...increasing competition (Aggressive) * ENTRY BARRIER : * Rise of Charter flights in Europe * European Deregulation-New Competitors; Pricing, routing, pooling abolished * Huge financing to enter may cause high entry barrier for new entrants * High maintenance costs & personnel costs * Low/unstable prices & profitability Ryanair’s Perspective: Moderate threat of entry * SUBSTITUTE : * Accessibility: Other cheaper form of transports eg-fast rail & land travel * Charter flights for Holiday goers * Flights bundling ancillary services such as lodging along with cheap fares Ryanair’s Perspective: Low threat from Substitutes * BUYER POWER : * Increased customer base for air travel due to increased competition leading to low prices * Removal of travel agents & online ticket reservation systems * spectrum of ticket prices with varying restrictions Ryanair’s Perspective: Strong power of buyers * SUPPLIER POWER : * Fuel supply- OPEC * Aircraft Supply & maintenance * Airport types- Primary & Secondary Ryanair’s Perspective: Moderate power of...
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...2. Vezbe Zadatak I Dobili ste telefonski poziv od vašeg šefa. On vam saopštava da za dva sata ima sastanak sa CEO-om poznate multinacionalne kompanije koja je zajedno sa vašom kompanijom raspoložena za zajedničko ulaganje u Srbiju u oblasti duvanske industrije. U vezi sa sastankom dobili ste instrukcije da pripremite listu svih relevantnih pravnih propisa koji se odnose na proizvodnju i promet duvanskih proizvoda (na sreću za pretragu možete koristiti Paragaf). Poželjno je da propisi u listi budu hijerarhijski poređani od hijerarhiski višeg propisa ka nižem (radi boljeg razumevanja hijerarhije pravnih propisa obratite pažnju na slajd br. 24 prezentacije Pojam Poslovnog prava). Zadatak II Kontaktirani ste od strane privrednog društva MPC HOLDING (u daljem tekstu. „Društvo“) koja želi sa vašom kompanijom da uđe u dugoročnu poslovnu saradnju. Šef vas je zamolio da istražite sledeća pitanja vezana za ovu kompaniju i njena potencijalno povezana lica. Na osnovu pretrage Paragrafa i ostalih elektronskih baza (imate VIDEO pretrazivanja na Moodle/u) dajte odgovore na sledeća pitanja: 1. Ukoliko se odlučimo da sa Društvom zaključimo ugovor ko je ovlašćen da ga potpiše u ime društva? Da li sa prokuristom možete da zaključite ugovor? Na osnovu čega ste došli do tog zaključka? 2. Ko su osnivači Društva? 3. Koliki je osnovni kapital društva? Koliki su bili poslovni prihodi društva u 2009. godini? Koliko društvo ima zaposlenih? 4. Da li postoje raspoložive informacije vezane za proces nastanka...
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..._Jelm Case 2: Ryanair 1-1-2011 Case 2: Ryanair Authors: Place: Leeuwarden Date: 22th of December2011 School: Education: Module: Strategic Management Year: 3 Version: 1 Word count Core text: 9706 Total: 7932 Table of content Preface 5 1. Summary of Ryanair 6 2. Problem statement 7 3. Corporate Strategy 8 3.1 Strategic development 8 3.1.1 Intended Strategy 8 3.1.2 Emergent Strategy 8 3.1.3 Strategic Lenses 8 4. Organizational Environment 9 4.1 PESTEL Framework 9 4.2 The Five Forces framework 12 5.2.1 The threat of entry 12 5.2.2 The threat of substitutes 12 5.2.3 The power of buyers 12 5.2.4 The power of suppliers 12 5.2.5 Competitive rivalry 13 5. Strategic capability 14 5.1 DuPont Analysis 14 5.2 Robustness 16 6. Competitive Strategy 18 7. Strategic Purpose 20 8. Business Economic Analysis 23 8.1 Liquidity 23 8.2 Solvability 23 8.3 Profitability 24 8.4 Efficiency 24 9. SWOT analysis 25 9.1 SWOT of Ryanair 25 9.1.1 Strengths 26 9.1.2 Weakness 26 9.1.3 Opportunities 26 9.1.3 Threats 26 10. TOWS Analysis 27 11. Alternative courses of action 28 12. Decision and Reasoning 29 9.1 Top 2 Alternatives 29 13. Implementation 30 Literature 31 Figure list 33 Preface The following report is written on behalf of the module Strategic Management, by students of Leisure Management. The case to write this report is “Ryanair” and the strategies that...
