...DATA PREMIER LEAGUE Case 2: ALS IceBucketChallenge Objective: Sentiment analysis of twitter tweets and facebook posts during the Ice Bucket Challenge ALS Ice bucket challenge is an activity which involves dumping of ice water on one’s head to promote awareness of the disease ALS as an alternative for donation. It went on viral during July and august 2014. Challenge encourages nomination of other kith and kin’s to do the same within 24 hrs. Methodology: Data Preprocessing: From the given data all redundancies were cleaned up. By using vector source in Corpus, we cleared punctuation marks, numbers, converting all the words into a single case (as it is casesensitive), removing stop words which do not make sense in the sentence, stripping out whitespace and http links were removed. Clearing all this unnecessary data, we get the content which makes actual sentiment overall in each post/tweet. Data Analysis: The overall sentimental score was developed using an algorithm which contains 7 liker scale using R tool by considering the standard Positive and negative words. Categorical analysis was performed using excel based API developed on the NLP algorithm used by Semantria to get individual categorical analysis as to how the emotions and trend was The statements were split into words and un-listed the results in a list of words. Matched these un-listed words to the Positive master list and this returns the indices of all the matched words. The attempt made here is...
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...content of daily Twitter feeds by two mood tracking tools, namely OpinionFinder that measures positive vs. negative mood and Google-Profile of Mood States (GPOMS) that measures mood in terms of 6 dimensions (Calm, Alert, Sure, Vital, Kind, and Happy). We cross-validate the resulting mood time series by comparing their ability to detect the public’s response to the presidential election and Thanksgiving day in 2008. A Granger causality analysis and a Self-Organizing Fuzzy Neural Network are then used to investigate the hypothesis that public mood states, as measured by the OpinionFinder and GPOMS mood time series, are predictive of changes in DJIA closing values. Our results indicate that the accuracy of DJIA predictions can be significantly improved by the inclusion of specific public mood dimensions but not others. We find an accuracy of 87.6% in predicting the daily up and down changes in the closing values of the DJIA and a reduction of the Mean Average Percentage Error by more than 6%. Index Terms—stock market prediction — twitter — mood analysis. I. I NTRODUCTION TOCK market prediction has attracted much attention from academia as well as business. But can the...
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...Theme Chart Analysis Using the Grounds Theory approach our group determined and analyzed the common themes on social media surrounding the Toms Shoes brand. We created a Theme chart and a sub-theme chart from the largest theme. These charts can be seen below. The top three themes were 1) Social Justice, which was mainly comprised of soundbites focused on the Toms One For One motto and their positive impact on those less fortunate 2) Style, which was largely focused on the look of the shoes and 3) what we named Purchase/ want, this category was comprised of soundbites in which people were talking about a purchase they had just made or stating that they really wanted to purchase a certain pair, more pairs or every pair of Toms. We have chosen to further discuss a number of the themes seen in the charts below. Theme: One Day Without Shoes The most talked about theme turned out to be Social Justice and a large sub theme of social justice was Toms campaign advertising campaign; One Day Without Shoes. Therefore we began to evaluate the effectiveness of the Toms Shoes campaign “One day without shoes,” which is held every year. This year of 2012 the event was held on April 10th, 2012. We predicted that advertising of the campaign through digital and traditional media would increase brand awareness to customers and therefore show an increase in the online chatter or buzz before the date of campaign. We also expected to see many positive comments and customer participation after...
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...Emotion Template Matrix Analysis Emotion Template Matrix Analysis (ETMA) builds on the ideas about the key role emotions play in our life, yet it derives its inspiration from a philosophical line of inquiry that goes back to American pragmatism and explores emotions from a sociological rather than a psychological perspective. Psychologists start with the premise that our feelings, actions, and thoughts reflect relatively stable, predictable personality patterns which persist over time and manifest themselves across situations. Psychological testing tends to privilege tools that reveal enduring personality traits and discriminate against personal qualities which attest to the volatility of our actions and sentiments. ETMA finds such indeterminacy to be a normal reflection of conflicting social pressures. It treats human beings as nonclassically propertied objects akin to particles in micro physics: when we don’t look at a particle, it is everywhere at once, it is a bundle of probabilities that require a measurement event to materialize as a particle with a definite mass, position, momentum, and other properties. In a similar fashion, our affect continuously and subconsciously scans the world for saliency; it generates conflicting feelings, it is pulled in different directions at once, and it takes a special occasion for a human agent to adopt an emotional attitude. Predictable though such an attitude might be, it is only a matter of probability that a person will show this or...
