...Student name: ________________________________ Student ID _______________________ York University Faculty of Liberal Arts and Professional Studies School of Administrative Studies AP/ADMS 4250 Marketing Strategy, Fall 2013 Instructor: A. Rusetski, Ph.D. EXAM 1: Case AP/ADMS 4250 Marketing Strategy Exam 1 Page 1 of 7 FIAT RETURNS TO CANADA1 A.RUSETSKI, PH.D F IGURE 1: A 2011 FIAT 500 On March 18, 2011 two hundred strange looking tiny cars lined up on the streets around the Quebec Business Centre. FIAT, a major European car manufacturer, was celebrating its return to Canada after 28 years of absence. This comeback became possible thanks to a partnership with one of the Detroit Big Three car manufacturers – Chrysler. From Montreal, columns of FIAT 500 cars paraded to designated Chrysler dealerships where FIAT opened its “FIAT Studios”. A number of important and at times sad developments led to this celebratory moment. Once a powerful player in the North American market, in early 2000s Chrysler Corporation was struggling with declining demand and decreasing market share. In 1998 the company “merged” with German Daimler Benz to form DaimlerChrysler AG. In fact, the German automotive giant took ownership of Chrysler, but after nine years the new owner acknowledged that the “marriage” was not successful and it could not improve Chrysler’s financial ...
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...companies lack the necessary transformational intelligence that is based on constant teaching and learning and the required power of empathy, which bring an increase level of sensitivity to signals changing. The main idea here is to identify change and its associated opportunities in order to become the competitive one and the only one. I am very much agreeing with change and how one can change the rules and not compete head-on. We have to take a look at case by case models of change and understand the quantifiable rate of production. Let’s take for example: the smart car or electric car. If we all agree, it makes sense for the environment to accept a smaller “smart car”, and we achieve 100% adoption as consumers, what happens to the tracking industry and the delivery of our consumptive goods? Are we now willing to transport goods because we have to transport them into smaller containers with less power? Can you imagine a smart car next to a diesel 18 wheeler? Are we willing to sacrifice the safety of our families for the cost of the maintenance of the environment? People are fundamentally selfish and will not voluntarily create a sea change unless they are forced to do so or unless there is no choice. Companies can identify the need to change with the associated opportunities to become the only competition but without government intervention to drive the change at a local global effort, the results are depressing. Blue Ocean is a fantastic way to look at familiar environments in...
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...Chapter 8: Use What You’ve Learned 1. Have you seen the new Smart car? If you have, you are probably part of the buzz that has been heard recently about this new concept car that has made it to the streets. The car seats two, is available in three different models, and costs between about $12,500 and $17,000. The most significant fact about the Smart car is that it gets about forty-five miles per gallon. That fact alone has become central to Smart car’s initial introduction to the driving public. Has “small” finally become better than “large, extralarge, and supersize”? The manufacturer of the Smart car is betting on it. Investigate the Smart car. Once this is done, construct a SWOT (strengths, weaknesses, opportunities, and threats) analysis for the Smart car. Evaluate the car’s likelihood of success. Strengths: The Smart car has many • Economically priced, beginning at just $12,500 • Small enough to park anywhere • Up to 45 mpg- good for the environment and your wallet • Customizable • 2. Is there a Chick-fil-A in your neighborhood? If there is, you’ve probably eaten at one of the fastest-growing food franchises in the southern United States (seehttp://www.chickfila.com). Chick-fil-A has a unique approach to running their business. Using the company’s Web site and search engines, your task is to investigate the Chick-fil-A organization in order to conduct a situation analysis. During your investigation be sure to comment on the perceived competitive situation...
