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Self Culture Society

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Submitted By slaz91
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Asceticism has been revolutionizing since the fifteenth century and will continue to throughout the present day in the social order. The human mind is faced with demanding means of transformation sustained in our culture through material and ideological conditions. Jeremy Rifkin and Karl Polanyi focus their work on production and exchange in terms of social relations also known as material conditions. Theodore Roszak and Reinhard Bendix direct their literature on the values and actions which individuals adhere otherwise known as ideological conditions. Ideological and material conditions coincide in respect to one another. Human values and worth differentiate when challenged by unpredictable social surroundings. Each journalist captures on central idea that shapes our perception and understanding of the world.
The concept of work is seldom understood. From the establishment of the primitive societies work has always been in existence. Jeremy Rifkin states in his exposition “The End of Work”, that “for the first time, human labour is being systematically eliminated from the production process” (Rifkin 214). The introduction of machinery is pushing the global economy to a new generation of information and communication technologies leading us to the Third Industrial Revolution. “35 million people are currently unemployed and an additional 15 million have given up looking for work or unwillingly accepted a part time job” (Rifkin 220). Machinery is replacing human labour and painfully extending the disparity between the rich in poor causing social fragmentation. Therefore, declinations of jobs lead to a workless era. With the computer revolutions “the possibility of working time becoming marginal and free time becoming full time” (Rifkin 225) is very likely. The demand of new jobs are being created but far less are available to the unemployed population. “The Third

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