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Sharp Corporation - Critical Analysis

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Sharp Corporation Situation Analysis
Introduction
Over the past years, Sharp Corporation has experienced a steady decrease in corporate performance. From 2011 to 2012, Sharp Corporation experienced an 18% decline in revenue, a net loss of ¥376 billion, and a negative ¥44.5 billion cash position (Global Data 1). In addition, in 2012, Sharp reported a 75% decline in its share price. This report will consist of a situation analysis addressing Sharp Corporation’s three main performance problems: decreasing revenue, declining profits, and negative cash flow.
Declining Revenues
Poor Japanese Demand
Decreasing domestic demand in Japan fueled Sharp’s decline in revenue during 2012. While Sharp Corporation has operations around the world, it generates a major portion of its revenue domestically. In addition, during fiscal 2012, 48.1% of total revenue came from Japanese markets (Global Data, 2012). Japanese demand for televisions, LCD screens, and solar panels, which are Sharp’s largest product lines declined following the termination of a government stimulus plan (Wakabayashi & Osawa, 2012).
Poor forecasts and market analyses
Sharp’s executive management implemented poor internal strategy by including dreadful forecasts and poor market analyses, which frequently contributed to Sharp’s decrease in revenue of 4% to ¥645.5 billion during the second quarter of 2012. First, Sharp misidentified LCD flat-screen televisions and solar panels, as key growth-driving businesses, and then invested heavily in both, which resulted in minimal returns (Global Data, 2012). Excess capacity, the result of overinvestment in expanding manufacturing capabilities, now must be sold off to boost cash flows. Second, Sharp misread international demand in the wake of the global economic downturn (Wakabayashi & Osawa, 2012). In particular, European sales fell flat and Japanese demand halted

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