...lives of four elderly women living in Miami during the 1980s. As I am watching, I for the first time notice the four "elderly" women depicted in the show all defy the general concepts of ageing as well as ageing stereotypes. The female characters all are very healthy, fashionable, energetic, social, employed and have active love lives. This portrayal is a great contrast from the depiction of the grumpy, unhealthy, introverted and frail perceptions modern media and society associates with the elderly. This makes me wonder,...
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...Communication with elderly people with disabilities can sometimes be difficult. Patients who has trouble speaking, makes it hard for the doctor or nurses to understand what the patients are trying to say. Patients with disabilities who has trouble hearing also makes it very difficult for the doctor and nurses to explain to the patient what the patient need to know or difficult asking how he or she feel. In this essay, it will explain the methods of communication when communicating with elderly, disable people; explain the advantage and disadvantages of traditional, electronic, and social media for health care communication; last, the effects of HIPPA and other regulations on the use of those media for health care communication. In the situation of displacing patients, the doctor or nurse must explain to the patients exactly what is going on. First thing as a health administrator of a nursing home, the administrator must notify the patient’s family member and explain to the member on what is going on. The administrator must explain why the patient is displaced and explain the new policies that the national group is implementing. Communicating with elderly, disable patients can be difficult and also a hassle. Patients who cannot hear can and cannot be difficult. Writing the information down on a piece of paper would be a helpful way to acknowledge the patient about what is going on. A patient who cannot hear does not mean he or she can use other communicating skills. Elderly patients...
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...Objectives………………………………………………………………………....6 Market Positioning…………………………………………………………………………….6 Marketing Program …………………………………………………………………………...7 Marketing for non-clients - Relationship marketing with the media, partners and donors…………………………………………………………8 Reference List………………………………………………………………………………………………9 Introduction Senior Citizen Home Safety Association (SCHSA/the association) was founded in 1996, reacting to the tragedy that more than a hundred singleton elders were found dead under the sudden attack of a cold spell at the same year. It was the first charitable institution offering emergency link service to the elderly in Hong Kong. Making use of innovative technology and personalized service, the association aims to create a quality living environment for the seniors by the operating as a self-financed social enterprise. Situation Analysis Industry Trend : The elderly-care-service industry is on a favourable growth trend. With the aging population, the market size of customers will surely rise to a much higher level. Market development may need not many efforts to be done by the association. In addition, the industry will go under the great support by the Government. The introduction of the four-year pilot scheme on community care service voucher for the elderly...
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...stereotypes out there that depict how we treat and see the older population. I have come across stereotypes that everyone deals with on a daily basis. It has led me to re-think stereotypes and the older population. The media is a large component of how society sees the older population and has many stereotypes about the elderly on a daily basis. The media such as television, movies, and commercials do not give an accurate presumption about the older population. We will look at their perspectives and how they portray the older population to determine if they are accurate or not. * Address stereotypes in the media (advertising, films and television) In the media stereotypes of the older population consist of overviews about deteriorating well-being, joy, and desirability. The elderly are often considered as “insatiable old folks” who unjustifiably exhaust our public resources by means of Medicare and Social Security. Different media outlets try to depict that the elderly age groups are not worthy of humane treatment. If older people are shown in the media they are shown in a stereotypical manner or often not included altogether. In order to guarantee the sources and aids that are sincerely required by some elders, supporters time and again try to produce media attention that calls attention to the defenselessness of older people. * Identify how the older adult is portrayed * In advertising they show the older population as very few ads 15% to be exact, unrepresented...
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...to keep the communication process smooth and effective. The chain of command does help reduce the risk of a communication breakdown. If a communication breakdown is developed it can cause commotion in any health care facility which could jeopardize everyone involved. With being the nursing home administrator, the first job that I would need to do is have a full understanding of the new policies and procedures. I would need to know how the policies and procedures were put into place and how exactly this will affect the patient’s in the nursing home. In order to do this I would want to speak with the board members so my concerns could be addressed. In order to address these issues I could meet with the board members face to face, use social media, or by electronic communication. There are advantages to having traditional face to face meetings. The members are able to see my body language, facial expressions, and hear the tone of my voice while communicating my concerns. With the traditional meetings, it will also allow the board members to respond to my concerns right away with a limited amount of interruptions. While there are some advantages to having traditional meetings there are also some disadvantages. One issue could...
