Free Essay

Sentiment Analysis in Emotional

In:

Submitted By fujiera84
Words 3718
Pages 15
eKNOW 2014 : The Sixth International Conference on Information, Process, and Knowledge Management

Malay Semantic Text Processing Engine

Benjamin Chu Min Xian
MIMOS Berhad Kuala Lumpur, Malaysia mx.chu@mimos.my

Liu Qiang
MIMOS Berhad Kuala Lumpur, Malaysia qiang.liu@mimos.my

Rohana Mahmud
University of Malaya Kuala Lumpur, Malaysia rohanamahmud@um.edu.my

Arun Anand Sadanandan
MIMOS Berhad Kuala Lumpur, Malaysia arun.anand@mimos.my

Kow Weng Onn
MIMOS Berhad Kuala Lumpur, Malaysia kwonn@mimos.my

Dickson Lukose
MIMOS Berhad Kuala Lumpur, Malaysia dickson.lukose@mimos.my

Abstract—Semantic Text Understanding is a process that transforms text into conceptual representation. In this paper, we propose a Text Understanding System for Malay Language. The system comprises of two components: Morphology Analyzer and Semantic Text Interpreter. Some initial evaluation experiments were conducted on these components to gain explanatory insights into its performance. All the current text processing systems we reviewed are focused on preliminary algorithms and rules associated to lexical, morphological and syntax analysis. In our paper, we developed an integrated approach for a text understanding system that has the ability to represent the semantics of the text. Keywords-Natural Language Understanding; Morphology Interpretation. Processing; Semantic Analysis; Semantic Text Text

I.

INTRODUCTION

The development of fast algorithms to understand and exploit the content of a document, and extracting useful information is very critical. In recent years, development in the area of semantic analysis of natural language text has triggered many applications in Text Mining, Summarization, Text Understanding, Information Retrieval and Extraction. Extracting actionable insight from large highly dimensional data sets, and its use for more effective decision-making, has become a pervasive problem across many fields in research and industry. Extracting meaningful information from natural language text is the essential challenge that needs to be addressed. In developing these systems for main languages (e.g., English), the researchers have addressed several computational linguistic challenges including lexical,

morphological, syntax and semantic processing. There are several fundamental challenges to semantic processing. Essentially, an extensive knowledge base is needed to process the text. Moreover, the complexity of defining rules for different languages when designing algorithms need to be addressed [1]. In this paper, our research focus on a Malay Language Text Understanding (MLTU) for standard Malaysian formal language, known as Bahasa Malaysia (BM) or the Malay language. Although, a wide demand and usage for the Malay language with a population of more than 28 million speakers, text processing systems geared for this language is still lagging behind. This paper is structured as follows: Section 2 describes the related work on existing text understanding systems for Malay language; Section 3 describes our Semantic Text Processor system; Section 4 evaluates the performance of the system. Finally, Section 5 concludes this paper with a discussion on the overall outcome achieved and future research directions. II. RELATED WORK

Several existing techniques in the current state-of-the art for text understanding generally aimed at constructing the syntax and semantic structures from texts. The main challenges for opened and natural language text understanding are caused by the ambiguity of natural language. As Malay native speakers, we will easily be able to understand the semantics of the following example sentence. “Ali melihat Aminah dengan sebuah teleskop dan dia memanggilnya kuat-kuat” [Malay]

Copyright (c) IARIA, 2014.

ISBN: 978-1-61208-329-2

38

eKNOW 2014 : The Sixth International Conference on Information, Process, and Knowledge Management

“Ali saw Aminah with a telescope and he is calling her loudly” [English translation] However, the sentence itself for a machine to comprehend the meaning is quite difficult, as it lacks both the background knowledge and issues with the ambiguity of complex linguistic structures. Extracting meaningful information from natural language text is the essential challenge that should be addressed. In the existing systems, several Computational Linguistic challenges have been addressed focusing more on lexical, morphological and syntax analysis while lesser emphasis on semantic processing. Many previous researchers in Natural Language Processing (NLP) had attempted to develop a Malay Morphology Analyser and Syntax parsers of speech tagger and parsers [2][3][4][5][6][7][8]. However, most works claimed the difficulties in resolving the stemming issues [9][10][11][12]. For example, the affixation method will derive various words that changed their syntactic class category from the original word (i.e., compared to English, which is forming a new word using inflection method; but, usually, the syntactic class category remains the same). For instance, the word makan (verb - purposely) becomes makanan (noun), when adding the suffix ‘an’; becomes pemakanan (adjective), when adding circumfirxes ‘pe…an’, and becomes termakan (verb - unintentionally), when adding prefix ‘ter’. Another major method of forming Malay language that is hardly found in other Languages is reduplication method, which can be full-duplication, such as the word kuat-kuat, or the partial duplication, such as lelaki (i.e., laki-laki). All these characteristics and word formation issues create many problems for morphology analysis in Malay. Although the issues of labeling the morpheme and the dynamic nature of the syntactic category have been highlighted in MALEX [2][3] and MALIM [4], understemming and over-stemming problems remain unresolved [9][10][11][12]. All the systems we reviewed above are focused on preliminary algorithms and rules associated to syntax and morphology analysis. None are focused on developing an integrated approach for Malay Semantic Text Understanding. The ability to represent the semantics of the text is the most essential aspect of this approach. In the following section, we will describe the components of our Malay Semantic Text Understanding System. III. SYSTEM DESCRIPTION

