...Gideon v. Wainwright | By Caroline Repke | Newsletter Date Volume 1, Issue 1 | Yakey, Randal. "Panama City Case Changed Legal History 50 Years Ago." News Herald [Panama City] 17 Mar. 2013: n. pag. Student Research Center. Web. 11 Mar. 2014. Yakey, Randal. "Panama City Case Changed Legal History 50 Years Ago." News Herald [Panama City] 17 Mar. 2013: n. pag. Student Research Center. Web. 11 Mar. 2014. America at this time: America at this time: | | | On June 3rd, 1961, Clarence Earl Gideon broke into the Bay Harbor Pool Room on Everitt Avenue in Panama City, Florida. A witness said that Gideon had been stealing money from the vending machines, and police later found him with more than $25 in change in his pockets. Gideon was arrested for vagrancy and was charged for breaking and entering. During his first trial, Gideon asked the judge to appoint him a defense attorney, as he was unable to afford one. The judge refused though, stating that he could only provide Gideon with an attorney if he had been charged with a capital offense. Gideon argued that he was entitled to an attorney because of what the Sixth Amendment states. Nonetheless, Gideon was put on trial and was sentenced to five years in prison on August 4th, 1961. While in prison, Gideon wrote a writ of habeas corpus, which was a letter demanding that he be brought before the court once more in order to determine if he had been held legally or should be released. Gideon first sent this to the Florida...
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...strategies and marketing tools used by pharmaceutical companies in Pakistan, and how Physicians behave against all these marketing strategies in terms of Prescription patterns. The questionnaire survey method is used for data collection and SPSS is used for Correlation and Regression techniques for the understanding of Physician’s prescription behaviour. Findings: The data analysis figuring out the correlation of these variables with the subject of the study i.e. factors influencing the prescribing behavior of the physician. The data shows the significance level of individual independent variable as Promotional tools. According to the results of Multiple Regressions Analysis (MRA) the researchers can conclude that independent variables have significant relationship with dependent variable. Therefore other all hypotheses are accepted except on Personal Obligation. Therefore, Promotional tools (Literature, Samples, Detailing Knowledge & skills of Medical Reps, Scientific activities like RTD`s, LSP & FSP, Local &International CME`s all influence the physician prescription behavior in Pakistan. Social Implications: The impact of social media is very huge, moving from conventional marketing and adopting...
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...capacity, distribution etc. Demand planning plays a very strategic role in any organization as the planning for whole lot of other activities depends on the accuracy and validity of this exercise. For example Sales and Operations planning is an important function and in some organizations this planning cycle is triggered once the demand forecasting cycle is closed. There are many softwares available in the market which helps us in doing demand planning very effectively. One of the most widely used software is definitely; of course no points for guessing it – is the MS Excel. Most of the ERP products like SAP, Oracle Applications and SCM products like JDA have Demand Planning functionality available in their suite of product offerings. This article would explore some of the important functionalities and features which are found to be very useful by organizations for demand planning. Statistical forecasting: Most demand planning exercise start with a statistical forecasting. There are various statistical forecasting models each of them catering to different behavioral patterns shown by products and markets. The univariate models, linear models, the multivariate linear and non linear models, seasonal models, Croston’s model, mixed model etc. The list is virtually endless. They may look like small words but selecting an appropriate model for each of the products in the portfolio could be a time consuming and intricate task. There are no short cuts for this. A detailed simulation exercise...
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...June 2014 June 2014 Jacob Norton Microsoft Jacob Norton Microsoft The Self Foaming Shower Loofah Product Marketing Report The Self Foaming Shower Loofah Product Marketing Report Contents Page Target Market………………………………………………………………………………………………………….Pg 2 Product Outline……………………………………………………………………………………………………….Pg 3 Product Place………………………………………………………………………………………………………….Pg 4 Product Pricing……………………………………………………………………………………………………….Pg 5 Product Promotion…………………………………………………………………………………………………Pg 6-8 Executive Summary………………………………………………………………………………………………..Pg 9 Target Market Shower loofahs are predominately used for the exfoliation of skin all around the body, for the removal of dead skin cells and to detoxify the body’s skin. It is no secret that female cosmetics and the female grooming industry is one of the largest in the world (and has been for some time), with new innovative products and services being created solely for that industry constantly. However, a study undertaken by the AYTM (An online surveying community) and also continuing market research undertaken by Men’s Health Australia reveals that an increasing percentage of men aged 20-35 are becoming progressively interested in both their health, lifestyle choice, and most predominately, their appearance. Market research also reveals that “The male grooming market is one of the fastest growing industries in the world” (In-Class DVD study), filled with marketing opportunities. As an...