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...what she’s done. I feel DiManno writes a well-crafted essay that stimulates an intellectual and emotional response to Karla’s trials. It lets audiences uncover the truth behind Karla Teale and whether or not she is deserving of a new life in Montreal. The author’s purpose in writing the essay encourages intellectual thoughts in order to form a basic opinion of Karla. She then reinforces the opinion through the use of tone, allowing a new emotional perspective. The language the author uses brings together the essay’s objective in reaching a final conclusion of Karla, one that is not admirable. It is difficult to imagine, from my point of view, that someone would defend Karla for the crimes she is convicted of. However, these people do exist and Rosie DiManno makes it her objective in this essay to show Karla’s true colours. She explains Karla’s actions, interprets and then criticizes them to allow the audience to realize Ms. Teale’s underlying intentions. I feel Rosie makes this point clear through her use of rhetorical questions to mock, ridicule and demonstrate Karla’s lack of sentiment. An example of this literary device is seen through the quotation “It’s Karla Leanne Teale who petitioned the warden at the Joliette Institution for escorted day passes, ostensibly designed to ease her gradually from prison to freedom before her mandatory release… Does that speak to the sentiments that might still exist in Karla’s treacherous heart?” (DiManno). I believe this use of a rhetorical...
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...Declaration of Sentiments and Resolutions was one of America’s most utilizing tools for advocating women’s rights. Elizabeth Cady Stanton was the brave author and advocate of this amazing document set before the government apposing legitimate rights for all women across the U.S. With the help of other women who were “fed up,” Elizabeth Stanton, stood and presented the first ever, unlawful acts against, that were posed upon woman in the 18th century and every year before that. In Seneca Falls, NY in 1848 at the very first women’s rights convention, was where the independence of women’s rights finally took a turn for the better. Not only was “The Declaration of Sentiments and Resolutions,” presented during the same month that the congress passed “The Declaration of Independence,” but was actually rooted back to the very same objective as “The Declaration of Independence.” Elizabeth Cady Stanton was one of the most influential women of the 19th century. Leading campaigns for women’s rights, Stanton’s goal was focused on "gaining opportunities for women such as; the right to appeal for a divorce, the right for complete custody of her own children, property rights, and her most fundamental demand at that time was for; women’s right to vote. Stanton was determined to put a stop to segregation between men and woman but also wished to instill independence and self-reliance in women nationwide. Within doing so, Stanton revised many imperative speeches, not only “The Declaration of Sentiments,” but...
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...9PL, United Kingdom a r t i c l e i n f o Article history: Received 15 October 2010 Received in revised form 2 December 2010 Accepted 5 December 2010 Available online 2 February 2011 Keywords: Social networks Sentiment tracking Stock market Collective mood a b s t r a c t Behavioral economics tells us that emotions can profoundly affect individual behavior and decisionmaking. Does this also apply to societies at large, i.e. can societies experience mood states that affect their collective decision making? By extension is the public mood correlated or even predictive of economic indicators? Here we investigate whether measurements of collective mood states derived from largescale Twitter feeds are correlated to the value of the Dow Jones Industrial Average (DJIA) over time. We analyze the text content of daily Twitter feeds by two mood tracking tools, namely OpinionFinder that measures positive vs. negative mood and Google-Profile of Mood States (GPOMS) that measures mood in terms of 6 dimensions (Calm, Alert, Sure, Vital, Kind, and Happy). We cross-validate the resulting mood time series by comparing their ability to detect the public’s response to the presidential election and Thanksgiving day in 2008. A Granger causality analysis and a Self-Organizing Fuzzy Neural Network are then used to investigate the hypothesis that public mood states, as measured...
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...SHRI RAM COLLEGE OF COMMERCE A STUDY ON FACTORS INFLUENCING INDIVIDUAL INVESTOR BEHAVIOUR Project work Paper No. – CH 6.3 (b) (Submitted for Partial Fulfillment Towards Requirement of B.COM (HONS.) Course) Ashvi Mittal 12BC136 12072204129 E-21 2014-15 UNDER THE SUPERVISION OF Miss Ankita Tomar Assistant Professor Department of Commerce Shri Ram College of Commerce University of Delhi 1 DECLARATION BY STUDENT This is to certify that the material embodied in this study entitled “A STUDY ON FACTORS INFLUENCING INDIVIDUAL INVESTOR BEHAVIOUR” is based on my own research work and my indebtedness to other work/publications has been acknowledged at the relevant places. This study has not been submitted elsewhere either wholly or in part for award of any degree. Ashvi Mittal B.Com(H) Section-E 12BC136 2 DECLARATION BY TEACHER INCHARGE This is to certify that the project titled “A STUDY ON FACTORS INFLUENCING INDIVIDUAL INVESTOR BEHAVIOUR” done by Ashvi Mittal is a part of her academic curriculum for the degree of B.Com(H). It has no commercial implication and is done only for academic purpose. Mrs Aruna Jha Miss Ankita Tomar (Teacher in- charge’s name and signature) signature) 3 (Mentor’s name and Signature) ACKNOWLEDGEMENT I feel great pleasure in expressing my gratitude to my mentor Miss Ankita Tomar of Commerce Department, Shri Ram College of...
