...Building Customer Trust Building and maintaining customer trust is a very important aspect of having an e-commerce site. If customers cannot trust the site, they will be less likely to make a purchase from the site. Web 2.0 that allows users to share information with each other has become a very important aspect of building customer trust, and we make use of it. We have created a fictional storefront for The Fake Flower Shop, which uses some techniques that build customer trust. These techniques will hopefully make the user feel like they have nothing to worry about when ordering from us. The first technique that we used to build customer trust is the use of a contact section of the website. This will make the customer feel more comfortable ordering from us (Delk, 2013). The customers will feel much more comfortable if they have a way of getting in contact with the company. Without a means of contact, the customer might worry that they will be left out to dry if there is an issue with their order, by having a visible means of contact this helps to eliminate this worry. Another technique that we used to help build customer trust is the use of social media. On the side of our page we offer links to Twitter, Facebook, and Linkedin (and if this was a real company it would link to a real page). By using these social media sites, we can work over time to gain the customer's trust (Kennedy, 2013). This also gives the customers a place to communicate with each other to share their...
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...Case Study Analysis : SaSa Presented By : Aashik Francis(01) Anand Chaturvedi(09) Anshul Jain(15) Aysha Hazel(30) Delshya Selvaraj(45) Hareesh Gundeeti(55) Introduction Situation Analysis Sa Sa Cosmetics is a very successful Hong Kong based discount cosmetics retailers. The case describes how Sa Sa became successful, culminating in its IPO in 1997. Since then, however, its fortunes have declined somewhat. Most big companies have faced a crisis period after 10-20 years of their induction. We believe that Sa Sa Cosmetics is passing through a similar phase as these big companies. They lost their core competency in discounted retail stores as many new competitors came up with similar models looking at Sa Sa's success in this field. The case discusses recent initiatives that were undertaken to sustain growth momentum. Sa Sa also undertook some marketing research studies. The research findings appear to confirm that Sa Sa may have some major problems. As 2001 comes to a close, Sa Sa contemplates what else can be done to improve profitability and keep on growing. History Sa Sa cosmetics started on April 1st, 1978 in Hong Kong by husband and wife team Simon and Eleanor Kwok, as a simple cosmetic retailer. Soon they realized that discounted store concept had greater possibilities in cosmetic segment and started selling products at a lower margin than its competitors. The company was able to give big discounts to customers...
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...PREMIER COMPUTING SOLUTIONS GROUP 1 Adam Grow Christopher Janarek Theresa Edmiston International Finance Premier Computing Solutions strives to lead in the invention, development and the manufacture of the most advanced and flexible PC technology to fulfill all customer needs. We support our clientele through every aspect of their needs by guaranteeing world class customer service, flawless transactions, and putting customer interests first. We strive to have high levels of corporate responsibility by improving the communities we touch, having high ethical standards, honesty, and trust. We create professional solutions for every business niche all around the world. We value our stakeholders in our company because they provide us with capital in order to run our business. Lastly, we strive to improve and continue to manufacture and design new products. The corporate objectives for Premier Computing Solutions is: • Increased Market Presence • Accumulate Profits • Have cash on hand in order to fund operations • Shareholder Value (earnings per share, net equity Premier Computing Solutions Evaluates these corporate strategies in order to generate Profits • Long Term Perspective-Defer Profits in order to build a strong competitive advantage • Willing to take Risk in order to jump in front of competition • Pioneer and generate new products to get ahead of the market • Strong Brand Performance • Widespread...
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...Undeniably, S4 is very similar with S3, but the sales amount is keep increasing. From this, we can see Samsung has many royalty customers, they do repeat purchase. Many brands spend many afford to develop royalty program, as it is the best way to maximize companies’ profit. Royalty customers not only do repeat purchase, they do also “sell” products to their friends and families. It is not hard to see why S4 is very popular now. By the way, of course there are many initial purchase customers. When we ask people what brands of mobile do you know, we can find all of them can say “Samsung”. We know from decision process model, before we buy a good, we must search for information, and we do search from our internal information first. As Samsung is already been saved in our memories, people would do more research about the phone’s details if they would like to buy S4. I believe most of us can recall the S4 advertisement, it has a new function – we can go next page without touching the screen. We might not need this function, but it can wake up our curiosity. When we go to try this function at retail shops or search the information from internet, it might affect our desired states – our existing phone is quite outdated, maybe buy a new phone. Samsung shops are now available in Hong Kong, the shops of course only sell Samsung products, and S4 must be there as well. When we do purchase, we might influence by the salesperson – they might sales other brands to us instead of the brand which...
