...The COJllribllfiol/ of Stl"//('/uml Sell/iotit's 6 The Contribution of Structural Semiotics to the Design of a Hypermarket l 11'TRODUCTION On I October 1986 at Dardilly Just northwest of lhe French city of Lyon Cofradcl~ opened a hypennarket affiliated with the Mammoulh cham. lis 7500 square-metres and the shopping centre that housed it fulfilled a longstanding need in that part of the Lyon suburbs where shopping facilitIes on that scale were inadequate. Many view this hypennarkcl as a concrete illustration of the type of contribution semiOlic:l can make in defining a new type of shopping experience. I Not only \\as such an approach used in the design conception based on efforts to reconcile the desires expressed by consumers frequenting the catchment area or those taking part in discussion groups ahout their shopping bcha\iour bUI it was all implemented in accordance with the requirements drawn up by the technical starr and management teams \\ Ithm thc Mammouth company. Furthermore a semiotic approach \\as used 10 perform a discourse analysis of the consumers' wishes. \\hlch \\as then used to define the general layout of the hypcnnarket as a whole. Semiotics thus played a twin role in the conception and design of the Lyon hypermarket. Firstly. semiotics provided an interpretative model for consumers' representations and expectations of what the hypermarket should provide. The usc of such a model facilitated the identification of the dirrerel1\...
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...IMAGES IN ADVERTISING: THE NEED FOR A THEORY OF VISUAL RHETORIC In this article, we are dealing with a meaning and representative reality of pictures. In todays world there are many pictures, shown and done in many different ways. We have various kinds of pictures in rich colours and textures. The objective of this article is to reorient the study of advertising images by advocating the development of a theory of visual rhetoric. When we are taking about rhetorical theory, we say that it is an interpretative theory that frames a message as an interested party’s attempt to influence an audience. The sender’s message must be send as obvious one. It is also important how the message is sent – style of delivery. It is important that audience understand the message, therefore he uses shared knowledge of various vocabularies and conventions. Receiver/s use this same body of cultural knowledge to read the message, infer it, evaluate the argument and formulate a response. If we want to explain advertising images as a rhetoric one, we need to understand that visuals must have certain capabilities and characteristics. Visual elements are for representing concepts, abstractions, actions, etc. There must be an ability to guide the order of argumentation and visual elements need to carry meaningful variation in manner of delivery. To explain a visual communication complex we would need a symbol theory of pictures: one in which visuals signify by convention and not by resemblance to...
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...communication theory as a dialogical-dialectical field according to two principles: the constitutive model of communication as a metamodel and theory as metadiscursive practice. The essay argues that all communication theories are mutually relevant when addressed to a practical lifeworld in which “communication” is already a richly meaningful term. Each tradition of communication theory derives from and appeals rhetorically to certain commonplace beliefs about communication while challenging other beliefs. The complementarities and tensions among traditions generate a theoretical metadiscourse that intersects with and potentially informs the ongoing practical metadiscourse in society. In a tentative scheme of the field, rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical traditions of communication theory are distinguished by characteristic ways of defining communication and problems of communication, metadiscursive vocabularies, and metadiscursive commonplaces that they appeal to and challenge. Topoi for argumentation across traditions are suggested and implications for theoretical work and disciplinary practice in the field are considered. Communication theory is enormously rich in the range of ideas that fall within its nominal scope, and new theoretical work on communication has recently been flourishing.’ Nevertheless, despite the ancient roots and growing profusion of theories about communication, I argue that ...
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...superheroines (from 1970s to 2016) to develop my argument on how the bodies become performative semiotics enacting and reenacting their gendered identities. Incidentally, a character in comics depends on the creativity of the illustrator and innovativeness of the writer to come to life on the pages. It is not necessarily need to be the same writer or the illustrator working on a character for ages, which also is not feasible always, considering the practicality of the existence of a character for consecutive decades. As for instance the character of Wonder Woman was brought in the medium of comics in 1941 by William Moulton Marston, but in the 1950s Robert Kanigher took charge of carrying forward the plot and lately in August 2010 (issue # 600) writer J. Michael Straczynski and costume designer Jim Lee gave Wonder Woman a resurrected glory. In a similar fashion, all characters in comics pass through different phases in multiple levels of their representations. Nevertheless, my aim in this venture is to revisit the avenues of multilayered representations of superheroines in comics in different periods and unravel the lacuna hidden beneath the surface of their superpower identities. Writers and illustrators change as ages pass by but the characters remain the captive of representation, their identities recreated in repetitive illustrational performance. For a detailed analysis, the thesis is divided in four consecutive chapters, the first being on describing the emergence...
