...1.0 CHAPTER 1 1.1 Introduction In recent times, small and medium Enterprises (SMEs) have come into the forefront of development agenda due to the recognition of their contribution in fostering growth, sustaining global economic recovery, generating employment and reducing poverty (OECD, 2004). But this sector is facing severe problem in financing, regulatory aspects, access to non-financial inputs. Some recent trends show that Government policies have discriminated against small-scale enterprises. There is nothing wrong with a situation in which inexperienced entrepreneurs are unable to get institutional credit (Little, 1987). It shows that the relative decline of small-scale enterprises in most developing countries has been accelerated by the industrialization policies adopted in these countries. Protection, regulatory constraint, investment incentives, credit control, and the promotion of industry in the public sector have all discriminated against the small. The common idea that the cost of capital is very high for small enterprises is overly simple (Little, 1987). From A research of World Bank suggests the existence of financial constraint because formal banks do not lend to the smallest firms in most countries. It has also severe impact on the smallest firms (Levy, 1993). In Bangladesh, small and medium enterprises have been facing multifarious problems related to raw materials, power, land, marketing, transport, technical facilities and finance (Ranjit & Rashid...
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...Asian Journal of Case Research 7(1) 2014 ISSN 1985-4579 pp:1-16 FUNDING PROMOTIONAL ACTIVITIES: THE CASE OF JASMINE BEAUTY ENTERPRISE Wan Sharinee Fitri Wan Yahaya1, A.K Siti-Nabiha2, Fathyah Hashim3 ABSTRACT Established in 2008, Jasmine Beauty Enterprise (JBE) specialises in halal health and beauty products that it markets and sells in Malaysia. However, after four years of operation, the company’s founder, Jasmine, is still under pressure to sustain the business. Much of this pressure comes from health and beauty being such a competitive and volatile market, which requires JBE, a newbie in the industry, to invest heavily in brand and product promotions. Not only does JBE need to promote its products but, as customers are not really familiar with the company, it also needs to build brand trust and image. From 2008 to 2012, the company spent RM1.2 million on marketing and promotional activities. However, sales did not increase as expected, and the lower-than-expected revenue has reduced the company’s profit margin. There is also an issue of accrued sales, as a large amount of accounts receivables are affecting cash flow in the company, which needs to be addressed. Overall, these problems are limiting the company’s cash reserves, and its ability to grow. Jasmine felt that the company was not getting value out of the promotional activities and, as a result of JBE’s costly marketing and promotional activities, the company needs to seek a bank loan. A thorough...
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...Objectives: The social objectives of business are gaining more and more recognition with each passing year. These objectives of business can be put in two categories (i) Micro level -immediate environmental objectives (ii) Macro level - national objectives Under this category the business is expected help in the spread of literacy, education, training, medical care and public health, control of air and water pollution, development of backward classes and regions, and helping cultural, religious and charitable institutions engaged in the work of improving the lot of human beings. The main social objectives of business are as follows: - (1) Supply of standard quality of goods: one of the social responsibilities of business is to produce goods of standard quality. If the enterprise is producing inferior, substandard and adulterated goods, it will be doing disservice to the society. (2) Avoidance of anti-social practices: It is not fair on the part of a business to indulge in anti-social practices such as hoarding, black marketing, smuggling, overcharging etc., to earn profit. A reasonable profit on a legitimate business is regarded a healthy sign and considered hi/al from Islamic point of view also. (3) Provision of more employment: Business provides employment to the people. It thus helps in increasing the standard of living of the members of the society. (4) Cooperation with the government: the business community should adopt a positive approach...
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...RUNNING HEAD: THE SHOP THAT CARES The Shop That Cares: A Marketing Plan for ATR Enterprises Western Governor’s University QRT: Task 1 October 31, 2012 I. Executive Summary 6 II. The Challenge 6 III. Situation Analysis 6 a. Company Analysis 6 b. Customer Analysis 7 c. Competitor Analysis 8 i. Competitor’s Chart App. A d. Collaborators 9 e. Climate 9 i. PEST Analysis App. B ii. SWOT Analysis App. C IV. Market Segmentation 9 a. Segment 1 9 b. Segment 2 9 c. Segment 3 10 d. Segment 4 10 V. Alternative Marketing Strategies 10 VI. Online Marketing Strategy 10 a. Search Engine Optimization 10 b. Web Analytics Plan 11 c. Social Media 11 d. Maintaining Online Customer Satisfaction 12 e. E-Commerce Solutions 13 f. Sitemap App. D g. Website Mock-ups App. E h. Web Development and Maintenance Budget 13 VII. International Consideration 15 VIII. Marketing...
