...m31: Home AssignmentCover Sheet Quality ManualVersion 5 2014-15 | Student(s) Name and ID: | Course Code and Title:Integrated Project Quality management. BUS4956 | Date: | Section:CLW | Submission Deadline:week 16 Late submission results in losing grades. For every working day delay the maximum grade decreases by 5%, up to a maximum of 35% after a week. Also note, not following the formatting guidelines an additional 10% may be lost. | Name of the Course Team Leader /Academic Coordinator (Moderator):Dr.BeenaSalimSaji This Assessment and the related Marking Scheme have been pre-moderated and approved by the Course Team Leader/Academic Coordinator of the Business Department according to the following criteria * The learning outcomes are covered as indicated in the assessment strategy. * The questions are clearly constructed and at an appropriate academic level. * The possible marks for each question are clearly stated. * The amount of time for the exam is properly allocated. * The level of English language is clear and suitable for the course. * The marking scheme is clear and detailed | Academic Format Reports/Essays submitted must follow the APA (American Psychological Association)thehttp://owl.english.purdue.edu/owl/resource/560/01/.Formatting and language contribute exactly ten percentage points to the overall grade. | Warning to Students! Students must submit their own works as assignments, and they cannot copy anybody’s ideas into their...
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... Service reliability 2.3 Responsiveness 2.4 Assurance 2.5 Empathy | | 3.0 Conclusion | | 4.0 Reference | | 1.0 Introduction There are many definition of the quality. One of the definitions of quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs of the customers or the buyers. In simpler words, one can say that a product or service has good quality when it complies with the requirements specified by the client. Different people have different perspective and way to evaluate about the quality of the product. Besides product quality there is also service quality Service quality also has different definition and also more difficult to define then product quality. It is because, services have more diverse quality attribute then product and customer involvement is also high. To define service quality, it all started from customers, as quality is all that it implies for consumer and their perception about the service quality provided. In fact, service quality is achieved if customer expectations are satisfied, or exceeded. Service quality is undoubtedly a significant element of service product design process, as it influences the volume of demand for a given service product, as well as customer profile of this service product. Service quality also play very important role in the marketing. Good customer service will increase...
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... I. Overview of Organization and My Role in it The Emirates Airlines is the organization that will be the topic of discussion in my final project. “Emirates Airlines is the Emirates Group’s rapidly expanding and award winning international Airline. Emirates started in Dubai and flew out with only two aircrafts in 1985 on 25th October which involved just a leased Boeing 737 and an airbus 300 B4. Today the Airline has orders worth over US$ 68 billion for 200 more of the latest aircraft, with plans to operate in many more destinations in the months and years ahead. Emirates global network now sees it flying to over 110 destinations across 6 continents, operating a modern fleet of over 150 wide-bodied aircraft. Emirates airlines accounts to about 40% of the total movements of flights and aiming for at least 70% total flights coming in and going out of Dubai International Airport.” (http://www.emirates247.com/look-back-2010-onto-2011/the-most-popular-stories-of-2010) I am an accountant for Emirates Airlines and in charge of creating a project aiming to increase the company’s market share and gain more profit without sacrificing the company’s quality of services and reputation. I just recently began my employment in the company and now facing the big challenge of creating this project and attaining the goal of making it huge in international market and increasing our sales without compromising our excellent customer service. To be able to achieve this goal, I definitely need to...
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...Case of Emirates Airline Student Name: Name of Professor: Name of the Institution: Faculty: Date: Strategic management: The vision and mission of Emirates Airline Introduction Emirates; a constituent of Emirate group UAE has its headquarters in Dubai. Emirates was founded on October 25th 1985 whereby it concentrated in regional flights. Currently, Emirates is one of the most influential, quality adhering travel and tourism conglomerate. The airline company has managed to be a determining factor of UAE economy and gas spearheaded the expansion of the aviation industry. Emirates has also created the largest network in the employment line with about 84000 plus employees from different nationalities. (Emirates, n.d.) The Mission and Vision of Emirates Airline Emirates is consumed in providing quality services despite the related shortcomings associated with the voluminous of crafts fleet. The airline motto, “Committed to the highest standards in everything we do”, speaks it out all that the company is committed to provide first class experience to all its customers. Emirates is envisioned to attain a safe and leading civil aviation standards and also to create a civilized world void of poverty. To see the Giant airline attain its vision, it has embarked on foundations sponsorship mission like the “St. Leonard’s Orphanage, Sri Lanka” which aims at providing food supplies and a range of charities, ("The Emirates Airline Foundation", nd) The company, Emirates, also follows...