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...of low fares. The branded airlines argue that passengers are willing to pay more for a better level of service. You can pre-assign seats. You get food and drink onboard, and can choose a higher level of service e.g. business class. However the large flag carriers have taken notice of the low-cost model and have employed it as part of their own more differentiated business model. In 2009 the company settled for 30% of its local Irish rival Aer Lingus after a prolonged takeover bid. Tough trading conditions meant that Ryanair made its first annual loss in 2008/9. O'Leary put this down firmly to rising fuel costs (as did British Airways in the same year). The company also needed to take into account the burden of purchasing its stake in Air Lingus. So in reality things are looking good for Ryanair and its budget operation - since the business aimed to fly...
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...Ryanair’s strategy is, Low cost, no frills airline. This strategy was boldly and rigorously executed leading to the success of the airline. Ryanair’s success is attributed to outstanding operational effectiveness. The purpose of this strategy is to get more out of the inputs, such as fuel, airport charges and passenger compensation, by eliminating unnecessary processes or non-value adding activities. Their strategy benefited with the economic downturn and financial depression, due to low air fares and people’s perception that it is the cheapest airline. S.W.O.T Analysis S: • Ryanair’s CEO: Michael O’Leary • Growing and making profits during an economic recession • Europe’s largest carrier by passenger numbers and market capitalisation in 2009 • Achievements – winning international awards • Profitable airline • Cost per passenger low • Low fares • Good on-time record • Few cancelations • Few lost bags • Using smaller lower cost airports enabling 25 minute turnaround times • Labour force is productive and flexible • Low fares • Frequent point to point flights • Low operating cost W: • Acquiring Aer Lingus • Accumulating losses of IR£20 million • Cutting cost by replacing lossmaking routes in UK and Ireland with more profitable routes (limited frequency in certain routes) • Airline noted for being controversial – bad media reports (e.g. annoying the Queen of Spain, plans to charge passengers to use the toilets during its flights) • Not recognising workers...
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...Ryanair’s Business Class I am going to analyze this article using VRINE model but first I will explain briefly what VRINE model is. The first letter V stands for valuable and it means a resource or capability is valuable if it allows a firm to take advantage of opportunities or to fend off threats in its environment, for an example Union Pacific Railroad’s rail system is a tangible resource that allows UP to compete with other carriers in the long-haul transportation of a variety of goods. The second letter R stands for rarity and it means a useful resource or capability that is scarce relative to demand, for an example when McDonald’s signs an agreement to build a restaurant inside a Wal-Mart store, it has an intangible advantage over Burger King that is valuable and rare. The third letter I stands for inimitability and it means a resource or capability is inimitable if competitors cannot acquire the valuable and rare resource quickly, or face a disadvantage in doing so, for an example Barnes & Noble’s large store network gave it access to customers and purchasing power that was inimitable. The fourth letter N stands for non-substitutability and it means if a competitor cannot achieve the same benefit using different combinations of resources and capabilities then it is non-substituable, for instance using the previous Barnes & Noble’s large store network as an example because it was inimitable so people found Amazon.com as a substitute with better deals. Lastly...
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...Alper Küçükaslan S000773 COCA-COLA WARS CASE ASSIGNMENT 1. Compare the economics of the concentrate business to that of the bottling business: why is the profitability so different? (Use 5-forces analysis for both industries) Concentrate business requires relatively less capital investments. This factor makes easier entering to the market. Less material usage and few input requirements also makes threat of substitutes and services more applicable however, Coke & Pepsi grants %72 of the market so that there is a high risk of market entrance in concentrate business. Also, high costs of marketing (advertisement & promotions) require a solid brand image and sustainable budget so that it’s hard to compete in such a market. Furthermore, customer loyalty and economies of scale makes this market profitable for huge players such as Cola and Pepsi. Bottler business on the other hand requires high investment capital and too much operational cost which makes harder for new entrances to the market. Bottlers’ gross margin exceed %40 whereas their operational margin is %8 which is 1/3 of concentrate businesses. Bottlers are responsible for their own logistics and sales forces territorially and they are bounded on their pricing strategy through their contract with suppliers (Coke & Pepsi) so that their operational profitability remains low. More inputs and operational costs weaken bargaining power of suppliers however; because of high sales volumes and solid brand image with...
