...Table of Contents Introduction 3 1.1 Brief Company Overview 3 1.2 Speciality Coffee Industry and Starbucks Coffee Supply Chain 3 1.4 Problem Definition 4 Literature Review 4 2.1 Current Situation of Starbucks and Older Supply Chain Method 4 2.2 Supply Chain Visibility 5 2.5 C.A.F.E (Coffee and Farmer Equity Practices) Practices 6 Findings 7 3.1 Starbucks’ Operations 7 3.1.1. Material Flow 7 3.1.2 Purchasing System 9 Discussion and Analysis 10 4.1 Starbucks’ 3PLs Strategy 10 4.2 Value Change Analysis 10 Conclusion 11 Appendix A 15 Appendix B 16 Appendix C 17 Appendix D 18 Appendix E 19 Appendix F 20 Appendix G 21 Appendix H 22 Appendix I 23 Introduction 1.1 Brief Company Overview Starbucks is the world’s #1 speciality coffee retailer with more than 20,000 stores n 65 countries (See Appendix G). It operates an estimate of 8,800 of its shops, while licensing and franchises operate the remainder of the stores. The company also owns Seattle’s Best Coffee, Torrefazione Italia coffee brands, Teavana, Tazo, Evolution Fresh, and La Boulange (SCC 2014). Starbucks offers consumers various products including: coffee, handcrafted beverages, merchandise, fresh food, and consumer products of coffee and tea and ready-to-drink (RTD) goods (SCC). 1.2 Speciality Coffee Industry and Starbucks Coffee Supply Chain The speciality coffee industry has seen drastic growth with increase in sales between the 1980s and 1990s. A great number of coffee specialists...
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...A Caffeine Giant: The Growth of Starbucks Abstract This paper examines Starbucks’ plan for rapid and thoroughly aggressive expansion in order to become the premier coffee ship in the United States and further, the World. Building upon a brand name that is recognizable worldwide, Starbucks continues to defy expectations, as it claims the title of the fastest growing fast-food company in the world (Horovitz, 2015). This paper provides a comprehensive analysis of Starbucks 7-year plan for growth (Tobey, 2014), and compares it to Quelch’s periodical on the demise of Starbucks (2008); suggesting that Quelch’s assessment that Starbucks growth destroyed its brand is misguided and inaccurate, while the opposite is then true. A Caffeine Giant: The Growth of Starbucks As the premier marketer of coffee and coffee products in the United States, Starbucks, an American corporation founded in 1971, is reaching new peaks as a global powerhouse, a seemingly unprecedented achievement following a slump in sales from 2008 to 2009. What makes this climb more magnificent is that it does so while competing against fast food giants such as McDonalds, Subway, and Burger King (Horovitz, 2014), dominating its competitors within its respective industry. John Quelch surmised that the slump Starbucks faced in 2008 was due to over expansion and a turn away from those consumers who wanted premium coffee with a personal experience (2008), when in reality...
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...important for Singapore Café to focus on our one-to-one marketing management and knowing who our customers are, where they are and what they need. However, in order to nurture better relationship with customers and retaining them, Singapore Café needs to keep a consistent system of collating information from returned feedback forms and take a step further in enhancing our programme and activities in engaging with our customers. Recommendations discussed include: * Leveraging on Social Media * Develop a centralised customer database. TABLE OF CONTENTS IMPLEMENTING CUSTOMER 1 RELATIONSHIP MANAGEMENT 1 AS A CORE BUSINESS STRATEGY 1 TABLE OF CONTENTS 3 INTRODUCTION 5 STATEMENT OF PROBLEM 5 STATEMENT OF PURPOSE 5 SCOPE OF REPORT 6 SOURCES AND METHOD 6 FINDINGS AND ANALYSIS 7 CONCLUSION 14 RECOMMENDATION 15 LIST OF FIGURES Figures 1 Costa Coffee Six-Months Sales Projection 8 2 Loyalty Card 9 3 Costa Coffee Loyalty Card Website 9 4 Starbucks Group Member Social Media 10 5 Benefits of Social Media 11 6 Is Starbucks worth the Price 12 7 Starbuck Coffee: What's your usual order 12 8 Starbucks Coffee Twitter Followers 13 INTRODUCTION Today, many organisations believe that CRM (Customer Relationship Management) plays a crucial role in the...