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...Directory Part I Introduction…………………………………………………………………..1 Part II Substance…………………………………………………………….………2 1. Explain the various elements of the marketing process…………………….....2 2. Evaluate the benefits and costs of a marketing orientation for a selected organization………………………………………………………..…............2 3. Show macro and micro environment factors which influence marketing decisions………………………………………………………………….......4 4. Propose segmentation criteria to be used for products in different markets…..5 5. Choose a targeting strategy for a selected L'Oreal’s product………………….6 6. Demonstrate how buyer behavior affects L’Oreal‘s marketing activities in two different buying situations……………………………………………….…….7 7. Propose new positioning for a selected L'Oreal’s product…………………….8 Part III Conclusion………………………………………………………….………10 Part Ⅳ Bibliography……………………………………………………...……….11 Introduction My report is written in the marketing mix of Kraft foods. What I must write is market Orientation and target market. L ' Oreal group is the nearly century-old history of the world's largest cosmetics company, is also one of the Fortune 500.at the same time also is for maximum visibility, the oldest one of the popular cosmetics brand, it mainly produces hair color hair, makeup and skin care products. I will then use 1) Explain the various elements of the marketing process. 2) Evaluate the benefits and costs of a marketing orientation for a selected organization. 3) Show macro and...
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...Social networks have become the lifeline of communication for a working person across the world. They have become a new trend in the workplace and they continue to grow, from analyzing potential employees' profiles to promoting a business and encouraging interaction between employees. They are the platform that people share with friends and family to catch up on what is happening in each other’s life. People have little time to actually connect in the real world that makes social networks especially important. Social network sites are web-based services that allow individuals to construct a public or semi-public profile within a bounded system, speak about a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system. The nature and organization of these connections may vary from site to site. What makes social network sites unique is not that they allow individuals to meet strangers, but rather that they enable users to say and make visible their social networks. While Social Networking Services have implemented a wide variety of technical features, their backbone consists of visible profiles that display a clear list of Friends who are also users of the system. The public display of connections is a crucial component of Social Networking Services. Beyond profiles, friends, Social Networking Services vary greatly in their features and user base. Some have photo sharing or video-sharing capabilities;...
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...On the Crisis Management of the Modern Enterprise BIAN Tingting1, 2, TAN Zhanglu2 1 School of Management, Beijing Union University, Beijing, China, 100101 2 School of Management, China University of Mining &Technology, Beijing, 100083 teacherbian@126.com Abstract: Modern enterprises are facing more and more crisis from the external environment. This paper starts from the four major foreign crisis management theories, then analyzes the main problems of the enterprise crisis management in our country, finally it raises the three aspects ideas of the modern crisis management. The three aspects are named crisis prevention, crisis resolving and summer up after crisis. From the three aspects, we should strengthen the crisis management, and control the deterioration of the crisis in time to ease the crisis finally to turn crises into opportunitiesin order to minimize or avoid the loss of the enterprise caused by crisis. Keywords: Modern enterprise, crisis, crisis management 1 Introduction With the acceleration of economic and social globalization, internal and external business environment becomes more complex and changeable, and are full of uncertainty. This uncertainty has brought the potential for the enterprise crisis. Today's economic and social development is more than ever vulnerable to social conflict, terrorism, technological disasters, and financial crisis. Crisis exists anywhere and anytime...
