...Açaí Machine * 178 Açaí Berries * 14 Concord Grapes * 2 Apples * 1 Banana * 3/4 Plum Berry Blast * 5 Blackberries * 4 Raspberries * 4 Strawberries * 3 1/2 Apples * 1/2 Banana Blue Machine 27 Blueberries 3 Blackberries 3 1/4 Apples 1 Banana Chia Cherry Lime * 10,000mg Chia Seeds * 10 1/3 Sweet Cherries * 1/5 Lime * 3 2/3 Apples * 1/4 Plum Chia Sweet Peach * 10,000mg Chia Seeds * 1/2 Peach * 1/2 Orange * 1/6 Mango * 2 3/4 Apples Green Machine * 2 3/4 Apples * 1/2 Banana * 1/3 Kiwi * 1/3 Mango * a hint of Pineapple Mighty Mango * 1 1/4 Mangos * 1/2 Orange * 1 3/4 Apples * 1/3 Banana * a hint of Lemon Orange Mango * 1 3/4 Oranges * 1/2 Mango * 1 3/4 Apples * a hint of Banana Peach Guava + Coconut Water * 3/4 Guava * 3/4 Peach * 3/4 Orange * 1/2 a Coconut's Water * 1/3 Mango * 3/4 Apple Pineapple Mango + Coconut Water * 4 1/2 Acerola Cherries * 1/2 a Coconut's Water * 1/3 Mango * 1/3 Orange * 1/4 Passion Fruit * 1 Apple * a hint of Pineapple Pomegranate Açaí * 1 2/3 Pomegranates * 95 Açaí Berries * 1 1/3 Apples * 1/2 Banana * 14 Red Grapes * 14 White Grapes Pomegranate Blueberry * 1 1/2 Pomegranates * 23 Blueberries * 1/2 Apple * 34 Red Grapes * 34 White Grapes Power-C Machine *...
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...Biancka Jimenez Dr. Philip Gonsher MKT 324 – 11/9/10 The Emergence of Starbuck’s Vivanno In 1971, Jerry Baldwin, Zev Siegl and Gordon Bowker opened the first Starbucks in Seattle Washington. The venture began as a single store selling high-quality coffee beans and coffee-making equipment. A few years later, Howard Schultz joined the company and introduced the concept of selling beverages along with selling coffee beans. Although this idea did not sit well with the original owners, today Starbucks Coffee is a well-known coffee shop with over 17,000 stores in 50 countries. Despite its original focus of selling coffee-beans, Starbucks has expanded its offerings to include pre-made coffee, tea, bakery goods and other grocery items. A Starbucks customer was historically a busy professional seeking a premium coffee-based concoction made to their exact specifications. A standard “Cup of Joe” was replaced with the 30 second double-caramel skim half-caf macchiato. Patrons used a jargon that soon became synonymous with the Starbucks brand. Starbucks was not only selling what was listed on their menu: They were selling an atmosphere of taking part in the Starbucks experience and for some people a certain type of lifestyle. Although this demographic still frequents Starbucks, the recent recession has pushed Starbucks to begin looking into expanding their customer base. Starbucks is trying to find a way to convince people to spend their hard earned money on a luxury item...
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...McDonald’s Smoothies: Creative Brief |Client/Brand: |McDonald’s Australia |Date: |September 2, 2011 | 1. The Company McDonald’s Australia is a 3.2 b dollar business. It is not only known to people for its iconic golden arch, mouth-watering burgers, fries and nuggets, but also for its community service, strong partnership with local growers and suppliers and an array of corporate social activities. 2. Brand Issues McDonald’s is a recognized representation of fast food and often not deemed as a ‘healthy’ food option. Therefore, McDonald’s goal to stretch its product range to fresh fruit smoothie is a challenge. Further in Australia, there are established players, specifically targeting smoothies and fruit drink segment. Customers therefore, have a wider available choice already. When the scenario is like this, reasons why people would still buy McDonald’s smoothies are: • No competitor can provide mix benefits of a great range of meal options and cheerful in-store ambience along with smoothies that McDonald’s can. • With 808 restaurants in Australia, out of which roughly 30% operates 24/7, McDonald’s offers widest availability and greatest convenience than any of its competitors. • In 2009, McDonald’s introduced McCafe that offers finely brewed made to order coffee drinks that has been a great success. It means if smoothies can be properly positioned keeping consistency...
