...Social Media for Business-An Analysis of Statistic Data Introduction. The area under discussion in the following assignment is to quantify the possibility of a deviation from accuracy in the fifty samples formed from a selection of data, following their questionnaire rejoinders. Questioning in which there is a relationship between the kinds of social media is and the type of business. Moreover, does this relationship exist for the reason that day by day more people use social media? (NielsenWire, 2010).This assignment’s first directional hypothesis, testing the first question is: The longer a company use the social media, the more improver’s its customer’s relation. This assignment’s second directional hypothesis, testing the second question is: The longer a company use social media, the helpful to raise companies’ profile. This assignment third hypothesis is: The more skilled companies’ employees are in using social media, the more customers attracts to the firm. Firstly this assignment will review the questionnaire follow by my personal critique. Secondly, present its ‘findings in a variety of tables and graphs followed by analyse and discussion relate on the literature review. This assignment will end with a personal suggestion for future research. Questionnaire. According to Sekaran and Bougie 2009, our data collecting method was questionnaire. A questionnaire is a pre-formulated question, in particular written set of questions to which the respondent records his/her...
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...In today’s social media onslaught, users can check in at a restaurant, immediately write a post on how they are feeling for the day, and even like ideas, businesses, and products. All this can usually be done at the swipe of a finger, if you have your smart phone handy. Little due some users knows that their posts are monitored by private institutions for the use of behavioral research. What some think is private is actually being used for market research. Although, there have already been some behavioral break through. Microsoft already has helped identify women at risk of postpartum depression. (Jayson) While social media websites claim that they do not give out any personal identifiable information, some of these large research groups do have access to all of the user’s posts, which many users thought were private, or at least limited to the circle of friends on their list. Using Five “I” theory to analyze this ethical issue and see if there are possible solutions to this dilemma. First, identify the moral issue. The issue is whether or not social media sites have the right to allow research companies access to all of its users posts for research. Understand that these sites do have privacy policies, but that is limited to not selling personal information of its users. On Facebook’s privacy policy they do say that anything made public on their site can be viewed by anyone. The culprit in this situation is pretty apparent. The social media sites that allow these...
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...Have you ever been infatuated by a social media account? or even caught yourself staring at your phone screen forgetting that you’ve been on twitter for excessive time? Based on the article, The Psychology of Begging to Be Followed on Twitter, written by Kayleigh Roberts, shows the factual information about teens and tweens being glued to their phones and social media. Roberts states facts about our adolescents being stuck on their phones in awe of the glamour that social media has. One can see this article as effective due to how it creates positive reinforcements to many individuals, the Internet providing the means for adolescents to engage in subcommunities and fan bases giving people new identities. In her article, Roberts exhibits her ethos by stating a quote from Dr. Marion Underwood, clinical psychologist, daughter's friend, “Twitter is the best and Twitter is the worst.”, she uses this quote to display the emotions that adolescents have towards social media. Underwood then adds that her daughters friend said, “I can’t get off of it,” the girl elaborated. “I can’t stop getting on Twitter.”,...
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...aims to lower the increasing percentage of domestic violence. The campaign was launched on the 1st of May, 2014 by a nonprofit ad agency in the U.S called Serve Marketing. Serve Marketing partnered with Wisconsin Humane Society, Milwaukee County District Attorney’s Office, Milwaukee Police Department and Milwaukee Area Domestic Animal Control Commission to combat domestic violence. Serve Marketing kicked off their powerful public service campaign using social media, billboards, television ads and radio ads. The billboard ads from this public service campaign shows images of pets that have been abused along with young children next to the pets with chilling headlines. The PSAs from the TV and radio ads also reinforce the fact that viewers have the power to stop both animal and domestic abuse with just one phone call. The idea behind the campaign is to encourage more people to report animal abuse as soon as they suspect it as it could help individuals who might be suffering from domestic abuse. The effort is based on research that has been done by the Association of Prosecuting Attorneys (APA). The APA has found that 76% of individuals who are involved in animal abuse also abuse a member of their family. Since animal abuse is generally considered as an easier act to report than domestic abuse, if the campaign can succeed at convincing more people to dial 911 when they suspect an animal abuse case, there will be a higher chance for the law enforcement to uncover other possible...