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...Operational plans of Emirates Airlines are the strategic plans that facilitate short term ways for achieving operational goals during the period of fiscal year. Operational plans in any organization are the basis for operations and justifications of budget in the strategic plans. Emirates Airlines aimed for future prospective in order to meet consumers' expectation and also contribute to the success of organization and to make the city as new aviation hub in the worldwide (Flight Operations). Description of Emirates Airline's Operation: The operational department handles several components at the operational ground within the Emirates Airlines. On the other hand, it is primarily emphasized on the safe, legal and efficient operations of airlines that include training and scheduling programs of Flight Deck Crew in order to meet regulatory requirements that can perform quality operations in the efficient, safe and customer friendly manner. Specifically, trained staff in the department plays vital role ion the recruitment of new flight deck crew. The technical unit of the organization is effectively surveying new routes, their performance and other required operational data to flight crew in order to ensure safe ground operation and air to the consumers (Flight Operations). The operations of flight department are comprised of the following divisions: We can help you to write your essay! Professional essay writers Our writers can help get your essay back on track, take a look...
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...The Emirates Story Just over twenty years ago, Emirates was born as the official international airline of the United Arab Emirates On 25th October 1985, Emirates flew its first routes out of Dubai with just two aircraft—a leased Boeing 737 and Airbus 300 B4. Then as now, the goal was quality, not quantity, and in the years since taking those first small steps onto the regional travel scene, Emirates has evolved into a globally influential travel and tourism conglomerate known the world over for commitment to the highest standards of quality in every aspect of the business. Though wholly owned by the Government of Dubai, Emirates has grown in scale and stature not through protectionism but through competition—competition with the ever-growing number of international carriers that take advantage of Dubai’s open-skies policy. Not only does it support that policy, but also see it as vital to maintaining their identity and competitiveness. After making its initial start-up investment, the Government of Dubai saw fit to treat Emirates as a wholly independent business entity. Growth has never been lower than 20 per cent annually, and the airline has recorded an annual profit in every year since its third in operation. Continuing the explosive growth, while continually striving to provide the best service in the industry is the secret of Emirates’ success. The airline’s business includes: An award winning international cargo division A full-fledged destination management...
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...EXCELLENCE EMIRATES Merketing Management 15th Edition Page : 81 CASE STUDY: EMIRATES 1. How has Emirates been able to build a strong brand in the competitive airlines industry worldwide? The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality in every aspect of their business, providing premium service be it in first, business or economy class. We will look into a few P’s of the marketing mix that Emirates currently employ to become one of the most profitable airlines today. Product The airline has a younger fleet compare to the industry which portrays them as stable yet competitive airline in the world. Emirates also form an excellent business relationship from established aircraft makers Boeing and Airbus and currently the biggest Airbus A380 and Boeing 777 aircraft operator in the world. This has enable Emirates to be in good terms with those two manufacturers, which also give them an advantage in terms of priority delivery when purchasing new aircrafts from them. Emirates offer more destinations for its customers, 142 cities in 80 countries around the world thus giving them an edge over their competitors. They also serve four of the 10 longest, non-stop commercial flights in the world. In addition to destinations that Emirates does not...