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...Indianapolis, Indiana. At first glance it may appear he used his Visionary Leadership for a higher cause; however his unethical pursuits, ultimately resulted in the downfall of his church, his followers and himself when 914 members of his congregation committed suicide after “drinking the Kool Aid”. Visionary Leadership From early in his life Jim Jones had a vision of the world he wanted to live in. Jim Jones was born the only child of a disabled veteran father and working mother during the Great Depression. His poor upbringing shaped his vision of a world in which all people were equal. As an adult he began to attend uni-racial churches in Indianapolis. In 1961 he became the first white man to adopt and African-American child in Indiana (Ryan, 2011). Shortly thereafter he became disenfranchised with the segregation, of the congregations, in the churches he attended. In response to this social norm of the time, Jim Jones visionary leadership began. He started by establishing the Peoples Temple and invited all races and social demographics to join his congregation. Jim Jones encouraged Demographic Diversity (USAF) because he saw the value of having people from all walks of life within his congregation. From the lawyers who represented him to the laborers who built church facilities, all members served a purpose within the team. In his early church we can see the groundwork for his strategic planning. Jim Jones developed a forward thinking strategic plan to bring in additional...
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...JONESTOWN- JIM JONES Jonestown- Jim Jones Student: Thi Nguyen Grand Canyon University: General Psychology- 102 Date: 08-19-2012 Professor: Jennifer Jones Jonestown- Jim Jones The tragedy named Jonestown happened in the past over 30 years and it still has been suspense from the bottom of the heart of everyone. Jim Jones is known as a American leader culture, is one of the most popular historian of America and Guyana’s history as well as the world’s history (Wilkinson, B, 2011). There are many books, articles, video clips described, discussed as well as argued about Jim Jones and Jonestown event. In this research paper as known as a social psychology essay , one more time, I would like write, persuasion, and argue about Jim Jones and what his had done in the past. Furthermore, the paper will describe and discuss in detail about Jonestown events and other concerned that related to this event which gave shock to American society, Guyana, and the rest of the world. Who is Jim Jones? First of all, I would like to introduce about him as well as his life. Jim Jones is a son of James Jones who had a poor health by poisonous gasses in the World War One; and he was a son of a woman named Lynetta in a factory in Indiana. Jim Jones learned from his Mom that he should love animal and care for the people who have underprivileged; and she expected that her son would come a ministered when he grow up. Even though Jim Jones was a noisy child...
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...to Ukiah, California. (McGehee & Beck, 2013) February 1st 1976– The Peoples’ Temples obtains 3852 acres of land in Guyana for Jonestown. (McGehee & Beck, 2013) 1977 – Jim Jones persuaded his followers to move to Jonestown (CNN, 2003) November 15th 1978 - Congressman Leo Ryan and his party arrive at Guyana to investigate. (CNN, 2003) November 18th – Twelve people injured and six people assassinated including Ryan at the air strip in Kaituma. As well as nine-hundred plus members died from murder and/or suicide in Jonestown. (McGehee & Beck, 2013) Argument There are many different views on the whether the massacre in Jonestown was a murder or suicide. Many people believe that it was suicide. However there is a lot of evidence to prove that it was murder rather than suicide, “there were reports that a lot of the members were forced to sign false confessions.” (Latson, 2014) If the leader was able to force his members to sign false confessions, what makes you think that he was not capable of making his follower commit suicide against their wills and cover it up as murder. Not only was he responsible for the deaths of 900 plus members of his own cult but he was also responsible for the murder of the Congressman Ryan and attempted murder of all the people who had accompanied him and also the cult members who had left with him. (Latson, 2014). This is another crucial part of the evidence that proves that Jones was able manipulate and control his members into doing what they thought was...
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...“A personalised induction will always be more effective”. Discuss. Base your answers on theoretical concepts and techniques presented in class. Introduction When a person decides to undergo hypnotherapy, an induction is required to ensure they are sufficiently relaxed to experience the process completely. Various formats are used depending on why the hypnosis is being undertaken eg giving up smoking, weight loss. Some hypnotherapists use a standard format while others personalise the script to each individual. There are many techniques a therapist can adopt to suit the client and their personality, but this must be based on first impressions and using the techniques to better define that person. It is these techniques that will be addressed in further detail. This essay will attempt to describe the advantages and disadvantages of using a personalised induction. It will discuss the methods and techniques that are used to personalise screeds when working with different clients by looking at modalities and different types of scripts and, finally, give a conclusion. Each client is unique and different in many ways, and no two assessments will give the same results. This is because all people are different eg different backgrounds, the way they are brought up, different opinions, different likes and dislikes, fears and phobias, different alcohol and drug use etc Through changing simple terminology and language, screeds can be individualised to suit a...