different tenses may appear in different forms of spelling. For example, the verb ‘walk’, it will be appended with an affix‘s’ in simple present tense, it spells as ‘walks’; in present progressive tense it is appended with an affix ‘ing’ is appended, it spells as ‘walking’; in simple past tense an affix ‘ed’ is appended and it spells as ‘walked’. The verb ‘eat’ will change its spelling in various forms in different tenses: in simple past tense it spells as ‘ate’; in present perfect tense it spells as ‘eaten’. The English verbs will be changed in form spelling according to the tense. In the Malay language perspective, there will not be any spelling changes in the word for each grammar tense in Malay language; in the most of situation, an additional word will be added in front of the word to fulfill the grammar tense issue. As we observed, it is possible to perform Malay language analysis without stemming and lemmatization. As mentioned above, we will only be focusing on the Part-Of-Speech (POS) in Malay morphology analyzer in our initial system.
TABLE I. STEMMING AND LEMMATIZATION Malay berjalan berjalan telan berjalan sedang berjalan makan sudah makan telah makan cantik dengan cantik

English walk walks = walk + s walked = walk + ed walking = walk + ing eat ate eaten beautiful beautifully = beautiful + ly

A. Morphology Analyzer In the English morphology analyzer, stemming and lemmatization are the important task to allow the system to identify the root words. In Table I, the English verb for the

In the Malay POS module, we use Apache OpenNLP library [13] to perform Malay POS tagging task. The OpenNLP POS tagging module is language dependent and only performs well if the model language matches the language of the input text. Currently, it supports mainly for European languages. The Apache OpenNLP library is a machine learning based toolkit. We need to prepare for the Malay POS annotated corpus to train the OpenNLP POS tagger module for Malay language. In this experiment, we have collected about 2000 Malay sentences. We use of the Malay WordNet [14] to annotate the POS with each token of the sentences and validated by the Malay native speakers. After the corpus is annotated, 80% of the corpus is used for training and 20% of the corpus is used for evaluation. We are able to get very high accurate from the evaluation for Malay POS tagging with the new trained Malay POS module with the known words. Dataset preparation and evaluation results will be elaborated further in details in the following section of the experiment and evaluation in. There are three OpenNLP modules used to perform POS tagging: Sentence Detector, Tokenizer and Part-Of-Speech Tagger. The OpenNLP Sentence Detector is able to detect punctuation characters to determine the end of a sentence. Malay and English language share the same alphanumeric and punctuation characters. Therefore, it is possible to directly use the existing English sentence module for the Malay language sentence detection task. The sentence

Copyright (c) IARIA, 2014.

ISBN: 978-1-61208-329-2

39

eKNOW 2014 : The Sixth International Conference on Information, Process, and Knowledge Management

detector can be easily integrated into our application through OpenNLP API. As shown in Fig. 1, the input of the sentence Detector is a text string and the output is an array of Strings, where each string is one sentence.

Figure 1. Sentence Detector Input and Output

B. Semantic Interpreter For this module, we have extracted the grammatical rules from [19] and we have defined all of these programmatically for each of the thematic roles listed in Table II. Semantic Interpreter will use the rules defined to generate the semantic representation of the sentence. In this case, the semantic representation is in the form of Conceptual Graphs (CG). For example, we can have a sentence as the input to this module, “Kawalan ekonomi sepanjang tahun” which means “Economy restraint throughout the year”. From the previous module, this sentence will be annotated to produce the conceptual graph, which is shown in Fig. 4, as follows: Annotated sentence: Kawalan_NN ekonomi_NN sepanjang_IN tahun_NN CG:

The OpenNLP Tokenizer segments the input character sequence into tokens. Tokens are usually words, punctuation, and numbers. The tokenizer module expects an input string, which contains the untokenized text. If possible, one sentence will be best input string for the tokenization module. In this experiment, the input array of the sentences is provided from the output of the Sentence Detector. The sample result is shown in Fig. 2. Tokenizer returns an array of strings where each string is one token.

Figure 4. Simple Conceptual Graph in Malay

As shown in Fig. 4, this is a simple graph representing the meaning of the text. Moreover, we have defined rules to produce nested graphs for several sentence cases as shown below. Sentence: Meningkatkan harga barang dan minyak kerana inflasi negara. English translation: Increase the price of goods and oil due to the country’s inflation Annotated sentence: Meningkatkan_VB harga_NN barang_NN minyak_NN kerana_CC inflasi_NN negara_NN CG: dan_CC

Figure 2. Tokenizer Input and Output

The POS Tagger marks the input tokens with their corresponding POS tag based on the token itself and the context of the token. A token can possibly have multiple POS tags, the POS tagger uses maximum entropy probability model to predict the correct POS tag from the tag set. A tag dictionary is used by the POS tagger to limit the possible tags for a token; this will also increase the POS tagger tagging accuracy and performance. As shown in Fig. 3, the expected input of the POS tagger is a tokenized sentence in the form of string array where each of the strings is a token. The output is a tag array; it contains one POS tag for each token for the input array. The corresponding tag can be found at the same index of the tag array. The final output of the POS tagger will be a sentence where token and tag pairs are concatenated with an underscore, “_”.

