...views of different societies. The Western influence on developing countries is the most remarkable. A country such as, India has a vast population of young adults who idealize the Western lifestyle, the way of living, dressing, and social norms. A strong value held by many Asian cultures is the importance of one’s health, natural healing, meditation, and spirituality. These core health values within the Indian society alongside the emergence of Western influence on aesthetics, appealing body physique (slim and toned for females, muscular and built for males) serves as a perfect business opportunity for L.A. Fitness to expand into the Indian market. Opening L.A. Fitness in India to promote good health and well-being the “western” way seems fitting to the common “East meets West” motto. L.A. Fitness established in 1984 and has acquired Bally Total Fitness which currently has operations outside of North America in China and Korea. L.A. Fitness has based its strong expansion from its commitment to understanding and meeting the distinct needs of each community they serve. It offers a wide range of amenities beyond the core gym machines/free weights such as swimming pools, tennis courts, hot tubs, saunas, group classes, personal training and most importantly highly trained staff. This allows for a fun, pleasurable and effective workout for all ages and fitness level Our target market will be the young aged, middle class. The Indian middle class is projected to grow over...
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...International Markets Bureau MARKET INDICATOR REPORT | APRIL 2010 Health and Wellness Trends In India EXECUTIVE SUMMARY INSIDE THIS ISSUE DID YOU KNOW? PAGE 2 ALTERNATIVE BEVERAGES TO CARBONATED DRINKS ARE ENJOYING GREAT SUCCESS IN THE INDIAN MARKET. “ ” Health and Wellness in India Market Data 3 Fortified/Functional 4-5 Better-For-You 6-8 Nutraceuticals 8-11 Organics 11-12 Definitions 13 Reducing fat intake is the most important and frequently practiced dietary approach by Asia Pacific consumers. Health-conscious urbanites have increased spending on the services of dieticians, nutritionists, weight-loss centres and gyms. This report uses definitions for fortified/functional, better-for-you, nutraceutical and organic foods as defined in Annex “A”. India’s population of 1.1 billion, second highest in the world, is expected to reach 1.3 billion by 2015. India also has one of the youngest populations in the world, with the proportion of under-29s projected to reach 56% by 2015. This group views shopping as a form of entertainment and is brand-conscious. With more than half of the population young and single, the processed food, eating out, leisure, and health and fitness sectors have experienced high consumer spending. Middle-aged adults (ages 45-55) currently form the second largest proportion of the Indian population (21.2%), a share expected to increase to 23.4% by 2015. Health related products are an important part of this group’s...
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...Marketing plan for FASTRACK WATCHES [pic] [pic][pic] Final REPORT SUBMITTED BY Group Number: 2 Sec A Alisha Mittal (PGP/15/002) Aparna Venugopal (FPM/05/02) Lakshay Manchanda (PGP/15/022) Debi Prasanna Pati (PGP/15/012) Rashmi Khatri (PGP/15/042) Shivangi Priya (PGP/15/052) Paresh Patil (PGP/15/032) Vikas Rai Arora (PGP/15/062 TABLE OF CONTENT 1. EXECUTIVE SUMMARY ……………………………………………………………4 2. BRAND DESCRIPTION …………………………………………...............................5 3. SITUATION ANALYSIS ….…...................................................................................5 A. COMPANY.….…………………………………………………………………7 B. COMPETITOR…….……………………………………………………………8 C. CONSUMER……………………………………………………………………9 D. COLLABORATOR…………………………………………………………….9 E. CONTEXT………………………………………………………………………. 4. MARKETING OBJECTIVES 5. MARKETING STRATEGIES A. SEGEMENTATION PRFOILE….…………………………………………….7 B. TARGET SEGMENT………….……………………………………………….8 C. POSITIONING………………………………………………………………...8 6. MARKETING MIX OF FASTRACK A. PRODUCT….………………………………………………………………....7 B. PRICE………….………………………………………………………………8 C. PLACE…………………………………………………………………………8 D. PROMOTION …………………………………………………………………9 7. IMPLEMENTATION ………………………………………………………………...10 8. FINANCIAL PROJECTIONS...
