...representation that corresponds to reality. Through the close analysis of soap opera – and with reference to at least three academic sources, outline the conventions of realism and explain how they are used effectively in British soaps. Realism has been universally recorded as the quality of representing a person or situation in an accurate way. Ever since the conversion from radio to television, British soap operas have used realism effectively to attract and sustain audiences. Coronation Street (1960- ), the British soap opera set in a fictional town in Manchester and Eastenders (1985- ), the British soap opera set in a fictional London Borough are currently the two main soap operas in Britain where realism is used effectively to draw audiences. The original producer of Eastenders once commented, “We don’t make life, we reflect it” (Geraghty, 1991:32). This shows that representing reality has always been the main aim in this genre. This also shows that they are not trying to create their own town, with their own conventions, but rather reflect what they see in everyday life into the soap opera. One main way in which realism is conveyed is by the sense of place and/or community. A sense of place can easily be established by the title sequence alone. For example, Eastenders’ title sequence consists of a map of London’s east end (Allen 1995: 67). This sets up the sense of place, before the show has even started. Many British soap opera has some sort of community for example, Eastenders...
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...STRATEGIC MANAGEMENT PREPARED BY: Alifiya Sherawala – 3955643 Diviya Tolani – 3749083 Ismail Sorathia – 3946794 Mohammad Abdullah - 3916881 SUBMITTED TO: Dr. Valerie Lindsay Mr. Harshit Jain SUBMITTED ON: 18TH December 2012 Table Of Contents | Page No. | Introduction | 3 | Overview of the toilet soap industry | 4-5 | Primary Survey | 5-7 | Porters Five-Force Model | 8-10 | Product Development | 10-11 | S.W.O.T Analysis | 11-12 | The Media Mix | 13 | Conclusion | 14 | References | 15 | Introduction The following report is with respect to proposing a business plan. We, as the General Managers of DITRA would like to show how we plan to launch a new soap to add to the product line and step in to personal care category in the year 2013 and achieve the objective to achieve 10 million sales from soap with 20% gross margin. Al Batha is one of the largest private business groups in the UAE and is more than 50 years old. They generate a turnover of over US$ 1.5 billion and have businesses spread throughout Middle East and North Africa. The Group consists of more than 20 autonomous companies in the diversified sectors of automobiles, pharmaceuticals, contracting, manufacturing, electronics, FMCG, real estate, education and trading. (Al Batha Group, 2006) Ditra, home & personal care products was established more than 30 years ago to provide spray dried detergent powders for the local market. Today it has evolved...
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...Comparison of Advertising Strategies of Safeguard vs. Lifebuoy Soap Tahir Ajaib Babar MC070201657 15th May, 2013 Department of Management Sciences, Virtual University of Pakistan TABLE OF CONTENTS Chapter 1 Introduction Introduction …………….…………………………………...………………………. 3 Background …………………………………………..………………………….……4 Objectives ………………………………………………………..……………….…. 4 Significance…………………………………………………….………………….… 4 Chapter 2 Project Proceedings………………………………………………..……………….....5 Chapter 3 Methodology 3.1 Data collection tools/instruments……………………………………….………..7 3.2 Subjects/Participants……………………………………………….………….....7 3.3 Data processing and analysis…………………………………………….…….....7 Bibliography …………………………………………………………………………8 Chapter 1: 1.1 Introduction of the Project: Safeguard, launched in 1995 by Procter & Gamble has set new standards for defining "health & hygiene" in Pakistan. It is an anti- bacterial soap that provides germ protection for twice as long as ordinary soaps making it the doctors' number 1 recommended choice throughout the world. In addition to germ protection, it also caters to various other needs such as beauty care and protection against sweat odor. Safeguard Soap a product of Procter & Gamble is based on clinical testing. Safeguard is targeting the whole family, but it is putting more emphasis on children. Children are more vulnerable to germs and they need more protection, because they spend more outside the home playing around...
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...EXTRACT AS AN ADDITIVE IN MAKING DISHWASHING SOAP A THESIS Submitted to the Faculty Ilocos Norte National High School Engineering and Science Education Program (ESEP) In Partial Fulfillment of the Requirements in Research I ABIGAIL RIO C. ACOBA IX – SSC RUTHERFORD CHAPTER 1 THE PROBLEM: RATIONALE & BACKGROUND Background of the Study Soap is now considered as a regular need for almost all of the living human population across the world, mainly as softening agent and as a product for other personal hygiene purposes, wherein some are proven to be expensive and less effective. One of its kinds is dishwashing soap which we use in washing the dishes in removing the tough stains and grease that is all over the common kitchen tools we use in our everyday lives. It is a great help to minimize the time of removing those tough stains and grease on our kitchen tools. Buying and using the wrong dishwashing soap could put your family’s safety to danger. Your food could pick up a part of the residue that the dishwashing soap left and could cause food poisoning especially because most products contain chlorine in a dry form that is highly concentrated. It could also cause you a lot of skin damages such as unexpected whitening, rashes, and dry skin problems. Putting all of these aside, the question in everyone’s mind is, “What can be a lot safer, cheaper, and more effective ingredient in making and producing dishwashing soap for every one’s daily consumption. Jute...
