...Alaska Brand Audit Brand Inventory History Alaska has been a unique brand for many years. Originally known as Russian America because it was owned by Russia, the origin of the name Alaska is a misconception from the first Russian explorers to venture into Alaskan waters (the original Aleut word "alaxsxaq" literally meaning "object toward which the action of the sea is directed"[Alaska]). When the United States bought Alaska, even though the price was only two cents an acre, it was known for many years as “Seward’s Folly” or “Seward’s Icebox”, after William Seward, the Secretary of State who was primarily responsible for pushing the purchase from Russia through Congress. In the early days Alaska’s brand image was mostly negative. It was known as the “Frozen North”, the “land of ice and snow”, the “land without summer”. Many of these images are from the stories and poetry of Robert Service, Jack London and their contemporaries. A good example of this writing is the poem “Cremation of Sam McGee”— see appendix II, (Service). All these extreme brand images dominated perceptions of Alaska prior to the discovery of gold in the Klondike in the late 1800s. After gold was discovered these negative perceptions were softened somewhat, though they remained rather negative—in large part due to the difficulty of living in the far north. Our Brand Survey We did a brand audit of Alaska to see how well Alaska has worked past these harsh criticisms. To accomplish this we surveyed...
Words: 7487 - Pages: 30
...Midterm: The GOP Will Double Down, Keep House Majority in 2014 Isabel Allen Insanity, as defined by Albert Einstein, is doing the same thing over and over and expecting different results. The Republican Party can relate. In the words of Reince Pribus, the RNC Chairman: “The way we communicate our principles isn’t resonating widely enough. Focus groups described our party as narrow-minded, out of touch and, quote, stuffy old men.” Pribus’ interpretation confounds me, along with the thought process behind “The American people have twice elected a liberal President because we didn’t communicate our conservative values enough!” I call into question Pribus’ sanity for literally assuming that the focus group didn’t take issue with the narrow-mindedness itself- but rather the method of delivering said narrow-mindedness. Alas, the GOP will persevere on its path of self-destruction by investing $10 million in a PR campaign directed at young, female, and minority voters about “what it means to be a Republican”. Good luck. As a young female, I know exactly what it would be like to be a Republican. Yikes. National Ratings for the party are at historic lows. In the long run, electoral success isn’t feasibly possible for the GOP without ditching 1950 for 2013, so to speak. That leaves us with the question of when this adapting will occur. In 2012, Republicans won the House majority despite Democrats receiving 1.4 million more votes than Republicans. This was due to gerrymandered districts...
Words: 1513 - Pages: 7
...supplies he humbly chose to work with. Although some friends warned McCandless “living in the bush ain’t no picnic,” and critics thought he was ill prepared and just out for an adventure he knew nothing about, Jon Krakauer thought differently. After spending an extensive amount of time trying to back track everywhere McCandless had been within the last couple of years of his life Krakauer showed great devotion and dedication to letting the world know McCandless’s story. Krakauer primarily uses McCandless’s journal entries, photographs, and books to try to gain a deeper understanding of the young man. I find it amazing Krakauer being a journalist in Alaska would not go directly to the site where McCandless died but, traveled all over the country to find out who this individual was and his purpose or meaning for going to Alaska. Krakauer found McCandless to be a riveting and intellectual human being. However misunderstood McCandless was Krakauer, wanted to prove that McCandless was important and not crazy. In Krakauer’s book there are some chapters dedicated to men with similar stories to McCandless such as Everett Ruess, an artist and wanderer who went missing in Utah, who did similar things and had a similar background as McCandless. Krakauer defends McCandless by comparing his personalities to Jack London, Leo Tolstoy, and Henry David Thoreau as well as himself recounting being a young man with his own Alaskan adventure on Devil’s Thumb. The people Krakauer encountered...
Words: 979 - Pages: 4
...What Is Meant by "Pork Barrel Politics", and What Is Its Significance in Congress? Pork barrel politics refers to the mechanism by which Congressmen can add amendments to a Bill that directly benefits their state or district. For example, in 2008 the Gravina Island Bridge in Alaska was pushed for by Republican Senator Ted Stevens. The project cost $398 million yet only benefited around 50 people living on the island. The objective of doing such a thing would be to improve re-election prospects and show to their constituents that they can deliver things such as economic or employment opportunities in their state or district. This can be seen to be significant to Congress as it enhances incumbent advantage. Incumbent advantage is the advantage existing candidates have in elections against challengers and means that it is difficult for anyone to contest an existing congressman. Pork barrel politics will make this worse as it will increase the incumbent’s record of getting things done for their constituents such as Ben Nelson who was able to get “pork” into the Obamacare bill for his state and was re-elected in 2012. This may not be such a bad thing in of itself but it has a direct effect on Congress as it means that the same people will be elected over and over again and this can hinder change and could prevent other, potentially better, candidates from winning the seat. However, it can be argued that despite this, each incumbent still has to stand in elections and it is still...
