...RESEARCH PAPER A Comparative Study of BTL in Building up the Brand In Indian Spirit Market In Case Of Royal Challenge against Royal Stag Whisky Praveer Gupta The main objective of the working paper is to understand the performance of Royal Challenge Whisky since its inception and to measure the potential of Royal Challenge brand as a premium segment whisky. This also explains the role of BTL strategies carried out so far and a few consumer insights about the market so as to forecast its position. Page | 1 RESEARCH PAPER Abstract Royal Challenge Whisky brand was launched in 1886 by Shaw Wallace & company. The brand had a healthy growth of about 10 percent till 2005 when the company was bought by the country’s largest spirit maker United Spirits Limited. RC had sales above one million cases in the year 2003-04 with a market share of 56 percent in the premium segment whisky which had grown to 65 percent at the end of December 2003 in competition with UB Spirits Division’s Signature Whisky and Seagram’s Blenders Pride. Over the year, UB kept working on the brand to bring up the same position by various marketing activities like linking the brand with IPL cricket Team (Royal Challengers Bangalore) and an associate sponsor of India's first Formula 1 team Force India etc. In 2014, Diageo bought majority stake in USL and came up with pricing strategy to decrease the prices in order to retain the market share, while other companies such as Pernod Ricard...
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...Ana Gordina Application Paper - BUAD 307 April 20, 2015 Self-Driving Taxis (Uber): Secondary Market Research Proposal Description: Self-driving taxis will be provided by Uber and would create an additional type of transportation offered to consumers. These taxis will not require a human driver to be present at the wheel. The car will include the latest technology, including GPS systems and smart traffic control, which will get the customer from point A to point B upon request and with minimal delays. The concept of self-driving cars has become very popular in the recent years. About 10 years ago, people were suspect about the safety and overall feasibility of the self-driving machines, let alone self-driving taxis. Today, as more tech companies, like Google, are coming up with these cars and testing their performance, people become more willing to give up their seat at the wheel (Emarketer). Whenever new technology comes out in the market, marketers manipulate on how a specific customer segment will react to the product. Take for example, personal computers or internet and how nobody could have predicted that these products would become a commodity. Yet, today, people can’t picture living without them. Knowing what are the benefits and costs of the product make it easier to create a marketing plan for the product. Thus, this report will cover the following subtopics: 1. Benefits and costs of self-driving taxis 2. Potential pricing strategies and costs to the...
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...MLDA to 18 For years upon years there has been a huge debate on whether or not the minimum legal drinking age should be twenty one or eighteen. In the year of 1980 a law was passed that changed the minimum legal drinking age from eighteen to twenty one in order to decrease the amount of car crashes and fatalities and to keep alcohol out of the hands of an "irresponsible" age group (Ruth Streeter). Since the raising of the drinking age, more harm has been done than good and the drinking age should be lowered back down to eighteen, given some restrictions and changes. While each state was given the option of whether or not to support this act, the government threatened to cut highway funds if the states kept their drinking age to eighteen. It is strange that an eighteen to twenty year old can vote for our Nation's leader, risk their life fighting for our freedom, and be viewed as an adult, yet still cannot sit down and have a few drinks. At the age of eighteen one is considered an adult. This title of "adult" basically gives people the opportunity to make life changing decisions like voting, buying tobacco products, getting married, signing contracts, serving on juries, having abortions, and being drafted into or joining the military. Scientists claim that the pre-frontal cortex of the brain in which controls judgment is not fully developed until the mid twenties, which then leads to people against lowering the drinking age to claim that opportunities new "adults" take on are...
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...Over one hundred million animals are burned, crippled, poisoned, and abused in other ways in the US labs every year. Today, there are still too many people that do not see that animal testing is cruel and unnecessary. “But can these people imagine being squeezed into restraints and forced to breathe toxic vapours for hours?” (“Chemical” par. 1)” From cleaning supplies to harmful drugs and pesticides, chemical substances and products of all purposes are still being experimented on cats, dogs, mice, rabbits, chimpanzees and other animals. Right now, millions of animals are being the victims of human’s cruelty and inhumanity. Different kinds of animals are exposed to all kinds of tortures in order to research. Millions of helpless animals are being killed each year. According to Humane Society International, there is a long list of testing procedures that animals can be exposed to in scientific or commercial testing. “Some of them are forced chemical exposure, oral forcefeeding, forced inhalation, exposure to drugs, chemicals or infectious disease, tailclipping, food and water deprivation, infliction of wounds, burns and other injuries to study healing and even killing by neckbreaking and decapitation” (“Chemical” par. 4). Some of these testings are extremely cruel and require thousands of animals to suffer. According to Humane Society International, there is a test called “Development Toxicity” which requires one thousand three hundred rats...