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...CASE STUDY 3 CASE 10-2 The Smart Car by B. Renea Kosino 1. What is Smart’s competitive advantage? Its brand image? The Smart Car, made by DaimlerChrysler, offers a cost focus and focused differentiation. It brand image is very narrowly focused. Smart appeals to single people (or families with no children), who primarily do city driving and want a no frills automobile that is economical and eco-friendly. Some advantages that Smart brings to the table are as follows. First, the vehicle has an exceptional look that appeal to those who want to be unique. Next, this very small, but roomy vehicle makes city driving and tight parking easier. Subsequently, crash testing and safety experts consider Smart as an extremely safe vehicle. Moreover, its models are very fuel efficient at 35 mpg on average. In addition, this automobile’s low exhaust emissions earned an Ultra Low Emission Vehicle (ULEV) classification. These condition were essential in Smart being one of five automakers to receive Greenopia USA’s highest environmental rating (see attach1). Finally, the vehicle is very economical with the most basic vehicle starting at $12,000. 2. Assess the U.S. market potential for the Smart. Do you think the car will be a success? Why or why not? Smart Car is economical, unique, and eco-friendly. Generation Y (Gen Y) is a target market, which should be pursued because Gen Y’s, those born from 1977 to 1994 (1980-1995, depending on who you ask), is demographically...
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...overall. Explain your rationale. · From the e-Activity, asses the barriers to entry you foresee as the Smart for two EV expands into foreign markets to determine which will be the most difficult to overcome. Support your answer with examples or evidence. The cultural and social differences are factors that should be taken into consideration when deaing with issues of trade. Social and cultural differences brings the aspect of trade on a more personal level. Cultures are constantly changing and evolveing but few things stay the same such as lanuage, religion, and values. For a company to stay economically ahead of the curb they need to make sure that thier employees are familiar with international cultures. Empolyees will not only need to understand the culture but they will also need to be able to communicate in order to do business buiness internationally. The rules are duffult and there to protect, and it is the businesses responsiblity to have the proper people in place to understand how these rules affect thier business and the cultures they will be conductiong business. Barriers to entry for theSmart for two EV as it expands into different markets is the economic baarrier the product will face. The product has a lot of great features and well dsigned, however the price of an electric car versus a vechile that runs on gas is much more expensive. The frist model of the smart car did not result in high market sales. For example the US economy today is very unstable and with...
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...What Type of Driver Are You? Driving is a task we must take part in on a daily basis, but after several years of driving in frustrating and hectic rush hour traffic one can begin to hate even the thought of going to the grocery store. The roads are filled with very different types of drivers; Competent, Overly Cautious, Distracted, and Reckless are just a few of them. How we determine which category we best fall under can be a challenge, because in our minds we think we are good drivers, but in most cases we’re too oblivious to these classifications. First, there are the rare competent drivers who drive safely by not speeding and obey the common driving laws. Competent drivers are always coming to a full stop, looking both ways, using turn signals, and yielding when necessary. This type of driver is the most agreeable of the bunch, putting others at no risk. More of them on the road and the world would be a better place. We tend to think of bad drivers as the ones who charge down the road, wrecking everything in their path, but is it just as bad to be too cautious? Second to the competent, are the overly cautious drivers. They seem to be the ones to cause traffic jams and frustrate other drivers, because they are so indecisive and unpredictable. You know the kind - won't speed up to merge and stops at the end of on-ramps, sits helplessly at a four-way stop because they don't know what to do, slams on the brakes for no apparent reason, and, of course, refusing to exceed the...
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...bikes into hybrids – and a traffic tool The Copenhagen Wheel turns bicycles into electric hybrids, able to multiply pedal power, track your heart rate and monitor potholes. But at $800, it costs more than a bike Reinventing the wheel: smart bikes, if widely adopted, could change the way we think about urban transportation. Photograph: John Giles/PA Sponsored by: BT Elisabeth Braw Friday 7 November 2014 14.00 GMT * Share on Facebook * Share on Twitter * Share via Email * Share on LinkedIn * Share on Google+ Shares 773 Comments 146 In the past decade or so, bicycles have taken western cities by storm. London has introduced both bike-sharing and bike lanes, and Paris even has a bike-sharing programme for children. In Copenhagen, ever the bicycle champion, 41% of rides to work and education now take place on bicycle seats. But what if you’re not super fit, don’t want to arrive at work sweaty, or if you simply live far from your job? A new hybrid “e-bike” promises to fix that dilemma. To be precise, the Copenhagen Wheel is not truly an e-bike at all. It’s a wheel that can be attached to a regular bike. That wheel, equipped with a motor, batteries, sensors and wireless connectivity, transforms the bike into a smart bike that multiplies pedal power and even measures the rider’s heart rate and monitors potholes. “The experience is very natural,” claims Assaf Biderman, associate director of MIT’s SENSEable City Lab, which developed the Copenhagen Wheel...
