Free Essay

Rural Classification

In:

Submitted By BHAVESHNISHA
Words 7192
Pages 29
RURAL-URBAN CLASSIFICATION AND MUNICIPAL GOVERNANCE IN INDIA
Ram B. Bhagat
International Institute for Population Sciences, Mumbai, India

ABSTRACT
Rural-urban classification constitutes an important framework for the collection and compilation of population data in many countries. While “urban” is often specifically defined, “rural” is treated simply as a residual category. The criteria defining urban also differ from country to country. This paper argues that these rural and urban statistical categories are also highly significant for local governance, increasingly so in recent years given the emphasis on local governance and its restructuring. In India, constitutional amendments have given constitutional status to local bodies in the federal structure of the country. Local bodies are thus now expected to draw up their own plans and initiate development works, which requires them to generate their own resources and lessen their dependence on central government funding. It is thus necessary to reorganise urban space into viable spatial units in terms of their revenue base. While rural-urban classification is the task of the Census of India, state governments are responsible for granting municipal status to urban centres. This paper examines the criteria and limitations of the rural-urban classification followed by the Census, its congruence with the dynamics of state-accorded municipal/nonmunicipal status and some implications for municipal governance in India. Keywords: census, urban local bodies, transitional areas, urban agglomeration, property tax, governance, India

INTRODUCTION
In many countries today the classification of settlements into rural and urban areas serves as an important input in the formulation of development strategy and provides an appropriate framework for local governance. Viewed from the perspective of policy, planning and governance, the categories of rural and urban are of immense importance. As such, there has been an increasing preoccupation with the criteria for defining “urban” among researchers and national agencies entrusted with the task of rural-urban classification (Champion & Hugo, 2003); demographic and economic criteria for defining urban are being sharpened and the sociocultural criteria distinguishing urban from rural continue to be debated (Wirth 1938; Halfacree, 1996; Pandey, 2003). The categorisation of rural and urban is a first step for initiating local governance. It is an important instrument of political empowerment of marginalised communities and is closely associated with the level and composition of revenue bases (Reza, 2002).

Singapore Journal of Tropical Geography, 26(1), 2005, 61-73 © Copyright 2005 Department of Geography, National University of Singapore and Blackwell Publishers Ltd

62

Bhagat characteristics and, therefore, could be subjected to different governance and planning processes. In India, the Census of India – an organ of the Central Government – classifies settlements into rural and urban, whereas it is state governments which grant municipal status to urban centres. This paper examines the criteria of rural-urban classification used in the census and its role in fulfilling the needs of urban governance. The paper further examines the implications for municipal governance of the congruence between rural-urban status on the one hand and municipal and non-municipal status of urban centres on the other.

In India, the economic deregulation policy launched in 1991 to avert a balance of payments crisis was part of the International Monetary Fund (IMF) loan requirements for structural adjustment. During this phase, the failure of state governments and the private sector to deal with the needs of rapidly expanding cities became apparent, generating alarm about the lack of infrastructure, shortage of housing and of basic amenities in urban areas (Kim, 1996). Decentralised governance based on the principles of self-reliance, competitiveness and efficiency was rediscovered as a new means to meet the challenges faced by urban local bodies. Moreover, the emphasis on a new definition of governance (fundamentally differing from “government”) included not only the organisation of and relationships between political and administrative institutions, but also concerned the relationships between government, private institutions and civil society. Understood this way, governance represents the relationship between the government and the governed encompassing issues of accountability and empowerment, particularly of socially and economically marginalised groups and interests (IIPO, 2001; UN-Habitat, 2002). In view of this changed philosophy of governance, the Indian Parliament enacted the Constitution Act of 1992 granting rural and urban local bodies constitutional status in the federal structure of the country.1 As per the provisions of these constitutional amendments, local bodies are now expected to prepare their own development plans and take initiatives in generating their own resources, besides receiving grants from the state governments. Different local bodies, namely Municipal Corporations, Municipalities, Notified Area Committees and Nagar Panchayats (town councils), govern the urban areas, whereas the rural areas are served by Gram Panchayats (village councils).2 The rural-urban distribution in local governance is based on the fact that rural and urban areas differ significantly in terms of socioeconomic and demographic

CRITERIA OF RURAL-URBAN CLASSIFICATION
An agglomeration of population, the predominance of non-agricultural activities and provision of social amenities have emerged as distinguishing features of settlements following the industrialisation of agrarian economies. In seeking to define the “urban”, however, different countries have applied various criteria – from size and density of population to percentage of non-agricultural workforce to administrative status.3 In South Asia, for example, Nepal on the one hand defines urban areas on the basis of population size only: a settlement of more than 9000 is declared urban. On the other hand, countries such as Bangladesh, Sri Lanka and Pakistan apply administrative criteria to declare a settlement urban: any settlement with a municipal corporation, municipality, town committee or urban council, for example, is declared as urban (United Nations, 2001). By contrast, the definition of urban in China is very much political. Urban areas comprise both town and countryside areas as determined by the extension of town government seats; nonagricultural populations living in the areas of town government seats enjoy certain benefits and the rural-urban classification is associated with differential privilege (Zhu, 2001).

Rural-Urban Classification and Municipal Governance, India
In the United States, where the urban population constitutes more than 75 per cent of the total population, rural and urban categories are still important in the allocation of funds for education and health sectors (Congress of the United States, 1989; Huang, 1995). The rural-urban distinction in this case is based on the concept of an urbanised area (UA), which includes a central city and the surrounding urban fringe (suburbs) that together have a population of 50,000 or more and a population density generally exceeding 400 persons per km2. All persons living in urbanised areas as well as in places of 2,500 people or more outside the urbanised areas constitute the urban population while the rest constitute the rural population (United Nations, 2001). Significantly, rural-urban classification is attempted post facto (United States Bureau of Census, 2001), whereas in India rural-urban classification is attempted prior to the census, based on information from house listing. In countries such as the United Kingdom, Sweden and Brazil, the concept of built up area (BUA) is applied to define urban. In the United Kingdom, continuously built up areas are deemed urban, and the largest urban areas are defined as agglomerations in which urban subdivisions are formed. In Sweden, urban areas are defined on the basis of built up areas with at least 200 inhabitants and where houses are at most 200 m apart from each other (United Nations, 2001). In Brazil, urban areas are legally defined on the basis of buildings, streets and intense human occupation; this includes areas that have been affected by transformations resulting from urban development and those reserved for urban expansion (Cunha, 2002). During the period of British colonial rule in India, urban areas were defined as including every municipality (whatever size); every cantonment; all civil lines (residential areas of officials) not included in municipal limits; and every collection of houses permanently inhabited by not less than 5,000