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...Forever Weight Loss Smoothies Marketing Plan By Viquita Ware For Professor Levanti I have prepared a report based on “Marketing Plan weight loss smoothies. In order to prepare this report, I along with my staff have followed marketing research methodology for those who are overweight and or those who just want to lose weight. The target market that we are focusing on range from the early 20’s into the late 50’s. Our company chose to focus on the results and opinions of our target market by relying on the data from questionnaires initiated by “Weight loss” smoothies. This questionnaire was done with the intent of finding out what the market need and wants consisted of. This survey took place inside and outside of Memphis. After analyzing the questionaire, plans about location, building source of finance, price, promotion, and channel of distribution, our plant location will be located in the heart of Memphis. This location was chosen to ensure an easy access of raw materials and for unlimited client potential. Our product will be made available in 600ml and 900ml and the flavors will be Orange, Mango,and Strawberry. The prices for the smoothies will be relatively lower than that of our competition and the channels of distribution will be convenient. Furthermore, advertisements will also be placed on both television and banners. Distribution of our product will be located within the Southland Mall. The entire production process is in strict conformity with...
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...Marketing plan for Innocent Drink Organization 1. Abstract The 30% downturn that the UK experienced has affected the smoothies market in the region leading to a decline of the market share. It is therefore crucial for Innocent drinks to presents a good evaluative report of the smoothies market of the U.K which recommended a better way of planning for the market. The marketing strategy will also help in seeing how that company can expand its market to other regions of the world. The targeted region is Australia. Which is my proposal for the company to witness a growth of its market share and sales? The paper will present a strategic marketing plan for Innocent Drink Organization. This entails how the organization can use its resources to adapt to the changes taking place in the marketing environment. Innocent Drink Company just like any other organization has to develop strategies which will enable it gain competitive advantages over its rivals. The marketing strategies have to be implemented and cultivated to enable the consumers to be attracted and to consider the innocent products as their best choice. To attain the strategic marketing of the Innocent company, this paper will provide a detailed plan concerning the operations and practices of the company, the already existing strategies of marketing such as on sales strategy, pricing, distribution, promotional, product branding and creation strategies. The strategies management and marketing will further reflect...
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...Executive Summary Booster juice franchise offers a wide variety of smoothies comprising of pure juice, fruit sorbet, vanilla frozen yogurt, frozen fruit, fresh yogurt. The store will be located at Preston Crossing at the mini mall strip, opposite Walmart. The shop will be incorporated with one manager, four part-time and two full time employees. The manager will be on salary and will oversee all operations. Two supervisors will oversee day to-day operations of the shop and the four part-time employees will be responsible for customer services. Both full time and part-time employees will be paid hourly wages. Initial requirements for all furniture, fixture, computer software and hardware and equipment will be supplied by Booster Juice Inc as part of the turnkey operation. All other supplies will be purchased from Booster Juice Inc. Our shop will be incorporated. Richard Azinwi, Nadia Maqbool and Ravi Brar will be the equity owners. We will have a total of seven employees comprising of one manager, two full time supervisors and four part-time employees. As part of our franchise deal, Booster Juice Inc will offer continuous training and support to our employees. Marketing for the Booster Juice is done by the franchisee and franchisor. The franchisor will do large scale marketing for all of the franchisees, as per the royalty agreement. Our Booster Juice will concentrate on local advertising. We will be doing an aggressive advertising in the first year to create store awareness...
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...SWOT analysis | | Innocent and its Strategic Business Units Innocent began in 1998 with three co- founders and a 30 year goal to be “the earth’s favourite little healthy food and drinks company” (Innocent, 2010a). Since then Coco Cola has become a silent investor with ownership of 58% of shares, however they still uphold their promise to only make healthy food and drinks and contribute 10% of profits to charity (Macalister and Teather, 2010). Innocent have six strategic business units in the UK. Smoothies are their primary products, but they also produce Veg Pots and Fruit Juices for targeted at a more mainstream audience. For kids they have lunch box friendly cartons of smoothies and fruit juices and also sale fruit tubes- tubes filled with crushed fruit. INNOCENT INNOCENT Smoothies Smoothies Fruit Juice Fruit Juice Veg Pots Veg Pots Children’s Market Children’s Market Fruit Tubes Fruit Tubes Fruit Juice Fruit Juice Smoothies Smoothies External Environment POLITICAL/LEGAL * Government supports healthy eating E.g. Change for Life (Practice Nurse, 2009). * Ofsted: Banning unhealthy foods from schools (Telegraph, 2010). * The UK Advertising Standards Authority that state Innocent Smoothie is equivalent to 2 of your 5 a day and Veg Pots are 3 of your 5 a day (Bruce, 2009). * Packaging legislations | ECONOMIC * Recession has led to unhealthy eating habits (Paton, 2009a). * Capital taxation * Inflation affects price | SOCIO-CULTURAL/...