Figure 5. Nested Conceptual Graph in Malay

Figure 3. POS Tagger Input and Output

An example of a nested graph is shown in Fig. 5. In g1, the concept [harga] is the object (objek) of the verb [meningkatkan]. The concept [harga] is linked by the object relation (objek) to both concepts [barang] and [minyak] due to the conjunction in the sentence. Similarly in g2, the concept [inflasi] is linked by the object relation (objek) to the concept [negara]. In g3, a situation described by g2 is caused

Copyright (c) IARIA, 2014.

ISBN: 978-1-61208-329-2

40

eKNOW 2014 : The Sixth International Conference on Information, Process, and Knowledge Management

by a situation expressed in g1. The relation “caused by” between these two situations is using the Malay thematic role “sebab”. Table II shows the complete listing of the thematic roles used in Malay.
TABLE II. Malay Pelaku Alami Alat Asal Bilangan Destinasi Deritaan Durasi Gaya Hasil Kepunyaan Kesan Manfaat Muasal Objek Permulaan Penyertaan Perbandingan Sebab Sifat Tema Tempat Tujuan Ukuran Waktu Perhinggaan Penafian Jalan THEMATIC ROLES FOR MALAY English translation Agent Experiencer Instrument Origin Amount Destination Patient Duration Manner Result Possession Effector Beneficiary Matter Object Start Accompaniment Comparand Because Attribute Theme Location Purpose Measurement PointinTime Completion Negation Path

information and translation rules for Malay and Indonesian words. We extracted this POS data Apertium, along with Malay WordNet, to build our POS annotation corpus. In this research work, we collected about 2000 Malay sentences as our dataset. We also created a module to extract and combine the Malay POS data for the Malay WordNet and Apertium. Once Malay POS data dictionary is ready, we created another module to parse and annotate all possible POS for the Malay sentences base on the POS dictionary, as the result some of word may have annotated with multiple POS tag. The final step, native Malay speaker will need to validate and correct the tags for all the Malay sentences. Fig. 6 shows the annotation result for each the steps involved.

Figure 6. Malay Part-Of-Speech Annotation Sample

During implementation and experiment, 80% of annotated sentences were used for POS module training data; the rest of the 20% were used as evaluation data. B. Evaluation Results Based on the methods described above, evaluation has been conducted to determine the accuracy of the two main modules; Morphology Analyzer module and the Semantic Interpreter module.  Morphology Analyzer The overall accuracy of the POS tagging was calculated as the ratio of correct POS tags found by the system over the total number of POS tags. The accuracy scores along with the corpus size are plotted in Fig. 7. Between Phase 1 and Phase 2, the inconsistencies in the POS annotations were fixed. For example, the Malay word “dan” was annotated as preposition “IN”, in some sentences and as conjunction “CC” in other cases. In Phase 3, along with increasing the number of annotated sentences, a Tag dictionary is a word dictionary, which contains specified POS tags for the tokens. This ensured that inappropriate tags were assigned to tokens, which will result in better accuracy. Naturally, increasing the number of annotated sentences resulted in better accuracy, until a plateau was reached, at 2000 annotated sentences.

IV.

EXPERIMENTAL EVALUATION

A. Datasets In the current state of the art, there is no Malay language POS annotated corpus that is available to train the POS module for Malay language. Many previous attempts have been done to prepare the data manually [3][8][15]. With the unavailability of any Malay POS annotated corpus, data preparation is an important task in this initial research work. As the first step, the POS data was extracted by utilizing both Malay WordNet [14] and Apertium [16] Malay to Indonesian translation dictionary. The Malay WordNet is a lexical dictionary (currently supports Malaysian and Indonesian). The dictionary comprises of 19,210 synsets, 48,110 senses and 19,460 unique words with POS tag in the Malay WordNet, where all the relations (hypernyms, meronyms etc.) are extracted from WordNet. This project was initiated by Francis Bond from Nanyang Technological University [17]. The project is inspired by Princeton WordNet since there is no lexical dictionary for Malay language. Apertium is a machine translation engine designed to translate closely related languages. The current Apertium engine supports language translation from Indonesian to Malay. In doing so, the engine uses POS

Copyright (c) IARIA, 2014.