63

persons and of an urban character, though not under municipal government (Census of India, 1911a:15). This definition, which continued until 1951, left the scope for State Census Superintendents to apply their judgements in declaring settlements as urban. The 1961 census, however, applied the following criteria of urban settlement: all those places having urban bodies (Municipal Corporation, Municipality, Notified Area Committee and so on); and all those places having a population not less than 5,000, a population density of 400 persons per km2 and 75 per cent of the workforce employed in the non-agricultural sector. In addition to these, the Director of Census Operations, in consultation with state governments and the Census Commissioner of India, has the power to declare a settlement urban. The definition adopted in the 1961 census applied more strict criteria to differentiate space into rural and urban categories along the agricultural-industrial continuum. However, the census retained much of the earlier definition except for the added stipulations that 75 per cent of workers be engaged in non-agricultural sectors and population density be at least 400 persons per km2. Since the 1981 census, two more changes have been incorporated related mainly to what/who counts as part of a non-agricultural workforce: first, to consider only male members of the workforce, introducing gender bias into the definition of urban; and second, to exclude workers engaged in livestock, forestry, fishing, hunting and plantations, orchards and allied activities, making the definition of urban more industrially-biased. In India, there has been very little in situ urbanisation. Historically, urban centres have grown up due to sudden investment in certain areas by state governments or through administrative mechanisms such as transplanting district and subdistrict (tehsil) headquarters and municipal apparatus. In the past, rulers had built up prominent towns and cities mainly for political and strategic reasons

64

Bhagat
TABLE 1. DISTRIBUTION OF NON-MUNICIPAL (CENSUS) AND MUNICIPAL (STATUTORY) TOWNS IN DIFFERENT STATES OF INDIA, 1991 AND 2001
1991 STATE NO. NONMUNICIPAL % NO. MUNICIPAL TOTAL NO. NONMUNICIPAL % 2001 NO. MUNICIPAL TOTAL

Andhra Pradesh Assam Bihar* Goa Gujarat Haryana Himachal Pradesh Jammu & Kashmir Karnataka Kerala Madhya Pradesh** Maharashtra Orissa Punjab Rajasthan Tamil Nadu Uttar Pradesh*** West Bengal INDIA

148 19 99 18 185 10 1 2 127 131 78 90 22 8 23 358 43 266 1,693

56.0 20.4 36.5 58.0 70.0 10.6 1.7 2.8 41.6 66.5 16.8 26.8 17.7 6.7 10.4 76.3 5.7 69.6 36.0

116 74 172 13 79 84 57 72 179 66 387 246 102 112 199 111 710 116 2,996

264 93 271 31 264 94 58 74 306 197 465 336 124 120 222 469 753 382 4,689

91 49 116 29 73 22 1 2 44 99 80 130 31 18 39 82 87 251 1,372

43.3 39.2 41.1 65.9 30.2 20.7 1.7 2.6 16.2 62.2 19.5 34.4 22.4 11.4 17.5 9.8 11.0 66.9 26.6

119 76 166 15 169 84 56 73 226 60 142 248 107 139 183 750 703 124 3,789

210 125 282 44 242 106 57 75 270 159 222 378 138 157 222 832 790 375 5,161

Note: includes newly created states of *Jharkhand; **Chhatisgarh; and ***Uttaranchal. Source: Census of India (1991; 2001a; see also ).

(Census of India, 1961a). The three important mega-cities of Kolkatta (Calcutta), Mumbai (Bombay) and Chennai (Madras), for example, had also been transplanted as port centres during British rule. As Mr. Baille, the British Census Official, said: In India towns attract the trade and not the trade the towns (Census of India, 1911b:24). As towns grow, they engulf the adjoining areas, resulting in suburbanisation. The present definition of rural and urban, however, fails to capture such a process as there is no transitional category in the urban definition. The Census Superintendent of Punjab raised this problem as early as in 1961, reporting that this bilateral classification led to an underestimation of the growth of urban populations (Census of India, 1961a).

CENSUS OR NON-MUNICIPAL TOWNS
As the definition of urban incorporates both administrative and demographic criteria, two types of town are identified by the Census: municipal or statutory towns; and census or non-municipal towns. In 1991, 36 per cent of towns in India were classified as census towns compared to over 26.6 per cent in 2001 (see Table 1). Some of the states with larger concentrations of non-agricultural activities such as Gujarat, Kerala, Tamil Nadu and West Bengal had over 65 per cent of towns as census or non-municipal towns in 1991. By 2001, although the population of census or nonmunicipal towns had decreased significantly in India as a whole, the level remained quite high in the states of West Bengal (66.9 per cent), Kerala (62.2 per cent), Goa (65.9 per cent) and Andhra Pradesh (43.3 per cent). Though

Rural-Urban Classification and Municipal Governance, India census towns have predominantly nonagricultural bases, they have not been accorded municipal status and supposedly are governed by Gram Panchayats. In contrast to this situation in relatively advanced states – those with higher than average per capita net state domestic product (NSDP) – it may be seen from Table 1 that some of the backward states (those with lower that average NSDP) such as Uttar Pradesh, Rajasthan and Madhya Pradesh have few towns in the census or non-municipal category.4 The emergence of new towns (census towns) has been sluggish in these states where the level of urbanisation has been lower than the national average of 27.7 per cent (Census of India, 2001b:1). However, even the advanced states of Punjab and Tamil Nadu have shown lower percentages of census or non-municipal towns, though this may be due to the fact that census towns of these states have experienced speedy transition to municipal status, as evident from the recent “spurt” of municipal towns in Tamil Nadu. Non-municipal towns governed by Gram Panchayats qualify for rural development funds from the Central Government, which sometimes provides state governments a strong incentive to keep their status unchanged. In the 2001 census, 1,372 such towns came under the administration of this rural local body (Table 1). The Ministry of Rural Development of the Central Government has a budget of over INR 2,000 crores (roughly USD 450 million) per annum to be distributed as grants to Gram Panchayats and for various other programmes such as water supply, roads, schools or healthcare. In contrast, poverty alleviation and employment programmes supported by Ministry of Urban Development make up a paltry figure. Several state governments therefore find it advantageous to allow small towns to remain under Gram Panchayats instead of Municipalities so that they can access the largesse distributed by the Central Government.

65

The desire to avoid taxation has also been a strong motivation for resisting the change to municipal status as municipal areas not only have higher taxation but are also are subjected to a wide variety of taxes and charges (see Table 2). Additionally, electricity charges and tariffs are significantly lower in rural areas, while water supply, primary education and healthcare are invariably free (Sivaramakrishnan, 2002). Gram Panchayats on average generate a little over 15 per cent of their revenue from their own sources, compared to almost 70 per cent in the case of municipal bodies (Table 3). Thus, Gram Panchayats survive primarily on development grants provided by state governments and little effort is made towards generating their own resources (Aziz, 1998). Many settlements under the influence of big cities are still governed by Gram Panchayats where tax rates are lower. It has been noted that taking advantage of low rates of tax in the outlying Gram Panchayats offers possibilities for evasion of octroi,5 vehicle tax and house tax (Jain, 1989). Moreover, construction lobbies are ubiquitous in Indian cities. The creation of a Municipality is invariably followed by some measure of planning and building regulations. In the current context, it is possible to live in close proximity to a city and access its economy while evading its planning and building rules. Recently, 14 settlements within New Bombay and Thane municipal limits were officially remade “villages”. In the most recent civic elections in Maharashtra, villages at the fringe of Thane City boycotted the polls to press their demand to be excluded from Municipal Corporation limits. It was also reported from the sugar belt of Maharasthra that sugar barons wielding political power divided an urban centre into a number of Gram Panchayats, each headed by a Sarpanch (chief of the panchayat) belonging to the same extended family (Pandey, 2003:49). The state of Haryana also denotified several small municipalities and made them panchayats again (Sivaramakrishnan, 2002). Thus, the

66

Bhagat
TABLE 2. MAJOR SOURCES OF INCOME FOR MUNICIPAL BODIES IN INDIA
SOURCES Internal/Own Sources Tax Revenue Property taxes; tax on vehicles, animals, trade, and callings and professions; theatre tax/show tax; tax on advertisement, boats etc. Rents from municipal assets; income from municipal undertakings; user charges; fee and fines; income from municipal investments MAJOR COMPONENTS

Non-Tax Revenue

External Sources Grants-in-aid Shared Taxes General purpose; specific purpose; grants in lieu of taxes Entertainment tax; motor vehicle tax; land revenue; stamp duties; professional tax etc.

