...Rhetorical Strategies: Minimum Wage Whether an opinion piece is effective depends on the expertise of rhetorical strategy of an author. This can either make a written piece convincing or unconvincing to the target audience. A clear example of how rhetorical strategies make a piece more convincing is the comparison of David Laska’s, “Minimum Need for a Minimum Wage Increase”, and Shamus Khan’s, “The Promise of More: Why We Should Raise the Minimum Wage”. By using rhetorical analysis on both opinion pieces Laska clearly makes a better argument. He makes use of logos by including statistics, an expert’s research in the field of minimum wage, and historical data to attack Obama’s decision to raising the minimum wage. He includes pathos to create a sense of disappointment and hopelessness in Obama’s decision effectively to convince his mainly conservative audience. In comparison, Khan also makes use of logos by mainly focusing on historical and some statistical data to convince his more liberal target audience. He also makes use of pathos to instill a sense of remorse for minimum wage workers, and also to call the readers to action. His evidence seems a little weak though, because in one case he forces the reader to open a link for another article for evidence and it seems that his claim relies too much on pathos. First, it is important to note how the author’s ethos affects the basic effectiveness of the article since credibility of writers is vital to convince the target audience...
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...Myriam Jimenez TTH 1230-1345 October 25th, 2012 RWS 305W-Sherman Rhetorical Analysis: “Dear A.I.G. I Quit” The Financial Crisis of 2008 was a time of great fear in the United States for the people, the economy, and countries around the world. It was a time where the government and large financial institutions had to make ethical decisions and do what should have been in the best interest of the United States. While some accomplished this other companies failed to not just think about themselves but, for the American people and for what was best for the country. The government bailed out many companies and it was then up to the companies to make ethical choices on how they pulled their company back up. A.I.G., an American insurance corporation, is a prime example where the taxpayers provided money in government support to A.I.G. and the corporation used a large percent of the money towards employee treatment. Many employees in the company were both positively and negatively affected and one in particular, Jake DeSantis vice-president of AIG’s financial products unit, took action in his op-ed titled, “Dear A.I.G., I Quit.” DeSantis’ open-letter is a letter of resignation to the company he was employed for, AIG. Through his letter DeSantis claims that, AIG should not be penalizing the employees who had nothing to do with bringing down AIG and that anyone who was not involved with Credit Default Swaps should be entitled to the bonuses that they had been promised thorough...
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...discourse and corporate apologia are to recognize the problem early, to promptly institute a strategic response plan and corrective action and, if necessary, to apologise genuinely and without delay. The paper assesses the case against the theoretical basis of each of these principles and comparable cases. A senior executive of the company concerned was interviewed about some management aspects. Findings – Despite early indications of a problem which had potential impact around the world, a major global corporation responded inadequately to a local situation and, as a result, suffered prolonged embarrassment at the hands of two teenagers and unnecessarily severe damage to its brand and international reputation. Originality/value – By in-depth analysis of a recent case, the paper underlines valuable lessons in terms of prompt management intervention, consistent strategy and effective apologia. It also illustrates the danger of poor management of a brand extension and the risk of contagion facing multinational organizations where adverse outcomes in one small regional market can rapidly damage a global reputation. Keywords Brand image, Corporate image,...
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...(Unconditional Love)- Definition How Do I Love Thee- Elizabeth Barrett Browning Love is More Thicker than Forget- E.E. Cummings Biographies Epilogue Storge Affection Affection- is the love through familiarity, especially between family members or people who have otherwise found themselves together by chance. It is described as the most natural, emotional feeling because it is outcome of love due to family ties. Fatefully, it is the strong point what makes it the most defenseless. The affection is “built-in” and as a consequence people expect it. Prologue This poetry anthology is a collection of poems, which shows the people's view of love. As I am a hopeless romantic, I chose this topic. I think the journey that life takes us all on is one filled with many adventures. I believe to truly live life to the fullest would be to love. If a person can say that he or she has never truly been loved or loved someone then he or she has never really lived. The feeling of love is so euphoric. The closeness and love that a truly spiritual person has for God or any other religion is a “gift-love”. The love a mother feels for her child is a “need-love”. There are other types of love: Affection, Friendship, Romantic, and Unconditional. I wanted to bring together poems that would reflect all types of love. I rearranged those poems the poems by the type of love it is a reflection of. I...