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...Economics 242: Economics of Gender Spring 2013 Professor: Karine Moe Course Preceptor: Sasha Indarte Office: 310F Carnegie Hall Email: moe@macalester.edu Web: http://www.macalester.edu/~moe Phone: 696-6793 Office Hours: Mondays 1:30-2:30, Wednesdays 8:30-9:15, Thursdays 1:30-2:30, other times by appointment Course Description: During the past fifty years, Americans have witnessed dramatic changes in the structure of the family. The changes in marriage, divorce, and fertility rates since the 1960s have been inextricably linked with changes in attitudes towards work and, in particular, with changes in women's work patterns both in and out of the household. In that same time period, economists have come to realize that standard economic theory can be applied to many aspects of family life including marriage, fertility, divorce, and the division of work and leisure within the household. In this course we will use economic theory, both neo-classical and feminist, to explore how gender differences lead to different economic outcomes for men and women, both within families and in the marketplace. Course Prerequisite: Economics 119, Principles of Economics, is a necessary prerequisite, since we will make use of concepts, vocabulary, analytical skills and other tools developed in the Principles course. Course Readings: The following texts are required and can be purchased at the Macalester Bookstore or online. Additional readings will be made available...
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...Research Topic: "The Increasing Number of Automobiles in the City of Abuja" Introduction. Background to the Research. The initial question: How or Why did the number of vehicles in the city of Abuja increase geometrically? has remained on the minds of most residents of Abuja. This remarkable increase in the number of vehicles may stem from the increasing population of the residents, as more people, organizations, companies and vehicle owners are relocating to the city of Abuja from other cities within and outside Nigeria either for socio-economic reasons. Another reason why this phenomenon exists is that more people are now able to afford to buy a car or more because of the availability and cheap cost of fairly used imported vehicles. Also a lot of people are gaining easy access to credit facilities either from the Organizations the work in, Banks and Financial Institutions which creates more opportunities and strengthens their buying power. Another very important reason could be that rather relying on the poorly managed and very unreliable city transport system, every individual would prefer to have their own vehicles immediately they have the means to purchase a vehicle or even more to show off their opulence. This increasing number of vehicles in Abuja could be observed in the congestion of highways leading to long hours of traffic jams and most times multiple auto accidents when reckless and unlicensed drivers are on the road. Perhaps speculations or known answers to this...
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...into businesses has opened them up to financially driven cyber attacks, resulting in net losses of millions each year ("Cybercrime Becoming More Professional." 3). The globalization brought with the Internet is not selective; it is inherent. Gritzalis and Gurvirender argue that a massive underground economy has birthed where criminals are achieving new levels of sophistication and organization, optimizing their gains and deepening the losses of society (1-2). This paper will explore the argument proposed by Gritzalis and Gurvirender. Criminals who have adapted to the cybercrime market are becoming increasingly complex in their methods. The rise of virtual marketplaces for illegal goods and services has proved effective in thwarting law enforcement agencies (Tor Project, 2011). The underground economy can be broken down into two primary markets: illegal narcotics and hacking related products and services. The growth of the narcotics marketplace has skyrocketed in the last few years, and especially in 2013. Silk Road,...
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...red light cameras, Chicago doesn’t seem like it will be one to budge. The first red light camera in Chicago was placed in 2003 along with the impression that these photo enforced cameras will benefit all on the road including pedestrians and bicyclists. Red light cameras were introduced to the people as a form of protection to help ensure driver safety and reduce red light running. Since the first camera was installed, there has been a rapid spread all across Chicago to where there are even two cameras at one intersection. Based on the studies reported, there is, however, strong evidence that suggests that red light cameras are less effective than the high hopes that were placed at their inception. In this debate, I’m not asking to take down red light cameras because some people believe they are to create revenue, nor am I saying the cameras are worthwhile. The priority is to get them to work in the way they were intended to be used for not just for revenue as it has now become. Changes in the engineering aspect to create a better flow would do the best for the city of Chicago. A great amount of technology, contracting, design, and implementation goes into these traffic signals we use every day which help keep road regulation smooth and safe. Although road signals are organized, getting motorists to follow regulations is the hardest part. The problem the federal highway administration was faced with was the great amount of accidents resulting from motorists running...