Source: Mathur, M.P. (2001:240).

TABLE 3. SOURCES OF REVENUE FOR GRAM PANCHAYATS AND MUNICIPAL BODIES, 1990-91 AND 1997-98
SOURCES OF REVENUE GRAM PANCHAYATS (%) 1990-91 1997-98 16.3 83.7 10.4 89.6 MUNICIPAL BODIES (%) 1990-91 1997-98 69.6 30.4 67.8 32.2

Own Sources (tax+non-tax) Transfer from government

Sources: Planning Commission (2002:292-95); Mathur, M.P. (2003:250).

political expediency of rural-urban classification vitiates municipal governance in India. It is an irony that all settlements accorded municipal status are automatically declared urban while urban centres defined by Census criteria are not necessarily accorded municipal status, an anomaly that distorts the level of urbanisation and regional comparisons across the country. In some other instances where state governments have granted municipal status to settlements characterised by village conditions, “one really wonders why the municipal apparatus was foisted on them” (Census of India, 1961a:139). In fact, the declaration of statutory status is a state prerogative, supposedly dependent upon the level of economic development, financial health

and perceived level of urbanisation. An unparalleled example of urbanisation is provided by the state of Tamil Nadu, a relatively advanced state in south India that saw a sevenfold increase in statutory towns in 1991-2001, even while the total number of towns in the state had hardly doubled (Table 1). This upsurge in urbanisation is also inconsistent with the pattern in the contiguous states of Karnataka, Kerala and Andhra Pradesh. Tamil Nadu rose to first rank in level of urbanisation (at 43.9 percent) in 2001, as compared to its third position (34.2 per cent) among major states of India in 1991. Tamil Nadu’s generous granting of municipal status, ignoring even the allure of rural development funds, was a response to fears in the previous decade that the state was experiencing a slowdown of urbanisation (Selvaraj, 2001). In

Rural-Urban Classification and Municipal Governance, India other words, the State Government of Tamil Nadu had sped up the process by granting municipal status to a large number of settlements in the 1990s, perhaps under the impression that by becoming the most urbanised state in India it could boost its image in attracting flows of domestic and foreign investment. Whereas the criteria identifying nonmunicipal or census towns are well defined by the Census, standard criteria for declaring statutory towns have yet to evolve. Other issues that demand attention include the changing of municipal boundaries of towns as and when they expand into the adjoining areas in order to tap the increased revenue potential of the extended urban space. At present, state governments do not redraw the municipal boundaries to accommodate such changes, nor is there a fixed timeframe within which they should do so. Changes to municipal boundaries are a time consuming process as these have to be notified through the offices of Deputy Commissioners and District Magistrates for any objections to be given due consideration (Chawla, 1995). As a result, villages adjoining cities and towns are not easily brought within the municipal governance area. In addition, new developments such as railway colonies, university campuses, port areas and military camps beyond a core or statutory town may lie outside the statutory limits of the various local urban bodies. In most cases, such developments fall within the statutory revenue limits of villages contiguous to the town. As these areas are already urbanised, it is inappropriate to treat them as rural and keep them outside the statutory limits of a town even when they may not satisfy some of the prescribed eligibility tests to qualify as independent urban units. The Census defines such areas as “outgrowths” (OGs) as they are an organic part of the city or town, even if they are not governed by the municipal administration (Census of India, 1991:xxxiii-xxxiv).

67

TRANSITIONAL AREAS
During the last few decades, processes of suburbanisation have brought considerable changes to adjoining rural areas, particularly to those near mega-cities and state capitals. The present classification of rural and urban fails to capture these transitional areas of ruralurban space. A threefold classification recommended earlier – namely urban, semiurban and rural (Census of India, 1961a) – has not been attempted officially. With the constitutional amendments of 1992, three types of urban local bodies are recognised: Nagar Panchayats 6 for a “transitional area” (an area in transition from a rural to an urban area); Municipal Councils for “smaller urban areas”; and Municipal Corporations for “larger urban areas”.7 However, the population size coming under the local bodies for these three urban areas was not specified; furthermore, as the Census does not give any information on transitional areas, state governments apply their own judgment on this too. Few attempts have been made to define transitional areas, a notable exception being the 1994 Municipal Act of Maharashtra which provides that: no area shall be specified as “transitional area” unless it has a population of not less than 10,000 and not more than 25,000, is not more than 25 km away from the territorial limits of any Municipal Corporation/Municipality and the percentage of employment in non-agricultural activities is not less than 25 per cent (Mathur, M.P., 2001:239). It would be meaningful if the Census attempted to identify transitional areas uniformly across all the states. This would require the Census definition of rural and urban to be modified in view of the requirements of decentralised governance laid down in the 1992 Seventy-Fourth Amendment. The Census could also make available relevant information such as property taxes, fees and service charges paid to the local government

68

Bhagat populations of less than 50,000) are especially disadvantaged as their economic bases are generally weak – inferring from the fact that less than 15 per cent of the workforce is engaged in non-household manufacturing as compared to 25 per cent for cities (of more than 100,000). Greater dependence on agriculture (26 per cent) compared with cities (7 per cent) also means lower revenues for the local authorities. Similarly, the level of civic amenities is found to be much lower in towns of less than 50,000 (see Table 4). Thus, it is clear that several small and medium size municipal towns are not in any position to meet the challenges unleashed by the SeventyFourth Amendment. Until recently, the financial viability of urban civic bodies was not a matter of concern as state governments supported their budgetary expenditures through a gap-filling approach. This has been criticised for local bodies being lax in resource mobilisation, tax collection and efficiency (Kundu, 2001). The new approach is to promote infrastructural and industrial investment in cities and towns that can cover their own costs, especially since local bodies are now expected to formulate as well as fund their own programmes and schemes of development (processes that are taking place elsewhere in the developing world; see Barchiesi, 2001; Briggs & Yeboah, 2001). The prevailing realities of the liberalised economic environment necessitate that urban local bodies should be viable in terms of their revenue base. However, there is hardly any categorical norm of population size for different categories of urban local bodies. For example, the size of Municipal Corporations8 varies from about 12 million in the case of Greater Mumbai to less than half a million in Dharbhanga and Muzaffarpur; similarly, from state to state, different municipal acts envisage council sizes ranging from not less than 50,000 up to 500,000 (Chawla, 1995). Given that municipal bodies with populations of less than 50,000 are not viable in terms of their limited

in the Household Tables published extensively since the 1981 census. In the changed and volatile economic environment, it is necessary to have these data for monitoring the economic health of the local government bodies; for state governments in particular, it would be useful in assessing the viability of urban centres for municipal governance. Defining transitional areas and an assessment of the revenue potential of the urban centres are likely to be important for state governments in according civic status to urban centres and deciding about state grants to local governments. At present, the practice varies from state to state and the state government has absolute discretion to accord an area with any category of municipal status. Even Gram Panchayats can be included into municipalities and there is nothing to limit the power of the state government in constituting municipal districts to include (or exclude) whole villages or suburbs (Chawla, 1995). Clearly, the rationalisation of rural-urban classification commensurate with the requirements of the different categories of municipal governance is very much needed.

