...Introduction Short Message Service SMS is today's simplest and cost-effective way to reach a global mobile audience. Thousands of organizations are using messaging already to communicate with customers and employees. SMS was built into the European Global System for Mobile (GSM) standard as an insignificant, additional capability. Yet in many countries SMS was perceived as cheap, and it offered one-to-one, or one-to-many, text communications that could be read at leisure, or more often, immediately. SMS was avidly taken up by young people, forming new cultures of media use.(Goggin & Spurgeon, 2005). Text messaging is instantaneous, inexpensive and personal, and enables numerous applications. In the face of turbulent economic conditions and significant cost pressures, U.S. financial institutions, like their counterparts around the world, are focusing on improving the profitability of their customer relationships, lowering channel costs and enabling more self-service electronic banking. In recent years, the rise of mobile banking has opened a new path for financial institutions to lower the cost to serve their customers, improve their competitive position and increase customer acquisition and loyalty. At the same time, mobile banking establishes a foundation for delivering future products and services that can be monetized, such as mobile payments and remittances. Despite this new ROI opportunity, most institutions have primarily utilized this new channel to drive mobile banking...
Words: 2410 - Pages: 10
...memorable, interactive and emotional are more likely to increase sales and brand loyalty. These experiences also benefit retailers by helping them to: - Stay relevant through greater shopper engagement - Create new opportunities to appeal to customers’ lifestyle choices and stand out from competition. - Enhance flexibility to respond to changing customer caprice and competitive threats. Inspirations from other retail industries 3- PRADA STORE NEW YORK: Prada Epicenter of New York was provided with technology RFID, in order to improve the in-shop customer service. the Prada salespeople are equipped by a portable RFID Bluetooth readers, that controls also video screens found in the store and allows the demonstration of the products on models and present directly to the customer pictures of the collections and the drawings of the designers. In addition it can provide the customer...
Words: 599 - Pages: 3
...North South University ENG 105.24 Research Paper On Technology In Classroom ( Technology in educating Rural People ) Prepared By: Neha Jajodia ID # 1311448030 Prepared for : MR. Peter Michael Brown ( PMB ) Date : 16th April 2015 Imagine a nation with a population booming with literacy. Where, irrespective of remoteness of village or limitation of seats, every student gets his fair share at educating himself. Sounds like a lot to ask for at this stage. But it's never too late to start trying. Rural education is one field that has been lacking progress in Bangladesh and other third world countries, in general. There are very few schools set up in the rural areas, and as such, students living in remote villages have to walk miles to reach school. Moreover, the scope for higher education is almost negligible. Even within the few schools present in the rural areas, quality of education is usually not up to the mark, with poor infrastructure, absence of proper qualified teachers and other facilities like electricity, etc. This in turn drives more potential students away from school. Attempts to get round this problem have been made by different third world countries in their own ways. Almost all solutions lie in the use of technology. In our neighboring country, India, the government has tried to promote rural education in various ways, like ensuring provision of at least one computer in every school...
Words: 2866 - Pages: 12
...“Hyper-competitive” has been the superlative tagged to Telecommunications (Telco) Industry in the past few years as evident in the continuous exponential upsurge of telco subscribers clamoring for better, to say the least, value for their communications enabler day after day. Dubbed as the “Texting Capital of Asia”, the Philippines has posted around 75 million phone subscribers processing an average daily texting rate at 1.39 billion SMS messages per day. This consumer behavior has been the concrete evidence that fuelled steady growth, even during the height of 2008 recession, of three dominant players in the Philippine telecommunications industry -- Smart Telecom (a wholly owned subsidiary of PLDT Co.), Globe Telecom and Sun Cellular, Inc. (a wholly owned subsidiary of Digitel). The nature of the industry in which TM operates is discussed in the following Porter’s Five Forces Model. Buyer Power • Mobile subscribers have high bargaining power. • They can easily influence players to force down prices (e.g. lower bucket offers, unlimited voice/SMS...