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...[pic] FACULTY OF BUSINESS, ACCOUNTANCY AND MANAGEMENT COURSEWORK COVER SHEET COURSE: _________BBM___________ INTAKE: _September_2012__ |STUDENT PARTICULARS | Name: ________________Guo Yilun___________________ IC / Passport No: _________________G43528799______________________ Student No: _________________SCM-021053_____________________ Subject Name: _______________ Understand Markets_________________ Mode of Study: □ Full time □ Part time Name of Lecturer: _______________Ms Song_________________ Due Date: ___________________8/11/2012_______________ Declaration by student: 1, ______Guo Yilun___ hereby declare that the attached assignment is my own work and understand that if I am suspected of plagiarism or another form of cheating; my work will be referred to the Dean of Faculty who may as a result recommend to the SEGi University Examination Board that my enrolment in the programme be discontinued. I am submitting the following items: □ Coursework Cover (1 page) □ Hardcopy document (No of pages __) □ CD NOTE: 1. Students are reminded to keep a copy of all assignments / coursework submitted. 2. All LATE SUBMISSION will be DEDUCTED 10% a day up to a maximum of FIVE (5) days, where after that, the coursework will be marked ZERO (0). __Guo Yilun __ ___8/11/2012___ ...
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...Proceedings of ASBBS Volume 18 Number 1 CORPORATE SOCIAL RESPONSIBILITY – A TOOL TO CREATE A POSITIVE BRAND IMAGE Kaur, Maneet Lovely Professional University, Jalandhar, India. Agrawal, Sudhir. Symbiosis International University, Noida, India ABSTRACT “Way to creating positive image lies in building connections with society through Corporate Social Responsibility initiatives.” Corporate Social Responsibility creates a landing place in the minds of the target consumers. It not only caters to the Brand Equity awareness among the consumers but also leads to a positive Brand Image in the minds of the potential consumers. The purpose of this paper is to understand how Corporate Social Responsibility can lead to the creation of better brand image. It investigates the efficacy of Corporate Social Responsibility initiatives creating positive brand image in the minds of the consumers. The present study is based on secondary data, information collected from authentic sources such as books, journals, magazines and research reports and electronic data gathered through related web sites. Explanation and exploration of different types of conceptual information presented in the study is the result of observation, in depth reading, experiences and rational judgement of the author and co-author of the paper. KEY WORDS: Corporate Social Responsibility, Brand Image, Societal Marketing, Consumer Perceptions, Corporate Social Responsibility Initiatives. INTRODUCTION With the advent of the era...
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...nt ------------------------------------------------- Enterprise Rent a car: Green Taxi ------------------------------------------------- Enterprise Rent a car: Green Taxi Student: Nguyen Phuong Duc Class: FB3A Lecturer: Nguyen Thu Thuy Student: Nguyen Phuong Duc Class: FB3A Lecturer: Nguyen Thu Thuy Student name: Nguyễn Phương Đức Class: FB3-A Enterprise Rent A Car – Green Taxi Table of Contents I. Enterprise Introduction........... . .... ........ 2 II. Enterprise Analysis3 1. SWOT 2. PEST 3. 5 Forces III. Market Penetration Strategy7 IV. Human Resource Plan12 V. Marketing Plan19 VI. Financial Plan22 VII. Conclusion2 I. Executive Introduction. Green Taxi is a Vietnam based company, whose mission is to provide reliable, timely, environment protective and safe taxi services by using modern electric car for providing services. The company will establish its presence in the industry by attack in a new way of service providing, the first time presence in Vietnam – EV taxi (Electric vehicle). Green Taxi will provide complete taxi services using the latest equipment and technology to facilitate the travel of individuals in and around Danang and Hanoi. The company's products and services show that we are an innovative, forward thinking company that recognizes the need to move with...
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...Introduction To Computers Computer - is an electronic device, operating under the control of instruction stored in its own memory, that can accept data, process the data according to specified rules, produce result, and store the result for future use. Data & Information Data- is a collection of unprocessed items, which can include text, numbers, images, audio, and video. Information- conveys meaning and is useful to people. Computer process data (Input) into information (output). Computer carries out processes using Instructions, which are the steps that tell the computer how to perform a particular task. A collection of related instructions organized for common purposes is referred to as software. Some people refer to the series of input, process, output, and storage activities as the information processing cycle. Advantages of using Computers Speed- when data, instruction, and information flow along electronic circuits in a computer, they travel at incredibly speed. Reliability- The electronic components in modem computers are dependable and reliable because they rarely break or fail. Consistency- Given the same input and processes, a computer will produce the same results. Storage- A computer can transfer data quickly from storage to memory, process it, and then store it again for future use. Communication- the capability to share and communicate with other computers. Disadvantages of using computers Health Risk- Prolonged or improper computer...
