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Analysis of a Samsung Ad
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In this ad, the electronics company, Samsung, is advertising an optical digital camera. A small image of the advertised camera appears at the bottom right corner of the picture. The camera appears as if it is in three dimensions and has the zoomed image on its screen. Alongside it, to the left, is the writing, “24X OPTICAL ZOOM”. The main image is a puppy held by a strap by a woman as they take a walk in the park. The puppy’s head is zoomed too much such that it appears larger that the body. In fact, the vertical dimensions of the head can be compared to half the height of the woman. On the top right of the ad is Samsung’s label in its exact demeanor. The name “Samsung” is in white on a dark blue background. The woman, though the face is not shown, seems to walk cordially alongside the puppy. She has been over zoomed to fit in the camera screen hence we cannot see her face. In any case, she was not the targeted object. The ad uses clarity of the picture to appeal the audience. The picture is noticeably clear despite being zoomed. There is no distortion on the image. One can identify fine details of the puppy, which is the subject in the picture. One can easily see the whiskers and the eye pupil. The picture is clear to suggest that the advertised camera has the capability to produce such pictures. Importantly, the ad demonstrates conscience on the need for quality images even when zoomed. A tourist who needs to take pictures of animals from a distance is easily convinced that this is the best camera for them. However, an image of the camera is shown for potential customers to have a tangible idea of the camera. This ad wants several things from the audience. Most important, the ad seeks to convince viewers to purchase the camera. Anyone would want to purchases a camera that gives high-resolution images even when highly zoomed. In addition, the ad is designed to convince the audience that Samsung is the best electronics company. Users of other cameras will certainly develop the desire to acquire the advertised one. This is in view that the Samsung camera gives high-resolution images at a zoom of up to X24. An image of the camera is shown in the ad, which gives a hint about the size of product customers will own. It is appears sleek to convince consumers towards it. Seemingly, It is highly portable and, as depicted in the image, which is an important attribute of cameras. The assumption is that most potential customers want a small portable camera that will still give quality pictures regardless of the object distance. In summary, the ad of a Samsung camera seeks to convince the audience that it is the best camera around. The ad is, in fact, a picture taken using the camera to serve as a sample. The focus is the zooming ability of the camera without loss in resolution. The writing “24X OPTICAL ZOOM” is very clear to ensure that the targeted audience gets the message clear. In addition, the camera is shown at the bottom right of the ad to serve as a sample. A viewer, therefore, will have an idea of the expected product when going to the market. Those with cameras from other companies can easily be convinced that buying a Samsung camera is the best option if they need quality pictures. The Samsungs label is strategically placed in the ad to ensure that viewers know the best electronics brand. The word “Samsung” is readable because of the color contrast.