ISBN: 978-1-61208-329-2

41

eKNOW 2014 : The Sixth International Conference on Information, Process, and Knowledge Management

Figure 9. Incorrect representation without anaphora resolution

Figure 7. Morphology Analyzer Experimental Results



Semantic Interpreter In evaluating this module, we have created 70 graphs manually as the gold standard for our benchmark. The results produced by the system were classified as Correct (indicating full match), Partial (indicating a partial match) or Incorrect (indicating incorrect representation). As shown in Fig. 8, the results show that 62 graphs were classified as correct, 7 as incorrect and 1 partial match. V. DISCUSSION

Anaphora resolution [18][19] is the problem of identifying how contextual entities are referred within a single or several sentences, typically what a pronoun or a noun phrase is referring to. For example, from the sentences john loves mary and he wishes to marry her, the entity john is referred by he and mary is referred by her. Another example in Malay language can be seen in the following sentence. “Penduduk pergi ke bandar kerana mereka mencari kerja” is translated as "the villagers went to the city because they wanted to find a job”. Here, the word ‘mereka’ (they) is referring to a pronoun; therefore it should be resolved to “penduduk” (villagers). As shown in Fig. 10, the correct representation of the graph:

Figure 10. Correct representation with anaphora resolution

Upon analyzing the results, it was found that the partial match was due to a missing concept in the knowledge base. Fig. 8 shows the knowledge base is based on the Malay WordNet with over 30,000 concepts. Although the partial match is only 1%, but extending and enriching this knowledge base with more concepts will further improve the interpretation accuracy. One of the reasons behind the incorrect results was found to be the lack of support for anaphora resolution. For example, this is shown in Fig. 9 where the pronoun ‘mereka’ is not being resolved to the noun ‘penduduk’.

where the reference indicator $cc9 would denote the coreference. VI. CONCLUSION AND FUTURE WORK

Figure 8. Semantic Interpreter Experimental Results

State-of-the-art-text processing systems for Malay Language are still dealing with problems related to lexical, morphological and syntax analysis. Based on syntax analysis alone, meaning through syntax is still insufficient to explain the comprehension of natural language texts. Therefore, we proposed an integrated approach for Malay Text Understanding, which included both syntax and semantic processing. In summary, we have developed Morphology Analyzer and Semantic Interpreter components. From a qualitative comparison perspective, we have evaluated both components on how well they can perform (this is quite subjective, and is based on our initial benchmarking exercise). In future, we plan to enrich our Malay Linguistic knowledge base derived from Malay WordNet with other linguistic resources. We will continue to evaluate both of our components with a large news dataset to improve our semantic rules. Furthermore, we will also explore Coreference Resolution for Malay Language. Coreference Resolution will help to refine the semantic representation produced by resolving all anaphors and cataphors to their intended referents.

Copyright (c) IARIA, 2014.

ISBN: 978-1-61208-329-2

42

eKNOW 2014 : The Sixth International Conference on Information, Process, and Knowledge Management

REFERENCES
[1] Benjamin Chu, Fadzly Zahari, and Dickson Lukose, Large-Scale Semantic Text Understanding. In Semantic Technology and Knowledge Engineering (STAKE) 2010 Conference Proceedings, Sep. 2010, pp. 28-39. Knowles, Gerald and Zuraidah Mohd Don, Tagging a corpus of Malay texts and coping with ‘syntactic drift’. Proceedings of the corpus linguistics, 2003, pp. 422-428. Zuraidah Mohd Don, Processing Natural Malay Texts: A Data Driven Approach, TRAMES, Vol 14 (64/59), 2010, pp. 90-103. Mohd Yunus Sharum, Muhammad Taufik Abdullah, Mohd Nasir Sulaiman, Masrah Azrifah Azmi Murad, and Zaitul Azma Zainon Hamzah, MALIM- A new computational Approach of Malay Morphology, IEEE, Vol 2, 2010, pp. 837-843. Timothy Baldwin, and Suad Awab, Open Source Corpus Analysis Tool for Malay, Retrieved Nov. 2013, from: https://code.google.com/p/malay-toklem/ Mat Awal, Norsimah Abu Bakar, Kesumawati and Abdul Hamid, Nor Zakiah Jalaluddin, and Nor Hashimah, Morphological Differences between Bahasa Melayu and English: Constraints in Students’ Understanding, The Second Biennial International Conference on Teaching and Learning of English in Asia, 2007, pp.1-11. H. Mohamed, N. Omar Abd, and M. J. Aziz, Statistical Malay Part Of Speech Tagger using Hidden Markov Approach, International Conference on Semantic Technology and Information Retrieval, Putrajaya, June. 2011, pp. 231-236. Rayner Alfred, Adam Mujat, and Joe Henry Obit, A Rule-based Part Of Speech (RPOS) Tagger for Malay Text Articles; A. Selamat (Eds), ACIIDS 2013, Part 11, LNAI 7803, 2013, pp. 50-59.

[9]

[10]

[2]

[11]

[3] [4]

[12]

[13] [14] [15]

[5]

[6]

[16] [17]

[7]

[18] [19]

[8]