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...Analysis Report on Starbucks & Tim Hortons Prof. W. D. Walls Javer Badruddin 10036348 Due: June 26th 2014 Introduction: The coffee and baked goods service industry has seen much competition and continues to be a promising industry in Canada. Two specifically known companies are Tim Hortons and Starbucks. Both coffee companies are popular and are able to keep up with Canadian and Global Trends. Tim Horton’s is well known across Canada and the franchise is slowly expanding into the US. The company holds a strong brand image as it is known as an iconic store amongst all Canadian consumers. As Tim Horton’s strategy is to target all Canadians, they successfully use marketing campaigns to cater to all demographics. Starbucks has established an exquisite brand and the company’s financial success is based upon how consumers value the brand reputation. The coffee company has created a unique brand identity and uses its diverse product differentiation strategies to lure consumers in. Both coffee companies grasp a product line which includes fresh brewed coffee, hot and iced espresso beverages, coffee and non-coffee blended beverages, Tazo tea, baked pastries, sandwiches and salads. As well, the coffee companies are able to accommodate seasonal products to adjust for the changing Demands. Starbucks is also slowly making way into the grocery industry as well. Both companies also have experienced both success and failure. This project will aim to analyze the similarities...
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...[1] Firms must assess why customers chose to use one firm over another. The answers responded to this question can be broadly categorised into two reasons: 1. The price of the product or service is lower. 2. The product or service is perceived to provide better ‘added value’ to customers. Decisions on the above questions will determine the generic strategy options for achieving competitive advantages. According to Porter (1980), there are three potentially successful generic strategic approaches for firms to sustain competitive advantages and outperforming over rival firms on their products or services. He classified these strategies as the followings: 1. Overall cost leadership: means being the lowest-cost producer in the market or industry. 2. Differentiation: means making or creating a product or services that is perceived by industry-wide as unique for which customers willing to pay a premium. 3. Niche Focus: means serving a narrow strategic target more effectively than rivals who are competing more broadly in either cost focus or differentiation focus. Porter (1980) uses the term ‘generic’ because they are widely applicable to firms of all sizes and in all industries. For example, firms can compete on either price-based strategies that serving prices to sensitive segments of the marketplace or they can choose to pursue a differentiation strategy which seeks to be unique on dimensions valued by buyers, such as product design, branding, performance...
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...system to ensure the best possible use of human capital to get the maximum productivity. Executive Summary for Starbuck’s Organizational Profile Human resource training and development programs are adopted by global organizations to help an organization to have more committed and motivated workforce. Training and development programs are important to have in place for the success of any company so that the employees are well trained and happy with the benefits the company provides to them. These programs are essential to help employees grow personally and professionally. To help establish and understanding of the organizational profile, a company from Seattle, Washington is going to represent the case. The organization chosen to is Starbucks Coffee Company....
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...Introduction Human resource management is a field that is concerned with issues that relate to employees. The employees are the main resource for the company as they determine the success or failure of the company. The needs and expectations of these employees should be taken with a lot of concerns in the long run. Human resource management is a process of managing people in the best way so that they can contribute towards attaining the goals of the company. This is meant to manage people in the best way possible and also award them well with an aim of motivating them to be more productive. Task 1 Some people claim that there no differences between personnel management and human resource management. Both of them are important management sectors that work together for the growth of the organization, by managing and serving their employees. It was found that, nowadays, HRM has a broader scope than personnel management. Personnel management involves planning for a short time period while human resource management is concerned with long term planning. 1. Personnel management deals with employees, their payroll and employment laws. On the other hand, Human Resources Management deals with the management of the work force, and contributes to an organization’s success. 2. HRM basically deals with developing personnel management skills. It is Human Resources Management that develops a team of employees for an organization. 3. While Personnel management is external for the locus of...
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...Riordan Manufacturing is a global plastics producer. The company wants to develop a team compensation plan around its new customer-relationship management system. Riordan wishes to choose the best option to support this plan. Based on the generic benchmarking for issues facing Riordan the following companies have been identified as having some of the same issues: Graybar for team compensation strategies, BHP Copper for gainshairing, American Standard and United Parcel Service for work life policies, Transtec Group and LeasePlan USA for pay-for-performance plans, and Starbucks for part-time employee benefits. Based on the findings this paper presents some best practices to be used based on other companies. Key Course Concept The following companies were benchmarked against issues facing Riordan. These companies are Graybar Electric Company, BHP Copper, American Standard, United Parcel Service, Transtec Group, Starbucks, LeasePlan USA and Verizon Communications. Riordan was benchmarked again Graybar in regards to team compensation strategy. Teams have become a popular way to organize business because they offer companies the flexibility they need to meet the demands of the ever changing business environment (Zobal, 1998). This process should be slow. Riordan had a compensation plan focused only on team performance without considering the growth in employee benefits. The concept that was benchmarked with American Standard and United Parcel Service was work life policies. Work/Life...