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...overall objectives”. (McDonald, 2008,page 37) 3. Pest analysis of Innocent smoothies Political (1). Good well being and health is in the spot light with obesity amongst the younger generation rapidly rising. Public bodies recommend that each individual should try to aim to eat 5 fruits or veg a day therefore they may be encouraged to drink a smoothie to help towards their recommended amount. Appendix1 illustrates factors that persuade consumers to buy one brand over another. It can be clearly seen from appendix1 that consumer’s want fresh ethical and nutritious smoothies that contain vitamins without sugar. These factors can be very closely matched to innocent. (Source: Toluna/Mintel)(2) Government policies such as trading standards can effects innocent smoothes as the policy requires companies to focus on trading standards to ensure there is fair trading and ensures consumer safety and maintence of high quality standards.Source:(http://www.reading.gov.uk/business/tradingstandards/tradingstandardsnews/General.asp?id=SX9452-A78342A4)(3) Pressure groups e.g advertising standards agency (ASA) affect organisation. Pepsi complained to ASA about Innocent television advertisement .Pepsico claimed rival innocents advertisements were misleading, as they implied that an innocent smoothie had a higher fruit content than freshly squeezed juice, and misled customers as to the health benefits of smoothies over freshly squeezed juice. Pepsicos complaint was turned down by the advertising...
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...I entered the door. Smoothie King is a juice shop that serves smoothies for those looking for a protein boost or for a healthy snack. With their large menu, everyone is bound to find something they enjoy. However, the taste and variety of smoothie blends can’t hide the bitter taste of an overpriced drink. Out of the extensive menu, I decided on getting, a small, 20 oz., Mangosteen Madness. A smoothie made with mangosteen, papaya, strawberries, kiwi, soy protein, and turbinado. Turbinado is raw, unprocessed sugar. Mangosteen was a foreign fruit to me, and I was excited to taste it. In a red and white Styrofoam cup, I opened the lid to see the cotton candy pink drink inside. It smelled just like candy, and I soon discovered that it tasted like candy too. The taste of a ripened strawberry with a hint of kiwi washed over my tongue. The texture was perfect, just thick enough...
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...they Buying? 5 6.3 Where are they Buying it? 8 6.4 When are they consuming the product? 8 6.5 How are they consuming the product? 8 6.6 Why are they consuming the product? 9 7. Consumer attitudes to smoothies 9 1. Market Value Smoothies are an increasingly popular way of consuming fruits. In 2006 the smoothie market in the Republic of Ireland (ROI) was worth an estimated €4 (£3) million and between 2002 and 2006, the market grew by 214% (AC Nielson in Amarach Consulting 2007). The smoothie market was estimated to be worth £282 (€354) million in the UK in 2008 (Mintel, 2008). 2. Market Size and Forecast Having seen exponential growth of 159% in volume sales between 2005 and 2007, the smoothies market then saw a dramatic reversal in fortunes with a 36% decline between 2007 and 2009 as consumer spend became increasingly squeezed. Mintel forecasts that this decline will slow in 2010 and the market will experience slow but steady growth thereafter, however not to the extent seen in the mid-2000s where Innocent almost single-handedly grew the category from scratch. Market trends and forecast for smoothie value (current prices) and volume sales, 2005-2015 Source: Mintel 3. Key Players Key brands in the UK and Ireland include the country's first smoothies brand PJ, which launched in 1994, Innocent, and The Juice Company. 4. Market Share It has been an incredibly tough three years for Innocent which has seen its value cut by a third. While, this has...
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...Faculty of Business Studies, University of Dhaka Table of contents SerialNo. | Description | Page No. | 01 | Executive Summary | 3 | 02 | Introduction | 4 | 03 | Company Description | 5 | 04 | Product Description | 6 | 05 | Situational Analysis | 7 | 06 | Market Survey | 10 | 07 | Characterization of Market | 14 | 08 | Demand Forecasting | 15 | 09 | Uncertainties | 20 | 10 | Marketing Plan | 21 | 11 | References | 27 | EXECUTIVE SUMMARY __________________________________________________________________________________ Pran group of companies is one of the leading business institutes of Bangladesh. They are thinking of launching a new product called “Sugar Free Smoothy”. “Sugar Free Smoothy” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful...