Salhana Amad Darwis, Rukaini Abdullah, and Norisma Idris, Exhaustive Affix Stripping and a Malay Word Register to solve stemming errors and ambiguity problem in Malay Stemmers, Malaysian Journal of Computer Sciences, Vol 25, 2012, pp. 213-218. Bali Ranaivo-Malancon, Computational Analysis of Affixed Words in Malay Language, Unit Terjemahan Melalui Komputer, USM, Technical Report, 2004. S. A. Fadzli, and A. K. Norsalehen, I. A. Syarilla, H. Hasni, and M. S. S. Dhalila, Simple Rules for Malay Stemmer, The International Conference on Informatics and Applications, Jun. 2012, pp. 28-35. Y. L. Tan, A Minimally-Supervised Malay Affix Learner, Proceedings of the Class 2003 Senior Conference, Swarthmore, 2003, pp. 55-62. OpenNLP, Retrieved Nov. 2013, from: http://opennlp.apache.org Malay Wordnet, Retrieved Dec. 2013, from: http://wn-sa.sourceforge.net/index.eng.html Norshuhani Zamin, Alan Oxley, and Zainab Abu Bakar, A Lazy Man’s Way to Part-Of-Speech Tagging, Knowledge Management and Acquisition for intellignent system lecture notes in cimputer science, vol 7457, 2012, pp. 106-117. Apertium a free/open-source machine translation platform, Retrieved Nov. 2013, from: http://www.apertium.org/ Noor Nurril Hirfana, Bte Mohamed, Saquan Suerya, and Bond Francis, Creating the Open Wordnet Bahasa, Proceeding of the 25th Pacific Asia Conference on Language, information and Computation, 2011, pp. 255-264. Ruslan Mitkov, and Wv. Sb. Wolverhampton, Anaphora Resolution: the State of the Art. Computational Linguistics, 1999, pp. 1-34. Asmah Haji Omar, Nahu Melayu Mutakhir 5th Edtion. Kuala Lumpur: Dewan Bahasa Pustaka, 2009.

Copyright (c) IARIA, 2014.

ISBN: 978-1-61208-329-2

43

Similar Documents

Free Essay

Als Icebucketchallenge

...DATA PREMIER LEAGUE Case 2: ALS IceBucketChallenge Objective: Sentiment analysis of twitter tweets and facebook posts during the Ice Bucket Challenge ALS Ice bucket challenge is an activity which involves dumping of ice water on one’s head to promote awareness of the disease ALS as an alternative for donation. It went on viral during July and august 2014. Challenge encourages nomination of other kith and kin’s to do the same within 24 hrs. Methodology: Data Preprocessing: From the given data all redundancies were cleaned up. By using vector source in Corpus, we cleared punctuation marks, numbers, converting all the words into a single case (as it is casesensitive), removing stop words which do not make sense in the sentence, stripping out whitespace and http links were removed. Clearing all this unnecessary data, we get the content which makes actual sentiment overall in each post/tweet. Data Analysis: The overall sentimental score was developed using an algorithm which contains 7 liker scale using R tool by considering the standard Positive and negative words. Categorical analysis was performed using excel based API developed on the NLP algorithm used by Semantria to get individual categorical analysis as to how the emotions and trend was The statements were split into words and un-listed the results in a list of words. Matched these un-listed words to the Positive master list and this returns the indices of all the matched words. The attempt made here is...

Words: 552 - Pages: 3

Free Essay

Twitter Mood Predicts the Stock Market

...content of daily Twitter feeds by two mood tracking tools, namely OpinionFinder that measures positive vs. negative mood and Google-Profile of Mood States (GPOMS) that measures mood in terms of 6 dimensions (Calm, Alert, Sure, Vital, Kind, and Happy). We cross-validate the resulting mood time series by comparing their ability to detect the public’s response to the presidential election and Thanksgiving day in 2008. A Granger causality analysis and a Self-Organizing Fuzzy Neural Network are then used to investigate the hypothesis that public mood states, as measured by the OpinionFinder and GPOMS mood time series, are predictive of changes in DJIA closing values. Our results indicate that the accuracy of DJIA predictions can be significantly improved by the inclusion of specific public mood dimensions but not others. We find an accuracy of 87.6% in predicting the daily up and down changes in the closing values of the DJIA and a reduction of the Mean Average Percentage Error by more than 6%. Index Terms—stock market prediction — twitter — mood analysis. I. I NTRODUCTION TOCK market prediction has attracted much attention from academia as well as business. But can the...

Words: 6988 - Pages: 28

Premium Essay

Toms Shoes

...Theme Chart Analysis Using the Grounds Theory approach our group determined and analyzed the common themes on social media surrounding the Toms Shoes brand. We created a Theme chart and a sub-theme chart from the largest theme. These charts can be seen below. The top three themes were 1) Social Justice, which was mainly comprised of soundbites focused on the Toms One For One motto and their positive impact on those less fortunate 2) Style, which was largely focused on the look of the shoes and 3) what we named Purchase/ want, this category was comprised of soundbites in which people were talking about a purchase they had just made or stating that they really wanted to purchase a certain pair, more pairs or every pair of Toms. We have chosen to further discuss a number of the themes seen in the charts below. Theme: One Day Without Shoes The most talked about theme turned out to be Social Justice and a large sub theme of social justice was Toms campaign advertising campaign; One Day Without Shoes. Therefore we began to evaluate the effectiveness of the Toms Shoes campaign “One day without shoes,” which is held every year. This year of 2012 the event was held on April 10th, 2012. We predicted that advertising of the campaign through digital and traditional media would increase brand awareness to customers and therefore show an increase in the online chatter or buzz before the date of campaign. We also expected to see many positive comments and customer participation after...