URBAN SIZE
The contemporary role of urban governance in implementing broader structural adjustment and other economic policy changes raises the question of the relation between urban size and economic viability. Urban size has been shown to be intimately related to the level of development and revenue potential of urban areas (Rowland, 2001). Data available from a study in India in the early 1990s (Kundu, 2000:25) show that the per capita revenue of cities with populations of 500,000 and more was two and half times greater than that for cities and towns of less than 100,000, but that the per capita revenue of smaller municipalities was uniformly low across different states. As a result, bigger urban centres are less dependent on grants from the federal government than are smaller towns, and small and medium size urban centres (with

Rural-Urban Classification and Municipal Governance, India
TABLE 4. HOUSEHOLDS WITH BASIC AMENITIES BY SIZE CLASS OF URBAN CENTRES (%)
URBAN CLASS (‘000) Class I (more than 100) More than 500 300-500 100-300 Class II (50-100) Class III (20-50) Class IV (10-20) Class V (5-10) Class VI (Less than 5)
Source: Kundu (2000:22).

69

ELECTRICITY

DRINKING WATER 84.4 86.1 77.3 81.0 79.1 74.5 73.8 72.2 78.6

TOILET AMENITIES 73.7 77.7 63.9 63.1 57.6 49.6 43.1 38.8 47.4

ALL AMENITIES 59.5 63.5 49.1 49.0 44.1 35.2 30.4 27.8 37.5

80.7 82.6 78.0 74.8 73.5 65.6 62.2 59.2 69.7

economic base and capacity to raise funds from the market, it is necessary to reorganise urban space into more viable spatial units. There are various alternatives here. One is to consider the town group approach as a framework for urban governance (Census of India, 1961b:52). The 1961 census had presented statistics on towns lying close to one other that were interdependent in their daily activities, despite being served by more than one local administration; it was thought that grouping such towns would prove useful for planning their development by assessing their requirements in totality.9 Subsequently, the concept of “urban agglomeration” (UA), grouping only contiguous urban centres, was put forward in 1971 (Census of India, 1971:3) and adopted in later censuses, but has yet to be utilised in urban governance. Another concept introduced in the 1971 census, that of standard urban areas (SUAs), is also potentially useful in meeting the emerging challenges of viability.10 A standard urban area is delimited to towns having a population of more than 50,000 and refers to the projected urbanised areas of towns or cities in the next 20 years (including adjoining towns and villages) according to the following criteria: (i) predominant urban land use; (ii)

intensive interaction with urban centres as reflected in commutation for work and secondary education facilities, extensions of city bus services, the sale of commodities like milk, dairy products, vegetables (other than those transported by rail or truck), and purchase of food grains, clothes and general provisions by the consumers directly; (iii) anticipated urban growth as a result of locational decisions relating to industry, market, transport and communication, administrative and service functions; and (iv) existence of big villages with a large proportion of the workforce engaged in non-agricultural industrial categories (Census of India, 1981:57). The demarcated standard urban area could be used in reorganising urban space in the light of the new requirements of municipal governance. Such reorganisation would also serve to minimise revenue loss and evasion of taxes on account of being rural within the area of influence of an urban centre. However, the impact of the spatial reorganisation of municipal governance much depends upon the degree of autonomy granted to municipal bodies in managing their own affairs without control and interference from the state governments (Sharma, 2000).

70

Bhagat
The viability of small towns is a matter of concern in view of their new role in municipal governance and the concepts of standard urban area (SUA) and urban agglomeration (UA) could be used to determine viable urban areas for municipal governance. The realisation of this potential, of course, will depend upon the commitment of the state governments to empower local governments politically and financially. The Planning Commission (2002:613) was aware of this when it noted: urban governance to-day is characterised by fragmentation of responsibility, incomplete devolution of functions and funds to the elected bodies and ULBs (urban local bodies), unwillingness to progress towards municipal autonomy, adherence to outmoded methods of property tax and reluctance to levy user charges. State governments continue to take decisions on such matters as rates of user charges, property tax, octroi, role of parastatals in water supply and sanitation services etc., with little reference to ULBs that are affected by these decisions. A well defined and viable system of urban classification could be the first step to revitalise urban governance. The present adhocism shows that the state governments are not serious about effecting such change. However, an appropriate framework for the reorganisation of rural-urban space will not only remove several anomalies in urban governance, but also help state governments to distribute their meagre state resources with a sense of fairness and justice.

CONCLUSION
This paper has examined the rural-urban classification in the contemporary Indian context in the light of renewed emphasis on local self-government. The Seventy-Fourth Amendment to the Indian Constitution envisaged three types of urban governance for three categories of urban areas, namely larger, smaller and transitional. However, no criteria have so far been specified for this classification as municipal governance is a state matter within the Indian federal system. Most state governments have not attempted to develop criteria for the identification of different categories of urban areas for municipal governance. The Census of India also fails to provide information on transitional areas. Due to the lack of criteria for identifying transitional areas, a considerable number of settlements fall outside the ambit of municipal governance, particularly in those states with better infrastructure facilities and in states that have experienced the Green Revolution in the recent past. The constitutional amendment mandates that Nagar Panchayats, an offshoot of urban local bodies, will govern such areas. A large number of small towns also exist outside the ambit of municipal governance. These census or non-municipal towns have predominantly non-agricultural bases and are largely concentrated in the more developed states. Governed by rural local bodies (Gram Panchayats), such towns are not compelled to maximise their own revenue potential, and are, in fact, rewarded with funds from federal rural development programmes. This situation amounts to a diversion of funds meant for rural development to areas that are not rural in the strict sense of the term. In addition, the revenue potential of these predominantly nonagricultural areas is not being realised due to the absence of municipal governance. The long time taken to readjust municipal boundaries to reflect actual changes in rural-urban boundaries results in further loss of revenue.

ACKNOWLEDGEMENTS
The comments and suggestions of three anonymous referees in revising this paper are gratefully acknowledged; I sincerely thank one of them for monitoring the progress of the paper through repeated comments and

Rural-Urban Classification and Municipal Governance, India suggestions. I am also grateful to R. N. Sharma, Tata Institute of Social Sciences, Mumbai, for his encouragement in writing this paper.
7

71

ENDNOTES
1

All three being such areas “as the Governor may having regard to the population of the area, the density of population therein, the revenue generated for local administration, the percentage of employment in non-agricultural activities, and the economic importance of other factors as he deem fit, specify by public notification for this purpose” (Government of India, 1992:2).