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...exchange of viewing ( shows that the bank understand what the customers actually need and want ) * Positioning the brand as the trusted partner and making the information accessible to readers who need simple tips or ideas to manage their finances. 2. Great Resource ( Blog Articles ) * Give a lot of valuable advices , tips and information * Attractive , well-organised , easy to navigate * Not promotional and speak directly to the needs of readers 3. Brand’s Personality (Blog articles, webinars, infographics, videos) * Contents in a title layout * Images in every post * Modern visuals that draw attention * Solid tips and advice 4. Informative and educational ( Blog articles with call-to-actions ) * Resource center on website ( eg: financial education center where visitors can find financial guidelines and informational resources ) * Informative content about issues that students normally face. ( eg: selecting and applying to colleges in four easy steps ) * Targeted to both parents and students * Builds loyalty and the brand’s SEO 5. Display pictures and content focused on chairman , CEO and other business man and their perspectives , advice , and stories (real stories about business ideas , blog articles, videos ) 6. Fun and Exciting ( effective way to catch readers’ attention ) * Having fun with the subject matter ( eg: content made on a song reference , memes ) 7. Straight forward and...
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...” Promotional strategy objectives vary among organizations. Some use promotion to expand their markets, others to hold their current positions, still others choose to present a corporate viewpoint on a public issue. Promotional strategies can also be used to reach selected markets. Most sources identify the specific promotional objectives or goals of providing information, differentiating the product, increasing sales, stabilizing sales, and accentuating the product's value. Colgate’s products are sold to millions of people worldwide. Their Marketing Team develops and implements marketing plans that are geared to “establish and maintain current and long-range vision for the brands and to increase sales, margin and profitability for the brand Marketers in general often develop a promotional strategy to differentiate their goods or services from those of competitors. To accomplish this, they attempt to occupy a "position" in the market that appeals to their target customers. Promotions that apply the concept of positioning communicate to consumers meaningful distinctions about the attributes, price, quality, or usage of a good or service. After successful implementation of/for market position, Colgate-Palmolive then works progressively at Integrated Marketing Communication (IMC). IMC is a simple concept that ensures all forms of communications and messages are carefully linked together. At its most basic level, IMC, means integrating all the promotional tools,...
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...IMC Strategy Strategic Marketing MBA 6011 Tiffany Hauser May 28, 2014 Dr. Kroeger South University ------------------------------------------------- We know how you want to get there, so get there the BEST way you know how!!! ------------------------------------------------- Airways Global………… the right choice for the right price ------------------------------------------------- Brand Repositioning Statement ------------------------------------------------- To passengers of all ages, that need to get to their perceived destinations, by way of AirWays Global will do so in a timely, comfortable, convenient, and upgraded fashion with the introduction of more destinations, better cabin appeal with modern updates, exceptional in-flight services, and exemplary recovery services by way of preventative management services, and innovative technology. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Call now to see if you made the right choice 555-123-4567 IMC STRATEGY: AirWays Global is failing financially partly due to the competitive prices of other airlines and also the loss of loyalty customers. This is because AirWays Global has not really set forth on making sure that their customers old and new understand that they have revamped their services and making lead-way in the commercial airline industry as one to the most comfortable and affordable carriers to...