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...Student-ID: H00172723 Course Title: Critical Writing and analysis Course Code: C07CP Assignment Title: ‘Final Essay’ Word Count: 2,561 Social media at small businesses Introduction Social media is defined ‘as the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks’ (Katona & Sarvary, 2014). Few of the most common social media platforms are differentiated into social networks (such as Facebook, LinkedIn, Google+, instant messaging), collaboration networks (examples: slideshare, Wikipedia, Prezi, Google docs, Zoho docs, survey monkey), image sharing (Instagram, Flickr, Pinterest and Picasa), blogging (Tumblr, Blogger and Word-press), micro-blogging (Twitter) and video-sharing platform (YouTube, Blip and Vimeo). Apple does not use Facebook or Twitter for social media marketing because it is a multinational corporation, but not every business is as large scale and successful as Apple. Social media now represents a new horizon of marketing opportunities to businesses. Marketing is a practice, which establishes what products or services the customers might be interested in. Social media supports the development of marketing of businesses, to have a different perception about the brand; this allows creative methods to implement basic marketing. Social media marketing provides the tools that the businesses needs to be able to observe discussions through the internet efficiently (Assaad and Gómez, 2011)...
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...Starbucks, Costa and so on. Some models will be applied to analyze the industry and companies. 2.0 Coffee industry in the world 2.1 Driver and trend The most important driver of coffee industry is the continuous developing technology. If an industry applies the new technology and produce a new product that people may like, other industries would find advanced technology and use it to produce their products to attract people because the competition between industries is stiff. What is more, the healthy idea of people is an important driver for coffee industry as well. The idea may reduce consumption of coffee as people pay attention to their health and do not want to buy the drinks that are harmful to health. Therefore, coffee enterprises would use some ways to change people’s thoughts. As for trend of coffee industry, the industry has implemented some ways to earn more revenue and benefits in the fierce competition market. For example, a growing number of marketing slogans are used, such as coffee can relax people’s mind and brain. By doing this, people may do not think coffee is always...
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...Enterprise Rent-A-Car Selling the Dream FEBRUARY 2008 Problem Statement After competing successfully in the market for more than 35 years, Enterprise wishes to achieve similar rates of growth as it always has. The sheer growth rates have turned it into a mammoth of car rental services. Its “small-business” corporate culture has been a determinant to the company’s growth; a culture that is now being challenged by its very size of operations. How will the company continue to apply its successful business strategy in a dynamic and increasingly competitive market? In order to resolve this issue two key problems must be addressed: 1 – How can Enterprise remain competitive while many competitors are beginning to cash-in on the “home-city” market opportunity. 2 – The company’s success is also largely dependent on the skillful employees it has always attracted. However, new graduates are finding the idea of working in the car rental industry less and less appealing. Situation Analysis After 5, 10, or maybe even 20 years of outperforming the market, one would expect Enterprise to ease from its growth stage into maturity. After 35 years, the company continues to grow, and it has great expectations for its future. Armed with a great track record, and powerful ambitions, the company faces a battle against competitors who are rapidly penetrating the “home-city” market. Also, the company faces its own internal battles, as attracting new quality employees is becoming more and more of...
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...fa Factors Effecting Small and Medium Enterprises, Selection of Market Entry Mode Naveed Hussain Malik (naveed.hm@gmail.com) 770325-3059 Masood Hussain Chudary(zindagi03@hotmail.com) 801014-5855 Supervisor: Eva Wittbom Masters Degree Thesis in Business Administration School of Management Sciences Date of submission Abstract Development in infrastructure limits the communication gap, speedy travel and low cost tariff barriers as well other drivers of globalization have made overseas markets easier to get small firms and gave more opportunities to SME´s internationalize. The market entry mode choice or selections have strong effect the success or failure of the company. For instance an insufficient or wrong entry mode selection can decrease opportunities and limit important choice for the firm and could lead to high financial loss as well as lose control on overseas market. The purpose of research study is to provide a deep and better understanding of the factors those effecting SME´s selection of market entry mode. Research question how can the influence of internal and external factors on the selection of market entry mode. A frame of reference led to the building of summary which in turn became the basis for data collection. Two qualitative case studies for Pakistani SME´s namely socks knitter Pakistan and RK International were undertaken. The main findings shows the clear link between the theories claim to be internal and external...
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