The Seventy-Third and Seventy-Fourth Amendments adopted in the Constitution Act of 1992 can be accessed respectively at ; and < h t t p : / / w w w. c o n s t i t u t i o n . o r g / c o n s / i n d i a / tamnd74.htm>.
2 Nagar Panchayat is the smallest urban local body and the Municipal Corporation, the largest; Gram Panchayat is the rural local body at the village level.

8

Urban local bodies are not hierarchical. However, Municipal Corporations enjoy a greater measure of autonomy than other forms of local government and the power of dealing directly with the state government whereas Municipalities have no direct access to the state government and are answerable to the District Collectors and Divisional Commissioners (UNESCAP, 1999).
9

3

For instance, a recent study (Zlotnik, 2002) shows that 97 out of 228 countries or areas use administrative criteria to draw a distinction between urban and rural; in 96 cases, the criteria used to characterise urban areas include population size or population density. However, the threshold above which a settlement is considered urban varies considerably, ranging from 200 to 50,000 persons. In 25 countries or areas, economic characteristics are used to define urban, and 15 countries apply functional criteria like paved streets, water supply systems, sewerage systems and electric lighting to define urban. In 22 cases, no urban definition was available and in eight cases all the population was considered either urban or rural depending circumstances.
4

The 1961 census identified two types of town groupings: one comprising a cluster of neighbouring municipalities; the other, a cluster of municipal and non-municipal localities. In practice, however, groupings encompassed a nucleus town and other towns within an 8 km radius – including any rural (non-municipal) bodies between.
10

Amalgamation of municipalities and communes is also underway in the developed countries as well (Goldsmith, 1993).

REFERENCES
Aziz, A. (1998) ‘Income structure of rural local governments: The Karnataka experience’, in Konrad Adenauer Foundation, Local Government Finance in India, New Delhi: Manohar. Barchiesi, F. (2001) ‘Transnational capital, urban globalisation and cross-border solidarity: The case of South African municipal workers’, Antipode, 33(3), 384-406. Briggs, J. & Yeboah, E.A.I. (2001) ‘Structural adjustment and the contemporary subSaharan African city’, Area, 33(1), 18-26. Census of India (1911a) Volume 1, India, Part II-Tables, by E.A. Gait, Superintendent of Census Operations, Calcutta, 1913, repr. 1987, New Delhi: Usha. Census of India (1911b) Volume XV, United Province of Agra and Oudh, Part I, Report, by E.A.H. Blunt, ICS, Superintendent of Census Operations, repr. 1987, New Delhi: Usha.

Census or non-municipal towns are identified by demographic and economic criteria, one of which is that they have 75 per cent of the workforce in the non-agricultural sector. As such, the emergence of census or non-municipal towns shows the rate of industrial development in the respective states.
5

Octroi (the local goods tax) is the most traditional tax and a major source of local revenue. It accounts for about 60-80 per cent of total revenue of the urban local bodies where it is imposed; in the states of Rajasthan, Gujarat and Maharashtra, for instance, it is the major source of revenue. However, several states have abolished octroi; Gujarat has introduced an entry tax instead (UNESCAP, 1999).

The 1992 Act provided that a municipality may not be constituted in such urban areas or parts thereof “as the Governor may, having regard to the size of the area and the municipal services being provided or proposed to be provided by an industrial estate in that area and such other factors as he deem fit, by public notification, specify it to be an industrial township” (Government of India, 1992:2).

6

72

Bhagat
Congress of the United States, Office of Technology Assessment (1989) Defining Rural Areas: Impact on Health Care Policy and Research, Staff Paper, . Cunha, J.M. (2002) ‘Processes of urbanisation and metropolitanisation in Brazil between 1970 and 2000: Continuity, ruptures and methodological challenges’, paper presented at the conference New Forms of Urbanisation: Conceptualising and Measuring Human Settlement in the Twenty First Century, IUSSP Working Group on Urbanisation, Rockefeller Foundation Study and Conference Centre, Bellagio, Italy, 11-15 March. Goldsmith, M. (1993) ‘Europeanisation of local government’, Urban Studies, 30(4-5), 68399. Government of India (1992) The Constitution Seventy-Fourth Amendment Act of 1992 on Municipalities, New Delhi: Ministry of Urban Development, Government of India. Halfacree, K.H. (1996) ‘From locality to social representation: Space, discourse and alternative definition of the rural’, in C. Hamnett (ed.), Social Geography: A Reader, London: Arnold, 52-68. Huang, G. (1995) National Data for Studying Rural Education: Elementary and Secondary Education Applications, ERIC Digest 383518 (May), Charleston: Educational Resources Information Center/ Clearinghouse on Rural Education and Small Schools (CRESS). Jain, S.C. (1989) ‘Rural-urban relationship and local government structures’, Nagarlok, 21(4), 103-16. Kim Kyung-Hwan (1996) ‘Municipal finance and integrated urban infrastructure development’, in Kulwant Singh, F. Steinberg & N.V. Einsiedel (eds.), Integrated Urban Infrastructure Development in Asia, London: Intermediate Technology Publications, 315-28.

Census of India (1961a) Punjab, General Report, Volume XIII, Part I-A(i), by R.L. Anand, Superintendent of Census Operations and Enumeration Commissioner, Punjab. Census of India (1961b) Volume 1, India, Part II-A(i), General Population Tables, New Delhi: Office of the Registrar General and Census Commissioner, Government of India. Census of India (1971) General Population Tables, Part II-A(i), Series I, India, New Delhi: Office of the Registrar General and Census Commissioner, Government of India. Census of India (1981) Series 1, India, Part-IIA (iii), Standard Urban Areas, New Delhi: Office of the Registrar General and Census Commissioner, Government of India. Census Census of India (1991) Series 1, Primary Census Abstracts: General Population. Part II-B(i), Volume 1, New Delhi: Office of the Registrar General and Census Commissioner, Government of India. Census of India (2001a) Primary Census Abstracts: Total Population, Series I, India, New Delhi: Office of the Registrar General and Census Commissioner, Government of India, Government of India. Census of India (2001b) Series 1, India: Final Population Totals, New Delhi: Office of the Registrar General and Census Commissioner, Government of India, Government of India. Champion, T. & Hugo, G. (2003) ‘Beyond the urban-rural dichotomy: Towards a new conceptualisation of settlement for demographers’, paper presented at the PAA 2003 Annual Meeting, Minneapolis, 1-3 May. Chawla, B.S. (1995) The Haryana Municipal Act 1973 (Commentary with Allied Rules and Bye-laws, Amended Up-to-date), Chandigarh: Chawla Publications.