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...LECTURER IN CHARGE: MR. OLATUNJI O.D. FEASIBILITY STUDY FOR SETUP OF A SOAP INDUSTRY INTRODUCTION The proposal on the establishment of a soap industry is based on the survey made by FAJUYAGBE TEMILOLA JOKE. The business will be a partnership business between two people (FAJUYAGBE TEMILOLA JOKE and NDDC). From the research that was carried out, it was discovered that Soap is one of the most commonly used chemical products in everyday endeavours. It has been produced in different forms: liquid, powder and bar; different colours, different sizes, different textures, different quality; so as to meet with the increasing demand for soap in Nigeria in particular and the world at large. Some soaps are mild and gentle on the skin but tough on germs (medicated soaps), some are tough on stains and harsh to the skin (particularly detergents) while some are gentle on the skin (toilet soap, liquid detergent etc.). Homes, Industries, Offices, Hospitals, Hotels, e.t.c all use soap on a daily basis. Soap is very essential in Medicine and the Pharmaceuticals where purity and cleanliness is very important. This has made the soap industry a lucrative industry with maximum profitability and minimal risk management. With the increasing demand for soap, there is a need for many industries to be open so as to reduce importation of a product that can be produced without much machineries and huge finance. With as little as N20,000.00, a soap business can be established. The venture will help in providence...
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...The Decision Exhibit 1 shows the detailed analysis of the market. Clearly, the majority (relative to individual detergent brand) of the users are still in the soap segment. To grow, Unilever could choose to steal market shares from other players. However, neither P&G nor local brands have large market share. Thus, a better way to grow is to penetrate market of laundry soap. Although Unilever has shares in laundry soap, the major players in laundry soap market are local brands. Therefore, cannibalization is not a huge issue. Then, the strategy should be focusing on developing a product that brings soap users to detergent market. Value Proposition There are a number of major reasons why soaps are popular in NE Brazil including: 1) price 2) water hardness 3) leisure while doing laundry. Existing detergents such as Omo or Compeiro bring none or very few of these values to customers. Although it is excellent in removing stain, it requires customers to invest a large amount into laundry machine and water refinement to fully apply detergents’ convenience and effectiveness. Thus, it makes sense for the company to develop a new detergent that work for women who are used to hand wash. Since hand wash historically requires a great amount of efforts, the new product should be aimed to 1) eliminate the amount of efforts. Meanwhile, it is applied on skin constantly. The chemicals 2) should not irritate skin. Furthermore, since the detergent is used mostly in river or public laundry. It must...
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...over themselves. Q2. Process followed to introduce the new product 1) Idea generation a. High price sector b. More profitable, faster growth 2) Concept development a. Perfume section selected out of soaps with medical benefits, perfumed soaps and soaps with cosmetic appeal b. Jasmine has connotations of luxury c. New added benefit- Purity- made from pure vegetable oil 3) Business Analysis a. Feasibility report b. Pricing- Rs. 7.50 per cake 4) Product & Advertising development a. 2 different jasmine perfumes developed b. Product test- Comparison with each other and with Jaimala, 3 panels of consumers consisting of women in the age group of 18-35 years chosen. One of the perfumes was found to be superior to the other and marginally more preferable than Jaimala’s. This perfume was chosen. c. Advertising campaign- focus on purity and luxury 5) Test marketing a. Indore and Hyderabad chosen as test towns- test run 9-12 months b. Indore- assumed to be more responsive to the ‘purity’ benefit c. Objectives- i) Match Jaimala’s market share ii) To emerge with a distinct image of a luxury soap d. Initial support expenditure to promote the brand scaled down. e. Promotion: Launch conference, display contest, advertising in...
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...Environmental and Consumer Influences Analysis Deborah Gibson PSY/322 December 15, 2014 Lara Stache Environmental and Consumer Influences Analysis Many individuals display loyalty to certain brands of laundry detergents. Some has come accustomed to using certain brands because their mothers and generations before them have used it and others purchase any type laundry detergents that are on sale. Everyone has his or her preference. Tide Laundry detergent is a product that many identify with and is a personal favorite of mind. Many factors come in play when influencing consumers to purchase laundry detergent such as, psychological and social factors. This paper will identify these factors along with three external factors such as, cultural, ecological, and social which influences a consumer’s decision making process, and his or her behavior toward the purchase of laundry detergent. The consumer behavior basically refers to why and how individuals make decisions to buy certain products and services. There are various processes comprised in the behavior of consumers. Usually consumers will locate a product he or she would like to purchase and that will benefit them the most. Secondly the consumer estimates what available money he or she is willing to spend. Lastly the consumer examines the prices of the product and come up with a conclusion on what will be the most satisfying product (Schiffman, Kanuk, and Wisenbilt, 2010). Businesses and marketers...
