill Burgess *************************************************************** Instructor’s Grade on Assignment: Instructor’s Comments: Table of Contents Introduction Many students who are currently active players for their university's football team are struggling to make ends meet. They simply don't have the funds to buy new clothes, tools for education, or even food not supplied by the university. To make matters worse, the NCAA has created policies restricting players from pursuing avenues of being compensated for services...
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...it comes to the discussion regarding the issue whether or not college athletes, specifically football players, should get paid I am a firm believer there exists only two groups. Those who believe they should get paid, and those who don’t know enough information and believe they shouldn’t. Now I must specify, because I don’t believe that all athletes should get paid, but I’ll handle them after I address football players. There is without question a necessity for football players to receive compensation for what they do. They are essentially professional athletes that are working full-time second jobs. In terms of football, there practice hours are limited, just as the case in the NFL per the Collective Bargaining Agreement. They have to watch hours of game tape, go to hours of meetings, and then after they are completely exhausted they have to worry about their second job. Obviously they aren’t held to the same standard as regular applicants and people on scholarships so therefore they aren’t held to the same standards in terms of minimum GPA, but they still struggle all the same to adhere to these guidelines. While they may be able to take an easier course load, this is largely based upon the fact that due to their jam packed schedules they don’t have time to take, and succeed in, any other courses. Returning to my earlier point, the reason I believe college football players should get paid is because of the revenue the school generates, and essentially steals from them. In a recent...
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... Top college football programs make hundreds of millions of dollars in revenues each year, all without having to pay the people who actually play the game. Is it ethical for colleges to not pay their football stars for playing their hearts out on the field, building popular branding images for themselves and their school, and for the collective big-money earnings and prestige that often comes to their schools? Or is indirect payment to these players in the form of a free undergraduate education and college degree through an athletic scholarship sufficient enough? In the 2012 NFL season, 1,947 players played in at least one game. Of those, 62% attended college at one of the five “power conferences” in the U.S., and only one of those players did not attend college at all.[i] Donald Remy, the NCAA chief legal officer has said, “The NCAA’s rules do not force athletes who wish to be professionals to enroll in school,”[ii] yet premier NCAA schools clearly offer the best path to fulfilling these hopeful football players’ dreams. Nevertheless, despite the more opportunistic path of attending a Division I school, a NFL team ultimately drafts only 1.6% of NCAA senior football players.[iii] Meanwhile, the top schools themselves often profit nicely from their players through ticket sales, alumni donations, media rights, and branding, all while paying large salaries to coaches and building state-of-the-art athletic facilities. The top ten NCAA schools with college football...
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...Being the most popular and highest earning revenue sport in the United States, football is often a target of criticism and inquiry, both from the general public and from politicians. Most recently, the sport has come under pressure because of concerns that there are long-term health effects resulting from head injuries, specifically the impact of multiple concussions. In fact, a large group of retired professional players has sued the National Football League for allegedly withholding information about this long-term impact. The issue has spread to college football, and is also being discussed at the youth level. In early 2013, President Barack Obama made what many thought was an unprecedented public comment about the ongoing controversy. The President expressed concern about the issue and noted that if he had a son, he was not sure he would allow him to play football due to the uncertainty about long-term brain trauma from continuous hits to the head. As controversial as that statement may have seemed at the time, it still does not compare to a previous President’s involvement in addressing safety issues in football. In 1905, President Theodore Roosevelt took very active and direct public action to address issues of safety in organized football. The sport was growing in popularity, but was highly controversial due to the uncontrolled violence and serious injuries. Many influential people were calling for football to be banned altogether. President Roosevelt’s support for football...
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...UNIT 33: THE SPORT AND LEISURE SECTOR Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand the growth and influence of the sport and leisure sector Sport and leisure sector: facilities and activities; outdoor and indoor; minority sports; professional clubs; entertainment; hospitality and exhibitions; fashionable sports and leisure activities and trends in sport and leisure; commercial and private providers; professional sport; cinemas and theatres; exhibitions; health clubs and spas; sports merchandise; voluntary eg local sports clubs, drama groups; public eg local authority leisure centres, national stadia, venues, parks and events; schools and specialist sports/drama colleges, further education centres of excellence, government organisations; other agencies and providers Growth and expansion: related to age, gender, socio-economic group, lifestyle, geographical location, disability/health status, governmental imperatives; improved choice; health clubs, specialist activities, purpose-built facilities; educational eg new sports/drama colleges and centres of excellence; events management; recreation, arts and entertainment; outdoor activities; adventure tourism; special interest tourism; sports development policy and planning; consumption; lifestyle; national governing bodies; sector skills councils; sports councils to reflect national government policy on sport and associated areas eg fitness; elite training facilities and services eg growth of youth...