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...Vol. 86, No. 1, September, pp. 99–130, 2001 doi:10.1006/obhd.2001.2974, available online at http://www.idealibrary.com on Mood and Emotions in Small Groups and Work Teams Janice R. Kelly Purdue University and Sigal G. Barsade Yale University Affective influences abound in groups. In this article we propose an organizing model for understanding these affective influences and their effects on group life. We begin with individuallevel affective characteristics that members bring to their groups: moods, emotions, sentiments, and emotional intelligence. These affective characteristics then combine to form a group’s affective composition. We discuss explicit and implicit processes through which this affective combination occurs by examining the research on emotional contagion, entrainment, modeling, and the manipulation of affect. We also explore how elements of the affective context, such as organizationwide emotion norms and the group’s particular emotional history, may serve to constrain or amplify group members’ emotions. The outcome, group emotion, results from the combination of the group’s affective composition and the affective context in which the group is behaving. Last, we focus on the important interaction between nonaffective factors and affective factors in group life and suggest a possible 2001 Academic Press agenda for future research. During the past century, a tremendous amount of research attention has been devoted to understanding the structure and performance...
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...An analysis of The Yellow Wallpaper reveals that the main character was suffering from more than just post-partum depression, quite possibly a severe case of schizophrenia. While the reader may believe that the confinement was what had driven her into madness, a closer reading shows the narrator is already completely out of her mind and therefore unreliable from the very onset of the story. Right away the narrator tells us that her husband John doesn’t believe she’s sick. He says she has a “temporary nervous depression” and a “slight hysterical tendency.” The first could possible be a symptom of postpartum depression, which according to the American Congress of Obstetricians and Gynecologists is defined by intense feelings of sadness, fear, anger, and anxiety that interfere with a new mother’s ability to function normally. If left untreated the condition worsens, but nowhere is there any mention of “hysterics.” If we examine the narrator’s journal entries we can easily see that her behavior is a bit more psychotic, even from the very beginning, than a diagnose of postpartum depression would permit. After the reader is filled in on John’s sentiments about the narrator’s current emotional state, she changes the subject as it appears the discourse of her condition upsets her. She then goes on to describe the strange old house where her and John have taken up residency. She describes the “delicious” gardens with “grape covered arbors,” and the dilapidated greenhouse...
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...Cynthia Solomon-Johnson ECH-335 Toni Kutner July 27, 2014 Observation and Analysis When looking at the development of students from the age band of infancy through age 8 they had gained all of their development stages starting with social/emotional, physical, speech, and cognitive growth. Starting with the 0-9months of development, the students were discovering their hands and feet with the ability to move them along with manipulating objects and starting to crawl. They also have begun to smile at other, able to have mastery of their heads and demonstrates pleasure with feeling safe and trust others. The next age development is the 9-18 months and this is when the student becomes mobile and is scooting, crawling, walking and toddling around holding on to a table, chairs, and others. In the social/emotional stage the student will express strong emotional sentiments and are afraid of strangers. They are aware and curious about their peers with poking and pulling of eyes, hair, and etc. The student at this stage had started language development by making gestures, pointing at things, and bulging out their first words, and trying to put them into a phrase. The concept of more or less is now taking place with this phase. The 18 to 3 years of age or where the physical development is much more noticeable with jumping, running, throwing, paddling and climbing better than when they were...