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...Project report on “An organization study at Kerala soaps LTD “ Submitted as a part of MBA I year Course Requirement By KANNAN PRAKASH 3511040070 Under the guidance of Mr. SHANKAR Asst. Professor – MBA Department SRM University SRM B-SCHOOL FACULTY OF ENGINEERING AND TECHNOLOGY SRM UNIVERSITY (RAMAPURAM II) VADAPALANI, CHENNAI BONAFIDE CERTIFICATE This is to certify that MR. KANNAN PRAKASH is a Bonafide Student of SRM B-School, SRM University, Vadapalani, Chennai. He is in the 1st year of Masters Degree Program in Business Administration (MBA). He has done this project under my guidance and supervision towards part fulfillment of I year MBA course. Project Guide HOD Mr. SHANKAR Prof. T.P NAGESH Date: 05/08/2011 Place: CALICUT DEPARTMENT SEAL DECLARATION I KANNAN PRAKASH Reg No: 3511040070 studying in I year MBA program at SRM B-School, SRM University, Vadapalani, Chennai, hereby declare that this project is an original work of mine and I have not verbatim copied / duplicated any material from sources like internet or from print media, excepting some vital company information / statistics, which are provided by the company itself. Signature of the Student Date: 05/08/2011 Place: CALICUT ACKNOWLEDGEMENT With a grateful heart, I like to thank and praise God for his faithfulness and love in my life. First I would like to thank MR.PRAKASH, Manager - Human Resources, SRA Systems Ltd., Chennai., for...
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...CASSAVA LEAVES AS AN POTENTIAL EMULSION SURFACTANT FOR DETERGENTS ____________________ A Research Project Presented to the Faculty of the Science Technology and Engineering Batasan Hills National High School IBP Road, Batasan Hills, Quezon City ____________________ In Partial Fulfilment of the Requirements for the Research III ____________________ by Borromeo, Kristine Joy R. March 2016 CHAPTER I THE PROBLEM AND ITS BACKGROUND Background of the Study Almost every human uses detergents everyday, the problem is we had gone too far in using detergents. Detergents are for cleansing that are daily in use. They are becoming more and more expensive and on demand because of their increasing purposes. In this modern age, detergents are not as effective as what like they said in ads and commercials because sometimes too much chemicals re used which can affect its effectivity. The research is done to find out an alternative solution for the problem said in detergents using cassava leaves. Cassava leaves is common inside the community. The solution aims to produce the as an potential emulsion surfactant for detergents using the cassava leaves. The product does the same job as others but is more natural because an organic specimen is added. It contains less harmful chemicals. The said product will perform important functions in detergents cleaning such as loosening emulsifying and holding suspension until it can be rinsed (Healthy Cleaning 101, 2010 ) . ...
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...1 .STUDY OF VEGETABLE OIL SECTOR 1.1 Introduction Food sector takes its source from the beginning of the human life so it has an agelong past, and it keeps its existance. The acceleration of food consumption rises in connection with the growing world population and that threats the adricultural activities and the foodstuff potentials. To get one step forward in this market; while the searches for new technologies and new methods have been developed to increase the productivity, some of them are trying to be seperated from this competition by different alternatives like organic agriculture. With the fluctuation in the market, especially in raw materials the challenge is getting tougher. One of these raw materials are the oilseeds that contains sunflower, corn, olive, soybean. In vegetable oil business even the variations don’t be observed, the comsumption is growing up. In the world market the vegetable oils are seperated into three groups as olive and nut, sunflower and corn, and cotton. The agriculture characteristics and production types change from one country to another. For example in USA and Italy soybean is the major vegetable oil but in Turkey and Spain sunflower takes the first place. Besides; USA, Brasil and China are leading the oilseed production in all over the world. In Turkey the oils that has produced are mostly from the sunflower(nearly 50%). Nearly 35% of the vegetable oils are produced from the cottonseed and remains are produced...