Words: 356 - Pages: 2
...Alaska has many species of Bear, Caribou, and some of the world largest moose. Heavy bodied and long-legged, moose are the largest members of the deer family. They range in color from golden brown to almost black, depending upon the season and the age of the animal. Full grown male bulls stand almost 6 feet tall at the shoulder, and bulls in prime condition weigh from 1,200 to 1,600 lbs. Adult females or cows are somewhat smaller and weigh 800 to 1,300 lbs. A 1,600-lb moose will field dress out at about 950 lbs, yielding approximately 500 lbs of meat. Alaskans and nonresidents annually harvest 6,000 to 8,000 moose, which translates into about 3.5 million pounds of usable meat. Only bull moose have antlers. The largest moose antlers in North America come from Alaska, the Yukon Territory, and the Northwest Territories of Canada. Trophy class bulls are found throughout Alaska, but the largest come from the western portion of the state. Moose occasionally produce trophy-size antlers when they are 6 or 7 years old, with the largest antlers grown at approximately 10 – 12 years of age. In the wild, moose rarely live more than 16 years. Moose are generally associated with northern forests in North America, Europe, and Russia. In Europe, they are called "elk." In Alaska, they thrive in suitable habitat from the Stikine River of Southeast Alaska to the Colville River on the Arctic Slope. They are most abundant in recently burned areas that contain willow and birch shrubs, on timberline...
Words: 789 - Pages: 4
...You may submit this application via mail or fax or bring it to either location listed on this form. State of Hawaii Department of Land and Natural Resources Division of Forestry and Wildlife - Oahu 2135 Makiki Heights Drive Honolulu, Hawaii 96822 Fax (808) 973-9781 Office (808) 973-9778 State of Hawaii Department of Land and Natural Resources Division of Forestry and Wildlife - Admin 1151 Punchbowl Street Room 325 Honolulu, Hawaii 96813 Fax (808) 587-0160 Office (808) 587-0166 APPLICATION TO HIKE IN FOREST RESERVES ALLOW 10 WORKING DAYS FOR PROCESSING DATES REQUESTED First Name Last Name Number of People Thru Street Address (No P. O. Box) Telephone Number City State Zip Code Kuaokala-Mokuleia Trail (Kaena Point Tracking Station) Schofield-Waikane Trail Written permission for access through Schofield East Range is also required from U.S. Army Garrison, Hawaii Director of Public Works (DPW) Atten: Real Estate Section, Schofield Barracks 96857 or Fax 808-656-8200. NOTE: The Division of Forestry and Wildlife hiking permit cannot be approved without DPW approval letter. I request to take vehicles (max. of 5). License plate numbers for vehicles are listed below. I understand that these are the only vehicles that will be granted access. Change in plate numbers will require a new permit. All vehicles must be street legal with current registration, safety check and current insurance. You may be asked to show these documents at the gate prior to entry...
Words: 558 - Pages: 3
...North American Civilization Paper North American Cultures The first people to inhabit America were nomadic hunters from Siberia. The nomadic hunters from Siberia crossed over the Bering strait during the glacial period. The Bering strait froze over during the glacial period making a path of ice to cross from Siberia into Alaska. During this time Siberia was covered in ice and the hunters were trying to escape the ice by migrating into Alaska which at this time was a grassy plain. Over the span of 25,000 years the nomadic hunters settled throughout North America and moved into Central and South America making settlements there as well. These nomadic hunters are the descendents of the Native Americans. The lives of the nomadic hunters were not easy. They depended on the land and resources around them to survive. Typically they traveled in groups or tribes and were spread across the Americas. The men dominated most of the tribes. Women had more influence in the tribes that relied more on agriculture. The men of the tribes traveled in order to hunt, fish and gather food and other resources for their tribes. Some of the tribes would come together in the winter so that the men could go out on groups hunts in hopes of being more successful in bringing back food and resources. The women typically worked the fields, cooked and cared for the young children of the tribe. The nomadic hunters found most everything they needed to survive from the land and animals. When they killed...
