...Currently, the top five search engines are Google, Bing, Yahoo, Naver, and Baidu. Each search engine has distinct characteristics. The differences that make each of these search engines are the aspects of global or domestic markets. In the business world, these search engines are used to work as personal levels such as illustrating the newspaper or dictionaries. Also, these search engines are used for collecting, distributing, and researching for information and data. Search engines are popular and powerful for firms around the world to analyze data to cultivate the fast-changing Internet world nowadays. Today, Google is one of the major search engines that most Internet users use to search and collect information on a day-to-day basis....
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...For any business, engaging in e-commerce would be a smart move. Especially in the technological age we live in, engaging in e-commerce is practically necessary for a business to thrive. In the field of life insurance, e-commerce can come in the form of something like a small company gift shop; offering souvenir products of their company logo. For example, the company may sell calendars, pens, t-shirts, and more to their policyholders and the general public. Or it can also come in the form of allowing policyholders the option to make payments on their policy/policies online. In either forms of how Pacific Guardian Life Insurance can engage in e-commerce mentioned above, it can definitely improve business for the company. Company souvenirs like T-shirts, and other logo items, are great for advertising, whether they are received as gifts or purchased. By having this selection available, it could possibly increase the company’s awareness with the general public. Accepting online payments for the company will give customers more options and will meet current market demands of allowing exchange of business to be more convenient and in control of the consumer. A1. Customer Payments Now that online businesses are at an all-time high, there are several options available to businesses to help aid in the transition to accept online payments. There are numerous companies offering merchant services; now in a sense even bundle up products and services needed to begin accepting online...
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...2010 International Conference on E-Business and E-Government A Comparative Study for Search Engines’ Business Model --Base on the case of Baidu and Google Hou Hanpo School of Business Beijing Technology and Business University Beijing, China Li Haibo School of Business Beijing Technology and Business University Beijing, China Wen Jing School of Business Beijing Technology and Business University Beijing, China Abstract—Due to the advantages of the search engine’s business value, search engine has been rapidly developed in the network economy era. With the market competition become white-hot, search engine enterprises are facing the problem how to choose an effective business model. A search engine’s business model was designed in this paper. Based on the six dimensions in business model, a comparative study about the representative search engine enterprises in China and the USA was conducted. It was found that Baidu and Google have a unique competitive advantage in market and products respectively. But to win the future market, Baidu and other Chinese search engine enterprises should pay more attention to product design, market segmentation, as well as understanding of the Internet culture, and to provide users with differentiated products and unique user experience as a competitive strategy. Keywords- Search Engine, Business Model, User Experience, Product Design, Market Segmentation the business actors involved, and the sources of revenue. Afuah and Tucci...
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...China China has human rights issues and is a source of discomfort in the Global Business community. Due to the nature of the government in China being communist and an inner circle of its people being against what the government stands for this creates a delicate situation for business’ wishing to conduct business in China. In the United States there are groups who boycott business’ who chose to do business in China because of the human rights violations of the past. One company that chose to set up business in China but on China’s terms is Google. Google is a search engine used by millions of people as a path to find various subject matter or trade online with other companies. Google agreed to China’s terms that the search engine would have to place filters on their search engine to block certain information for the Chinese people (Hill, 2009). From an American based business this would present a conflict since in the United States is based on freedom and a democratic society. Any business should see this as a problem in the eyes of the American public and operating their business overseas. Google accepted the terms of wanting to operate in China under the stipulations that Google would preinstall software that would disable certain search information. The ethical problem with this is how China treats its people as opposed to how the United States treats its citizens. When business chooses to operate in another country the cultural differences have to be taken...
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...Background Summary Founded on September 4, 1998 Google quickly revolutionized the search engine and the Internet alike. Within two years of starting operations Google had become the largest single search engine in the world and began to dominate the market. As the World Wide Web (web) grew in popularity and became more and more a part of everyone’s daily life, Google too grew in popularity “because it could provide simple, fast, and relevant search results” (Deresky, 2011). The differentiating factor was Google’s “PageRank technology which displays results…by looking for keywords inside web pages, but also gauging the importance of a search result based on the number and popularity of other sites that linked to the page” (Deresky, 2011). The use of Google has always been free to the user, the two revenue-generating avenues that have made Google one of the most profitable companies of the last decade is advertising and selling its technology. Google’s advertising branch is called AdWords and allows those wishing to advertise to “create ads and choose keywords, which are words or phrases related to the business. When people search on Google using keywords, ads appear next to or above search results” (Google.com). With the rapid success experienced in the U.S., Google quickly grew their business into the global arena by offering search results in hundreds of languages and being available on hundreds of different domains. This expansion helped to significantly increase...