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...THE DEVELOPMENT OF COMMUNICATION THEORIES: A Critique Paper Since the inception of communication as a discipline of knowledge, scholars have come up with many theories related to its components. In fact, the encyclopaedia of communication theories (Littlejohn, 2009) has identified more than 300 relevant theories, a testament that the field is already making a big wave in the academic arena. It has been a product of many minds converging into one vision – to enrich the communication field. However, it was not an easy road for these intellectual minds as they are confronted with issues that still need to be resolved. In this paper I will try to present first the rich beginning of communication theories and in light with this development context follows my presentation on the varied problems confronted the field of communication theories as well my personal views on the matter. Historical Beginning There are two insights into how communication theory came into being – the religious view and the philosophical aspect. Although most of communication theories book do not include the religious view, I find it necessary to take into account the dogmatic view to present the variations of its origin. The religious view is demonstrated in the Holy Bible especially in Genesis when God communicated with man and man had the ability to communicate with Him and with each other. It is no wonder then that other writers of Bible theorize about communication. Notably, the Old Testament portrays...
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...CONTENTS INTRODUCTION……………………………………………………………….....3 CHAPTER I. THEORY OF THE NOMINATIVE PROCESSES……......………...5 1.1. General data…………………………………………………………………....5 1.2. The Semantic Triangle………………………………………………………....8 1.3. Semantic types of nomination………………………….. .…………....…….. .11 1.4. The methods of nomination…………………………………………………...14 1.5. Transposition and identification as the two stages of nominative process…….16 CHAPTER II. THE ROLE OF NOMINATION IN LANGUAGE ORGANIZATION……………………………………………………………...…19 2.1. Creative approach during the process of color nomination……………………19 2.2. The main types of lexical nomination of the words of the group «clothes»……21 CONCLUSION……....………....……...…………………………………...…….23 SOURCES…......………...……………………………………………………..…24 INTRODUCTION The actuality of this work is that the issue of change of meaning has always attracted attention of a great deal of scholars both in America and in Europe. The long history of language studying shows the interest of scientists to determine the issue of basic language functions, which inevitably include the nominative one. As a primary language function, the nominative function assumes the language system ability to designate and to isolate fragments of reality, transferring their notions into words, word combinations, idioms and sentences. The dynamic development of cognitive and communicative activities of human society and, as a result, the emergence of new realities, artifacts, objects of material and...
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...literature PSYCHOANALYTIC interpretation PSYCHOANALYSIS & literature SEMIOTICS CHARACTERS & characteristics Abstract: This article examines the central element in the writings of Bobbie Ann Mason. Use of psychoanalytic semiotics in understanding the characters in the writings of Mason; Significance of the absence of sexual difference to psychoanalytic semiotics; Representation of normative male identity in the novels of Mason. Full Text Word Count: 7599 ISSN: 0038-4291 Accession Number: 15418214 Persistent link to this record (Permalink): http://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=15418214&site=ehost-live Cut and Paste: The Wounded King: Bobbie Ann Mason's "Shiloh" and Marginalized Male Subjectivity. Database: Humanities International Complete Several of Bobbie Ann Mason's works have been approached from the perspective of myth-ritual criticism--especially the Grail motif--with mixed results.(n1) Perhaps the most central element of the Grail motif is the king's wound, which is clearly sexual in nature, and critics who approach Mason's work from this perspective have pointed out how she develops central characters, most notably Emmett in In Country and Leroy in "Shiloh," who seem to play analogous roles to that of the wounded king in Grail legend. However, if we approach these characters--and most particularly their wounds--from the perspective of psychoanalytic semiotics rather than myth-ritual criticism, we arrive at some very different observations...