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...because they were specialty coffees, and because the product was made to order by skilled workers in retail stores. The customer experience at the stores was important to customers because of the décor, music, smells, customer service, and the coffee itself. They also had complimentary products to go along with the specialty coffee such as Italian pastries, bagels, mugs, and T-shirts. Also, they purchased products in low quantities to guarantee that no inventory remained and was wasted. Alaska Coffee Co. was home-grown in Alaska and relied heavily on local support and a reputation for quality. Alaska Coffee Co. did not attempt to sell low-price or low-cost goods. They sold home espresso machines that ranged from $600-$1,000, which were above average for the machines. Another strength Alaska Coffee Co. had was that it offered training services to commercial accounts. Some of the training that they provided to accounts and the general public was free, but some all day classes reached up to as much as $85 per person. The retail general manager improved the training system for retail employees by instituting a skill-based evaluation method which incorporated level-based achievements for various positions within the retail department. Newly hired baristas had to complete 3 levels of baristas tests in order for the company to know their level of coffee knowledge and...
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...validity and reability of market research findings 17 Prepare a market research plan to obtain information in a given company 19 Task 3 22 Assess market size trends for a chosen target market 23 Plan and carry out a competitor analysis on a rival 24 Evaluate organization's opportunities and threats 27 Task 4 30 Evaluate various techniques of assessing you customers responses 31 Design and complete a customers satisfaction survey 32 Review the success of a completed survey 31 Appendix 34 References 36 Task 1 Task 1 (Outcome 1) a. Describe the main stages of the purchase decision-making process within your chosen company * Refreshing drink is the basic human’s demand. Therefore, it is understandable when people expect to have a comfort drink to satisfy thirst. In Vietnam, Pepsi and Coca Cola took large amount of market share in beverage industry, applying consumer buyer decision process will help them a part in purchasing battle. * As usual buying decision process will cover through 5 steps. However, buying Pepsi does not need that much. Before any purchasing decision was make, the need awareness definitely appear first. Commonly, people will drink Pepsi when thirsty, be invited, habitual, etc (need recognition). They will totally ignore “Information search” because it not necessary for a common thing like a can of Pepsi. Which cost small amount of money and the demand will...
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...Was the research well designed? Was it a good research? This case study detailed stages of research conducted by Starbucks, Bank One and Visa on the Duetto Card and overall the researches in all stages are well designed and are good examples of research. Firstly, the purposes of research, from understanding the perception of dual-function card concept, understanding user preference and finally to satisfactory level examination, are clearly defined. Secondly, the researches processes are detailed such as the steps to acquire participants, sampling method and the representativeness. Other researchers for card loyalty program can repeat similar research accordingly. Research design is thoroughly planned. For example, at the concept testing period, the feedbacks gathered from focus groups of existing customers is more relevant than asking the general public. Another good example is Bank One directly use observable business metrics to provide the return on marketing investment. Moreover, ethical standard is addressed during the research period. The intercept study outside the Starbucks store is discarded since they think they don’t own that space. Knowing the limitations of feedbacks, in the product optimization study, Bank One has compared the research results to norms that have resulted from more than 200 similar concept studies. On the other hand, for the quantitative online survey, the sample size should have been larger in order to give more reliable results. All three parties...