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...CATHOLIC UNIVERSITY OF EICHSTÄTT-INGOLSTADT INGOLSTADT SCHOOL OF MANAGEMENT Team Case Analysis DOVE: EVOLUTION OF A BRAND (2008) Zuzana Husarova Sayantan Jana Papitha Mohan Arianna Parmigiani Subject: Brand Management Summer Term 2015 Date of submission: 2015-05-28 Dove: Evolution of a brand The aim of this team case analysis is to describe and analyse the evolution of the brand Dove with respect to its current strong position in American, European and increasingly even in the Asian market. What enables the brand to be so successful? Why is Dove today synonymous with care and beauty? We believe that the answers to these questions can be found in changes that took place almost a decade ago and shaped perspectives, values, corporate culture and point of view of the brand and, consequently, also of Dove´s customers and the public in general. 2 Brand Management in Unilever Because of global decentralization and the lack of transparency in all operations Unilever decided to change its organization structure with the aim to create a unified global identity. Thus, in February 2000 they launched an initiative “Path to Growth” that would clearly define their goals in order to strengthen the brand under a changing marketplace scenario. The most important changes are described in a table below. BRAND MANAGEMENT CHANGES pre 2000 after 2000 Leadership Style Laissez-faire Decentralization Centralization Product Category Multiple...
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...CORPORAL PUNISHMENT RESEARCH STUDY CHAPTER 4: DATA ANALYSIS, INTERPRETATION AND PRESENTATION OF FINDINGS 4.1 INTRODUCTION To interpret something is to give it a meaning., Ttherefore, data analysis is the act of organising and reducing the data to a more manageable and interpretable form (Krüger, De Vos, Fouché & Venter, and 2005: 218). To put it more concisely, data analysis is the organisationing of raw data into more concise and intelligible data which can later be analysed (Bless & Kathuria, 2000: 1). The researcher used both the quantitative and qualitative data analysis to interpret the findings. The researcher administered the interviews to 10 learners, 4 parents, 4 teachers and 2 education officers and also the questionnaires were purposively distributed questionnaires to 16 parents, 14 education officers and 20 teachers from the two selected schools. Upon the completion of Once the interviews and results from the questionnaires, were completed, the researchers sat down to review, analyse and sort the crude data. and the same information from the questionnaires was grouped and presented in the form of numbers and later changed into percentage. The data from both qualitative interviews and questionnaires was sorted, arranged, re-arranged and reduced to manageable categories through coding that gave rise to appropriate themes. Key themes, from the corroborated qualitative and quantitative data were identified. The themes were supported by the qualitataive...
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...Ch5. Motivations and Emotion: Driving Consumer Behavior – Graded Quiz 1. Alexa gets lemonade for herself after a long walk on the beach, on a sunny day. This is an example of _____. a. regulation b. homeostasis c. self-actualization d. self-improvement B is Correct. This is an example of homeostasis. Homeostasis refers to the fact that the body naturally reacts in a way to maintain a constant, normal bloodstream. It is the state of equilibrium wherein the body naturally reacts in a way to achieve this. See 5-1: What Drives Human Behavior? 2. ADC Inc. claims that the anti-virus software produced by it helps block all forms of software viruses that are harmful to computers. This implies that ADC Inc. appeals more to those with a(n) _____ focus. a. self-actualization b. self-improvement c. prevention d. promotion C is Correct. ADC's claim suggests that it appeals more to those with a prevention focus. A prevention focus orients consumers toward avoiding negative consequences, while a promotion focus orients consumers toward the opportunistic pursuit of aspirations or ideals. See 5-1: What Drives Human Behavior?. 3. According to Maslow's hierarchy of needs theory, the physiological needs refer to the: a. need to be recognized as a person of worth. b. need to feel like a member of a family or community. c. needs for basic survival. d. needs of security and protection. C is Correct. Maslow's hierarchy of needs theory...
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...a discharge of emotional energy, as presumed by Wallerstein. This response to the pressure on children resulting from the divorce channeled through a positive outlet, can be beneficial to the children, as their caregivers are more inclined to return and moreover, validate the children's feelings. By recognizing the minors' negative sentiments, the caregivers participate in Wallerstein's perception of the potential for a well-adjusted child succeeding a divorce (Baril & Corneal, 2010). COPID implements propitious therapeutic counseling, group sessions where children of divorced parents converse while enhancing their cognitive development. Exercising confrontational, in addition to analyzing soluble experiences, disciplines the children in assembling opposition resolution abilities, furthering their power over their emotional venting. Conducted in a group setting, COPID can enhance the expansion of this problem-solving capacity by the influence of others in similar situations as the child in question (“Children of Divorce Intervention Program”). The COPID also inducts an additional application of reinforcing the enrolled children's anger management (“Children of Divorce Intervention Program”). Focusing on regulating one's temper ensuring their parent's separation, could support the child's orientation of their condition (Baril & Corneal, 2010). COPID attends to the children affected by divorce by distinguishing the basis, in addition to attending to the emotional emanation (“Children...
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