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...Competitive forces of search engine industry Search engines have become necessity of life for the individuals. Their dependency on these search engines have been increasing to a considerable degree. In this context, their popularity has given rise to few search engine players in the market, among which the Google is holding the largest share of market and great popularity (Montgomery and Porter, 2004).They are offering various services like relationship with internet users through social networking, wed search and advertising which in turn have enhanced the competition among search engine players. According to Porter’s five force model, power of buyers can be considered as the strongest competitive factor that has been attracting many shareholders to get associated with Google’s services. The business men are investing big amount on advertising and fast communication with companies. Outsourcing of work has become even easier through these SEO’s. On the contrary, the threat of new entrants is the weakest competitive factor as per Porter’s model. New search engine players are trying to penetrate the market constantly. However, the Google’s popularity has been restricting the forceful entry of new players. In addition...
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...Elero Omoba E-business QRT2 Task 2 E-Commerce Solutions By expanding a business, the company is going to use an online instant store vendor called Squarespace for E-Commerce. Squarespace is ideal for small business because, it’s quicker to create and cost effective. It also makes designing the website easy and fast and does not need any code expertise. The process of design is mainly a technique to choose from using drag and drop. Using square space is a plus because it benefits the company by having features that are easy to integrate to social media for example twitter and facebook. With trying to expand, it is easy to import information from previous vendors. It is also an easy payment option partnered with strip with a 2.9 % per transaction as well as coupon creation. When designing the website, strip is easy to register for and can be used by a customer from anywhere in the world for customers to have the abvility to use their credit card. Another important feature for using strip in squarespace is that the tax ID is also connected. And CitiLimo is able to add a bank account of any currency for example US, UK, or Canadian currency. Another feature is data management. Easy order management and shipping tools. The vendor itself will benefit by having a long term client and serves as advertisement when customers use their product. With squarespace, it is easy to add products, create shipping option, and connect with a stripe account. It is easy to update...
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...does a search engine work and make money? What is the exportability of a search engine’s technology and business model? Google, the world’s largest search engine provides simple, fast and relevant search results by using PageRank technology that displays results by detecting the keywords inside web pages and determining the importance of a search result based on the number and popularity of other sites that linked to the page. Google Search provides at least 22 special features beyond the original word-search capability. The special features include synonyms, weather forecasts, time zones, stock quotes, maps, earthquake data, movie show times, airports, home listings, and sports scores. There are special features for numbers, including ranges, prices, temperatures, money/unit conversions, calculations, and package tracking, patents, area codes and language translation of displayed pages. Google earns its revenue through paid advertising which are listed on the Google search page, the listed advertisement and links get charged by Google every time someone clicks those displayed links and advertisement. Google also runs ads on websites that participate in Google's AdSense program. The advertisers pay Google for each click, Google keeps some of the money, and passes the rest of the money to the websites that ran the ads. Google also places ads on other site such that they have run such as Gmail and YouTube. Google’s business model demonstrates an efficient planning for global expansion...
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...Better Search Engine EXECUTIVE SUMMARY INTRODUCTION Search engines are programs that search documents for specified keywords and return a list of the documents where the keywords were found. A search engine is really a general class of programs; however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web. Web search engines work by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contain in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query. As many website owners rely on search engines to send traffic to their website and entire industry has grown around the idea of optimizing Web content to improve your placement in search engine results. One of these was Google, one of the leading internet technologies and advertising companies in the world. The company specializes in internet search engines and related advertising services. It maintains a large index of web sites and other online content, which are freely available through its search engine. The company generates revenue primarily by delivering relevant, online advertising. Google is one of the premier internet brands in the world and also holds strong market position in global search market...
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...Search Engine Industry History of search engine The need for search services grew with the expanding reach and magnitude of the World Wide Web. One of the earliest search services, Yahoo!, was a directory of sites selected and organized into categories by human editors. The Web soon grew too large for directory-based search. AltaVista invented technology that automated search, relying on software “spiders” that created a searchable index of page contents and on algorithms that ranked page relevance based on the frequency of keyword references. Yahoo! added AltaVista’s algorithmic search engine, but in 1998 replaced AltaVista with Inktomi, which used parallel-processing networks to offer faster processing and a larger index. As website developers exploited search algorithms by repeating keywords on their pages, searches increasingly returned irrelevant listings—”spam”—that frustrated users. In 1998, Sergey Brin and Larry Page tackled this problem as graduate students at Stanford. Their PageRank algorithm reliably delivered more relevant searches by favoring pages that were referenced—”linked to”—by other pages. These links were called “votes,” because they signaled that another page’s webmaster had decided that the focal page deserved attention. The focal page’s importance was determined by counting the number of votes it received, weighting votes more heavily when they were cast by pages that Google had previously deemed to be important. This approach required PageRank to...