Rural-Urban Classification and Municipal Governance, India
Kundu, A. (2000) ‘Urban poverty in India: Issues and perspectives in development’, Social Change, 30(1-2), 8-32. Kundu, A. (2001) ‘Institutional innovations for urban infrastructural development: The Indian scenario’, Development and Practice, 11(2-3), 174-89. Mathur, M.P. (2001) ‘Finances and functioning of urban local bodies: A situation report’, in S. Morris (ed.), India Infrastructure Report 2001, New Delhi: Oxford University Press, 236-55. Mathur, M.P. (2003) ‘Panchayati Raj institutions and the State Finance Commission: A report’, in S. Morris (ed.), India Infrastructure Report 2003, New Delhi: Oxford University Press, 247-56. Mathur, O.P. (1996) ‘The implications of decentralisation for municipal finance’, in K. Singh & F. Steinberg, Urban India in Crisis, New Delhi: New Age International, 261-76. Pandey, V. N. (2003) ‘Re-presenting rural: From definition to discourse’, Sociological Bulletin, 52(1), 32-52. Planning Commission (2002) Tenth Five Year Plan, 2002-2007, Vol. II, Sectoral Policies and Programmes, New Delhi: Government of India. Reza, A. (2002) ‘Understanding urbanisation’, Economic and Political Weekly, 37(44-45), 4554-555. Rowland, A.M. (2001) ‘Population as determinant of local outcomes under decentralisation: Illustrations from small municipalities in Bolivia and Mexico’, World Development, 29(8), 1373-389. Selvaraj, A. K. (2001) ‘Policy on urban development’, Demand No. 33, Policy Note 2001-2002, Ministry of Housing and Urban Development, Government of Tamil Nadu, .

73

Sharma, K. (2000) Governing Our Cities: Will People Power Work?, London: Panos Institute. Sivaramakrishnan, K. C. (2002) ‘Turning urban, staying rural’, The Hindu, 27 February. The Indian Institute of Public Opinion (IIPO)(2001) ‘Urban governance’, Monthly Public Opinion, XLVI(12), 14-16. United Nations (2001) World Urbanisation Prospects: The 1999 Revision, New York: United Nations Population Division. UNESCAP (1999) ‘Local government in Asia and the Pacific: Country Paper-India’, . UN-Habitat (2002) The Global Campaign on Urban Governance, Concept Paper, Nairobi: United Nations Human Settlements Programme, also available at . United States Bureau of Census (2001) ‘Ruralurban classification criteria for 2000 census’, Federal Register, 66(60), 170177033. Wirth, L. (1938) ‘Urbanism as a way of life’, American Journal of Sociology, 14, 1-24. Zhu, Y. (2001) ‘The transformation of township into towns and their roles in China’s Urbanisation: Evidence from Fujian Province’, paper presented at the 24th IUSSP General Conference, SalvadorBahia, Brazil, 18-24 August. Zlotnik, H. (2002) ‘Assessing past trends and future urbanisation prospects: The limitation of available data’, paper presented at the conference New Forms of Urbanisation: Conceptualising and Measuring Human Settlement in the Twenty-First Century, IUSSP Working Group on Urbanisation, Rockefeller Foundation Study and Conference Centre, Bellagio, Italy, 11-15 March.

Similar Documents

Free Essay

Strategic Analysis of Unilever

...Strategic 1 Management Of UNILEVER STRATEGIC ANALYSIS OF THE ISLAMIA UNIVERSITY OF BAHAWALPUR Strategic 2 Management Of UNILEVER Submitted by: Nadia Shoukat (23) MBA, 4th semester, Section A, (M) Submitted to: Sir Shahid Yaqoob MBA Marketing Submittion Date: 22 May, 2010 THE ISLAMIA UNIVERSITY OF BAHAWALPUR Strategic 3 Management Of UNILEVER DEDICATION WE DEDICATE THIS HUMBLE EFFORT TO The Holy Prophet “HAZRAT MUHAMMAD” (P.B.U.H) The greatest Social Worker, Whose every tear was for The Cause of humanity And also dedicated to THE UNFATHOMABLE LOVE, UNFLINCHING SUPPORT UNTIRING MIDNIGHT PRAYERS AND STEADFASTNESS OF “OUR REVERED PARENTS” WHO HAS BEEN A BEACONHOUSE FOR USFOR THE WHOLE OF OUR LIFE, WHO HAS ALWAYS SHOWED US THE RIGHT PATH, THE PATH OF TRUTHFULNESS AND HONESTY AND WHO HAS BEEN ALONG WITH US THROUGHOUT OUR STUDYING CARRIER THE ISLAMIA UNIVERSITY OF BAHAWALPUR Strategic 4 Management Of UNILEVER Acknowledgements God never spoils any effort; every piece of work is rewarded according to the nature of devotion for it. We are extremely thankful to ALLAH ALMIGHTY Who, in spite of numerous difficulties, vicissitudes and acute frustrations enabled us to probe the present study and dissertation. We bow our head to ALLAH ALMIGHTY for the buntings and the blessings that He has bestowed upon us. Who has given us the courage and stamina to come up to the expectations of our revered teachers and ever...

Words: 5273 - Pages: 22

Free Essay

Accenture

...Masters of rural markets: Accenture Research Report The Hallmarks of High Performance Contents Foreword: Unleashing India’s rural multiplier effect Growing business confidence in rural opportunities The attractions and distractions of rural markets 03 05 09 Distinctive capabilities that enable 15 companies to succeed in India’s hinterland Framework factors critical to nurturing distinctive capabilities Developing the right capabilities—and acting on them Last word 28 29 31 2 Foreword Unleashing India’s rural multiplier effect But rural India’s contributions to the nation’s economic success—and the obvious potential for profitable growth—is just a part of the promise of wholehearted commitment to doing business beyond the city centers and suburbs. India’s rural markets offer unprecedented opportunities for global and local companies to experiment with approaches and business models, which if successful, may be replicated in rural markets of other emerging economies. India is on the march. Its momentum is not only evident in metros— it is apparent in small towns and villages as well. Collectively, all over India’s rural heartland and in its teeming cities, India is readying for an even more impressive era of economic growth. There is no question that India’s rural markets are becoming a powerful economic engine. One telltale sign: rural accounts now comprise over 50 percent of new subscribers for some of the leading telecom providers.1 The rural multiplier...

Words: 10004 - Pages: 41

Premium Essay

Major Health Problems in India.Docx Uploaded Successfully

...Major health problems in india :  Major health problems in india communicable disease problem population problem environmental sanitation problem medical care problem nutritional problem COMMUNITY NUTRITION PROGRAMMES:  INTEGRATED CHILD DEVELOPMENT SERVICE (ICDS) SCHEME :  Integrated Child Development Service (ICDS) scheme was launched on 2nd October, 1975 (5th Five year Plan) in pursuance of the National Policy For Children started in 33 experimental blocks Success of the scheme led to its expansion to 2996 projects by the end of March 1994. Now the goal (Ninth Five Year Plan ) is universalization of ICDS throughout the country. Beneficiaries :  Beneficiaries 1. Children below 6 years 2. Pregnant and lactating women 3. Women in the age group of 15-44 years 4. Adolescent girls in selected blocks Objectives :  1. Improve the nutrition and health status of children in the age group of 0-6 years 2. Lay the foundation for proper psychological, physical and social development of the child 3. Effective coordination and implementation of policy among the various departments 4. Enhance the capability of the mother to look after the normal health and nutrition needs through proper nutrition and health education. The Package of services provided by ICDS :  1. Supplementary nutrition, Vitamin-A, Iron and Folic Acid 2. Immunization 3. Health check-ups 4. Referral services 5. Treatment of minor illnesses 6. Nutrition and health education to women 7. Pre-school...