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...disorganized and repeatedly ineffective supply chains (R. Handfield, 2011). Supply chain management now can be defined as an active management of supply chain activities to maximize consumer value and attain a sustainable competitive advantage. It characterizes a cognizant endeavor by the supply chain companies to build up and run supply chains in the most effective & efficient ways possible. Like any other organization, supply chain also plays a very important role in the airline industry. Currently in the airline industry, various links in the supply chain are in tension leading to minimized profits, heavy losses and in some cases even shutting down of airlines. Various issues like maintenance and repair of aircrafts, on time performance of airlines, having adequate spare parts at the right time, sales of ticket to customers, vigorous airline cost-cutting, etc are putting the commercial aviation supply chain under immense pressure (C. Adams, 2009). But a world renowned airline that is Emirates Airline in its 28 years of...
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...Background of Emirates Airlines History: In 1974 after its independence, DUBAI along with the other Emirates was served in the airline service market by a major airline player GULF AIR. Although there were growing tensions in the relationship of the airlines and DUBAI from the beginning due to some inflexible protocols pertaining to sky policies. Due to these reasons GULF AIR in 1985 reduced the number of flights to and from DUBAI by two-third thus straining the relations furthermore. The ruling elite at this time realized incepting an exclusive airline for DUBAI, hence Emirates airlines was born with an initial investment of US $10 million sponsored by the government. Emirates flew its first routes out of Dubai (to Karachi) with just two aircraft—a leased Boeing 737 and an Airbus 300 B4. In 1987 Emirates started venturing into European market with flights for London and Frankfurt. The airlines since then have a come a long way from a regional airlines to evolving into a globally recognised travel and tourism conglomerate known over the globe for its commitment to the highest standards of quality in every aspect of their business. Emirates airlines line has proved to be a perfect example of a success story, almost doubling its business every three years and maintaining an average growth rate of 25% annually. The airline has been able to achieve an annual profit in every year since its third in operation. Emirates success is largely due to their service which is considered...
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...with airline industry as this is moving industry is providing pace in the transportation of good and passengers with different types of benefits. These benefits are being offered to many other industries and societies as well. Due to its fast service facilities, this industry is playing a critical role in the development of world economy. It is to be believed that the concepts of internationalization and globalization have been possible to execute due to the immense service facilities from the airline industry. By means of this industry, many business organizations around the globe have been able to meet their objectives. This report is carried out to analysis the both micro and macro environments of the Emirates Airlines with the help of different framework so that the standing of this company can found out in the industry in comparison with the other competitors. To have clear understanding of its current position, discussion will be made on the STP strategy of the company along with current CSR strategy of the company. On the basis of the finding from these analysis, strategic planning will be developed for the company along with some recommendation will be produced for the company to get the best out from the current CSR strategy. 2.0 Marketing Audit of Emirates To have clear idea about the effectiveness of current marketing strategy of the organization, the most effective ways is to do the situational analysis. Here the same situational analysis of Emirates Airlines...
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...h) Stakeholder i) Public j) Market k) Communication tactics/media | 7 | l) Strengths | 8 | m) Weaknesses | 9 | Emirates 2.1) Logo 2.2) History | 10 | 2.3) Identifying the Key Concepts of Corporate Communication a) Mission b) Vision c) Corporate objectives and goals d) Strategy | 11 | e) Corporate identity | 12 | f) Corporate image i. Investors ii. Customers iii. Employees iv. Government | 13 | v. Media g) Corporate reputation h) Stakeholder | 14 | i) Public j) Market k) Communication tactics/media | 15 | l) Strengths m) Weaknesses | 16 | n) Comparison | 17 | o) Recommendation | 18 | p) Referencing | 19 & 20 | Content Etihad Airways 1.1) Logo: 1.2) History: Etihad Airways was established as the second flag carrier of the United Arab Emirates in July 2003 by Royal (Amiri) Decree issued by Sheikh Khalifa bin Zayed Al Nahyan. It started with an initial paid-up capital of AED500 million. Services were launched with a ceremonial flight to Al Ain on 5 November 2003. On 12 November 2003, Etihad commenced commercial operations with the launch of services to Beirut. Prior to the establishment of Etihad, Gulf Air was the airline which was based at Abu Dhabi International Airport and was also co-owned by Bahrain. In June 2004, the airline made an US$8-billion aircraft order for five Boeing 777-300ERs and 24 Airbus...