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...one that is worth further study. Google’s management style starts with strong leadership and their record of innovation is certainly one of their strengths. Examination of these factors and how they can affect the functions of management will be explored in this paper. The first function of management is planning. When the management of Google was ready to begin planning this meant that they were fully aware of their overall objective. An internal factor to Google was their strength of really understanding their objective because they were internet users and understood how convenient a web-based search engine would be successful. External factor of planning was this opportunity to create Google effectively to be successful before other internet users developed the same idea of objectives. Planning for globalization was an easy concept since the goal of implementing the search engine would be part of the World Wide Web which reaches out to all internet users throughout the world. In order to keep this a successful organization, planning with the use of the most current technology was important...
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...and msn news. But for this instance I only examine the Microsoft main page. Free record shop B2C I chose this because this is my current employer. I know a lot of the website and its development. And would like to use this as my advantage on this research WNF im very interested in an organization which isn’t allowed to use the internet to make profit I picked the most popular one in the hopes of finding something interesting. Use of the internet for business research Microsoft Use of the internet | Types of data:Demography Population statistics and have an obvious influence on the online website of Microsoft. How many are online and what are the trends?Microsoft uses cookies to determine this. They separate this by making a different website per country. Competitor analysisNot found directly on the main page, although you can find reviews on certified businesses of Microsoft. Environmental analysisall businesses function within their industrial environment. Increasingly, we live and work in a global economy. This means that many different environments factors will have an impact upon the performance of a Microsoft website . besides banners and articles listed on the homepage. Websites of Microsoft doesn’t really...
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...At the beginning of 2010, our biggest competitor Google search engine indicated that it threatened to exit China internet. In December, 2009, Google revealed that hackers tried to access their customers’ email accounts on its servers. It was a huge shock to the world. One of the biggest search engine companies decided to exit the largest internet market of China. It not only became the issue of politics between the two countries but also brought some impacts to its competitors. Being forced to censor the search results was the most important reason for giant Google to quit China. And Google's chief legal officer David Drummond pointed out in a blog post that at least 20 other large companies from a wide range of businesses were similarly targeted as the same reason. As another biggest company in the world, should our Microsoft’s Bing search engine follow Google exiting China? It becomes a big issue for us. Should our Microsoft’s Bing search engine follow Google exiting China? What if Bing quits China? What will be the results? Microsoft's chief research and strategy officer, Craig Mundie, confirmed in an interview with China Daily that Bing now has less than 1 percent of Chinese market share. Will Microsoft’s Bing take the high road or the low road in order to gain a bigger piece China's fast-growing Internet market? This report is to explore whether Microsoft’s Bing should quit China or not and the results will come from the decision. Especially on these most...
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...the largest B2B (business to business) search engine in the world, and now it’s ready to for international availability. The company has signed on with Thenberg & Kinde Fondkommission AB (based in Sweden) to finance the massive enterprise. Currently, this huge search engine offers listings for millions and millions of companies all around the world. This only leaves one last question: is the world ready for a global search engine of these proportions? What is Masterseek? Looking for information on a business? Want to obtain company profiles, contact information, product descriptions, other business data? Masterseek’s purpose is to allow buyers and suppliers to communicate with, contact and find each other with ease. It’s the largest B2B search engine, with more than 45 million companies listed on the site. More than 75 countries are represented by the businesses displayed on Masterseek — and that’s a huge pool of resources. Using this site, consumers and business professionals can analyze the market, search for new investments and look for potential new contacts. In essence, Masterseek doesn’t vary from search engines Internet users are more familiar with using on a daily basis. Simply type in your search string and start looking; Masterseek will list results in order of relevance. There are a few different options for those using the engine: standard search of the entire database, a specific product search, company searches and a people search. It’s also possible...
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...SEARCH ENGINE MARKETING MANAGER (CONTRACTOR) This role is responsible for supporting the growth of traffic and conversions tied to categories of business on bio-rad.com in addition to providing execution of search campaigns designed to support internal groups' initiatives. The primary function of this role is to analyze search partner driven traffic and conversion data to derive conclusions and actionable insights. This position will report directly to the Global Search Marketing Manager, within Bio-Rad’s Life Science Group. Key Accountabilities: • Assist in building search engine marketing campaigns. • Present recommendations and key findings based on thorough data analysis and historical trends. • Provide analysis and report ad copy, landing pages, and network tests. • Forecast traffic and sales results based on keywords and associated budgets. • Assist in the planning and management of paid search budget for global product divisions. • Work with 3rd party SEM agency to successfully update and optimize campaigns. • Provide weekly and monthly analysis of paid search term performance based on traffic, conversion, and sales. • Stay on the cutting edge of industry best practices, trends and new technologies with regards to SEM, SEO, mobile & social. • Perform other duties as assigned. Education & Experience: • BA/BS Degree in business or marketing-related major preferred or equivalent work experience. • A minimum of 2-3 years of search engine marketing...
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