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...SECTION 2 (P2) Constraints and Limitations to marketing activities Introduction In this section of my report I will describe the constraints and limitations both legal and voluntary, that Balmerlawn Hotel and Innocent must be aware of when marketing their products and services and I provide examples. Descriptions Legal | Example | Data Protection Act 1998: This Act requires all organisations that process personal data on individuals to be listed in the register of data controllers, held by the Information Commissioner. The type of data referred to is: Information recorded or processed by computer Information that is part of a relevant filing system or forms part of an accessible record (e.g. health records, social service records). | The Data Protection Act applies to innocent after looking on their website and prize draws you can enter I found a heading saying “how are your details used?” The company innocent respond by saying The Winner agrees that Innocent may use and publicly display their first name, age and town/city where he/she lives and on its products for the purposes of publicising the Prize Draw. But they insist that they will not post personal data (as defined in the Data Protection Act 1998) in relation to entrants on the Website or anywhere else without the express permission of the entrants’ parent or guardian. By doing this innocent are keeping in the terms of the data protection act, however if they were to sell on other contestant...
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...a) Patties Food Ltd is an Australia listed company. It was founded in 1966 by the Rijs family. It is a leading manufacturer of branded frozen food. Patties is a leading manufacturer and marketer in Australia’s frozen food industry. It produces frozen savoury, dessert and fruit products. PFL sells to retailers and food service outlets. PFL is also involved in a small amount of export. Recently PFL won a contract to provide one of its product lines to Petrol and convenience channel. The industry is the Australian Frozen Food industry. Core activities are not discussed in the case study. It can be assumed core activities are Raw Materials -> Processing -> Product -> Distribution Product segments are Savoury, Dessert and fruit products. b) No information about industry life cycle. c) No information about TEMPLES factors affecting the historical growth d) No information about TEMPLES factors affecting the future industry growth e) No information about historical industry profitability f) No information about future industry profitability g) No information given about the competitors h) Stakeholders Rijs family members in board Managing Director Employees Major supermarkets ------------------------------------------------- Foodservice outlets Key Strategic issues ------------------------------------------------- No information Strategic options Patties win contract to sell pies at BP sites Market Penetration – Existing products...
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...TOWS Development November 5, 2013UncategorizedGroup Threats 1. Competitors ( e.g Tesco using their own brand) 2. Possibly some marketing restrictions from the ASA or the European Union. (for making unproven claims such as calling their products “superfoods” without backing it up by any medical science) 3. Recession/economy slowing down/ consumers spending less money in supermarkets Opportunities 1. They could improve their brand by making their own store (juice bar) 2. Being mostly owned by Coca Cola creates many opportunities to operate internationally 3. Government and the EU passing legislation to promote healthy food/drinks Weaknesses 1. High price 2. Do it yourself (People making juice themselves because it is much cheaper) 3. Allergy to certain fruits Strengths 1. Being known as a friendly environmental company (Good Reputation) 2. Widely known brand (Majority of the market) 3. Seasonal Products (Innocent Big Knit) 4. Wide range of products Threats and weaknesses 1. Innocent can manage their threats and competitors by lowering their price of products as they higher than supermarkets using their own brands such as Tesco. Also during the recession they could make extra promotions to make it more affordable their consumers. 2. They can use the advantage of convenience when facing DYI products. Also promoting them as a healthy company that operates with government schemes could boost their sales even though their prices seem higher. Weaknesses and opportunities ...
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...Introduction Orange Julius is a very well-known brand. It is a great place to stop at if you are looking for a fruity and refreshing treat or beverage. Not only can you stop and enjoy such beverages in the summer, but they are also delicious in the winter, fall, and spring seasons as well! Around here, when we think of Orange Julius, we think of the store inside of the mall. It is the same way in many other locations. Orange Julius is a branch that is found in remote areas such as malls and in other mall-type settings. In this project, we wanted to expand on this idea. We created Orange Julius vending machines. These machines will be placed in businesses and schools so that workers and students can enjoy a healthy and tasty smoothie at their convenience. Instead of having to run to the mall for this, they can simply find a machine in the hallways of where they spend their most time! Orange Julius has a funny and interesting history. Their story began back in the 1940’s when a man who just loved oranges. The only problem was that oranges gave him a stomach ache. He also had a friend who loved oranges. His friend wanted to find a way to enjoy oranges without the acid and stomach aches. He began blending oranges in yogurt and other ingredients to dull down the acid. This is how the orange Julius smoothie was created. They then began making them for the people within their neighborhood. They instantly became a huge hit. Shortly after the opening of their business, Dairy Queen,...
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