Words: 1246 - Pages: 5
...Text Messaging: The Effects on Our Society A Report By: Blake Hogan, Emily Gilbert, Megan Leckington, and Chris Morris 1 Abstract: In today’s day and age, most everyone in our society has and uses a cell phone. Most of those who use cell phones also use the SMS text messaging that these phones feature. This study takes a look at some of the effects and potential problems arising from the use of this text messaging. A survey of students and instructors at Lane Community College found that 70% of those surveyed believed that texting had harmful effects on students writing skills. However, studies that were analyzed found that texting is actually beneficial. While 54% of teenagers text others on a daily basis only 33% of teenagers talk to others face-to-face, yet it is too early in research to draw a conclusion on whether texting is harmful to their social skills. Most people know that text messaging while driving is very dangerous, yet the studies analyzed as well as the surveys conducted show that some people are still willing to take that risk. Table of Contents: Abstract…………………………………………………………………………………….1 Table of Contents………………………………………………………………………….1 List of Figures……………………………………………………………………………...1 Introduction………………………………………………………………………………..2 Methodology………………………………………………………………………………...
Words: 8499 - Pages: 34
...M-COMMERCE: THE ROLE OF SMS TEXT MESSAGES Ruth Rettie, School of Marketing, Kingston University, United Kingdom Matthew Brum, MBA student, Kingston University, United Kingdom Email contact: R.Rettie@Kingston.ac.uk ABSTRACT This paper explores the marketing role of SMS text messages. While Internet based m-commerce has been disappointing, commercial applications for SMS are developing rapidly. The conceptual framework compares SMS to telemarketing and email marketing, and describes the key features of this new medium. Five distinct SMS business models are identified and discussed. We used quantitative research among mobile users to assess attitudes to SMS marketing. Most respondents were concerned about junk messages and wanted to control incoming messages. Initial attitudes to advertising in text messages were negative, but many were prepared to accept advertising in exchange for discounts or promotional offers. INTRODUCTION The development of Internet based m-commerce has been disappointing: restricted sites, slow download, small screens, and the limited number of handsets, currently constrain commercial development. At the same time companies are beginning to recognize the potential of SMS (Short Message Service) text messages, as a low cost, high impact communication medium, that can be received by almost all mobile phone users. Several companies are adopting highly innovative m-commerce strategies using SMS text messaging. 15 billion SMS messages (Cyberatlas...
Words: 3717 - Pages: 15
...memorable, interactive and emotional are more likely to increase sales and brand loyalty. These experiences also benefit retailers by helping them to: - Stay relevant through greater shopper engagement - Create new opportunities to appeal to customers’ lifestyle choices and stand out from competition. - Enhance flexibility to respond to changing customer caprice and competitive threats. Inspirations from other retail industries 3- PRADA STORE NEW YORK: Prada Epicenter of New York was provided with technology RFID, in order to improve the in-shop customer service. the Prada salespeople are equipped by a portable RFID Bluetooth readers, that controls also video screens found in the store and allows the demonstration of the products on models and present directly to the customer pictures of the collections and the drawings of the designers. In addition it can provide the customer...
Words: 604 - Pages: 3
...Texting has been around for a while now but it has started becoming very popular and trendy over the last several years. In 2005 I purchased my first cell phone a Boost Mobile/ Walkie Talkie Phone. I was able to send text messages but never did. Being a prepaid phone it was expensive and I preferred for every bit of my time to go towards and actual conversation. However once phone companies started offering plans of unlimited texting, texting became very popular. I can appreciate the fact of how convenient texting is. It’s a great way for people to communicate quickly and quietly. Texting is a accommodating device to use when transferring information, directions, and other helpful things. On the other hand there are cases of the negative effects texting can cause people. I watched a television program on MTV about two young ladies who considered their selves textaholics. (http://www.mtv.com/videos/true-life-im-a-textaholic/1672744/playlist.jhtml, True Life: I am a Textaholic, October 2011) One young lady was a senior with the dream of playing volleyball in college. She texted so much that she begun having difficulties in her wrist. She also was going to have to have surgery. What surprised me was that her mother was asking her if she could text less. If a child cannot resist the urge to lay their phone down for their own safety and health reasons then a parent needs to step in. At the end the girl reduced her text messaging by thousands but ended up not playing volleyball...