Words: 496 - Pages: 2
...area I would like to go into as a pilot. With all the options available, I can’t choose just one at this time. I want to do them all. I can say I do not want to be a UAS Operator. I know that Unmanned Aerial Vehicles (UAV’s) are the future of aviation but sitting in a box in the back of a truck is not a pilot. I know it is no easy task, but one of my goals is to someday be an Alaskan Bush Pilot. I would love to fly through the mountains and beautiful landscape of Alaska. I have met several interesting pilots in my lifetime and all of them seem to have amazing stories from when they were flying in Alaska. Becoming an Alaskan Bush Pilot will be no easy task. Most jobs require two to three times the experience as pilot jobs in the continental 48 states. In Alaska 1,000 to 1,500 hours are the typical minimum for a new hire. Most companies require some form of minimum “Alaska Time” or equivalent such as Mountain Time or experience in the Pacific Northwest. Tail wheel and float experience are also a large plus in Alaska which is very hard to get....
Words: 457 - Pages: 2
...Are third parties doomed to failure in the USA? The success of third parties within the US can strongly be argued, in that they are ’doomed to failure’, in particular through recent years. This can be explained due to the vast sum in financial demands in which third parties cannot meet due to the inability to gain credible reconciliation to obtain huge sums of funds, and thus continue to live in the shadow of the Republicans and Democrats; two growing leading parties. Also, other factors like state legislation which encourage third party barriers, such as evidently shown in New York were for a party to be placed on the ballot paper it must reach a certain number of signatures. Through the electoral system of FPTP encouraging a two party system, and the two leading parties being seen as ’umbrella parties’ in which there is little room for a third party to offer an ideological stance on policies which has not already been covered. Means it is highly unlikely for a third party to succeed as evidently shown within the debates in 2000 with Gore verses Nader, where straight ticket voting also contributes to the third party failures. However, third parties must be credited in that it has proven to be worthy of success, like in 1996 where Jess Ventura was elected governor of Minnesota. Third parties are largely disadvantaged and doomed to fail due to their inability to raise a substantial amount of funds or ‘war chest’. this is firstly, simply down to the matter of third...
Words: 1124 - Pages: 5
...Timothy Treadwell was a devoted sustainer for grizzly bears. He had spent each season in the Alaskan peninsula and shoot video about wildlife, especially about bears’ life. When he came back in the city, he told at schools what he had learned about the bears. In his life he had moments of solitude, desperation, looking for a reason for his existence. He found himself in wilderness and was motivated by living for animals. He was driven by love for them and the conviction that animals need to be protected by him. The bears were an inspiration for his live. He was closed with them, and he felt free, when he was out in nature among the animals. It started as a simple journey for him but turned into a love, a passion and a calling for mission to protect wild animals. He saw the real world painful, where exist in the same time life, love, suffering and death. These things makes him to be more realistic and motivated him to seek the righteousness among people, even from God, when he asked the rain for the nature. Timothy was driven by sense of justice, he often defended the bears from hunters arguing that the bears were not aggressive by nature and were of no real threat to man. However, he was many time attacked of them, but he did not learn anything, therefore, being killed by one of the bears. He was warned sometimes by people who wanted to hurt and kill him, but these attacks did not stop him to leave his convictions. In one of his video, Timothy said: “No one ever frigging knew...
Words: 411 - Pages: 2
...Anchorage couple Pair who stumbles upon an abandoned bus along Alaska's Sushana River in August 1992. They read McCandless's S.O.S. note on the rear door and perceive a rotting smell emanating from the bus. Jan Burres and Bob Itinerant couple who meets McCandless in the summer of 1990 when he is searching for edible berries alongside U.S. Highway 101. Estranged from her own son, Jan takes a special interest in McCandless. She states “She would want someone to look after her son, wherever he is, like she is looking after McCandless. Charlie Old man who lives outside Bullhead City, Arizona, and suggests that McCandless live in an empty RV of which Charlie is a caretaker. Gave him money and a pack of Cigarettes. Ronald Franz Eighty-year-old man who gives McCandless a ride from Salton City, California, to Grand Junction, Colorado. After McCandless's death, Franz heeds the young man's advice to "hit the road" and live off the grid. No doubt was the most influenced by Chris and even gave up his religion because of Chris’s death. Was probably more drawn to Chris than anyone else, arguably, due to the loss of his son and wife. Jim Gallien Last person to see McCandless alive. In April 1992, he drops off the young man on Alaska's Stampede Trail, giving McCandless his boots and advising him to reconsider his plan to live off the land. Thought he was insane for going in with nothing but a ten pound bag of rice and little supplies. Jon Krakauer The author. Describes his own...