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...HRM598: Compensation Table of Contents Executive Summary ……………………………………………………………………………3 Phase I ………………………………………………………………………………………….4 Phase II …………………………………………………………………………………………7 Phase III ……………………………………………………………………………………….24 Phase IV ……………………………………………………………………………………….52 References ……………………………………………………………………………………..56 Team Project: Designing a Compensation Plan for Eco Pillow Inc. Executive Summary Eco Pillow Inc. located in New Rochelle, New York manufactures recycled and recyclable plastic pillows for the healthcare industry with a strong commitment to provide quality eco-friendly products that are not only safe for consumers but the environment as well. Eco Pillow is a company that produces and distributes these products to a primary client base of hospitals in a local New York metro demographic in order to form long-lasting relationships with their cliental. Through innovation and product development the company can offer the healthcare community a specialty designed product and meet the demands for a safe and environmentally friendly product that is well-known current and future goals of the healthcare industry. Eco Pillow Inc. provides this compensation plan to formulate the cost associated with the employee base and essentially the human resources plan for staffing and maintaining the company, aimed at fulfilling each of the positions needed for business achievement. This plan will provide a detailed...
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...Lakeisha Perry September 3, 2013 Sales Management MRKT0350 Chapter 1- What they didn’t teach us in Sales Class 1. No I don’t think Rick should turn in his keys. As a salesman yes the Job could become depressing or overwhelming and also demanding, but that goes toward any job. As a Salesman’s your job can also be successful and you could achieve great thing within sales. I think Rick shouldn’t give up on his job and he should work harder to make the best out of bettering his self as a salesman and also to become successful. Rick also has to understand that a sales person is engaged in highly honorable, challenging, rewarding, and it is a professional career. Rick doesn’t have to be a salesman all his life, but he could start off working as a salesman’s and work his way up to become his own boss. 2. I think that Mr. Brown should handle the situation as he did. When you are obligated to work it is your obligation to come to work and be on time and no matter what circumstance . I don’t think Rick should say anything and if Rick doesn’t want to dedicate his self to the job anymore he could say he resigns from the job. If he chooses to stay he should say Ok and have a nice day and continue on his work day as schedules. 3. Firms could reduce the high turnover rate with New Salesman’s by being leaner on different circumstances that the salesman has to face, Make sure every worker that applies has the knowledge of the job and what is required with the job before they...
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...PRABHAR OIL Lube industry (PSU vs. PVT) market share • Foreign players entry in Indian lube market during 1992-93 (liberalization) • Import duties fall 85 % to 25% also drives the growth • Market share of PSUs has been decreased to 48% in 1999-2000 because of MNC players entry and increased competition 100 90 80 70 60 50 40 30 20 10 0 PSU Private Sector Pre-liberalization Post-liberalization Opportunity • Growing disposal income, Lifestyle and improved infrastructures are few growth opportunity factors in future • India is 2nd largest Two wheeler producer and fourth largest commercial vehicle market globally with fastest growing market in the world with a growth expectation of CAGR 9.5% till 2010 • Migration of Two wheeler segments to four wheeler segments is the growth driver of fuel demand • Brake oil and coolant oil are another large segment is expected to grow with introduction of new brake system and advanced gear technology and automatic transmission system (ATS) Lube market size in India • Fifth largest market in the world in terms of volume with 17000 • • • • • • Cr in 2009 Broadly divided into 3 major categories Automotive (67%),Industrial and Marine & Energy Applications (23%) Automotive is further classified into CI Engines (Diesel Engine) with 70% Market share and SI Engine (Lubes and petrol Engines) with 30% market share Industry is led by 4 major players with 70% market share i.e IOC, Castrol, HPCL & BPCL, remaining 30%...