Words: 471 - Pages: 2
...A Breeze through Popular Culture Often parents and adults say that we teenagers text too often, play video games for vast hours, and that we watch unworthy fake news programs. In addition they say that all this diminishes our intelligence, however this is not one hundred percent true. Furthermore, I will acknowledge that text speak, video games, and fake news are instead changing the way people think in a positive manner. Although this is not a traditional way of gaining knowledge, it is still a growth that people who think in a conservative way have to accept. Text speak, video games and fakes news, have created a different way of learning, enhanced our communication skills, and they have increased our imagination. An examination of 2B or Not 2B by author David Crystal, Extra Lives: Why Video Games Matter by author Tom Bissell, and The Good, the Bad, and The Daily Show by author Jason Zinser will reveal to us how text speak, video games, and fakes news also result in positive outcomes. Text speak, video gaming, and fake news have revolutionized the way we learn. David Crystal, well known for his work in English language studies and linguistics, says in his essay 2B or Not 2B that text speak is not something alien to us, the way we use text speak is what is different. It is important that we teenagers establish to parents, adults, and teachers that we are not destroying the English language neither adapting poor writing habits by abbreviating words. I have made the conclusion...
Words: 1197 - Pages: 5
...Charter Analysis Paper Com/285 University of Phoenix March 08, 2011 Introduction Teamwork and Personality is about working together for success and progress. Having a team working together increases the chance to reach those goals, what we know about teamwork considering personality types, listening skills, and trust level among the team members. Therefore acknowledging the team member personality type will help to foresee for the best match to facilitate the role identification depending on each team member strengths and weaknesses. Perhaps in the other hand part of our personality also depends on how we communicate, and also depends on communication level among the team members. The good listening skills and good communication provides good positive feedback to the speaker. Group Communication Perhaps one of the toughest ways for any group to even begin to exchange all of their information, that needs to be exchanged. I s 1st to begin for-most with communication within the group. This may be done with a various amount of ideas. There for as using the new technology, which exists now. Perhaps the essential tools of communicating is by texting, emailing, calling, even all of you getting online together without even having to be in the same room together. And you can have a serious conversation. The information that needs to be exchanges can be as simple as what is in the team charter? Or exchanging ideas for the team papers, these ideas are effetely making group communication...
Words: 963 - Pages: 4
...Miguel Santibanez Mrs. Schaff English 12 2/28/14 Misconduct of a professor Professor Laurence Thomas at Syracuse had informed his students that if he caught any one of them texting or any other kind of misconduct; that he would leave the classroom. With that said, one of the students that sat in the front row of the classroom was caught texting. Once the professor saw, he immediately walked out of the classroom without a word said. Later on emailing his students, explaining to some extend why he left as well as leaving some comments that students found controversial. It was wrong of the professor to leave the classroom and cancel classes just because of some small issue. In the professor’s email that he sent to his students, he stated that the student whom sent the text message in class was Cuban. And that two other Latino students that had started playing tic-tac-toe in class the year before. By stating the fact that in both incidents where he has walked out on the class, it has been because of Latino students. This shows that the professor might have a bias feel towards Latino students. Racism is being showed against a certain race; even though he states that he is a “minority scholar himself”. Thomas also says that he is both black and Jewish although he does “not have the Jewish look”. There was no reason for the professor to state that the students are Latinos, unless he has a racial issue towards them. Thomas could have handled the issue in a much different...
Words: 766 - Pages: 4
...AT&T Wireless Case – ACCT 503 1. [10 points] Describe the cost behavior in the wireless industry. What are the implications of this cost behavior for cost-volume-profit (CVP) relationships? Cost behavior is how a company’s costs change given a change in that company’s activities. Variable costs are costs that change proportionately with the changes in a company’s activities. In contrast, the costs that do not change with a change in a company’s activities are known as fixed costs. In the case of AT&T, costs are focused primarily into the fixed category. This means that as the company’s activities shift, its costs remain relatively unchanged. This combination of high fixed costs and low cost variable costs gives AT&T and the rest of the industry a large amount of operating leverage. The high operating leverage of AT&T means that the company utilizes a higher risk strategy which leads to higher profits as volumes increase. Essentially, as long as AT&T maintains a volume that covers at least its fixed costs, any additional volume translates into profit. This works both ways however, if volume decreases below the threshold for covering fixed costs then every decrease in volume yields proportionately equal losses. According to the case, there is little cost associated with text messaging. The case states that text messaging has an incredibly low variable cost, estimated at only a few cents per text. So basically, once AT&T has covered the cost of the...