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...IMPACT: International Journal of Research in Business Management (IMPACT: IJRBM) ISSN(E): 2321-886X; ISSN(P): 2347-4572 Vol. 2, Issue 2, Feb 2014, 23-32 © Impact Journals THE IMPACT OF UNCONVENTIONAL MEDIA ON RURAL MASSES SWATI PRIYA1 & POOJA BHATIA2 1 Senior Lecturer, Department of Humanities, Babu Banarsi Das National Institute of Technology and Management, Lucknow, Uttar Pradesh, India 2 Professor and Head, Department of MBA, Babu Banarsi Das National Institute of Technology and Management, Lucknow, Uttar Pradesh, India ABSTRACT The paper discusses the impact of unconventional media on the buying behavior of rural consumers. It also studies the problems and challenges of rural communication in rural Uttar Pradesh and highlights the relevance of non conventional media in rural markets. Non conventional media are effective tools for raising hype about new products or for re-launching existing products. This is particularly true in the case of FMCG products, where the hype generated can propel sales volumes, provided the advertising campaign is appealing and is backed by a good distribution system. The paper elucidates the fall outs of conventional media by highlighting some national advertisement campaigns carried out by corporate giants to communicate with the target audience in rural markets. The authors take up the empirical views in highlighting the relevance of non conventional media by analyzing the national campaigns from secondary data sources. KEYWORDS:...
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...Public Relations Program for OVAL International Business Contest for Students I. Situation OVAL International Business Contest for Students is a competition of creative business ideas for university students from China, Japan and Korea. Once a year, the committees of the three countries take turns to hold the Contest in Beijing, Tokyo and Seoul. During the seven-day contest, participants join in intercultural communication, develop a comprehensive understanding of different cultures and adopt an international outlook while writing a complete business plan of a designated subject. The Contest’s participants mainly come from top universities such as Peking University, Tsinghua University, Renmin University of China, Beijing Normal University, University of International Business and Economics, Beijing Foreign Studies University in China, University of Tokyo, Waseda University, Keio University in Japan and Seoul National University, Korea University, Yonsei University in Korea. Only 30 participants from each country can take part in the final contest after the selection organized by the three committees respectively. As a university famous for business studies, University of International Business and Economics has been a major source of participants for the Contest. According to statistics provided by Program Manager of 11th OVAL China Committee, 636 participants applied for the Contest in 2011 among which 195 participants were from University of International Business and...
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...be able to choose the appropriate outlets to market their products and learn the benefits of media sources. The customer is being bombarded with propositions from other skincare companies(Promotion & Advertising Strategy, n.d.). Most are somewhat mysterious and expensive making it difficult to find what works for the skin and why. The customer is unclear how to choose the correct products for themselves so combining a simple approach to offer product knowledge, a distribution strategy that insures availability, a pricing proposition that puts Nu Care at the lower quadrant of the expensive brands and a quality brand image for Nu Care, this will create a compelling value proposition for the targeted consumer(Promotion & Advertising Strategy, n.d.). Nu Care’s multi-channel distribution strategy will insure the customer easy access to the product when and where they need it. This paper will discuss Nu Care’s advertising strategy and how it aligns with its marketing goals, Determine how the effectiveness of the advertising will be measured, the different promotional strategies that may be used in addition to advertising, the best marketing research approach to measure customer satisfaction with Nu Care’s product and service, and how gaps in customer expectations and experiences will be addressed. Strategy Nu care’s advertising strategy consists of the positioning of the brand, identifying the target market, selecting methods of...
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...possibly carried by a swagman Swag, slang from the Scottish slang word "swagger" which was a description of the way some Scots walk (in a swaying motion). The word was altered in the English language to mean "the way one presents oneself". Swag, promotional items given away at trade fairs and events The Swag, a magazine published quarterly for Catholic priests and deacons of Australia Swaging, a process in which the dimensions of an item are altered using a die. SWAG, Sourceware Archive Group, a free collection of classified source code and sample programs written in Pascal. SWAG, music of the musical group Bonde da Stronda SWAG, Special Warfare Group, an elite unit of the Naval Special Warfare Group of the Philippine Navy Scientific Wild-Ass Guess, slang for a rough estimate based on expert experience Related pages[change | change source] All pages beginning with Swag Swagger (disambiguation) Schwag (disambiguation) SWEG Disambiguation icon This disambiguation page lists articles with similar titles. If a link brought you here, you can go back and fix it so it goes straight to the right page. Category: Disambiguation Navigation menu Create accountLog inPageTalkReadChangeChange sourceView history Main page Simple start Simple talk New changes Show any page...