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...------------------------------------------------- Lab Report: Experiment 18 : Soaps & detergents September 4th 2013 ------------------------------------------------- Lab Report: Experiment 18 : Soaps & detergents September 4th 2013 Lab Partners: Jeremy Campion & Jacques Donaldson Lab Partners: Jeremy Campion & Jacques Donaldson Introduction: Soaps and detergents our used frequently in our daily day to day life. Soap is a salt of a compound as a fatty acid. A soap molecule consist of a long hydrocarbon chain(composed of hydrogens and carbons) with a carboxylic acid group on one end which is ionic bonded to a metal ion, usually in sodium and potassium. Detergents are structurally similar to soaps, but differ in water-soluble portion. In this experiment we had to prepare soap and compare its properties to that of a synthetic detergent. We also had to compare the relative cleansing ability and costs of soap and some detergents. We were using saponification which date back to 600 BC. There were two different parts for this experiment that requires us to let the making of the soap. Materials Needed: Stirring Rod Test Tubes(6) Ajax Sodium Chloride NaCl Sodium hydroxide NaOH Ethanol C2H5OH Calcium Chloride CaCl Mineral Oil Mg(No3)2 Test Rack Iron(3) Chloride FeCl3 Hydrochloric acid Hot Plate Alkanox Stock Saop pH Paper Droppers Funnel Beaker 2-600-mL Ice bath Stain cloths Experimental Section: No Calculations ...
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...Segmentation of a New Product We are the Brand managers of a consumer product in a domestic company. The top management asked us to choose a product to segment the market and we choose men soap. The description of the product is given below. Product: Men Soap Brand Name: Deluxe Product Features: • It's Deep cleansing formula that rinses off easily. • With 1/4th moisturizing cream, clinically proven to fight skin dryness. • It's Total skin comfort. • Feel better than regular soap. • Keep the body fresh for a long time. • It has a classic scent. Product Ingredients: • Sodium Lauryl Isethionate • Stearic Acid • Sodium Tallowate or Sodium Palmitate • Lauric Acid • Water • Sodium Stearate • Cocamidopropyl Product Indication: It thoroughly cleanses and rinses off easily without leaving skin feeling dry and tight. For total skin comfort and refreshment you want. Price: Taka 50. We choose this very product because normally there are much soap produced for women and many of them have been produced for both male and female but there are very few company that produce men soap and most of them are produced outside Bangladesh. People or men of this country are not familiar with men soap. So we are going to launch a soap specially designed for men keeping in mind about their skin and comfort. This will be a completely new concept in Bangladesh. As men haven’t experienced this type of product we feel that they...
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...without much hard work, our OMOSOAP with its perceived- high quality would be aspirational and for once affordable to the consumers. We will manufacture the soap bar as a cuboid in OMO’s symbolic colors- Red and Blue. As mentioned in section one, this will make our product ‘standout’ when consumers are washing with OMOSOAP in a group, and hence strengthen the effect of OMO’s brand identity. PACKAGING: We package the soap using our brand name OMO so that the core benefits of our product (stain removal) can be conveyed explicitly. In addition, for packaging we use the same colors (red and blue) and logo as used for OMO detergent. This we believe would encourage emotional response and better customer recall (Kotler, 1997, p. 38). The advantages of our product are: ·Core product: The soap removes the toughest of stains and makes the clothes stain-free and shining. ·Actual product: According to the evaluations by the NE consumers towards detergents, they attach great importance to the quantity of foam produced in the detergent, by which they judge the ability to clean and whiten clothes. Our product produces a large quantity of lather when used. The two color bar will be engineered to be distinctive, good to smell, easy to hold and to last longer than any other soap bar. ·Augmented product: The soap bar with its 2-in-1 action of stain removal and addition of fragrance would leave the customers with a ‘happy feeling’ once they have done their...
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... September 9, 2015 MRS. VILLABROSA ASSIGNMENT: CLEANING AGENT TYPES OF CLEANING DETERGENTS This standard includes general information on the different types of cleaning detergents, their typical uses, and their advantages and limitations. Sample products are listed when known. SOAP Uses: 1. A surfactant (Surface Active Agent). 2. Soaps are produced from naturally occurring fats and oils. Soapless or synthetic detergents are manufactured from organic chemicals usually derived from petroleum. Advantages: 1. Very effective as a bactericide. 2. It will form gels, emulsify oil and lower the surface tension of water. A lower surface tension allows the soap to come in contact with greater surface area than with water alone. Disadvantages: 1. When used in hard water, soap can produce a scum - calcium and magnesium salts present in hard water react with the soap to cause this to happen. Soapless or synthetic detergents do not leave a residual film behind. 2. Considerable rinsing is required to remove soap scum. 3. Soap may produce a greasy build-up on the surface which can be slippery. 4. More expensive than synthetic detergents. Sample Products: 1. "Joy", "Ivory" (Procter & Gamble Co.) ANIONIC DETERGENTS Uses: 1. Commonly known as a "neutral" detergent. 2. The most widely used soapless detergent. 3. Available in both liquid...
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