Words: 1405 - Pages: 6
...to exchange messages without having to pay for them. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia and yes, people using these different phones can all message each other! Due to the fact that WhatsApp Messenger uses the same internet data plan that we use for email and web browsing, there is no cost involved in messaging and staying in touch with your friends. WhatsApp was founded by two guys who spent 20 years doing geeky stuff at Yahoo! Inc. before starting WhatsApp Inc. The idea of developing this application was to create a service that is really wanted and needed for daily life and it worked, it has saved us a lot of money and made our lives better in a way, this idea has become an amazing SMS alternative. There was an option to place ads in this application in order to sell ad spaces to other companies so they could advertise their products and services and attract potential customers. But most people aim to avoid ads every single day, because it is a nuisance to Internet users. No one wakes up excited to see more advertising and no one goes to sleep thinking about the ads they’ll see tomorrow. People are going to sleep excited about the opportunity given to chat with their friends/family from all over the world during the day without any costs involved. Developers want WhatsApp to be the product that keeps you awake and the product that creates desire to reach for in the morning, because no one is jumping out of the bed in order...
Words: 474 - Pages: 2
...BUYER CHARACTERISTICS Name: | Guy Fieri | Industry Segment: | Restaurant – Full-Service – Mid-size to large independent and multi-unit | Job Titles: | Owner/Operator | Reports To (Titles): | Self | Age Range: | 40+ | Predominant Gender: | Male | Years on the Job: | 10+ | Education: | Bachelors Degree | BUYER’S FIVE MOST IMPORTANT ACTIVITIES (in order of importance): 1. Filling as many tables as possible on a daily basis (with either repeat clients or new clients) 2. Ensuring a consistent level of quality experience for every client, every time 3. Training and managing staff 4. Marketing to existing and new clients TOP FIVE OBSTACLES OR PROBLEMS THAT INTERFERE WITH THE BUYER’S SUCCESS: 1. Traditional marketing like print ads and mailers are expensive and don’t guarantee any measurable ROI. E-mail marketing is better, cheaper, and definitely has its place. However, only a few percent of e-mails are ever opened, and many of my customers do not want to give out their e-mail addresses for fear of more SPAM. 2. My inability to quote accurate wait times for walk-in and call-ahead parties, while simultaneously ensuring that reservations are seated at the time they requested, during peak hours negatively impacts my customers’ satisfaction. 3. Taking reservations by phone with pen & paper by phone is inefficient, requires that someone is available at all hours of the day (even when we’re closed), and is prone to human error. Using reservations...
Words: 1585 - Pages: 7
...Crisostomo, Debberose B. BS ECE – 2B Still Struggling for something to write about myself, I spent hours staring at a blank sheet of paper but end up with nothing. But then, tears started to fall, I do not even know why, I just felt like crying tonight. It seems like years that I have forgotten how to cry. It seems like a lifetime that you have been gone. It seems like forever with you will never come. Memories came crashing on my mind giving me headache. Blurred visions, faces, scenes and places, until it all get clear. It was a rainy afternoon when I met you at the playground. I am crying because my mother scolded me. Until someone reach my hand and gave me a lollipop. I don’t know why but I started to laugh at you. Seeing you with that epic face, it’s just priceless. You look like a pitiful child that has found a helpless kitten. Of course, I have taken that lollipop but I did not eat it until now, maybe the ants does. We played in the rain, rolled in the mud and chased after one another. Our friendship grows as the flowers bloom in the field. We went to the same school and graduated elementary. Even in high school, I am very happy that we are in the same class. Again, our friendship grew deeper as we talked about each other’s problems and secrets. We are always mistaken lovers because we are always together in everything we do, even in the club we joined in, eating in the cafeteria, and going home. I thought those days will never end. But that was before. Until...
Words: 444 - Pages: 2