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...business sponsors, to stand out among the crowd is critical to success. UNITECH Builder is one of the largest real estate Developer in India with around US$ 5 bn market capitalization. Turning many barren landscapes into landmarks UNITECH has an experience of 20 years in real estate development. It comes under the top 50 real estate companies in the world and boasts development such as South City, Nirvana Country, Cascade, The Close and many more remarkable developments are there. Reliance and commitment is the cornerstone of Unitech’s corporate philosophy and combined with an exceptional insight that how people aspire to live. The first real estate company in India is Unitech which has achieved the ISO 9001-2000 certification for planning, Marketing and Construction of real estate in the National Capital Region. Unitech is committed to develop energy efficient green buildings and is also a registered member of the Indian Green Building Council. A great experience in developing prestigious projects across India an Unraveled expertise makes the Untiech the niche of conceptualizing and delivering world class IT/ITes parks, commercial complexes, SEZ’s , schools, malls, hotels, integrated residential development and amusement parks. Today Unitech is one of the leading real Estate Developers in India. Established in 1972, and now a pan-India presence has been established but earlier Unitech was focussing more on National Capital Region (NCR and is one of the largest and the...
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...HIGHER EDUCATION IN INDIA: ISSUES, CONCERNS AND NEW DIRECTIONS UNIVERSITY GRANTS COMMISSION NEW DELHI December 2003 HIGHER EDUCATION IN INDIA ISSUES, CONCERNS AND NEW DIRECTIONS RECOMMENDATIONS OF UGC GOLDEN JUBILEE SEMINARS- 2003 HELD AT ELEVEN UNIVERSITIES IN INDIA UNIVERSITY GRANTS COMMISSION, NEW DELHI December 2003 (i) © 2003, The University Grants Commission Editorial Committee (Names of members, preferably in alphabetical order to be given) Printed and published by the Secretary, UGC For the University Grants Commission, Bahadur Shah Zafar Marg, New Delhi 110 002, India; Printed at……………………… (ii) Foreword The higher education system in India has grown in a remarkable way, particularly in the post-independence period, to become one of the largest system of its kind in the world. However, the system has many issues of concern at present, like financing and management including access, equity and relevance, reorientation of programmes by laying emphasis on health consciousness, values and ethics and quality of higher education together with the assessment of institutions and their accreditation. These issues are important for the country, as it is now engaged in the use of higher education as a powerful tool to build a knowledge-based information society of the 21st Century. Recognizing the above and the basic fact, that the Universities have to perform multiple roles, like creating new knowledge, acquiring new capabilities and producing an intelligent human resource...
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... Dipak Das | 1211258 | Mandal Saurav | 1211273 | Rao Amit Kumar | 1211288 | Subhankar Chakraborty | 1211303 | P Niklesh | 1211319 | ------------------------------------------------- Section - D ------------------------------------------------- ------------------------------------------------- Group No. - 2 ------------------------------------------------- Abhishek Agarwal | 1211243 | Dipak Das | 1211258 | Mandal Saurav | 1211273 | Rao Amit Kumar | 1211288 | Subhankar Chakraborty | 1211303 | P Niklesh | 1211319 | ------------------------------------------------- Section - D Competition & Strategy Textile Industry in India Part -2 (Firm Analysis) Competition & Strategy Textile Industry in India Part -2 (Firm Analysis) Contents Introduction 3 Group Companies 3 Major joint Ventures 4 Brands 4 Strategic brand positioning 5 Financial highlights 5 Strategic Direction 5 Resource based view (RBV) analysis 6 Tangible resource 6 Intangible resources 7 Organisational capabilities 8 VRIN Framework 9 Core competence 10 Sustaining Superior Performance: Tetra Threat 11 The threat to imitation 11 The threat of Substitution 11 The threat of Holdup 11 The threat of slack 12 Strategic Fit: McKinsey 7S 12 Critical issues (Risks & Concerns): 14 Key recommendations: 15 Elaboration: 15 Plans for implementation 16 Financial projections 17 Contingency plans...
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...Autumn Internship Report, Sep – Nov 2010 Research related work Research report preparation on the Nutraceuticals Sector Objective – Nutraceuticals are substances that offer nutrition beyond standard diet and include both fortified foods and beverages marketed by FMCG companies as well as dietary supplements that are mainly sold by pharmaceutical companies. Nutraceuticals is an emerging sector in India, and o3 Capital is looking at active participation in this space going forward. o3 Capital has a strong focus on research and such sector reports are often used to showcase the company’s capabilities to both potential client as well as investors. The main objective of this assignment was to prepare a comprehensive report on the sector that can eventually be used as part of client pitches and investor documents. The project also involved preparing brief profiles of key players in the sector to facilitate future business development activities in this space, and compilation of major global transactions in order to analyse transaction metrics and potential Scope – Following was the broad scope of the report 1. Overview of the global nutraceuticals market covering 1.1. Market Size and Growth 1.2. Key Markets 2. Detailed section on the Indian Nutraceuticals market covering 2.1. Market Size and Growth 2.2. Key Segments 2.3. Drivers 2.4. Challenges 2.5. Emerging product categories 3. Comparables Analysis and Investment Activity 3.1. Global Comparables 3.2. Global M&A Transaction...