Words: 458 - Pages: 2
...Shaun Callarman believed that McCandless was not courageous nor noble. This is actually how I see McCandless as well. He was crazy. It was probably the dumbest thing that Chris could’ve done with his life. Although he had a rough upbringing and a fallout with his dad, I do not think that going into the wilderness ill-prepared was the best way to deal with his issues. Chris McCandless was a boy from the suburbs of Virginia who was very athletic. He was only twenty four years old when his body was found in an abandoned bus in the Alaskan wilderness. He was a student at Emory University and shortly after he graduated, he set off on his adventure that would later kill him. McCandless became angry with his family because he had found out that his father had had another family when Chris was just a child. This information is what set Chris off and provoked him to leave with no return. He had no intentions on telling his parents or sister where he was going. This is the most psychotic act I have ever heard of. Chris changed his identity by going by name “Alex.” Personally, I do not think that this was a smart idea at all. Chris McCandless could’ve dealt with his problems any other way. He went out into the wilderness without telling his family or taking any supplies with him. Yes, I understand that he was mad at his parents, but that is no excuse to practically kill himself. His life seemed almost perfect. He had loving and caring parents who just wanted their son to be a terrific...
Words: 610 - Pages: 3
...wasn't caring anywhere near as much as food and gear you'd expect a guy to be caring for that kind of trip’ Gallion states- an accomplished hunter and woodsman” (Pg.4). This shows that he had some things he would need to survive but not enough, his backpack was too light for a trip like this. Through his incompetence, he was honest. For example, “No, I want to hitch North. Flying would be cheating. It would wreck the whole trip” (Pg.67). This shows he was honest about his trip and wanted to make it to Alaska by himself and without the help of others. It can clearly be stated that some people that Chris McCandless was crazy and clueless when really, all he was, was incompetent. Chris was smart but didn't know much outside of school and books. He wasn't crazy because he knew how to do some things others couldn't do and actually made it to Alaska. So for this reason, it can be said that Chris McCandless was not crazy he was just incompetent and unprepared for the harsh climate of Alaska. ...
Words: 626 - Pages: 3
...The Qualities of Christopher McCandless In the spring of 1992 Christopher Johnson McCandless was in search for truth. Intending to find it, he ventured across the country to the Alaskan brush and encountered people that would be charmed by the young adult's work ethic and knowledge. Christopher McCandless is a nonconformist whose lack of preparedness and need for reflective thought were the leading cause of his death. McCandless had always thought that wealth, society, and the government were unnecessary evils in the world, so he intended to disappear and live how men in the primordial ages did. "McCandless tramped around the west for the next two months, spell bound by the scale and the power of landscape, thrilled by minor brushes with the law, savoring the intermittent company of other vagabonds he met along the way." (29). McCandless was in such awe of nature and was so glad to be out experiencing nature. The author uses pathos tin this quote to show that at that moment in time Chris really did want to be out in nature and allows the audience to be happy for him. "No longer to be poisoned by civilization he flees, and walks alone upon the land to become Lost In The Wild." (163). The author uses diction in this quote to emphasize McCandless's vehement hatred for conforming to societal behaviors, since he felt poisoned. The author also uses pathos to show how toxic society can be. Before he entered the Alaskan brush, Chris burned and donated all his money, abandoned his...
Words: 627 - Pages: 3
...Introduction Paragraph: What will you do if you are in emergency situation? Many people may have a fantasy of a survival in the wilderness. It may seem fantastic to collect berries, build own shelter with logs, and make a fire by friction. However, unlike the imagination, the survival in the wilderness is depicted awful. The book, Hatchet, written by Gary Paulsen express actual emergency situation. Summary: This book describes the boy named Brian Robeson’s survival in the Canadian wilderness. His parents have divorced by his mother’s affair. Brian is only able to see his father at vacation. On the way to going his father, flight unfortunately crash close to lake. He have to live for few days because there was not any people or...
Words: 407 - Pages: 2