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...The Road to a Quest What is a quest? If unaware as to what a quest is, it is a long search for something. What makes up a quest? What primarily makes up a quest is a questor, where the questors are going, stated reason for the quest, challenges and trials, and the real reason for the quest. Quests can be seen anywhere from movies to books. In the book The Road by Cormac McCarthy for example. That is a great story of a quest and survival. An important part of a quest is completing it. In the story The Road it has everything to make up a quest, but The Man and The Boy could not complete it. The two questors are The Man and The Boy. The story never identified their names. The Man is a great survivalist. He has great skills as to tracking, and using the weapons around him. Everything he does is dedicated for The Boy. The book establishes this very early on, “When he woke in the woods in the dark and the cold of the night he'd reach out and touch the child sleeping beside him” (McCarthy 1). The Boy is very mature, and smart for his age. The book does not tell his age but it is easy to tell he is young. He is very thoughtful of others, and wants to help others. An example of this is, “We should go get him, Papa. We could get him and take him with us. We could take him and we could take the dog. The dog could catch something to eat” (McCarthy 73). They both may be different types of people, but they need each other. The place where The Man and The Boy are heading is to the coast...
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...to point B, utilizing minimal input from the “Driver”. You will be able to wake up in the morning, get into your vehicle and power it on. Upon initialization, your vehicle will establish a GPS connection and verify your current location. It will connect to the wireless network and download road conditions and traffic reports. You will input the location you wish to travel to, and your vehicle will do the rest. It will give you driving directions, for those who still like to have their hands on the wheel, and for those who don’t, external sensors (FLIR, RADAR, Night Vision, etc.) will allow the vehicle to remain safe and stable while in transit. The technology required to make a vehicle of this nature, is in existence today. The issue with the vehicle would be how to incorporate all of it into a single, affordable platform. Now, this being said… The vehicle is not the only part of this equation. The other major factor towards making this work is going to be infrastructure. The actual roads and network required to make the vehicles effective, will need to be upgraded. In a major way. There has to be a way to transmit data back and forth from the vehicle, to the road. The fact of the matter is, GPS is not always accurate and neither is...
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...What’s the Buzz on Smart Grids? CASE STUDY What’s the Buzz on Smart Grids? CASE STUDY T T he existing electricity infrastructure in the United States is outdated and inefficient. Energy companies provide power to consumers, but the grid provides no information about how the consumers are using that energy, making it difficult to develop more efficient approaches to distribution. Also, the current electric- ity grid offers few ways to handle power provided by alternative energy sources, which are critical compo- nents of most efforts to go “green.” Enter the smart grid. A smart grid delivers electricity from suppliers to consumers using digital technology to save energy, reduce costs, and increase reliability and trans- parency. The smart grid enables information to flow back and forth between electric power providers and individual households to allow both consumers and energy companies to make more intelligent decisions regarding energy consumption and production. Information from smart grids would show utilities when to raise prices when demand is high and lower them when demand lessens. Smart grids would also help consumers program high-use electrical appliances like heating and air condition- ing systems to reduce consumption during times of peak usage. If implemented nationwide, proponents believe, smart grids would lead to a 5 to 15 percent decrease in energy consumption. Electricity grids are sized to meet the maximum electricity need, so a drop in peak demand...