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...Officers Are Shot. Phil Helsel, 12 Mar. 2015. Web. 1. Demonstators briefly blocked a road during the protest. About 100 protestors and 20 officers, NBC affiliate KSDK reported. 2. St. Louis Regional Crime stoppers offered a $10,000 reward for information leading to the arrest of the shooter or shooters. 3. President Barrack Obama also condemned the violence, and said on twitter that the “path to justice is one all of us must travel together.” I plan to use this source to further demonstrate to show evidence towards the shooting of the two police officers that were shot in Missouri. This shows how protestors and also president Obama reacted to this chaos. Also, shows that the Micheal Brown shooting led to this. Gallagher, Jim. “St. Louis Post.” In Ferguson, Optimism about the City’s Revival Turns around to Ferguson Police Shooting 12 Aug. 2014. Web. 1. Micheal Brown, unarmed teen, was shot to death by Ferguson Police Officer. 2. On Sunday night, looting and arson broke out West Florissant Avenue, leaving neighbors and business owners to wonder what comes next. This newspaper article will be a helpful source because it gives information about things that were going on in the City that could have led to the shooting of Micheal Brown. It explains the population rate before and after the shooting and how they spruced up the town a little. “China Daily.” 2 Police Officers Shot in Ferguson 3 Mar. 2015. NEWSPAPER. WEB. 13 Mar. 2015 1. Two officers...
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...Tayyab M.Tahir Qadri Sir Syed University of Engg & Technology University Road Karachi-75300, Pakistan Sir Syed University of Engg & Technology University Road Karachi-75300, Pakistan Sir Syed University of Engg & Technology University Road Karachi-75300, Pakistan ABSTRACT Due to the increase in the number of vehicles day by day, traffic congestions and traffic jams are very common. One method to overcome the traffic problem is to develop an intelligent traffic control system which is based on the measurement of traffic density on the road using real time video and image processing techniques. The theme is to control the traffic by determining the traffic density on each side of the road and control the traffic signal intelligently by using the density information. This paper presents the algorithm to determine the number of vehicles on the road. The density counting algorithm works by comparing the real time frame of live video by the reference image and by searching vehicles only in the region of interest (i.e., road area). The computed vehicle density can be compared with other direction of the traffic in order to control the traffic signal smartly. Keywords Traffic density count, image processing, intelligent controlling of traffic. 1. INTRODUCTION The number of vehicles on the road increases day by day therefore for the best utilization of existing road capacity, it is important to manage the traffic flow efficiently. Traffic ...
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...Timothy Blake White Griffin ENG 102 01 Research Paper Alternative Energy The continued use of the planet’s fossil fuels will eventually come to an end and will require an ultimatum to be made. Other sources of energy must be found to sustain this dependency that society has created, so it can continue to fuel our everyday needs. Although scarcity is a leading factor in the search for newer resources, the damaged caused by fossil fuels need to be reversed, including pollution and global warming. Every day there are more and more advancements, innovations, or even inventions of new alternative resources that need to be taken advantage of to maintain a stable and reliable source of energy. Alternative energy sources such as solar, wind, and hydrogen energy are more durable and efficient to be used as a substitute for current natural resource uses. Foremost, fossil fuels have been a primary source for energy for years, and had some major consequences alongside them. Pollution is no new name to the harm our environment receives and it comes from the burning of fuel. As well as pollution being created, global warming, which is a huge debate in today’s society, is also caused by burning fossil fuels (Rinkesh “What are fossil fuels”). Not only does it damage our environment, but it causes health problems for its wildlife and our own lives. These hazardous effects will have a long term duration and require a cleaner solution and that is natural resources (Rinkesh “What are...
