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Senior Project Case Study

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SENIOR PROJECT
CASE ANLAYSIS 2 WITH PRESENTATION
MGT 495 BUSINESS POLICY
The project will reflect your thoughts and analysis based on this and previous courses. You are expected to demonstrate your understanding of tools and techniques concerning strategic management from the chapters and lectures/discussions. Each student will select a separate case study from Section C or D starting on page 6-1 in the back of the textbook. Part of the educational experience is to analyze case studies to find a business that will meet grading requirements. The project will be completed on an individual basis; however you can collaborate with your peers on case selection and formatting. Along with defining format, be sure to extract your case's strategy (you must formulate precise mission and strategy statements--you may have to go on line and research to find or formulate the statement), perform SWOT analysis, determine what should be in a TOWS table, and provide well thought out recommendations. The thoroughness that you scan internal and external problems facing the company and how the company can use strategy techniques are key elements to your project. Your written case grade will be based on: * The breadth, depth, practicality, and support for your recommendations are key evaluation considerations. * The written portion is to be typed (double-spaced with 1” borders using Times New Roman 12 font) and no more than 10 pages. Pages will be numbered and the cover sheet does not count in the page limit. * The presentation will be no more than five slides, not including the overview slide. * The study should incorporate correct form, spelling, grammar, sentence structure, and solid communication skills. * Presentation and TOWS templates are on the student portal. * This case study is worth 200 points: * 10 points for a precise mission

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