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...Insurance for the elderly is the first issue I thought of when thinking about my Career Internship and Community Service. A majority of the patients at my internship site are older individuals and every resident at my service site is over 50. If anyone deserves proper insurance it is the elderly. They are the ones who have built a solid foundation for the youth to build upon. In the latter years of their life and they deserve to be treated with the utmost respect and care. For too many years the trend of giving the elderly the scraps. Children are growing up and are starting to forget who provided them with support and love coming up. I want to see the elderly taken care of in the best way possible. After the age of 50 , an individual has...
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...Consumer Behavior Name Institution Professor Date Introduction Consumer behavior is the investigation of people, gatherings, or associations and the procedures they use to choose, secure, utilize, and dispose items, products, encounters, or thoughts to fulfill needs and the effects that these processes have on the buyer and society. It mixes components from brain research, human science, social humanities, showcasing and financial matters (Solomonet al, 2012). It endeavors to comprehend the choice making procedures of purchasers, both exclusively and in gatherings, for example, how feelings influence purchasing conduct. It considers qualities of individual consumer’s, for example, demographics and behavioral variables trying to comprehend individuals' needs. It likewise tries to survey impacts on the purchaser from gatherings, for example, family, companions, games, reference gatherings, and society by and large. Understanding consumer behavior gives the marketer an opportunity to see the effects of demographical variables on consumer preferences (Solomonet al, 202). Marketers apply this knowledge to segment customers when marketing their services and products. The consumer’s responses vary depending on the product and individual background such as lifestyle (Schiffman et al, 2009). For instance, when a company is marketing a car it segments the consumer’s according to theirpreferences which differ across demographic variables. Individual lifestyle attributes...
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...delivery of ambulatory care that is in a medical facility outside of an emergency room. An urgent care is meant to treat medical illnesses and issues that require immediate care but not enough so that an emergency room is required. Around the Perris, California area there are several urgent care locations, all of which take different types of health insurance. Since there are certain areas in which more people may need government assistance there is more of a chance there will be a certain genre of people who are using those urgent care centers where others may only take private insurance. The different locations of the urgent care facilities have also influenced the way the facilities are trying to bring awareness; some may use more social media while others may prefer a mailer. Going over different statistics will give a clearer understanding of which areas may need to change the way they are trying to get their name out there. Changes in urgent care Urgent care facilities have not been around for a very long time but due to the locations or the insurance the facilities took there were not many people who had known about them nor were they able to use them. Today there have been more urgent care locations that are popping up as well as more of them taking a broader array of insurance companies people are more aware of the facilities as well as able to use them. Allowing people to get care for their loved one without having to...
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...because of this some of the residents will be forced to move to a different place or displaced. To make matters even worse, some of the residents have difficulty communicating, have no local family, and have not indicated that they approve the release of their medical information. The subject of this paper is to discuss the situation concerning the nursing home and the residents, and to make arrangements for these individuals, the advantages and disadvantages of using traditional, electronic, and social media for health care communication. This paper will also discuss the effects of HIPAA and other regulations on the use of these media for health care communication. Different types of communication methods used in nursing homes The health care organization used in this scenario is nursing home. A nursing home is a type of residents for the elderly with an illness or disability that limits their communication and ability to live on their own. Communication for the elderly can be very challenging. Since some of these residents have difficulty communicating, whether it is physically not being able to communicate or lack of access to communication channels like internet and...
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...nursing home, therefore, making this transition more challenging. Residents within the nursing home do not have local family and are not aware of these changes to come. Arrangements need to be made with effective communication and reassurance that these residents will be taken care of. As an administrator, we must follow state and federal regulations, also seeking quality housing for these residents. In moving forward with these changes, we will ensure placement for these residents and plan to adhere to HIPAA regulations, securing the privacy of theses individuals. As an administrator, one will establish effective communication and prepare family members for this transition. Communication comes in many forms; traditional, electronic, and social media. Communicating and contacting the individuals relatives will be the first step in implementing theses developments. Emails will be sent out to these relatives, phone calls will be made, and trips to the nursing home will take place. Some relatives reside long distances from the facility, making this transition more challenging. One will be making contact with the family members and developing an applicable plan to accommodate to the residents to relocate them to another quality residence. The next step in the transition would be to see if the resident’s relatives have power of attorneys in hand, and they have to sign medical release forms with the legal forms. Assuring that the residents HIPPA rights are...