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...used, little attention is given to the function of these images in conveying news discourse. However, the relationship between the verbal and the visual deserves further attention. Images have a powerful impact on a viewer’s response towards news and this impact cannot be created by text alone. A critical examination of three recent news events (see appendix) and analysis of the images that they utilise, reveals the communicative functions and the connotative force that is carried in news photography (Bednarek and Caple 2012, pg. 57). By studying these photographs through analytical frameworks, we see that images embody much more than what is depicted within a frame and in fact they “have been worked on, chosen, composed, constructed and treated according to professional, aesthetic and ideological norms” for the purpose of engaging with their audiences (Bednarek and Caple 2012, pg. 57). Prior to our analysis of the three articles, an overview of the analytical frameworks that will be used and their contribution to our understanding of news reporting must be investigated. News articles embody two different semiotic systems, language and image, which share an intersemiotic relationship (Bednarek and Caple 2012, pg. 121). Research of this relationship focuses on the textual strategies deployed in the newsroom to elicit responses from the audience, the words help drive the pictures while the pictures seem to also drive the words (Cope et al, n.d). Bednarek and Caple (2012, pg....
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...the scope of the field by overlooking the close relationship between identity and desire. This connection emerges clearly in queer linguistics, an approach to language and sexuality that incorporates insights from feminist, queer, and sociolinguistic theories to analyze sexuality as a broad sociocultural phenomenon. These intellectual approaches have shown that research on identity, sexual or otherwise, is most productive when the concept is understood as the outcome of intersubjectively negotiated practices and ideologies. To this end, an analytic framework for the semiotic study of social intersubjectivity is presented. (Sexuality, feminism, identity, desire, queer linguistics.)* I N T R O D U C T I O N Within the past decade the field of language and sexuality has emerged as an important area of research within sociolinguistics, linguistic anthropology, and socially oriented discourse analysis. To be sure, research on a wide variety of sexual topics had been conducted within disparate language-centered fields for at least 30 years, but such studies tended not to engage with broader theoretical concerns about sexuality. Instead,...
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...This article was downloaded by: [Aberystwyth University] On: 12 October 2013, At: 02:24 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Marketing Management Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20 The Sociology of Consumption: The Hidden Facet of Marketing Hélène Cherrier & Jeff B. Murray Published online: 01 Feb 2010. To cite this article: Hélène Cherrier & Jeff B. Murray (2004) The Sociology of Consumption: The Hidden Facet of Marketing, Journal of Marketing Management, 20:5-6, 509-525, DOI: 10.1362/0267257041323954 To link to this article: http://dx.doi.org/10.1362/0267257041323954 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by Taylor & Francis. The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. Taylor and Francis shall not be liable...
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...are both characterized as melodramas, they address their spectators differently. The divergent (emotional) reactions towards both films are the effect of different rhetorical strategies: the first can be seen a typical example of baroque discourse and the latter as a specimen of mannerist discourse. The reference to the terms melodrama, mannerism and baroque does not imply that these films are just formal repetitions of historical periods or that they thematically and structurally refer to historical styles, but that they are characterized by opposing discursive strategies which came to the foreground in a specific historical time and constellation. Because these discursive strategies return in other historical periods and socialpolitical circumstances in different guises and with different aims, they can be compared to what Aby Warburg calls Pathosformeln (pathos formula). The expressive forms, gestures and discursive modes of melodrama, baroque and mannerism can thus be understood as transhistorical (gestural) languages of pathos that recur in history. Résumé Bien que All that heaven allows (1954) par Douglas Sirk et Far from heaven (2002) par Todd Haynes se caractérisent nettement comme un mélodrame, les deux films adressent leur public de manière fondamentalement différente. La divergence au niveau des réactions (émotionnelles) envers ces deux films, résultent d’une différence au niveau des stratégies rhétoriques auxquelles ils font appel : alors que le film...
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...“Behind the Fair Façade” Representations of Femininity in Three Walt Disney Animated Features Bachelor Thesis Bethany Schouten, 3278972 Media en Cultuurwetenschappen Genderstudies Supervisor: Domitilla Olivieri May 31st, 2011 “Behind the Fair Façade” Representations of Femininity in Three Walt Disney Animated Features Bachelor thesis by Bethany Schouten, 3278972 Index Introduction 3 Methodological and theoretical Framework 4 Corpus 9 The Research: SNOW WHITE AND THE SEVEN DWARFS 11 The Research: THE LITTLE MERMAID 18 The Research: THE PRINCESS AND THE FROG 24 Findings and Interpretation 31 Identity Formation 35 Conclusion 38 Literature 41 Media 43 Introduction The Walt Disney Company’s cultural products have been a great influence on popular culture since the 1930s and an inspiration for generations all over the world ever since. For many, including myself, the Princes, Princesses and fantastical creatures of Disney’s animated fairy tales have become symbols of their youth. Seeing the films gives rise to a feeling of nostalgia, they become a memento of one’s childhood world. But what kind of world is this? What kind of realities do Disney’s fantastical representations construct? In my thesis, I will analyze a specific element of Disney films: gender roles constructed through the representation of femininity in their animated...