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...Copyright © 2013 by McGraw-Hill Education. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-180360-1 MHID: 0-07-180360-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-180359-5, MHID: 0-07180359-9. E-book conversion by Codemantra Version 1.0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. Trademarks: McGraw-Hill Education, the McGraw-Hill Education logo, 5 Steps to a 5 and related trade dress are trademarks or registered trademarks of McGraw-Hill Education and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property...
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...organizations are sets of contracts among individuals or groups of indi viduals. Second, provision of shared information among the contracting parties helps design and implement these contracts. Finally, control in organizations is a sustainable balance or equilibrium among the interests of its participants. It should be distinguished from control of organizations, which suggests manipulation or exploitation of some participants by others. We start this overview by stating these ideas briefly, leaving most definitions and details for the following chapters. We conclude with a summary of ideas about micro and macro aspects of accounting and control presented in the book. Organizations as a Set of Contracts Organizations are many things to many people. Business firms, for example, are employers to those who work for them; customers to the purveyors of goods and services; suppliers to their own customers; benefactors to those who receive their charity; investments to those who save; taxpayers to the government; a threat to the livelihood of their competitors; impersonal bureaucracies to the powerless; and pillars of free enterprise to the believers. Organizations are variously seen as com plex networks of human relationships, production functions, hierarchies, even garbage cans. They are praised for being storehouses of culture and civilization, and for being engines of change. They are also pilloried as sources of vulgarity and as roadblocks to progress in society. We take no issue with...
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...English (International Trade) Under the Supervision of Ms. Tang Jun June, 2012 Acknowledgement I would like to pay tribute to all those people who have given me a hand in the process of writing this thesis. Without their gracious help, the accomplishment of this thesis would not be so smooth. First and foremost, I deeply appreciate my supervisor, Ms. Tang Jun, who has provided me with so many valuable comments and constructive advice all the way through. But for her constant and invariable patience and kindness in guiding me, it would be more difficult for me to go through all the confusions and find a right direction. My thanks also go to the teachers who has given me suggestions, which benefit me a lot when I make the original plan, in the opening defence. With their help, I get to know where I should go next. Last but not the least, I extend my thanks to my classmates and my dearest parents for their encouragement and support. Wheneve I feel frustrated with my work, they are always there. Gothicism in Detective Fiction The Hound of the Baskervilles Abstract: As one of the most influential people who are never alive, Sherlock Holmes, written by Arthur Conan Doyle, attracts researches. The Hound of the Baskervilles is one of series detective fictions about him. This paper is an attempt to give a specific analysis on how gothic features perform in the depict of the characters, scenes and plot and to reveal the influence made...
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...about their content, form, and style. Questions 1-10. Read the following passage, from "The Yellow Wallpaper," by Charlote Perkins Gilman (1899) carefully before you choose your answers. You may refer to the passage as often as necessary while answering the questions. It is very seldom that mere ordinary people like John and myself secure ancestral halls for the summer. A colonial mansion, a hereditary estate, I would say a haunted house and reach the height of romantic felicity—but that would be asking too much of fate! Still I will proudly declare that there is something queer about it. Else, why should it be let so cheaply? And why have stood so long untenanted? John laughs at me, of course, but one expects that in marriage. John is practical in the extreme. He has no patience with faith, an intense horror of superstition, and he scoffs openly at any talk of things not to be felt and seen and put down in figures. John is a physician, and perhaps—(I would not say it to a living soul, of course, but this is dead paper and a great relief to my mind)—perhaps that is one reason I do not get well faster. You see, he does not believe I am sick! And what can one do? If a physician of high standing, and one's own husband, assures friends and relatives that there is really nothing the matter with one but temporary nervous depression—a slight hysterical tendency—what is one to do? My brother is also a physician, and also of high...