Words: 1307 - Pages: 6

Premium Essay

Rural Marketing

...Rural marketing in india accounts for 70% population and 50% of nation's GDP consituting a total income of $100 billion in 2010 elevates the level of significance should be given in expanding the market for rural india.It is a three step module starting with awereness,consumer engagement and finally retail contact.The dynamics of rural marketing has changed over years so has the perception about brands.As the RURAL YOUTH moving out from villages to near by cities and towns for education and employment creating increase in awareness of brands.As the rural marketing involves both urban and rural as it widely deals with sale of agricultural goods in urban areas and finished goods in rural areas.Along with the FMCG product brands the consumer durable goods brands taking their intiative in rural marketing explains its prominance and adoptance.Innovations tend to be happened in the brands in order to overcome challenges like pricing,distribution and packaging.630 billion rural population helping the marketers of most MNC's and indian companies to develop different strategies in tapping this huge market.Market growth of 3-4% per annum gives enouragement to rural investors.for the future decade indian rural market is driven literally by indian markets hence it creates opportunities for the youngsters in terms of innovation in rural distribution and promotion,pricing sensitivity and communication.Rural india buys goods for money not cheap goods which makes it profit making business...

Words: 285 - Pages: 2

Free Essay

Trends of National Income

...discernible trend. In 1951, 47% of India's rural population was below the poverty line. The proportion went up to 64% in 1954-55; it came down to 45% in 1960-61 but in 1977-78, it went up again to 51%. Mid-1970s to 1990: Income poverty declined significantly between the mid-1970s and the end of the 1980s. The decline was more pronounced between 1977-78 and 1986-87, with rural income poverty declining from 51% to 39%. It went down further to 34% by 1989-90. Urban income poverty went down from 41% in 1977-78 to 34% in 1986-87, and further to 33% in 1989-90. After 1991: This post-economic reform period evidenced both setbacks and progress. Rural income poverty increased from 34% in 1989-90 to 43% in 1992 and then fell to 37% in 1993-94. Urban income poverty went up from 33.4% in 1989-90 to 33.7% in 1992 and declined to 32% in 1993-94 Also, NSS data for 1994-95 to 1998 show little or no poverty reduction, so that the evidence till 1999-2000 was that poverty, particularly rural poverty, had increased post-reform. However, the official estimate of poverty for 1999-2000 was 26.1%, a dramatic decline that led to much debate and analysis. This was because for this year the NSS had adopted a new survey methodology that led to both higher estimated mean consumption and also an estimated distribution that was more equal than in past NSS surveys. The latest NSS survey for 2004-05 is fully comparable to the surveys before 1999-2000 and shows poverty at 28.3% in rural areas, 25.7% in urban areas and...

Words: 399 - Pages: 2

Premium Essay

The Importance of Greenspaces

...me personally for several reasons. I chose to write about urban greenspaces because parks and forests were a very important aspect of my childhood, I have observed how the disparity of greenspaces between communities affects them, and because my exposure to greenspaces has provided me with a valuable relationship with the natural world. Growing up in a rural area, the majority of my childhood activities were dependent on the parks and forests that were accessible to me. I played soccer in the nearby fields, learned about animals in the closest ponds and creeks, and socialized with other kids at playgrounds and parks. As I grew older my choice of activities changed but the venue remained the same. Playing soccer quickly became playing baseball while exploring nature at nearby creeks evolved into day hiking trips at national parks and forests. The parks and greenspaces around me acted as stages for my curiosity, recreation, and socializing and were invaluable experiences growing up. All children and adults should experience the benefits that greenspaces provide regardless of whether they live in an urban or rural environment. I was naive to the important role that greenspaces played in my life and development until I relocated to a more urban environment that lacked accessible greenspaces. Having been surrounded by forests, small nature areas, and community parks growing up, I took the benefits of these greenspaces for granted. While the accessibility of greenspaces...

Words: 677 - Pages: 3

Premium Essay

Organised Retail

...iosrjournals.org Organized Retail in the Rural Markets in India 1 Surajit Dey, 2Dr. Sameena Rafat, 3Puja Agarwal 1 (Research Scholar, Department of management, CMJ University, India) 2 (Asst. Professor, IIPM, Lucknow , India) 3 (Management Faculty, Wisdom School of Management, India Abstract: Retail is a buzz word in today’s changing business environment. Different industrial sectors are in the phase of transition from conventional business models to innovative, market driven and consumer centric models. In India retail is not a new word, however the emerging formats of retailing are changing the entire scenario and posing tough challenges in front of Indian retailers. They are now designing customized retail products and services and targeting the untapped segment of the market. Presently, nearly 60% of the population resides in rural India and their retail requirements are partially met by the unorganized retail stores. This study is an attempt to explore the potential of rural retail market of India, accessing their needs for products and brands. The study also aims at developing a business model for the rural retail market in India. I. Introduction: Today Indian consumers are becoming very unpredictable. The consumer today, is richer, younger, eager to accept changes and more aspirational in his/her needs than ever before. This Statement is not confined to urban India but also applicable to rural India. A range of modern retailers are attempting...

Words: 5765 - Pages: 24

Premium Essay

Innovating Emerging Markets

...Advantages of India in macro business environment Innovating for Emerging Markets A few decades ago, India was seen as a producer of finished goods for the international market, or if we put it bluntly, we were seen as a dumping ground for products from the developed countries. A pretty sad scenario as we used to import more and our exports were frugal. Barring agriculture and spices, we did not have much to rave about. However, a change in mindset of the authorities has paved the path towards progress. India’s economic growth has prospered over the years, thanks largely to the opening of markets to foreign companies and investors, which has ushered a very healthy and competitive environment. This trend started way back in the early 90s, where liberalisation, privatisation and globalisation policy of 1991 opened up new horizons of opportunities for Indian business to take shape firmly and be equally competent in the world market. As a result, India has progressed quite well in terms of technological innovation and has managed to produce high-tech products and services. In a way, we are world leaders, when it comes to providing solutions, as more or less, every software product or service that comes out has a “made in India” tag to it. It definitely makes us feel proud as we are one of the top contributors to the global economy. But, somewhere in this melee, we are underperforming to our true innovation potential—this somehow has affected our industrial competitiveness...

Words: 1934 - Pages: 8

Premium Essay

Hul at the Bop

...Rural demand for, and consumption of, consumer products is set to explode. The challenge for most companies is to be able to offer appropriate products in an affordable way in relatively remote locations. It is our view that India will soon see an inflexion point in rural consumption.1 Mr. K.B. Dadiseth, Hindustan Lever Limited Chairman On August 30, 2004, Hindustan Lever Limited’s (HLL) share price on the Bombay Stock Exchange touched Rs.100.5 (US$ 2.28) - a new low for one of the largest Indian companies by market value (see Exhibit 1). In its Q2 2004 results, HLL’s bottom line had fallen by 43% due to price pressures in its mainstay detergents business. Procter & Gamble, its long-time nemesis, had unveiled a series of price cuts on its leading detergent brands, Ariel and Tide, forcing HLL to respond. As a consequence, operating profit margins, which had peaked in 2002 at 19.6%, declined to 14%.2 Furthermore, although the mergers, restructuring, and operating changes that HLL underwent in the 1990s had helped profits grow through 2003, the company’s top-line growth had remained more or less stagnant over the past few years, causing some analysts to re-align their portfolios. In fact, since 1999 revenues at HLL had remained nearly constant, an outcome stockholders had not welcomed. With this lack of growth, increasing attention was directed to the company’s Millennium Plan - an ambitious blueprint outlining the company’s growth strategies for the 21st century....