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...Nonverbal communication is a very interesting aspect of communication. What is nonverbal communication? “Nonverbal communication includes all aspects of communication other than words”(Wood 2013). In my opinion nonverbal communication is more interesting than verbal communication. Sometimes someone does something nonverbally purely out of instinct that tells us more than anything verbal could. Over the past couple of days I have been watching how people interact and trying to make mental notes of their nonverbal communication. Most of my observations come from the workplace. The first subject I want to touch base upon is the difference between nonverbal communication between men and women. For example the polite thing to do when you see a coworker for the first time for the day is to greet them. I noticed that the way I and my male co workers greet each other is different than I or them greet female co workers. More often than not when I greet a male co worker I say something along the lines of “hey how’s it going” and shake their hands. When I greet a female coworker I usually say the same thing but the handshake is absent. Another difference between male/female nonverbal communication I’ve noticed is the “head nod” versus the smile. Usually when I pass a male coworker in the back room I give him a slight head nod to acknowledge them. The difference when I see a female coworker is instead of the head nod we usually just exchange a friendly smile. To me, the most interesting...
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...Pay to Play: Economic Impact of Paying College Athletes 1. Purpose of Research & Analysis On April 25, 2014, the National Labor Relations Board in Washington, D.C., granted Northwestern University's request to review the decision made by the regional office recognizing the school's football players as employees. In mid-April, Northwestern football players voted as a team on whether or not to unionize, but the votes will only be opened if the board ends up siding with the players, which may take at least a couple of months. Ultimately, the Northwestern football players are determining their fate through this secret ballot and their decision to form the first union amongst college athletes—a decision that has the ability to change the landscape of American college sports. If granted the right to unionize, the Northwestern football team will actually have the ability to bargain over their conditions and it is expected that this could ultimately lead to requesting salary compensation for their efforts. In light of these recent historic discussions, it is critical to analyze not only the ethical, but also the economic impact of such potential situations. My research paper has been structured to shed some light into the challenging and complicated discussions that continue to occur around this topic. Specifically, I have broken my research and analysis into three key topics. First, I explore whether or not there is an underlying issue with the current state, from an economic perspective...
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...Drinking the Kool-Aid? On November 18, 1978, at a commune often called “Jonestown” in the jungle of Guyana, 900 people died in a mass murder/suicide; all were members of the Peoples Temple, an American religious cult. At the request of their leader, men and women administered lethal doses of cyanide-laced punch to over 300 infants and children before gulping down their own. How could so many people be convinced to kill their babies and themselves? His name was James Warren Jones. Like his idol, Hitler, he was a dominant propagandist, a charismatic leader, and an evil human being. Summaries In the piece “Propaganda under a Dictatorship” (1958/2016), Aldous Huxley, renowned English novelist, and Oxford graduate expands on ideas he first presented in his 1932 novel, Brave New World, which examines a futuristic culture in which no individual thought takes form. Huxley’s essay explores the practical use of propaganda by Adolph Hitler in controlling the minds of eighty million German people in the years leading to the Second World War. He examines, with chilling account, Hitler’s ideologies and methods to remove a society from its traditional morality and loyalty thereby reducing it to a mob soon willing to embrace, or at least, tolerate the unimaginable treatment of the German people. Huxley suggests Hitler was an insightful agitator and brilliant at predicting human behavior (1958/2016, p.249). Hitler’s use of technology, suppression of individual reasoning, and appeal to a...
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...Bobby Skitt Mr. Johnson English IV 21 October 2013 All I Do is Believe My heart was beating like a drum as the coaches were walking over to let me know my fate. I gave my total effort out on the ice that day. Would it be enough, though, or would I come up short? I wanted this more than anything, and I would have been crushed if I did not accomplish my goal. It was my burning desire to make the Affton American’s Pewee AA ice hockey team. The news was coming whether I wanted to hear it or not. All I had left to do was believe, and that was exactly what I did. The days leading up to the tryout, however, I did nothing but constantly worry. The worrying got so bad that it started to affect my performance at school. My dad would try to calm me down with talks after school, but they were barely helping me. As the day inched closer, I was as worried as a mother sending her baby boy off to war. If I remember correctly, it was a Saturday, but the day of the week did not matter, because it was the day of my tryout. It could have been my birthday, and I still would have only been thinking about that tryout. About an hour before I had to leave, my mom and dad called me into their bedroom. I thought they were going to tell me some bad news. Instead, they just wanted to calm me down and pray with me. My mom took my hands and spoke wonderful words to God, asking Him to watch over me and telling Him that we were leaving my fate in His hands. I will not lie, I cried a...
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