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...Analysis. The author of this text is Jerome K. Jerome. He is a popular English writer. The most famous works are Three Men in a Boat, The Idle Thoughts of an Idle Fellow, Novel Notes and Three Men on the Bummel which belong to the end of 19th century and the beginning of 20th century. He is famous for his art of story-telling and his humour which is based on misunderstanding. He is good at revealing the weak sides of human nature. This extract is about three men who decided to cook an Irish stew. They began cooking from peeling the potatoes. They threw another products which they wished to get rid of and mixed all carefully. At the end Montmorency bought fresh caught water-rat. After some discussions these three men decided to try something new and added the rat. Eventually, they were very happy by their cook masterpiece. By this text the author wanted to tell us that it had better to try something new than to be indifferent and do everything as usual. People ought to develop in this case world progress would go ahead. Jerome presents his story as 1st-person narration with descriptive passages. This extract may be divided into the following parts. The first one is a description of Sonning. The second is decision of cooking an Irish stew. The third is Montmorency’s contribution to the dinner. The last one is about great success of Irish stew. This text is written with the cheerful, humorous, emotional and optimistic prevailing mod. The...
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...PURPOSE AND TECHNIQUE he writer’s overall purpose determines the techniques he or she uses. The writer’s reason for writing a particular article or book may be manipulative, as in propaganda or advertising, or may be more straightforward, as in informative writing. In either case, understanding the writer’s underlying purpose will help you interpret the context of the writing. It will also help you see why writers make the decisions they do—from the largest decisions about what information to present to the smallest details of what words to use. The chapter concludes with instructions on how to write an analysis of purpose and technique. This kind of rhetorical analysis will provide the perspective required to keep you from being pushed by words in directions you don’t want to go. T 103 104 Part 1 Writing About Reading The Writer's Purpose Insofar as people know what they are doing, they plan their actions to achieve their purposes. Someone who selects the purpose of being rich will design and carry out a set of actions, legal or illegal, to gain the desired wealth. A person who wants to gain great wisdom will design an entirely different life course. Writers, whether they want most to be wealthy or wise, have specific purposes they hope to achieve by any piece of work. If they are skilled writers—that is, in control of what they write—they design each aspect of what they are writing to achieve their purpose. Being aware of the writer's purpose when you read...
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...adversary. The rock star thrived on the adulation of his groupies and yes-men. n. positive assertion; confirmation; solemn pledge by one who refuses to take an oath. adj. artistic; dealing with or capable of appreciation of the beautiful. aesthete, n. v. urge; plead for. Despite Tom’s affirmations of innocence, Aunt Polly still suspected he had eaten the pie. The beauty of Tiffany’s stained glass appealed to Esther’s aesthetic sense. The abolitionists advocated freedom for the slaves. Fold along perforation before detatching cards alleviate ¯ ¯ ¯ (´ LE ve a t) altruistic (a troo ˘S tık) ˘l ¯¯¯ I ˘ ambiguous (a BI gy´ w´ s) ˘m ˘ ambivalence (a BI v´ l´n(t)s) ˘m ˘ anarchist ˘ ˘ (A n´ r kıst) apathy ˘ (A p´ the ) ¯ arbitrary ˘ ˘ ¯ (AHR b´ tre r e ) articulate (ahr T ˘ ky´ l´ t) I ascendancy ˘ (´ SEN d´ n(t) se ¯) adj. unclear or doubtful in...