Words: 9305 - Pages: 38

Premium Essay

Elixir

...they buy. 3. Demand generation has taken a back seat: “Why buy when you can borrow”. – Proscmer Movement. People nowadays have started considering installments (emi) as an option to try a product and if it suits the consumer needs it will buy. So marketers have to create a demand in order to sustain with the competition. 4. Marketing the sublime and the ridiculous: Marketing hype is distributing real consumer. Brands with fake advertising are not accepted by customers anymore. Eg: Honest shirt, Toothpaste with oxygen. Consumers are trusting advertising less and are going by experiences of others. Don’t be stupid as a marketer. “When you are swimming against the consumer you are not with the consumer”. 5. Never forget RURAL: Rural population accounts for more than 60% of population...

Words: 969 - Pages: 4

Free Essay

E-Governance in India

...E-GOVERNANCE INITIATIVES – INDIA “The Government would implement a comprehensive programme to accelerate egovernance at all levels of the Government to improve efficiency, transparency and accountability at the Government-Citizen Interface.” – Hon’ble Prime Minister’s Declaration on Independence Day - 15th August 2002. I ndia has been harnessing the benefits provided by the Information & Communication Technologies (ICT) to provide integrated governance, reach to the citizens faster, provide efficient services and citizen empowerment through access to information. The aim is to redefine governance in the ICT age to provide SMART GOVERNANCE. Several significant initiatives have been taken at the Centre and the State level in this direction. A t the Central level, the government has extensively promoted the use of IT in managing its internal processes and has drawn up a ‘Minimum Agenda of e- Governance’. Further Ministries / departments have provision of 2 to 3 percent of their annual budgets to be spent on IT related activities. The government has enacted IT Act 2000 which provides legal status to the information and transactions carried on the net. S everal State Governments have also taken various innovative steps to promote eGovernance and have drawn up a roadmap for IT implementation and delivery of services to the citizens on-line. The applications that have been implemented are targeted towards providing G2B, G2C and B2C services with emphasis on...

Words: 5625 - Pages: 23

Premium Essay

M&M 2-Wheeler

...MARKETING MANAGEMENT – II PROJECT REPORT on Mahindra and Mahindra Motorcycle Launch Submitted by: Rupa Deepanju (2012261) Sagar Panchal (2012262) Sarath S (2012272) Shashank Doveriyal (2012292) Srinivasa Krishnan S (2012312) KLIO * Hamare Logon ke Liye Two Wheeler market size: The Indian two-wheeler industry is divided into three segments namely motorcycles, scooters and mopeds. Sales of the Indian two-wheeler industry were estimated at around Rs 650 billion in value terms and 15.4 in volume terms at the 2011-12. The industry has posted healthy growth over the past 5 years, growing at a CAGR of 15 per cent and 12.7 per cent, in value and volume terms respectively. In volume as well as value terms, motorcycles lead the two-wheeler market. In 2011-12, share of motorcycles in sales volumes was 77.6 per cent. The two wheeler industry is dominated by three players - Hero MotoCorp, Bajaj Auto and TVS Motors together contribute around 80 per cent of the domestic sales volumes. Over last 5 years, the domestic industry has clocked a growth at a CAGR of 11.3 per cent during 2007-08 to 2011-12. Motorcycles segment continue to rule the market Motorcycles can be further divided into three segments - economy, executive and premium. The economy segment comprises lower-end motorcycles (priced at Rs 30,000-40,000 when launched), whereas the executive segment (launch price between Rs 40,000-50,000) and...

Words: 3798 - Pages: 16

Free Essay

E-Choupal

...criteria were used in selecting the case studies – the diversity of ownership models, and the requirement of a sufficient scale of the intervention. In addition to the field research conducted in 2008 using qualitative methods, the research also built on secondary sources. A review of the literature in the field of Information and Communication Technology for Development (ICTD) showed that while telecentres are viewed as contributing positively to development in general, they are largely not really seen as a space for catalysing transformative social change. Instead, there remains in the notion of telecentres for development a perpetuation of market-led approaches, wherein telecentres are viewed as a strategic means for expanding markets in rural areas, especially for corporates. In this approach, poor communities are repositioned as an opportunity for business, with ICTs as the most effective way of connecting them to the global market system. This espouses a version of inclusion that instumentalises disadvantaged sections, overlooking the potential of telecentres to serve as a tool for equitable and participatory development. Such subjugation of local development and the local community to the neo-liberal ideology can be seen as the ‘Walmartisation’ or ‘marketisation’ of...

Words: 2548 - Pages: 11

Free Essay

Congo Case Study

...people now live below the poverty line. This average, however, masks wide geographic and economic inequalities. Most of the country’s poor people (64.8 per cent) live in rural areas and women are among the hardest hit by poverty. In 2006, more than a third of children under five in rural areas suffered from malnutrition. Access to water is also poor in rural areas where only 11 per cent of people can get water compared with 75 per cent of people in urban areas. Rural people also have a higher unemployment rate with close to 50 per cent of the economically active rural population being out of work. Young people and vulnerable groups are particularly hard hit.   Poverty has worsened in the Republic of Congo since the 1980s and half the country’s people now live below the poverty line. This average, however, masks wide geographic and economic inequalities. Most of the country’s poor people (64.8 per cent) live in rural areas and women are among the hardest hit by poverty. In 2006, more than a third of children under five in rural areas suffered from malnutrition. Access to water is also poor in rural areas where only 11 per cent of people can get water compared with 75 per cent of people in urban areas. Rural people also have a higher unemployment rate with close to 50 per cent of the economically active rural population being out of work. Young people and vulnerable groups are particularly hard hit.   The country’s turbulent history — a troubled transition from centralized...

Words: 931 - Pages: 4

Premium Essay

Social Entrepreneurship

...and create artisanal owned rural livelihoods through marketing of contemporary designed artisanal produce for urban markets,”2 Industree sources products and materials from small-scale artisan groups across Southern India and sells their products, primarily home textiles, gifts, and natural fiber furniture, to domestic and international markets. It currently operates three Industree-branded retail shops, sells via shop- in-shops in leading domestic retail stores, and exports products for international retailers such as IKEA. Industree’s annual revenue reached $1 million USD in 2007. What hinted you to start this venture? There are some 40 million rural artisans in India today. While global demand for Indian artisan products is growing both in India and abroad, rural artisans largely remain poor. Prior to the industrial revolution, high quality artisan products were historically crafted in rural areas for domestic and international consumption. Governments support for manufacturing centers in urban hubs has increasingly isolated rural producers and decreased their access to functioning markets. As a result, much of India’s rural population has migrated to cities in search of work, sadly trading rural unemployment for urban displacement and poverty. I found a new generation of socially responsible consumers emerging in India’s urban centers, one that is rooted in ethnicity yet aspires to modernity and I thought addressing this gap between rural unemployment, traditional...

Words: 1150 - Pages: 5