Words: 3810 - Pages: 16

Premium Essay

Emt Mood Counts

...Emotion Template Matrix Analysis Emotion Template Matrix Analysis (ETMA) builds on the ideas about the key role emotions play in our life, yet it derives its inspiration from a philosophical line of inquiry that goes back to American pragmatism and explores emotions from a sociological rather than a psychological perspective. Psychologists start with the premise that our feelings, actions, and thoughts reflect relatively stable, predictable personality patterns which persist over time and manifest themselves across situations. Psychological testing tends to privilege tools that reveal enduring personality traits and discriminate against personal qualities which attest to the volatility of our actions and sentiments. ETMA finds such indeterminacy to be a normal reflection of conflicting social pressures. It treats human beings as nonclassically propertied objects akin to particles in micro physics: when we don’t look at a particle, it is everywhere at once, it is a bundle of probabilities that require a measurement event to materialize as a particle with a definite mass, position, momentum, and other properties. In a similar fashion, our affect continuously and subconsciously scans the world for saliency; it generates conflicting feelings, it is pulled in different directions at once, and it takes a special occasion for a human agent to adopt an emotional attitude. Predictable though such an attitude might be, it is only a matter of probability that a person will show this or...

Words: 1276 - Pages: 6

Free Essay

Essay Analysis: Unfettered by Guilt, She’s Ready for Checkout

...what she’s done. I feel DiManno writes a well-crafted essay that stimulates an intellectual and emotional response to Karla’s trials. It lets audiences uncover the truth behind Karla Teale and whether or not she is deserving of a new life in Montreal. The author’s purpose in writing the essay encourages intellectual thoughts in order to form a basic opinion of Karla. She then reinforces the opinion through the use of tone, allowing a new emotional perspective. The language the author uses brings together the essay’s objective in reaching a final conclusion of Karla, one that is not admirable. It is difficult to imagine, from my point of view, that someone would defend Karla for the crimes she is convicted of. However, these people do exist and Rosie DiManno makes it her objective in this essay to show Karla’s true colours. She explains Karla’s actions, interprets and then criticizes them to allow the audience to realize Ms. Teale’s underlying intentions. I feel Rosie makes this point clear through her use of rhetorical questions to mock, ridicule and demonstrate Karla’s lack of sentiment. An example of this literary device is seen through the quotation “It’s Karla Leanne Teale who petitioned the warden at the Joliette Institution for escorted day passes, ostensibly designed to ease her gradually from prison to freedom before her mandatory release… Does that speak to the sentiments that might still exist in Karla’s treacherous heart?” (DiManno). I believe this use of a rhetorical...

Words: 1073 - Pages: 5

Premium Essay

Retorical Essay

...Declaration of Sentiments and Resolutions was one of America’s most utilizing tools for advocating women’s rights. Elizabeth Cady Stanton was the brave author and advocate of this amazing document set before the government apposing legitimate rights for all women across the U.S. With the help of other women who were “fed up,” Elizabeth Stanton, stood and presented the first ever, unlawful acts against, that were posed upon woman in the 18th century and every year before that. In Seneca Falls, NY in 1848 at the very first women’s rights convention, was where the independence of women’s rights finally took a turn for the better. Not only was “The Declaration of Sentiments and Resolutions,” presented during the same month that the congress passed “The Declaration of Independence,” but was actually rooted back to the very same objective as “The Declaration of Independence.” Elizabeth Cady Stanton was one of the most influential women of the 19th century. Leading campaigns for women’s rights, Stanton’s goal was focused on "gaining opportunities for women such as; the right to appeal for a divorce, the right for complete custody of her own children, property rights, and her most fundamental demand at that time was for; women’s right to vote. Stanton was determined to put a stop to segregation between men and woman but also wished to instill independence and self-reliance in women nationwide. Within doing so, Stanton revised many imperative speeches, not only “The Declaration of Sentiments,” but...

Words: 1322 - Pages: 6

Premium Essay

Twitter Mood Predicts the Stock Market

...9PL, United Kingdom a r t i c l e i n f o Article history: Received 15 October 2010 Received in revised form 2 December 2010 Accepted 5 December 2010 Available online 2 February 2011 Keywords: Social networks Sentiment tracking Stock market Collective mood a b s t r a c t Behavioral economics tells us that emotions can profoundly affect individual behavior and decisionmaking. Does this also apply to societies at large, i.e. can societies experience mood states that affect their collective decision making? By extension is the public mood correlated or even predictive of economic indicators? Here we investigate whether measurements of collective mood states derived from largescale Twitter feeds are correlated to the value of the Dow Jones Industrial Average (DJIA) over time. We analyze the text content of daily Twitter feeds by two mood tracking tools, namely OpinionFinder that measures positive vs. negative mood and Google-Profile of Mood States (GPOMS) that measures mood in terms of 6 dimensions (Calm, Alert, Sure, Vital, Kind, and Happy). We cross-validate the resulting mood time series by comparing their ability to detect the public’s response to the presidential election and Thanksgiving day in 2008. A Granger causality analysis and a Self-Organizing Fuzzy Neural Network are then used to investigate the hypothesis that public mood states, as measured...