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...Final Marketing Plan NIKE, Inc. Executive Summary As a heavyweight company that manufactures all its own products, NIKE is able to reach into just about every aspect of the sports market. All its’ products are developed, from the apparel to the footwear, and are able to reach women, men, and children throughout the globe. NIKE creates products tailored for just about every sports event: “running, training, basketball, soccer, sport-inspired casual shoes, and kids’ shoes. It also markets footwear designed for baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, and wrestling”. All this gear is available through NIKE’s retail stores, including, but not limited to, trademarks such as “Cole Haan, Converse, Chuck Taylor, All Star, One Star, Star Chevron, Jack Purcell, Hurley, and Umbro”. Another successful marketing strategy is to implement the face of a famous athlete with the product in order to increase popularity. This has been done with Michael Jordan and the Nike shoes’ “Jordan’s”. Furthermore Nike has even granted customers the ability to have a degree of customization in shoe products that they order. This is yet another successful method that has greatly yielded to the customer’s specific designs. This idea of catering to a customer’s design is considered a breakthrough and currently this appears to be that path Nike is following on. A shop was opened where customers could design shoes that Nike would make...
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...“Metrosexual man, the single young man with a high disposable income, living or working in the city (because that’s where all the best shops are), is perhaps the most promising consumer market of the decade. In the Nineties, he’s everywhere and he’s going shopping1.” The grooming sector has been driven by gradual changes in the shopping and self-presentation habits of both men and women. To understand why the men's grooming space is poised to be the next big thing, it is important to look at the evolution of the metrosexual man – his traits, mannerism, perceptions and desire to be presented in a manner he thinks is befitting. Where did it all begin? According to Simpson, the business of accessorizing masculinity and desirability’ 2 gave rise to a very lucrative men’s grooming industry. “Traditional men” paid little attention to looking good, but as social mores changed, companies realized the market potential in men’s grooming. In 1985, only 25 percent of men’s goods were bought by the men themselves. By In 2004, 69 percent of men were shopping for their own apparel. 1998, the number of men who shopped for themselves had jumped to 52 Here comes the mirror men: Why the future is metrosexual, Mark Simpson.com, Mark Simpson, retrieved on...
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...Technology & Seminar All rights reserved. All articles are open access articles distributed under “International Journal for Research Technology & Seminar” Reading License, which permits restricted use. Entire contents are copyright by of “International Journal for Research Technology & Seminar” unless otherwise noted on specific articles. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without written permission. The opinions and statements made in this book are those of the authors concerned. Ultra-culture has not verified and neither confirms nor denies any of the foregoing and no warranty or fitness is implied. Engage with the contents herein at your own risk. The use of this journal, and the terms and conditions for our providing information, is governed by our Disclaimer, Terms and Conditions and Privacy Policy given on our By referring / using / reading / any type of association / referencing this journal, this signifies and you acknowledge that you have read them and that you accept and will be bound by the terms thereof. We do not have any policy of refunds/ replacements/ sending of back issues. All information, journals, this journal, activities undertaken, materials, services and our website, terms and conditions, privacy policy, and this journal is subject to change anytime without any prior notice. Annual Subscription: ...
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...and I have never been more excited about the spa and wellness industry. So many of the trends we predicted over the past decade are now coming to fruition…helping businesses thrive and helping people live more healthfully every day. At the same time, we are seeing new, provocative ideas that will have a dramatic impact around the globe. The 2014 trends reflect an industry that is reimagining core elements of spa and wellness and exploring brave, new directions. It is gratifying to see a healthy dose of healthy travel in several of the trends; bold new ideas in mainstays like aromatherapy and hot springs take hold; and the development of new models for classic destination spas. It is also rewarding to watch trends in technology, beauty and fitness shape how we will live (and look)—and even take note of how the industry will help people address dying, illness and major life changes. And finally, there is a trend we forecasted in 2013 that continues to capture our imagination: mindfulness. We feel strongly that it is important to watch how this is evolving, and you’ll see a short synopsis of this “über trend” in the report. Spafinder Wellness 365™’s Trends Forecast reports on what is happening in our industry, but we also strive to present a true forecast of what lies ahead. Some ideas are still on the horizon, but we think you’ll see much more about them in the not-too-distant future! I’d like to thank Spafinder Wellness, Inc.®’s new Chief Brand Officer Mia Kyricos, who has joined...
