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TABLE OF CONTENTS

TABLE OF CONTENTS 1
LIST OF ACRONYMS 4

1. THE GENERIC COMPETITIVE STRATEGY AS WELL AS THE KEY ELEMENTS OF SHANGRI-LA HOTEL’S STRATEGY 5

2. ASPECTS THAT UNDERLIE SHANGRI-LA’S EFFORTS TO EXECUTE ITS STRATEGY (5) 6

3. CRITIQUE OF THE COMPANY’S TRAINING AND COMPENSATION POLICIES AS WELL AS CAREER GROWTH EFFORTS? 7

4. AN ASSESSMENT OF THE CULTURE AT SHANGRI-LA HOTELS AND WHAT IMPACT ‘THE MISSION STATEMENT’ HAS ON THE COMPANY’S CULTURE 9

5. CHALLENGES THE COMPANY FACES AS IT ATTEMPTS TO TRANSFER ITS CORE AND DISTINCTIVE COMPETENCIES 9

6. WHAT DOES THE COMPANY’S FINANCIAL AND OPERATIONAL PERFORMANCE REVEAL ABOUT HOW SUCCESSFUL ITS STRATEGY AND STRATEGY IMPLEMENTATION EFFORTS HAVE BEEN? SHOULD SHAREHOLDERS BE PLEASED WITH THE COMPANY’S FINANCIAL PERFORMANCE? 10

7. CHALLENGES SHANGRI-LA FACES IN EXPANDING INTO EASTERN CHINA 11

8. HOW DO THE CHALLENGES ASSOCIATED WITH SHANGRI-LA’S EXPANSION INTO OTHER COUNTRIES COMPARE WITH THE COMPANY’S EXPANSION IN CHINA? 12

9. HOW BIG A THREAT DOES THE EXPANSION OF OTHER HOTEL CHAINS INTO CHINA POSE FOR SHANGRI-LA HOTELS? 12

10. RECOMMENDATIONS TO SYMON BRIDLE TO IMPROVE SHANGRI-LA’S PROSPECT FOR CONTINUED SUCCESS 13

LIST OF ANNEXURES

ANNEXURE A:

LIST OF PHOTOGRAPHS AND PICTURES
PICTURE 1:

LIST OF GRAPHS AND TABLES
GRAPH 1:
TABLE 1:

LIST OF ACRONYMS

THE GENERIC COMPETITIVE STRATEGY AS WELL AS THE KEY ELEMENTS OF SHANGRI-LA HOTEL’S STRATEGY (10)

The generic strategy followed by Shangri-La is differentiation. This is achieved through the provision of distinctive Asian standards of hospitality and service to its clientele. Using Porter’s Five Forces tool the following are the key elements of Shangri-La Hotel’s strategy: • The industry has a number of suppliers available to supply a customer like Shangri-La,