Words: 8835 - Pages: 36

Premium Essay

Investor Behaviour

...SHRI RAM COLLEGE OF COMMERCE A STUDY ON FACTORS INFLUENCING INDIVIDUAL INVESTOR BEHAVIOUR Project work Paper No. – CH 6.3 (b) (Submitted for Partial Fulfillment Towards Requirement of B.COM (HONS.) Course) Ashvi Mittal 12BC136 12072204129 E-21 2014-15 UNDER THE SUPERVISION OF Miss Ankita Tomar Assistant Professor Department of Commerce Shri Ram College of Commerce University of Delhi 1       DECLARATION BY STUDENT This is to certify that the material embodied in this study entitled “A STUDY ON FACTORS INFLUENCING INDIVIDUAL INVESTOR BEHAVIOUR” is based on my own research work and my indebtedness to other work/publications has been acknowledged at the relevant places. This study has not been submitted elsewhere either wholly or in part for award of any degree. Ashvi Mittal B.Com(H) Section-E 12BC136 2       DECLARATION BY TEACHER INCHARGE This is to certify that the project titled “A STUDY ON FACTORS INFLUENCING INDIVIDUAL INVESTOR BEHAVIOUR” done by Ashvi Mittal is a part of her academic curriculum for the degree of B.Com(H). It has no commercial implication and is done only for academic purpose. Mrs Aruna Jha Miss Ankita Tomar (Teacher in- charge’s name and signature) signature) 3       (Mentor’s name and Signature) ACKNOWLEDGEMENT I feel great pleasure in expressing my gratitude to my mentor Miss Ankita Tomar of Commerce Department, Shri Ram College of...

Words: 6505 - Pages: 27

Free Essay

Dd Dfasdf Ads Fds as Dasd

...Vol. 86, No. 1, September, pp. 99–130, 2001 doi:10.1006/obhd.2001.2974, available online at http://www.idealibrary.com on Mood and Emotions in Small Groups and Work Teams Janice R. Kelly Purdue University and Sigal G. Barsade Yale University Affective influences abound in groups. In this article we propose an organizing model for understanding these affective influences and their effects on group life. We begin with individuallevel affective characteristics that members bring to their groups: moods, emotions, sentiments, and emotional intelligence. These affective characteristics then combine to form a group’s affective composition. We discuss explicit and implicit processes through which this affective combination occurs by examining the research on emotional contagion, entrainment, modeling, and the manipulation of affect. We also explore how elements of the affective context, such as organizationwide emotion norms and the group’s particular emotional history, may serve to constrain or amplify group members’ emotions. The outcome, group emotion, results from the combination of the group’s affective composition and the affective context in which the group is behaving. Last, we focus on the important interaction between nonaffective factors and affective factors in group life and suggest a possible 2001 Academic Press agenda for future research. During the past century, a tremendous amount of research attention has been devoted to understanding the structure and performance...

Words: 15106 - Pages: 61

Free Essay

The Yellow Wallpaper

...An analysis of The Yellow Wallpaper reveals that the main character was suffering from more than just post-partum depression, quite possibly a severe case of schizophrenia. While the reader may believe that the confinement was what had driven her into madness, a closer reading shows the narrator is already completely out of her mind and therefore unreliable from the very onset of the story. Right away the narrator tells us that her husband John doesn’t believe she’s sick. He says she has a “temporary nervous depression” and a “slight hysterical tendency.” The first could possible be a symptom of postpartum depression, which according to the American Congress of Obstetricians and Gynecologists is defined by intense feelings of sadness, fear, anger, and anxiety that interfere with a new mother’s ability to function normally. If left untreated the condition worsens, but nowhere is there any mention of “hysterics.” If we examine the narrator’s journal entries we can easily see that her behavior is a bit more psychotic, even from the very beginning, than a diagnose of postpartum depression would permit. After the reader is filled in on John’s sentiments about the narrator’s current emotional state, she changes the subject as it appears the discourse of her condition upsets her. She then goes on to describe the strange old house where her and John have taken up residency. She describes the “delicious” gardens with “grape covered arbors,” and the dilapidated greenhouse...

Words: 266 - Pages: 2

Premium Essay

Observation and Analysis

...Cynthia Solomon-Johnson ECH-335 Toni Kutner July 27, 2014 Observation and Analysis When looking at the development of students from the age band of infancy through age 8 they had gained all of their development stages starting with social/emotional, physical, speech, and cognitive growth. Starting with the 0-9months of development, the students were discovering their hands and feet with the ability to move them along with manipulating objects and starting to crawl. They also have begun to smile at other, able to have mastery of their heads and demonstrates pleasure with feeling safe and trust others. The next age development is the 9-18 months and this is when the student becomes mobile and is scooting, crawling, walking and toddling around holding on to a table, chairs, and others. In the social/emotional stage the student will express strong emotional sentiments and are afraid of strangers. They are aware and curious about their peers with poking and pulling of eyes, hair, and etc. The student at this stage had started language development by making gestures, pointing at things, and bulging out their first words, and trying to put them into a phrase. The concept of more or less is now taking place with this phase. The 18 to 3 years of age or where the physical development is much more noticeable with jumping, running, throwing, paddling and climbing better than when they were...

