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Service Demand Analysis for a Nonprofit

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Submitted By jenniferhammond8
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Service Demand

The Civic, Social & Youth Organizations industry includes 42,015 business with combined annual revenue of about $17 billion. After School Program Providers industry includes about 22,273 establishments with combined annual revenue of about $22 billion. According to ibisworld.com, “During the next five years, rising government funding and a declining US unemployment rate will lead to more children enrolling in after-school programs, benefiting providers”. In Massachusetts the demand for afterschool youth outreach programs is growing fast due to environmental and economic trends that have parents in a tough spot. In order to successfully maintain a household more than two thirds of families have to rely on two incomes. This means that often kids are left home alone while their parents work. Quality youth outreach afterschool programs offer kids a safe place away from home. Data from the MA-AA3PM-2014-Fact-Sheet shows that more than 210,000 students statewide are not supervised; nationwide the number jumps to 11.3 million. 800,000 of these children are just in elementary school. Frank Fowler, police sheriff of Syracuse New York, says that this puts kids in a dangerously vulnerable situation because "they do not stop learning when the final bell rings, kids are always learning. The questions are: what are they learning and who's teaching them?”.
If you combat those facts with the current data showing that kids are currently dealing with a number of high risk situations; we need to give children guidance more than ever. Violence continues to be a major issue; according to a 2013 survey from the health and risk behaviors of Massachusetts, 32% of high school students reported having carried a weapon in the past 30 days, 4% were involved in a fight in the past year which resulted in injuries so seriously they needed medical treatment, 7% reported gang involvement, and 17% reported being victims of bullies. Mental health in young people is also an issue that needs attention; on apa.org a study done by The College and University Counseling Center presented concerning results showing a drastic steady increase in depression and anxiety in children since 2009. Substance abuse is another issue poisoning our youth. Adams County Youth Initiative states that 43.9% of 11th graders have used alcohol in the past 30 days, 20.2% have smoked cigarettes, 29.7% have smoked marijuana, and 14.1% have used prescription drugs.
This data shows many children are at risk and need other options that will protect them. They need a program that will keep them out of trouble and inspire them to be great members of society when they reach adulthood. Mass mentors.com say children that have mentors are 52% less likely to skip school which makes them more likely to graduate. Furthermore 64% of students that have mentors develop a positive attitude towards school leading them to enjoy learning and want to succeed.
Afterschoolalliance.com showcases how parents feel about youth outreach after school programs. Showing results indicating that 81% of parents say that afterschool programs help keep them working, 80% say they that afterschool programs give them peace of mind, 60% say afterschool programs help the child gain skills, and 73% say that afterschool programs reduce the likelihood of their child engaging in risky behavior.
The demand for afterschool programs is growing too fast to be satisfied. Nearly 19% of children statewide are currently in afterschool programs, up from 11% in 2004. More alarmingly 44% would be enrolled in some sort of program if one was available; there simply is not enough programs for everyone and when a program is available often it is too expensive. Programs that assist children in impoverished areas and the communities heavily impacted by violence, crime, and drugs; are needed the most.

Jodi Grant, the Executive Director of After School Alliance, states it directly, "We found that the country is not coming close to meeting the demand!” In order to try to meet the demand Federal, State, Local and private investments for afterschool outreach programs have increased in recent years because of an increase of at risk behavior and a stronger understanding of the critical role these programs play in saving children in their communities. Massachusetts is now using two separate funding systems to help make a difference. Furthermore, a 2014 study done by Clark University showed data stating that 89% of likely Massachusetts voters would support public funding for afterschool programs because they find it critical to work with families across the state to fix these issues.

The study states "tomorrow's victim is today's victim is tomorrow perpetrator”. Based upon the provided data showing the tremendous need and strong public support for afterschool programs coupled with the enormous benefits to both school age youth and the community as a whole, it is clear that the demand for such programs would be the catalyst for a successful business venture.

BISWorld. "After-School Program Providers in the US: Market Research Report." Market Research Report. IBIS World, Jan. 2015. Web. 10 Mar. 2016.

Ottawa: Canadian Tourism Commission, 2005. Massachusetts after 3PM. America After 3PM, Jan. 2013. Web. 10 Mar. 2016.

Baron, Kathryn. "Demand For After-School Programs Outstrips Supply by Millions." Education Week. Afterschool Alliance, 17 Oct. 2014. Web. 10 Mar. 2016. <http://blogs.edweek.org/edweek/time_and_learning/2014/10/.html>.

Chester, Mitchell D., and Cheryl Bartlett. Health and Risk Behaviors of Massachusetts Youth (2013): 1-27. Mass.gov/dph/hs. Web. 10 Mar. 2016. <http://www.doe.mass.edu/cnp/hprograms/yrbs/2013report.pdf>.

McCormick, Mike. "Find a Program." Mass Mentoring Partnership. MMP, 14 Aug. 2014. Web. 10 Mar. 2016. http://massmentors.org/find-program

Afterschool Alliance. (2014). America After 3PM: Afterschool Programs in
Demand. Washington, D.C.

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