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...Because any remark he made about U.S. monetary policy could cause markets all over the world to fluctuate wildly, he developed a complicated way of speaking that came to be known as “Fedspeak.” Here’s an example: It is a tricky problem to find the particular calibration in timing that would be appropriate to 2/9/2016 12:17 PM 3 of 56 stem the acceleration in risk premiums created by falling incomes without prematurely aborting the decline in the inflation-generated risk premiums.* Greenspan has admitted that such remarks were not really intended to be understood. Asked to give an example by commenting on the weather, Greenspan replied, I would generally expect that today in Washington, D.C., the probability of changes in the weather is highly uncertain. But we are monitoring the data in such a manner that we will be able to update people on changes that are important.* Page 70 2/9/2016 12:17 PM This tells us nothing about the weather, of course, and was not intended to. Many times, though, we run across similarly complicated examples of speech or writing that do seem to be intended to inform us. For example, Allan Bloom, the famous American educator who authored The Closing of the American Mind, which was read (or at least purchased) by millions, wrote in that book: If openness means to “go with the flow,” it is...
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...посвящена выделению и классификации функциональных стилей. Книга содержит иллюстративный текстовой материал. Предназначается для студентов институтов и факультетов иностранных языков и филологических факультетов университетов. GALPERIN STYLISTICS SECOND EDITION, REVISED Допущено Министерством высшего и среднего специального образования СССР в качестве учебника для студентов институтов и факультетов иностранных языков |[pic] |MOSCOW | | |"HIGHER SCHOOL" | | |1977 | TABLE OF CONTENTS Page Предисловие к первому изданию……………………………………………………..6 Предисловие к второму изданию……………………………………………………..7 Part I. Introduction 1. General Notes on Style and Stylistics…………………………………………9 2. Expressive Means (EM) and Stylistic Devices (SD)………………………...25 3. General Notes on Functional Styles of Language……………………………32 4. Varieties of Language………………………………………………………..35 5. A Brief Outline of the Development of the English Literary Standard Language……………………………………………………………………..41 6. Meaning from a Stylistic Point of View…………………………..…………57 Part II. Stylistic Classification of the English Vocabulary 1. General Considerations………………………………………………………70 2. Neutral, Common Literary and Common Colloquial Vocabulary…………..72 3. Special Literary...
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...The Uses and Abuses of Agency Theory in Business Ethics The spectacular corporate scandals and bankruptcies of the past decade have served as a powerful reminder of the risks that are involved in the ownership of enterprise. Unlike other patrons of the firm, owners are residual claimants on its earnings.1 As a result, they have no explicit contract to protect their interests, but rely instead upon formal control of the decision-making apparatus of the firm in order to ensure that their interests are properly respected by managers. In a standard business corporation, it is the shareholders who stand in this relationship to the firm. Yet as the recent wave of corporate scandals has demonstrated once again, it can be extraordinarily difficult for shareholders to exercise effective control of management, or more generally, for the firm to achieve the appropriate alignment of interests between managers and owners. After all, it is shareholders who were the ones most hurt by the scandals at Enron, Tyco, Worldcom, Parmalat, Hollinger, and elsewhere. For every employee at Enron who lost a job, shareholders lost at least US$4 million.2 Furthermore, employees escaped with their human capital largely intact. Creditors and suppliers continue to pick over the bones of the corporation (which still exists, under Chapter 11 bankruptcy protection, and continues to liquidate assets in order to pay off its debts).3 But as far as shareholders are concerned, their investments have simply evaporated...
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...This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Saylor URL: http://www.saylor.org/books Saylor.org 1 Preface Writing is often a challenge. If you were ever challenged to express yourself via the written word, this book is for you. Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. Beginning with the sentence and its essential elements, this book addresses each concept with clear, concise, and effective examples that are immediately reinforced with exercises and opportunities to demonstrate learning. Each chapter allows students to demonstrate mastery of the principles of quality writing. With its incremental approach, this book can address a range of writing levels and abilities, helping each student prepare for the next writing or university course. Constant reinforcement is provided through examples and exercises, and the text involves students in the learning process through reading, problem solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-tounderstand basis for discussion and exploration. This will put students at ease and allow for greater...
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