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...‘11 Page 2 Ad-o-holic is an annual marketing and advertising extravaganza orchestrated by MarkUp (the official marketing club of IMT Ghaziabad). It is an inter B-school marketing event and focuses on promotion strategies thereby challenging contestants to come up with innovative communication decisions. The purpose of this event is to provide a platform for budding advertisers to showcase their creativity and ingenuity. Ad-o-holic is the predecessor event to Marketing World Cup, the biggest b-school marketing event in India. Ad-o-holic‘11 carries the practical case of TV show promotion. The participants will be formulating promotion strategies for three shows, each belonging to different genre. It thus gives the opportunity to participating students to advertise ‗Dance‘, ‗Dare‘ and ‗Ditch‘ism and win the 7 P.M. war of reality. Students can read the coverage of Ad-o-holic in Markezine‘s September edition. From The Desk Of the Editor Page 3 Dear Readers, Greetings from Club MarkUp, the Marketing Club of IMT Ghaziabad!! After a short sabbatical for summer internships, we are back with the August Edition of Markezine. This time around, the team has conceptualized some brand new sections like Mark -toons, Mark-efeeds: happenings and trends and WOW (Words on Wall). The theme for this edition was ―Co-Marketing: Cost Collaboration or Smart Strategy ‖ and we have been overwhelmed with the response both in quality and quantity. Co -marketing or cooperative ...
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...ORGANISED RETAILING IN INDIA Mr. Mandadi Krishna Reddy, founder Apna Bazaar, had just finished telling the MBA Retail Management students, at a well known business school, about his chain of retail stores. During the ceremonial interaction after his speech, Mr. Reddy was asked many questions about his business. In the course of this interaction, Mr. Reddy was asked by one student about his plans for Apna Bazaar in the future, especially if the Courts of Law ruled in his favour. The student wanted to know, how, after a hiatus of 8 years would Apna Bazaar begin its business again, especially when during the last 8 years of business inactivity, the retail landscape in India has changed dramatically. Mr. Reddy briefed the student of his plans to re-establish Apna Bazaar as the leader. That evening, on the flight to Hyderabad, Mr. Reddy reflected on the student's question and pondered about what it would really take for Apna Bazaar to relive the glory days of its past? The evolved retail landscape in India Modern retail has grown tremendously between 2004 and 2012. The retail revolution in India has seen the rise of many retail verticals and formats therein. The modern retail landscape in India is brimming with a plethora of verticals and which can be enumerated as follows: • Fashion Retail • Luxury Retail • Food and Grocery Retail • Home and Office Improvement • Leisure and Entertainment • Consumer Deurables and IT (CDIT) • Catering Outlets • Fitness & Personal Care • Cash...
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...manpower in the area of healthcare and modern as well as traditional medicines. I am glad that this Summit on Emerging trends in Healthcare will bring forth the journey from research desk to the bedside of patient, as we will look at healthcare at the frontline to identify some common challenges that may help explain the complex nature of healthcare and the scale of the “change” challenge. I wish to thank KPMG for unanimously contributing towards this Knowledge Paper, which gives a rich and comprehensive insight of the trend in healthcare. I would also take the opportunity to thank QCI for supporting this event. The case studies contributed providing the best of their services and support towards improving the healthcare scenario of India, I wish them great success ahead. Last but not the least, I wish to extend a token of appreciation for the Healthcare/ BioPharma team for their effort and interaction with the Healthcare/Bio Pharma industry at different levels. (D.S. Rawat) Secretary General ASSOCHAM © 2011 KPMG, an Indian Partnership and a...
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...UNIT 5: INDUSTRIAL DEVELOPMENT BUSINESS PLAN Set of documents prepared by a company’s management to review its operational and financial objectives for the future (usually one to three years) and to show how they will be achieved. It serves as a plan to guide the firm's policies and strategies, and is continually modified as conditions change and new opportunities and/or threats emerge. The business plan process is simply the steps you go through and actions you take when producing a business plan. In effect, it describes how you produce your business plan. While most people focus on the ‘final output’, i.e. the business plan itself, the business planning process is extremely important for entrepreneurs. PROCESS OF BUSINESS PLAN The process of producing a business plan forces entrepreneurs to examine areas of their business that typically may not be subject to much scrutiny. For example, entrepreneurs do not tend to routinely produce cash flow forecasts, so the requirement to produce one as part of the business planning process forces them to consider the impact of cash on their business. The business plan process typically begins with an event, be it the need to produce a business plan when seeking investment, or to obtain short-term financing from a bank. Once a business plan is needed, the entrepreneur has to then decide how they are going to go about producing the plan. They will need to undertake the following: 1. Decide who is going to write the plan (if not...
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