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...LRT’S vs Subways: The Future of Toronto’s Transit In the recent mayoral elections debate, Toronto’s transit sores have once again been reopened, and accusations are flying as the city alterations from one plan to the next, and billions plummet down the drain. All three candidates have very different views on how transit can be improved either by above ground LRT’s or underground Subways. But the question still remains; which transit system should Toronto adopt? Let’s consider the facts. The most obvious deciding factor is the cost. How much do, we the taxpayers, have to dish out? Firstly, Subways are more expensive, costing approximately 250-300 million per km compared to LRT’s which are 85-90 million per km. However, a subway’s life span...
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...instead of my brother, my grandma picked me up and she told me that he was in an accident. My brother, Harrison was driving a small Ford Ranger as he made a left turn blindsiding into a bright yellow school bus. As he eased out, the front of his truck side swiped the bus. Fortunately, my brother and passenger were safe, along with the students on the bus. Unfortunately, the truck was in rough shape. The truck surprising still started and drove away from the wreck, so my brother didn’t have to pay for a tow truck. My parents were upset with Harrison because he his passenger and the passengers on the bus could’ve been severely injured. They told him that they would buy the parts to fix the truck but he had to fix it. Harrison is very book smart but lacks common sense, which is why he asked me to help him replace his radiator....
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...Page |1 CRISIL Young Thought Leader 2011 INDIA’S INFRASTRUCTURE – A BOON OR A BANE Shantanu Kumar Final Year, IRMA, Ahmedabad Page |2 Executive Summary “Infrastructure” has almost been a go-to word for anyone who is discussing about the ways of sustaining India’s economic growth, and with good reason. A casual look at the growth figures of the individual states shows the existence of a direct relationship between the quality of infrastructure and the performance of the state. The states with the best infrastructure attract businesses which creates employment which in turn helps their economy grow. This paper looks at the current scenario in some of the most important sectors and tries to compare it with countries which are widely known to be on the same economic trajectory, viz. Brazil, Russia, China and Mexico. The paper finds that although the progress has been slow, the government has made an attempt to kick start the investment in infrastructure either itself as in creation and maintenance of schools under “Sarva Shiksha Abhiyan” or through the PPP model as done in several highway projects. The issues arising due to poor infrastructure set India’s annual GDP growth back by as much as 1.5% - 2%. This paper shows that the government funding has remained almost constant in most sectors and their increase is unlikely owing to the high fiscal deficit. Hence it is the private investment which will have to fund the infrastructure projects. The government of India...
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...the stock holders, stake holders, and the consumer. This paper will answer questions based on four case studies. The case studies presented are based on smart grids, collaboration and innovation, how much a company knows about you, and the consequences of texting. Case Study I – Smart Grids Smart grids were developed as the twenty-first century automated form of electrical output to consumers. Smart Grids are used to deliver electricity from the supplier to the consumer using digital technology. This means using an automated system through a computer generated information network from power plants and wind farms to the customer in their homes and businesses. Utilizing smart grids in this fashion is different from the current electricity infrastructure as far as not using transmission lines to telephone poles to meters. (Kenneth c. Laudon, 2012) Developing a smart grid requires management of information. Technology is needed to operate the network for power control, monitoring the sensors so that the energy utilized is tracked. Tracking the usage allows the supplier to determine trends of when burst of electricity is used so that the costs can be adjusted. Adjusting the costs based on use is a way to control the amount of electricity used by the consumer whether it is private or business. Challenges are faced by the smart grid...
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...Abstract— Cities need to become smarter by becoming more sustainable, more efficient and more livable. Information technology is helpful in making the city smarter. Smart cities are based on eight pillars comprises of buildings, energy, water, recycling, healthcare, mobility, services and finance. This paper focuses mainly on energy, environment and infrastructure which include all the eight pillars. The key drivers in smart city in terms of energies are maintaining grids reliability and stability, improving energy efficiency across the value chain, integrating intermittent CO2 free energy and intelligent energy storage. Smart infrastructure in smart cities are sensor networks, digital management of water and waste management, resources awareness,...
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