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Raymond India

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Submitted By sauravkw1
Words 4998
Pages 20
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Group No. - 2
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Abhishek Agarwal | 1211243 | Dipak Das | 1211258 | Mandal Saurav | 1211273 | Rao Amit Kumar | 1211288 | Subhankar Chakraborty | 1211303 | P Niklesh | 1211319 |
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Section - D
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Group No. - 2
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Abhishek Agarwal | 1211243 | Dipak Das | 1211258 | Mandal Saurav | 1211273 | Rao Amit Kumar | 1211288 | Subhankar Chakraborty | 1211303 | P Niklesh | 1211319 |
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Section - D

Competition & Strategy
Textile Industry in India
Part -2 (Firm Analysis)
Competition & Strategy
Textile Industry in India
Part -2 (Firm Analysis)

Contents Introduction 3 Group Companies 3 Major joint Ventures 4 Brands 4 Strategic brand positioning 5 Financial highlights 5 Strategic Direction 5 Resource based view (RBV) analysis 6 Tangible resource 6 Intangible resources 7 Organisational capabilities 8 VRIN Framework 9 Core competence 10 Sustaining Superior Performance: Tetra Threat 11 The threat to imitation 11 The threat of Substitution 11 The threat of Holdup 11 The threat of slack 12 Strategic Fit: McKinsey 7S 12 Critical issues (Risks & Concerns): 14 Key recommendations: 15 Elaboration: 15 Plans for implementation 16 Financial projections 17 Contingency plans 17 Alternatives considered 17 Appendix 18 Exhibit 1 (Apparel industry growth trend) 18 Exhibit 2 (Growth in number of retail outlets) 18 Exhibit 3 (Raymond maintains Leadership

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