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Sample Design

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3.1 Research Design

3.2 Sample Design
3.2.1 Target population
It would be costly and timely for us to target the whole marketing industry hence we decided to target on specific segment group of UTAR undergraduate students in Sungai Long, Selangor. We study the behavioral respond view of UTAR undergraduate’s students on their perceived on quality, value and satisfaction toward the intention to recommend products or services. According by the Department of the Faculty General Office (FGO), there are estimated 2500 students, thus the recommended sample size is 250 students. With the 95% confidence level and +/-5% margin of error, 264 sets of questionnaire has been distributed to our respondents due to the possibilities of the occurrence of unused data.
3.2.2 Sampling Frame and Sampling Location
In our research, we decide to distribute a total of questionnaires which we have prepared early to UTAR undergraduate students in Sungai Long, Selangor. The purpose of the different location chosen is because we want to acquire more precise results.
3.2.3 Sampling Technique
Sampling method is a method for investigating a whole population and it includes of probability and non-probability samples. Probability samples are selected to be representative of the population. Then, non-probability is a sampling technique in which units of the sample are selected on the basis of personal judgment or convenience.
There are four types of probability sampling techniques; one of them is systematic sampling and it will be the sampling technique in our research. The systematic sampling is the researcher uses natural ordering or the order of the sampling frame, selects an arbitrary starting point, then selects item at a preselected interval. All the questions in questionnaire are set in basic language so that can be easily to understand by anyone. With this systematic sampling, we

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