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...Brand Audit for Emirates By Team Pineapple Pilots Members: 1 Table of Content Table of Content ..................................................................................................................................... 2 Table of Figures ...................................................................................................................................... 2 1. Brand Inventory ........................................................................................................................ 3 1.1. 1.2. Target Market ................................................................................................................... 3 1.3. Brand Identity Inventory .................................................................................................. 5 1.4. Brand Marketing Inventory.............................................................................................. 5 1.5. Competition ....................................................................................................................... 7 1.6. 2. History and Facts about Emirates.................................................................................. 3 Brand Performance.......................................................................................................... 8 Brand Meaning Audit ............................................................................................................. 10 ...
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...excellent elements of independent thinking. A critical appraisal of up to date literature. The report is well written. Students please note that this assignment was graded in the range 70% and above. Students: Please note there is no need to place the basic strategy models in the appendices e.g. Porter’s (1985) Five Forces, SWOT analysis, etc.. It would be more beneficial to apply the models directly to the organisation and place them in the appendices and discuss the main identified issues in the main text. 2 Corporate Strategy: Emirates Airline By Student How has Emirate airline managed to remain competitive in such a saturated industry? Emirates Airline “An exceptional journey from start to finish” (Emirates, 2010). 3 Introduction: ............................................................................................................................... 4 Background to Emirates Airline: ............................................................................................... 4 Competitive Advantage: ............................................................................................................ 5 Porter’s five forces: .................................................................................................................... 5 Competitive Rivalry: .............................................................................................................. 6 Threat of new entrants:...
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...Emirates vs. Arabia airlines vs. Table of Contents Introduction 3 Mission Statements 4 Comparison 5 Evaluation and Critique 5 Title of the proposed company and a description of its business/service 6 Mission statement 6 Business Model 6 Business Strategy 7 References 9 Introduction The world of the 21st century is progressing at a rapid pace, on the line of fast change and tremendous development. It is important to highlight that the fast change of the current century are being powered on the lines of highly connected telecommunications technology that has advanced in a tremendous way in the recent past. It needs to be mentioned that throughout the previous decade. There was a tremendous surge in the penetration of internet - based connectivity in various parts of the world. Because of the rise of a internet based connectivity, it needs to be mentioned that the world has transformed into a single connected global entity. This has increasingly paved the way for easy synchronization of various trends related to globalization that are emerging from the different corners of the world. (International, 2011, p. 32) It needs to be mentioned that because of the trends of globalization, there is a tremendous amount of demand for new kinds of product and services that are emerging from various new as well as well established countries and economies around the world. As a result of this surge in demand, there is a high amount of business opportunity that...
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...9 -7 1 4 -4 3 2 JANUARY 29, 2014 JUAN ALCÁCER JOHN CLAYTON Emirates Airline: Connecting the Unconnected Introduction Late afternoon was fading to dusk as Tim Clark, President of Emirates Airline, gazed out at the large crowds mingling outside at the 2013 Dubai Airshow. Front and center at the event was the official program launch of the Boeing 777X, a massive new hit thanks to Emirates’ record order of 150 new planes. Valued at $76 billion at list prices, this was the largest airplane deal ever inked. Letting his thoughts drift, he noted, he imagined with pride these planes joining the collection of widebodied Emirates planes assembled on the tarmac of Dubai International Airport, ready to ferry passengers from Europe, Asia, Africa, the Americas and the Gulf to their respective destinations. This is the face of the global economy, he thought to himself, as he marveled at his company’s success. Emirates was indeed a global success story. In just twenty-five years the airline had grown to become the third-largest airline globally by capacity and the largest by number of international passengers.1 (See Exhibit 1). Twenty-three new routes were added in 2012 and 2013,2 and capacity growth was expected to increase by 18.4% in 2013 thanks to deliveries of new aircraft, including the new A380s deployed to over 20 destinations.3 Emirates anticipated that its meteoric growth would continue and was building its fleet accordingly: with 41 A380s integrated into its fleet thus far...
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