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...USA Today by Gannett Company On 20th April 1982 - announced the first copies of USA Today In 1985 - became the second largest newspaper in the America In 17th April 1995 - Launced USA Today Online In 2000 - The paper redesign In 2009 - Newspaper have closed shop or reduced publications day and adapt to online only Norfatahiyah Bt Md Sulhaimi 1110937 USA Today Become a more serious newspaper with improved journalism Raising public awareness and move into profitability USAToday.com Readers interacted with the journalist and given opportunity to voice their opinion Continuous strategy of marketing innovation USA Today Product Innovation Promotional Innovation Distribution Innovation USAToday.com Added blogs Really Simple Syndication(RSS) Pod casting No Demand for the newspaper will decrease because customer just get news from USAToday.com Strength Weaknesses Opportunities Threats Huge media conglomerate with Gannett Gannett's capabilities in high-tech graphic design High fixed costs Weak profit margin Increasing numbers of white-collar workers Failure of competition to innovate and innovate rapidly Online news threaten to cannibalize printed news Competition from other newspaper, national and local Fast delivery the news Design through customer preference Limitation when it saturated Move to USA Today Online Lose readers of the population ages over the next 10 to 30 years Economic factor such as higher newsprint costs https://www.scribd...
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...Final Marketing Plan NIKE, Inc. Executive Summary As a heavyweight company that manufactures all its own products, NIKE is able to reach into just about every aspect of the sports market. All its’ products are developed, from the apparel to the footwear, and are able to reach women, men, and children throughout the globe. NIKE creates products tailored for just about every sports event: “running, training, basketball, soccer, sport-inspired casual shoes, and kids’ shoes. It also markets footwear designed for baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, and wrestling”. All this gear is available through NIKE’s retail stores, including, but not limited to, trademarks such as “Cole Haan, Converse, Chuck Taylor, All Star, One Star, Star Chevron, Jack Purcell, Hurley, and Umbro”. Another successful marketing strategy is to implement the face of a famous athlete with the product in order to increase popularity. This has been done with Michael Jordan and the Nike shoes’ “Jordan’s”. Furthermore Nike has even granted customers the ability to have a degree of customization in shoe products that they order. This is yet another successful method that has greatly yielded to the customer’s specific designs. This idea of catering to a customer’s design is considered a breakthrough and currently this appears to be that path Nike is following on. A shop was opened where customers could design shoes that Nike would make...
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...Sports Reporting: The Passionate Age versus The Information Age There was time when there was no Facebook, no Twitter, and no ESPN.com. Most people had to deal with the 3-4 channels television provided. The newspaper sports page was filled with useful information and statistics. Then once the information age hit, sports became an instant gratification topic. The people who were reported the sports news were well qualified journalists that attended games and did research. In today's sports reporting world, anyone with a computer and basic writing skills can report and offer insight to any sports topic of their choosing with little or no skills. So why as avid sports fans, have we allowed the common sports blogger to infiltrate and provide us with average and marginal news? There are thousands and thousands of sports games played each year. In days past, unless you attended the actual game, you normally wouldn't know the outcome of games unless you stayed up late to watch the local news or you read the newspaper the next day. The newspaper was the top of line source of detailed information for your favorite team or the game you wanted to know about. The men and woman who wrote the articles were passionate and provided the readers with actual accounts of the game. Most if not all were college educated and had numerous credentials. The information they provided the best picture possible, but there were some setbacks, mainly that you had to wait for it. In other instances...