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...Manager-Customer Service and Sales: - Safaricom Ltd Responsibilities: Setting up policies, procedures and implementation, sales management, strategy development, marketing/brand management, general management, coordination, communication and information sharing , handling escalations, facilitating induction and training of new staff, handling customer complaints, ensure prudent management of resources, preparation of daily and periodic progress reports, developing performance management and review indicators for monitoring and evaluation (PDR), handling grievances and discipline issues, succession planning and staff development, identifying new opportunities for existing and new products, evaluating customer research, competitor analysis, submitting monthly reports to the area manager. Identifying and monitoring sales activations. Managing annual centre budgets. Implementing company promotions and strategies. Assistant Manager: sales and marketing- Safaricom Ltd Responsibilities: Frequently showing how products and services work, and when a purchase is made, follows up with the buyer. Aiding the sales manager in promoting teamwork and inspire staff by offering incentives or bonuses. Providing targets and motivating staff to attain targets. Securing client and produce accounts for the team supervisor and oneself. Help in recruiting and training of sales staff. Regularly dealing with issues and sensitive enquiries. Arranging staff work and rotation. Dealing with finances...
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...McDonlad's has a nice business strategy that they follow and its helping them making good business. Having their customers as one the most important strategy of the company is really good. Customers play a big role in succeeding the business. with no customer satisfaction you will have no business at all. This could make them on top on other business if they know how to implant it right in their business. Also staffing the right people in the right positions is important along with satisfying their employees' will provide their customers a good customer service. If the employee is satisfied with what he/she does and with the company he/she works with, then this will result a good customer service and good business which means great profit for the company and good compensation for the workers. Its like a formula you have to implant it in the business. Human resources is a huge field in any business. It plays a huge role in making a great business. Staffing, compensation, training and hiring are major stations in any business and the foundations for it to be successful. having the right worker in the right place with great background and satisfactions are the main keys. McDonald hires teenagers, those young people are full of energy and Mcdonald is their first job for the majority. They work their way through and move up to higher positions as they are energetic which i think its smart to hire people like that because they compensations aren't that much. Some possible talent-related...
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...consider my application for the post of Retail Store Manager with COTTON ON as it was advertised in your stores and website. I have been working in the retail industry for more than four years now. I have a strong background in the department of retail, which is doubled with my interest in fashion. I think that I have what it takes to be a team member at an exclusive store like COTTON ON. While working as a retail team memeber, I have implemented various initiatives with store layout and stock, which has greatly enhanced my customer experience. I have worked towards making successful sales and marketing initiatives, which has boosted my previous companies profit by nearly 50% in six months time. I am a dynamic leader who knows how to develop a good rapport with staff members and a positive working environment, which is customer focused and relaxed. The tremendous result in my sales growth in the last retail job has helped be develop the proper skills. I am excellent team player with good communication skills and I always think outside the box for making sure that my store is always two steps ahead. I am highly passionate about fashion and have completed my education in Business. I take pride in being a good fashion follower, who always stays on top when it comes to knowing the current trends in the industry. I think that my experience, when mixed with creative design skills and understanding the latest fashion, will make me the best candidate for this job. I await...
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...INDUSTRY COMPETITION: Amazon exists in a highly competitive e-commerce industry with tough competitors like Apple, Barnes and Noble, E-Bay. However Amazon has competitive advantage in the following aspects: i) Pioneer Advantage: Amazon established its niche as the first online book seller in the year 1997. Today Amazon is the nation’s biggest book seller and world’s largest online retailer (New York Times, 2012). Amazon has managed to keep up with technology by investing in cloud computing and bringing to market mobile devices like Kindle e-reader. The recently announced Kindle Fire is another strategic differentiator in Amazon product portfolio. Kindle Fire facilitates delivery of Amazon’s services and content to customers, and provides them the mobile-device experience. It has established itself as the leading Android tablet with a 54.4 percent market share (comScore, 2012). ii) Amazon’s main focus on customer satisfaction has ensured their position in the on-line retail market. Amazon is highly invested in providing customers convenience, selection, prices and personalized services (Mirow, 2005). Amazon’s e-commerce platforms with highly granular array of choices and mobile shopping apps, have vastly improved the shopping experience for the customers. According to a recent online retail customer satisfaction survey, Amazon topped the list, outdoing competitors like Apple, eBay, Netflix, Best Buy, Walmart (techcrunch, 2012). iii) Amazon has been experiencing marked...