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...Effects of College Education and Experience on Police Promotional Processes Abstract The vast majority of police agencies nationwide, including the Palm Beach County Sheriff’s Office, now believe that college education is critical in their selection of lieutenants and sergeants. However, police agencies have acknowledged their desire to recognize education with promotional processes that award college education with an arbitrary point system which assigns a specific amount of points for different levels of education. The only known way for a police agency to be sure that these education points are meeting their goal of appropriately rewarding college education, is to first determine the effects of education on the scores and final rankings of their eligibility lists. Experience, often referred to as seniority, is treated in much the same way as college education and necessitates the same level of analysis. This research analyzes data from the 2012 Palm Beach County Sheriff’s Office Promotional Processes for both lieutenants and sergeants to arrive at conclusions about the effects of both college education and seniority on the promotional processes and makes specific recommendations which are sure to be of value to PBSO in the future. The basic tenants of this research can be duplicated by any law enforcement agency with a desire to appropriately recognize advanced education and seniority in their promotion of middle and lower level police leaders. Table of Contents ...
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...10 Minute Guide Promotional Mix What it is The 'promotional mix' is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services to its customers. The promotional mix includes the following tools – advertising public relations sales promotion direct marketing personal selling The promotional mix is part of the wider marketing mix. To find out about the marketing mix see the 10-minute Marketing Mix. The challenge is to select the right mix of promotional activities to suit your particular business at a particular time – and to then use it correctly to achieve a result. The combination of tools you use will depend on the target audience, the message you wish to communicate and the budget you make available. There would be little point in advertising new gas boilers in a fashion magazine – much more appropriate to advertise in a trade magazine for builders and gas fitters. Here is a 10-step checklist for developing and managing your promotional mix. 1. Decide how the products and services you provide can be 'packaged' together. The image of your business is formed by the way you promote the elements of the marketing mix – your products, prices and the places through which you sell. It is often helpful to think about promoting the business as opposed to a single product or service. If you need to think more about the marketing mix before going any further, take a look at the 10-minute Marketing...
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...By Lloyd M. Clive, CFPIM Perception and Planning Strategies for taking the sting out of your forecast I volunteered as a Scout leader for a few years, and it always was interesting to work with the boys to plan an outing. We considered it good leadership for every boy to participate in the planning. Some of the information was determined easily, such as how long a trip would last or how many people were coming. Some things, however, needed a forecast. Was it likely to rain? What would we do if it did rain? The best plans had two essential ingredients: First, everyone worked to the same plan; second, all pertinent information was included in that plan. In the business world, there are many methods of forecasting product demand, and they must include all known information. Extrinsic forecasting methods involve factors such as economic conditions, market trends, competition, government regulations, or the sale of related goods. These techniques look for patterns or correlations linking product demand with these outside factors. Qualitative forecasting techniques most often are used for extrinsic forecasting. They are employed by senior managers and involve using good judgment, intuition, and informal opinions. Qualitative forecasting is necessary for products where no previous sales data exist. Intrinsic forecasting, on the other hand, uses data from previous sales, and the forecast is developed using that sales history. This quantitative forecasting is done by most members...
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...| HND in Business | | Advertising and promotional Strategy | | LCC 20135057 | | Syed Hussain | | 26/11/2014 | M A Kashem Table of Contents Advertising and promotional Strategy 1 Introduction 3 Task 1 3 1.1 Communication process that applies to advertising and promotion of Sainsbury’s to focus upon the consumers buying behaviour and decision making process 3 1.2 Explain the organisation of the advertising and promotions industry 4 1.3 Assessment of promotion regulation in UK 5 1.4 Examine current trends in advertising and promotion including the impact of ICT 6 Task 2 7 2.1 Explain the role of advertising in an integrated promotional strategy for Sainsbury’s PLC 7 2.2 branding and how it is used to strengthen the market position of Sainsbury’s PLC 8 2.3 Creative aspects of advertising by measuring advertising effectiveness in Sainsbury’s 9 2.4 Ways of working with advertising agencies by focusing on process and methods of agency selection and agency/client relationships 10 Task 3 12 3.1 Primary techniques of below-the-line promotion 12 The promotional strategy for any of the company follows some steps and flow onwards. The primary techniques of below the line promotional strategy for Sainsbury PLC are: 12 3.2 Evaluate other techniques used in below-the-line promotion by taking into consideration word-of-mouth personal selling and the use of new media in Sainsbury’s PLC. 13 Task 4 14 4.1 Follow an appropriate...
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