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...suggested optimized budget-spend scenarios for future. Evaluated the optimum future sales force effort needed for promoting various drugs (over $3B in sales) through resource allocation analysis using response modelling and other sales force sizing approaches (Top-Down, Bottom-up). Carried out a deep dive impact analysis for the patient help line tactic for 8 brands of a pharmaceutical company with total revenue of over $20 billion using various statistical analyses. Portfolio value based targeting for 3 Cardio-vascular products ($1.4 billion revenue) and preparing the call-plan for the Sales Force Representatives in the field with optimizing their Call frequencies and maximizing the reach towards the Brand. Helped the business unit with a 50% personnel reduction in sales force from 700 member to around 300 members by adjusting goals and customer targeting strategy, resulting in virtually no drop in sales at time of transition Designed a tool and website portal for Medical reps to affiliate doctors to hospitals for increasing the reach of the drug ($400 million revenue). Designed a process to prioritize Hospitals in the Nation for Targeting and identifying top 300 / Priority Accounts to be targeted with High priority by the field. Created various profiles and flags for high value customers,...
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...SWOT analysis for USA Today. Since its 1982 debut, the American newspaper USA Today has had a major impact on the North American Newspaper industry. It has been an immensely successful experiment, a trend - setting hybrid of print and television journalism which in less than 10 years was able to boast a daily readership of 6.6 million. With its effective use of bright colors, high – quality photo reproduction, innovative graphic design, and brief stories, Gannet Co. the parent company of USA Today established the newspaper in its quest to appeal to a new generation of readers who are predominantly young and middle aged achievement-oriented students, professionals and managerial personnel who were heavy newspaper readers and frequent travelers. Weaned on television, this new generation is increasingly attuned to images rather than words and, because of a busier lifestyle, has less time to read than earlier generations of newspaper readers. USA Today has made huge gains by tailoring its product to this market segment. At the same time, it has influenced the form and content of a host of other North American newspapers. The most notable examples are Wall Street Journal and New York Times. USA Today has become one of the leading sources for news in the nation. It has established its credibility and validity as a reliable and resourceful tool for staying in touch with the world. While staying in touch with the world is important for USA Today’s consumers, it is equally...
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...Conclusion………………………………………………………………..14 References………………………………………………………………..15 Appendices……………………………………………………………….17 Group Contract…………………………………………………………..25 Executive Summary Jumba Juice, a chain of smoothie restaurants from the United States, is facing a marketing challenge that will be solved throughout the following case study. The company needs to define their target market, as well as create brand awareness in Canada through a new marketing plan. There are four alternatives that the clients should consider; a) marketing to Generation Y, b) marketing to the Millennial generation, c) marketing to business people, and d) marketing to health conscious individuals. The recommended alternative is to market to suburban areas across Canada because they contains three of segments of Jamab Juice’s market; Generation Y, the Millennial’s and health conscious individuals. This region has the best-predicted outcome of new consumers and will result in more revenue for Jamab Juice. Problem Statement Jamba Juice is currently operating in the United States and would like to establish themselves in Canada to increase market share. Situation and segmentation analysis is necessary in order to create an effective marketing plan for Jamba Juice to penetrate the Canadian market....
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...Marketing Plan MEMBERSHIP DRIVEN A WINNER’S ATTITUDUE! Date: October 17, 2012 1.0 Executive Summary New York Sport Club is own and operated by Town Sports International (TSI) health club company, and is the largest in the Northeastern United States. Since 1974, the company has grown to include over 150 health and fitness facilities in four major metropolitan areas - New York, Boston, Washington, D.C. and Philadelphia with nearly half a million members. There are also three locations in Switzerland, Basel, and Zurich. All sport clubs have a multitude of options for everyone, and a wide range of group exercises and fitness programs. Select facilities also offer racquet sports, pools, basketball courts and other recreational activities. The company’s successful growth over the years is a result of many things, including its innovative fitness programs, well-trained staff, dedication to quality and service and continual facility improvement. But foremost, the New York Sports Club success has been earned by placing members satisfaction above all else. So when you have satisfied members, they get results from their fitness program, which becomes a win-win situation for all participants. 2.0 Situation Analysis Membership Driven, which consists of four project management consultants, were hired by New York Sports Club (NYSC) located in New York City on 23rd Street and Park Avenue in the Gramercy area to increase their club membership. The main goal...
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