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...Stretch ’r Wings’ sales approach is similar to many other companies as they will hire staff that has expertise in their field, which in this case is the aircraft and helicopter markets. The sales staff will have to be trained to sell the medical units and know them inside and out. Also, they will be helping customers earn more revenue in their business so they must study and learn ways that the customer can be successful in their respective markets. Since it will take time to develop the sales network, they do not see their first sale happening for up to a year. I think their sales strategy will work because their product is superior to their competitors’. Also, they will work with their customers to earn more revenue for their businesses which is something that their competitors probably do not do. However, if they did not have a superior product for a competitive price, I do not think their sales strategy would work. Furthermore, their sales approach is not innovative and nothing different than what most companies are doing. They should detail how they will find potential clients to sell to. I think they put a lot of thought into their sales forecasts and personnel plans. However, their sales strategy is not very thorough and does not detail the points in how they will find their clients nor how they will market their products to them. Detailing this is very important and will give the reader of the business plan more confidence in that they have a specific...
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...the coffeehouse and had very different perceptions. • The overall attitude of Starbucks is very low on 25% by new customers whereas the regular customers stood in 44%. • While many factors influenced customer satisfaction, overall service and speed of service were identified as the most influential; a quick glance at Starbucks's recent customer satisfaction (Exhibit 10 and Exhibit 11 in Starbucks case document) reveals that customers did in fact express dissatisfaction with the efficiency and speed of service. • From Exhibit 9 in the Starbucks case document we can learn that greater customer satisfaction directly results in higher potential sales. • Since there was a strong and positive relationship between customer satisfaction and future potential sales, achieving high customer satisfaction is a key factor to Starbucks’s sales growth. In fact, it can be made known that by transforming unhappy customers to satisfied ones,...
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...INTRODUCTION Tapsilog" is an original dish of the Filipinos which became a favorite since it was first created. "Tap" means tapa, "Si" means sinangag or fried rice and "Log" for itlog or egg. This kind of food is popular for Filipinos due to its tenderness and tastiness with the combination of fried rice and egg. Kahitsan is small eatery concept offering high quality yet affordable traditional Filipino food. It was originated from the word "Kahit Saan", the word we used to hear every time we ask someone where they want to eat. This concept was build to let the people know that Kahit Saan also exist as a small eatery providing wide varieties of filipino dishes. Kahitsan is located at the eastern end of Claro M. Recto Avenue due to high density of colleges and universities found in the area. It serves a variety of mouth-watering Sizzling Silog Meals such as TapSiLog, ToSiLog, CornSiLog, SigSiLog, PorkSiLog, BurgerSiLog, HotSiLog, ChixSiLog, and LongSiLog with a combination of Bulalo Soup. The gravy made it even more delicious and serves it on a sizzling plate. We offered a delicious and affordable price that gives a satisfaction to our customer that they surely get what they paid off. THESIS STATEMENT Nowadays, people tend to eat outside due to busy days. Some students were not able to bring their own "baon" especially colleges. KahitSan provides services to valuable customers. Our main target market are students and other professionals who work near into our location. Kahitsan...
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...over-the-counter market. There are seven sales districts within the organization with a total of forty sales representatives. Each receives a salary, fringe benefits, and commissions of 0.5 percent of their dollar sales volume up to their sales quota. Field sales efforts are extremely important and quality control is critical with supplying the plater with the processed chemicals. These services are provided by the sales representatives of the firm. The northeast district sales manager had recently been persuaded to take early retirement and had been replaced by James Sprague. He has directives from the national sales manager to be responsive to the company’s sales plans and policies, improve the district’s profit performance, and to manage a group of sales representatives who are older, more experienced, and not very happy about his promotion. Problems concerning Hanover-Bates Chemical Corporation James Sprague accepted the position knowing what was ahead of him. He knew that his northeast district (District 3) had some problems that needed to be addressed. The first of those problems was profit performance. Although his district was ranked third in dollar sales, it ranked last in profit performance out of the seven districts. This was one area that the national sales manager expected him to correct. The second problem dealt with management. The last manager for district seven did not support the sales plans and programs developed by the national sales manager. It is...
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