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...Explain the role of technological externalities as a cause of differences in urban productivity and growth. Taking a look at the map, one can easily identify the uneven distribution of population and the clustering of economic activities around the world. Such clustering of economic activities happens at both regional and national levels and is more formally known as agglomeration. Empirical evidence (Quigley, 1998) has shown that the increase in the productivity of a city is more than proportionate to the increase in the density of the city, which justifies why firms tend to cluster and concentrate in the same region. Recent work on economic growth views externalities, especially knowledge spillovers, as the ‘engine of growth’ (Romer 1986; Lucas 1988). This essay is going to examine how technological externalities contribute to the agglomeration of firms and thus leads to different productivity. Externalities involve interdependence of utility, production or profit functions. There are two types of externalities: pecuniary externality and technological externality. Pecuniary externality is market interdependent and it affects firms demand and profit by changes in price. Technological, in the contrast, has no involvement with market and it occurs when the well-being of a consumer or output of a firm are directly affected by the action of another agent in the economy. Krugman (1991) firmly believes that the externalities that sometimes lead to emergence of a core-periphery...
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...s follows: 4) File Txx x_ISurname_ _SID_ASRess say2.docx; w where xx is yo our tutorial n number (for Ku‐ring‐gai p people, put K1), I is your initial, Surnam me is your sur rname, and S SID is your 8‐ ‐digit studen nt ID. Quite a a few people ve the same i initial/surname combina ations, so this s is importan nt. I am askin ng you for the format so hav that t I can sort the essays qu uickly for ma rking. The ex xtension (“.d docx”) would d be different t depending on t the word pro ocessor you use. So Robe ert’s essay w would be calle ed T00 0_RCzernkow wski_999999 999_ASRessa ay2.docx 5) Acc cording to tu urnitin’s web bsite, the sof ftware ensures original work by che ecking submitted papers s aga ainst 17+ bil llion web pa ages, 200+ million stud dent papers and leading library dat g tabases and d pub blications. In view of this, you must make sure that you fo n t e ollow releva guideline including ant es, g those relating to referenc cing, citing and plagiar rism. See th section e he entitled “Statement on n plag giarism” in the subject outline. 6) Lod dging throug turnitin: Turn in this...
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...CIV E 482 Research Paper Traffic Operations Alishia Ballard Fall 2014 Index 1. Example of Traffic Operations District 4 Caltrans………………………Page 3 2. Traffic Signals…………………………………………………………….Page 7 3. Elements of Design……………………………………………………….Page 9 CIV E 482 Research Paper Traffic Operations Example of Traffic Operations District 4 Caltrans To get a better understanding of traffic operations it is key to understand a specific office within the traffic operations field here in the state of California. According to the California Department of Transportation in District 4’s online informational, which is responsible for the Bay Area, their division of traffic operations consists of 320 technical and administrative staff within nine offices. These offices are responsible for planning, design, and analysis of highway safety and traffic operational improvements. This specific office does what most office in California offices of traffic operations do; they manage traffic activities and operations. We can take a brief look into what all nine of the offices do, and what it is they are responsible for. The office of traffic operations strategies (TOPS) addresses congestions trip reliability and safer with the use of better system management and new technologies according to the Caltrans website. The TOPS management provides guidance and establishes priorities for traffic operation strategies, which support corridor and system-wide transportation improvements...
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...Economic Impact of Mega Sporting Events on Host countries Nitika Mangal Table of Contents Table of Contents 2 Chapter 1: Introduction 4 Chapter 2: Aim and Objectives 5 Chapter 3: Literature Review 6 Chapter 4: Analysis 1 - Economic Impact of Atlanta 1996 Olympics 9 Positive Impact 9 Negative Impact 10 Chapter 5: Analysis 2 - Economic Impact of Sydney 2000 Olympics 12 Positive Impact 12 Negative Impact 14 Chapter 6: Analysis 3 - Economic Impact of Sochi 2014 Winter Olympics 16 Positive Impact 16 Negative Impact 18 Chapter 7: Analysis 4 - Economic Impact of FIFA 2010 World Cup, SA 20 Positive Impact 20 Negative Impact 21 Chapter 8: Analysis 5 - Economic Impact of FIFA 2014 World Cup, Brazil 23 Positive Impact 23 Negative Impact 24 Chapter 9: Overall Critical Analysis of Mega Sporting Events 26 Olympics 26 FIFA World Cup 29 Chapter 10: Challenges in Calculating Economic Impact 31 Chapter 11: Conclusion 34 References 35 Chapter 1: Introduction Hosting a sporting event, and that too a mega-sporting event is considered to be a proud moment in the history of any country. It is hard to provide a clear and well defined meaning for the term mega-event, as its difference from a normal event is not just dependent on the number of actual participants. It needs the fulfillment of many different factors...
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