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...negative and positive advantages when it comes to using different forms of communication. It is important for the administrator to understand how to communicate while still following the laws of HIPPA. There are new policies and many changes that are about to be implemented at this nursing home due to the fact that the company has been bought out by a national group. It is very important that the nursing home administrator understand the importance of communication and how to fully explain the situation to each resident and their family, if necessary. Each resident must understand, if applicable, the meaning of being a part of a new organization and learning about their policies as opposed to the old ones. For some residents who are elderly and may not comprehend what we are saying, the administrator may also explain the situation to that resident’s family member or caregiver. It is important to know that each resident may require a different type of communication and agreement. There are three major types of communication that are used in the healthcare field including, but not limited to, nursing home facilities. There are many advantages and disadvantages when it comes to using traditional communication, electronic communication,...
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...Services For many generations, care of the elderly has continually been the responsibility of various family members. The elderly individual needing care would generally stay in the home of their children or other relatives until their death like some still do today. In various cultures such as that of the Chinese and Japanese, their traditions dictate that caring for the elderly whether it be a parent or an uncle or aunt is a matter of honor and a way to show respect to their elderly. In some countries, especially impoverished ones, the care of the elderly continues to fall on the family because they have no financial means to seek other methods of care or no services are available where they live. Fortunately for those who live in countries such as the U.S., Europe and Australia, there are many services available to aid in the care of the elderly which gives family members other options and assistance as needed. Caring for the elderly consists of many different factors and can at times be impossible for those wanting to provide care for their loved ones at home. Financial factors and health factors are two of the most significant issues that determine how the elderly are cared for. Other factors hinge on whether or not the family member providing care has space in their own home, is able to arrange their schedule to provide that care, or already their own health issues that would prevent them from providing care to an elderly family member. Due to those circumstances, the...
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...youth and either fear or are disappointed to reach old age. Our culture has a big influence on how the elderly are perceived has stereotyped this population, mostly seen through the media. Even in films, TV, books, and magazines old people are often portrayed as frail, weak, klutzy, or indecisive. We should look treat our elderly with respect for the fact that they are more associated with experience, knowledge, and wisdom than a younger population. Ageism describes this discrimination against the old due to misconceptions and ignorance. Every person has their own perceptions of seniors and growing old. As an individual grows up, those perceptions are influenced by family, friends, and any interactions with the elderly. But as this individual gets older, they become more influenced by the media and what other people are telling us. I believe that in my generation, we are becoming more naive about our elders and I see and hear about it all the time. One that I get a lot is their driving capabilities. People say all the time that old people can’t drive when, in fact, I see younger people getting in accidents more than our seniors. They have been driving much longer than we have and maybe have more experienced skills in driving. In the advertisement I have chose, it reads, “John McCain is old. Do you want him driving your country?” There is picture of John McCain and an elderly lady driving and holding on the to the steering wheel very tightly. The picture is trying to send out...
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...Elderly Abuse and Neglect The Problem: • Elderly abuse is a single or repeated act of inflicting physical, emotional, psychological, sexual, or financial harm to an elderly. Neglect is the failure of a career to provide the necessities of life to a person for whom they are caring. • Types of elder abuse: Elderly abuse can take many forms, the main ones are: Physical abuse: which is the physical act of violence that commonly includes slapping, hitting, and striking with objects. Psychological abuse: which is defined as an act that is carried out against the elderly adult with the intention of causing emotional pain or injury, and it often accompanies physical abuse. Examples include threats, insults, and statements that humiliate the elderly. Exploitation: which is the most common form of abuse of the elderly, it includes acts of material or financial exploitation, exploitation is the most difficult type of elderly abuse to diagnose as the victim may not be aware of its occurrence or may not know how to seek help. Neglect: which is counted as a form of abuse and is often referred to as failure of a caregiver in meeting the needs of the dependent elderly person. This may be intentional or unintentional neglect. Intentional neglect: is to willfully withhold food or medications or medical care from the elder that needs it. Unintentional neglect could result from ignorance or from genuine inability to provide care. For example, the caregiver may be unable...
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...There are a lot of instances one’s life course is affected. There so many factors going into ones social pathway through life. The life course of one’s self can be either good or bad. We start at the beginning depending on your socioeconomic status. People having an ascriptive process given at birth. Allowing you to have a leg up starting out than other people. Nevertheless our life course is affected on both on a macro and micro scale. When going through life we experience macro and micro levels. Shanahan and Macmillan stated in their book (2008), “Macro life course is a socially constructed phenomenon that is the life course qua social structure. Micro dimension of the life course tightens the lens focuses on the individual” (p. 106, 181)....
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