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...Question 1 Coffee shops believe that motivation and the benefits customers seek go hand in hand, so they want you to help them to better understand their customers’ motivations and to recommend some benefits that might be appreciated by their target audience(s). Various definitions of consumer behaviour have been put forward, among them an elaborate definition presented by Hoyer and Macinnis: “Consumer behaviour reflects the totality of consumers’ decisions with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units over time.” (Hoyer and Macinnis 2009: 3) Motivation Typically, consumer motivation is analyzed in the consumer behaviour academic literature within the framework of Maslow’s hierarchy of needs. (Hoyer and Macinnis 2009, Kolb 2006, Kolb 2005, Foxall et al. 1998) Individual groups of needs identified by various authors tend to differ (Foxall et al. 1998: 151, Kolb 2006: 93), however, the underlying concept of ascending pyramid of needs is shared. The simplest categorization of needs has been offered by Ramlall (2004). He suggested the following hierarchy: 1. physiological needs (e. g. food or shelter), 2. safety needs (e. g. stock of food or extra clothes), 3. affiliation needs (e. g. participation in cultural events with family and friends) 4. esteem needs (e. g. fashionable haircut) 5. self-actualization (e. g. participation in arts classes)...
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...Assessment of Employee Engagement in Organizations Word Count: 3005 Contents 1.0 Introduction 4 2.0 Employee engagement 4 3.0 Significance of employee engagement 5 4.0 Steps taken to enhance employee engagement 8 5.0 Steps to enhance employee engagement 10 6.0 Conclusion 13 7.0 References 14 List of figures Figure 1: Employee Engagement Model 4 Figure 2: Composition of Employee Engagement 5 Figure 3: Organizational Results of employee engagement 6 Introduction This report has been undertaken in order to discuss and assess the significance of employee engagement through various employee engagement models and the steps that can be taken in order to improve the employee engagement process in an organization. Various recommendations have also been provided in order to enhance the employee engagement in organizations at the end of the report. Significant company examples following appropriate employee engagement policies and their impact on employee satisfaction in the organizations have also been mentioned in detail. Employee engagement According to Albrecht (2010), Employee engagement is defined as the level to which the employees are loyal and motivated towards their work within a particular organization they work for. The level of pride they show while being a part of that organization and the extent of efforts they are willing to exert to achieve the organizational goals. Saks (2006) adds that employee engagement...
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...Starbucks Annual Report and SEC Filings Shawn Casto, Jessica Ferraro, Leslie Haynes Samantha Eason, Cyntia Portal UOP Finance for Business FIN/370 Dr. Dana Williams February 15, 2014 Starbucks Annual Report and SEC Filings Starbucks first opened their doors in 1971, and since then they have felt a responsibility to make a positive impact one person, one cup, and one neighborhood at a time. Starbucks has grown to now more than 18,000 in over 60 countries; they recognize that commitment to corporate citizenship is also a business imperative. Each Starbucks is part of the fabric of the neighborhood it serves, as a gathering place and a place to connect. Our evaluation and analysis of the company’s growth over the past two years will give you a clear picture of the biggest international coffee corporation performance. Ethical business-making is something Starbucks considers one of the main and most valuable traits of the global brand, as it not only benefits the business in the long-term, but employees, partners and consumers as well. These practices are discussed with employees extensively. As instructed by Starbucks' Business Ethics and Compliance Booklet, commonly reviewed by new employees, "Starbucks is committed to full compliance with the laws, rules and regulations of the countries in which it operates. You must comply with all applicable laws, rules and regulations when performing your duties" (Starbucks, 2011). These guidelines are carried out by Starbucks...
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...Final Project: Company Analysis Company: Starbucks Corporation Critical Thinking Question: Can Starbucks meet its projected ultimate growth? Bruce Harris BMGT 327-01 Organizational Theory and Behavior Dr. Susan Eisner Winter 2005 Semester Tuesday January 25, 2005 To: Professor S. Eisner From: Bruce Harris Date: Tuesday, January 25, 2005 Re: Final Project (Option 2) – Company Analysis – Starbucks Corp. Introduction: Starbucks Corp. has had a substantial impact on the way Americans socialize, relax, reward themselves, and meet to conduct business. This effect and the efficiency with which it was accomplished reflect the high performance of the company. With annual revenue growth consistently topping 20%, it is quite clear that the company is doing something right. This memo will examine 3 concepts that have impacted the company’s high performance. It will then evaluate and discuss a critical question about the future performance of Starbucks. Relationship of topic to this course – 3 course terms relevant to company’s performance: 1. Employee involvement is characterized by decision-making power delegated to employees at all levels within a company. A high level of employee involvement is termed “empowerment,” and is present when employees are given the latitude to make decisions that affect them and their work. Studies have found that empowerment has a substantial positive impact on productivity and worker satisfaction. 2. Social Responsibility refers to the obligation...
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