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Rhetorical Analysis: Losing The Words Of The Cold War

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In the first chapter “Losing the words of the Cold War”, the author puts the attention on the presidential rhetoric and on how it has changed during 20th century. Between all the American presidents, there is a focus on Ronald Reagan, the last President of the Cold War, and on how he broke up and altered the rhetorical expressions of Cold War political culture. After the overall view of the book, I will concentrate about the presidential rhetoric.
In chapter two, Rodgers discusses the economic fragmentation. The author argues that the decades that he is considering, were characterized by a new idea of free market that emerged into a “socially detached variety of economic actors, free to choose and optimize, free from power or inequalities,

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