Words: 635 - Pages: 3

Premium Essay

Dove - Pov

...CATHOLIC UNIVERSITY OF EICHSTÄTT-INGOLSTADT INGOLSTADT SCHOOL OF MANAGEMENT Team Case Analysis DOVE: EVOLUTION OF A BRAND (2008) Zuzana Husarova Sayantan Jana Papitha Mohan Arianna Parmigiani Subject: Brand Management Summer Term 2015 Date of submission: 2015-05-28 Dove: Evolution of a brand The aim of this team case analysis is to describe and analyse the evolution of the brand Dove with respect to its current strong position in American, European and increasingly even in the Asian market. What enables the brand to be so successful? Why is Dove today synonymous with care and beauty? We believe that the answers to these questions can be found in changes that took place almost a decade ago and shaped perspectives, values, corporate culture and point of view of the brand and, consequently, also of Dove´s customers and the public in general. 2 Brand Management in Unilever Because of global decentralization and the lack of transparency in all operations Unilever decided to change its organization structure with the aim to create a unified global identity. Thus, in February 2000 they launched an initiative “Path to Growth” that would clearly define their goals in order to strengthen the brand under a changing marketplace scenario. The most important changes are described in a table below. BRAND MANAGEMENT CHANGES pre 2000 after 2000 Leadership Style Laissez-faire Decentralization Centralization Product Category Multiple...

Words: 2374 - Pages: 10

Free Essay

Corporal Punishment

...CORPORAL PUNISHMENT RESEARCH STUDY CHAPTER 4: DATA ANALYSIS, INTERPRETATION AND PRESENTATION OF FINDINGS 4.1 INTRODUCTION To interpret something is to give it a meaning., Ttherefore, data analysis is the act of organising and reducing the data to a more manageable and interpretable form (Krüger, De Vos, Fouché & Venter, and 2005: 218). To put it more concisely, data analysis is the organisationing of raw data into more concise and intelligible data which can later be analysed (Bless & Kathuria, 2000: 1). The researcher used both the quantitative and qualitative data analysis to interpret the findings. The researcher administered the interviews to 10 learners, 4 parents, 4 teachers and 2 education officers and also the questionnaires were purposively distributed questionnaires to 16 parents, 14 education officers and 20 teachers from the two selected schools. Upon the completion of Once the interviews and results from the questionnaires, were completed, the researchers sat down to review, analyse and sort the crude data. and the same information from the questionnaires was grouped and presented in the form of numbers and later changed into percentage. The data from both qualitative interviews and questionnaires was sorted, arranged, re-arranged and reduced to manageable categories through coding that gave rise to appropriate themes. Key themes, from the corroborated qualitative and quantitative data were identified. The themes were supported by the qualitataive...

Words: 1780 - Pages: 8

Premium Essay

Sss Sss

...Ch5. Motivations and Emotion: Driving Consumer Behavior – Graded Quiz 1. Alexa gets lemonade for herself after a long walk on the beach, on a sunny day. This is an example of _____. a. regulation b. homeostasis c. self-actualization d. self-improvement B is Correct. This is an example of homeostasis. Homeostasis refers to the fact that the body naturally reacts in a way to maintain a constant, normal bloodstream. It is the state of equilibrium wherein the body naturally reacts in a way to achieve this. See 5-1: What Drives Human Behavior? 2. ADC Inc. claims that the anti-virus software produced by it helps block all forms of software viruses that are harmful to computers. This implies that ADC Inc. appeals more to those with a(n) _____ focus. a. self-actualization b. self-improvement c. prevention d. promotion C is Correct. ADC's claim suggests that it appeals more to those with a prevention focus. A prevention focus orients consumers toward avoiding negative consequences, while a promotion focus orients consumers toward the opportunistic pursuit of aspirations or ideals. See 5-1: What Drives Human Behavior?. 3. According to Maslow's hierarchy of needs theory, the physiological needs refer to the: a. need to be recognized as a person of worth. b. need to feel like a member of a family or community. c. needs for basic survival. d. needs of security and protection. C is Correct. Maslow's hierarchy of needs theory...

Words: 1185 - Pages: 5

Premium Essay

Divorce Intervention Paper

...a discharge of emotional energy, as presumed by Wallerstein. This response to the pressure on children resulting from the divorce channeled through a positive outlet, can be beneficial to the children, as their caregivers are more inclined to return and moreover, validate the children's feelings. By recognizing the minors' negative sentiments, the caregivers participate in Wallerstein's perception of the potential for a well-adjusted child succeeding a divorce (Baril & Corneal, 2010). COPID implements propitious therapeutic counseling, group sessions where children of divorced parents converse while enhancing their cognitive development. Exercising confrontational, in addition to analyzing soluble experiences, disciplines the children in assembling opposition resolution abilities, furthering their power over their emotional venting. Conducted in a group setting, COPID can enhance the expansion of this problem-solving capacity by the influence of others in similar situations as the child in question (“Children of Divorce Intervention Program”). The COPID also inducts an additional application of reinforcing the enrolled children's anger management (“Children of Divorce Intervention Program”). Focusing on regulating one's temper ensuring their parent's separation, could support the child's orientation of their condition (Baril & Corneal, 2010). COPID attends to the children affected by divorce by distinguishing the basis, in addition to attending to the emotional emanation (“Children...

Words: 856 - Pages: 4