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...reframed soft power — specifically the key notion of attraction — as a narrative and linguistic process. This literature, however, has downplayed some of the other deep-seated underpinnings of soft power, which this article argues lie in the dynamics of affect. Building upon the International Relations affect and aesthetics literatures, this article develops the concept of soft power as rooted in the political dynamics of emotion and introduces the concept of affective investment. The attraction of soft power stems not only from its cultural influence or narrative construction, but more fundamentally from audiences’ affective investments in the images of identity that it produces. The empirical import of these ideas is offered in an analysis of the construction of American attraction in the war on terror. Keywords Affect, discourse, emotion, narrative, Nye, soft power Introduction In her confirmation hearings in January 2009 before the US Senate Foreign Relations Committee, Secretary of State Hillary Clinton argued that to deal with a multiplicity of pressing global issues, the US ‘must...
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...CONTEMPORARY LITERARY THEORY by John Lye Note: This essay was published in the Brock Review Volume 2 Number 1, 1993 pp. 90-106, which publication holds the copyright. The article addresses contemporary theory in its more post-structural mode, and were I to rewrite it today I would put more emphasis on the cultural studies model, on the growth of gender studies, and on New Historicism, than I do here. I believe however that what I have to say here is still relevant and describes the fundamental paradigm shift which has altered the direction and mandate of literary study. July 2001 Studies in literature in universities in the last two decades have been marked by the growing interest in and bitter division over a set of related theoretical approaches known collectively as Literary Theory. Many Departments have become divided between "theory people" and opponents who see themselves as defending the traditional values central to the culture against Theory’s perceived anti-humanism. Literary Theory is part of a wide-spread movement in the culture which has affected a number of disciplines, occasioning similar disputes in some, a movement which has explored and elucidated the complexities of meaning, textuality and interpretation. Literary Theory is not a single enterprise but a set of related concepts and practices — most importantly deconstruction, post-Althusserian ideological or 'political' criticism, post-Lacanian psychoanalytic criticism, New Historicist or 'cultural'...
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...Cultural Moves AMERICAN CROSSROADS Edited by Earl Lewis, George Lipsitz, Peggy Pascoe, George Sánchez, and Dana Takagi 1. Border Matters: Remapping American Cultural Studies, by José David Saldívar 2. The White Scourge: Mexicans, Blacks, and Poor Whites in Texas Cotton Culture, by Neil Foley 3. Indians in the Making: Ethnic Relations and Indian Identities around Puget Sound, by Alexandra Harmon 4. Aztlán and Viet Nam: Chicano and Chicana Experiences of the War, edited by George Mariscal 5. Immigration and the Political Economy of Home: West Indian Brooklyn and American Indian Minneapolis, by Rachel Buff 6. Epic Encounters: Culture, Media, and U.S. Interests in the Middle East,1945–2000, by Melani McAlister 7. Contagious Divides: Epidemics and Race in San Francisco’s Chinatown, by Nayan Shah 8. Japanese American Celebration and Conflict: A History of Ethnic Identity and Festival, 1934–1990, by Lon Kurashige 9. American Sensations: Class, Empire, and the Production of Popular Culture, by Shelley Streeby 10. Colored White: Transcending the Racial Past, by David R. Roediger 11. Reproducing Empire: Race, Sex, Science, and U.S. Imperialism in Puerto Rico, by Laura Briggs 12. meXicana Encounters: The Making of Social Identities on the Borderlands, by Rosa Linda Fregoso 13. Popular Culture in the Age of White Flight, by Eric Avila 14. Ties That Bind: The Story of an Afro-Cherokee Family in Slavery and Freedom, by Tiya Miles 15. Cultural Moves: African Americans and the Politics of...
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