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...The main issue in this case, is that Kamala anticipates to gather her participants based on their sexual assault cases that have been publicized in the press and social media. This raises the issue of participant anonymity, especially since she is interested in gathering participants who have already publicized their case, prior to the research interview. Participant anonymity is important to both the researcher and the participant, since it aims at minimizing the risk of participant identification where possible. However, in this case, media attention can threaten anonymity - especially when participants may be identifiable in the research because of their involvement with the mass media. In other words, researchers are faced with the challenge of protecting the identities of participants who have already made part of their stories already publicly available. This challenge may also raise further issues that deal with confidentiality and privacy, due to the fact that although some people may choose to identify themselves in one context, they may also wish for anonymity in...
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...The nonprofit organizations generally obtain their funds and economic resources of individuals or corporate donors, some sell products or services to develop their social activities. Therefore it has a necessity for public relations to have a relationship with its audience. It is difficult to get funds for a social organization, even more if you do not have a relevant public image or media from local, national and international media are used to disseminate their actions. Public relations help build communication channels or improve existing ones with different social actors to become better known socially. In addition to promoting the development of partnerships between peers and other sectors of the community, able to build a good reputation and image of the organization, designing efficient strategies for fundraising, etc. With the lecture review we have an understanding what tools are necessary to achieve their goal and providing non-profit specifics strategies to appeal their target audience. The decade of the 90's, led to profound changes in how public relations is practiced on nonprofit organizations: The concepts of marketing and management by objectives have become an integral part of the communications strategy. As technology has increased the possibility of selection and range of communications, social networks are an important part in the announcements and reaching out the audience. “Many still suffer from the reputation of the ‘90s when...
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...Social Media Marketing in Education Co-sponsored by Introduction This white paper and survey on Social Media Marketing in Education is cosponsored by the Education Division of the Software & Information Industry Association (SIIA), edWeb.net, and MCH Strategic Data. The paper provides an overview of some of the recent research that has been conducted on how companies that sell to the education market are using social media. The way your organization uses social media will be directly influenced by how your customers and your target audience are using social media. The survey was conducted in February of 2011. It was conducted via an online survey to SIIA Education Division members, edWeb.net industry contacts, MCH education industry clients, C. Blohm & Associates clients, and the DOLS industry contact list. We received 182 completed surveys. This survey will help you benchmark where you are in developing your social media marketing strategy vs. other companies and organizations in the education industry. Social Media is Here to Stay The social media stakes are rising. Since the creation of the first social networking websites — MySpace, Facebook, and LinkedIn — in the early 2000s, more and more people are using this form of online communication to extend their network of friends and colleagues, to create groups for collaboration, to organize events and movements, and to stay informed about any and every topic. Social media platforms and tools are great for collaboration—...
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...Company Information The Melanoma Research Foundation (MRF), was founded in 1996 by Diana Ashby. During a personal three year battle against melanoma, Diana had lost several friends to the disease, and became frustrated that there were no effective treatments being developed. Diana began researching for alternative therapies, and discovered that promising therapies were often halted due to lack of funding. She then founded MRF to raise money for research, but sadly, lost her light to the disease eight months later (MRF, 2015). In 2009, I became familiar with the MRF, following my personal battle with melanoma. The organization at that time was located in Hillsborough, NJ, and has since moved to Washington, D.C., as a strategy to strengthen their influence in legislation and finding for new treatments and therapies. Since then, the organization has spearheaded initiatives to accelerate drug therapies, established themselves as leaders in ocular melanoma awareness and research...
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...development of social media becomes more frequent in various parts of the world. It makes the field of public relations experience changes both in the field of theory and practice. The changes are not directly caused by the presence of social media, but social media offers many opportunities for public relations practitioners to interact with the public through the adaptation of technology and integrate it into their daily activities (Curtis, 2010) Social media is defined as the democratization of content and a shift in the role that made humans in the process of reading and disseminating information. Social media covers a variety of things that use internet to facilitate conversation (Solis, 2009). Social media is considered as the creation of the foundation that connects people, provide opportunities to produce and share content with others, extract and process the knowledge to the society and share it again. Some popular social media are Faceboook, Myspace, Twitter, LinkedIn, Flickr, and Foursquare, YouTube and Others (Lewis, 2010). Social media has a significant difference compared to the traditional media such as television, radio, and newspapers. If the media rely on drama for the festive audience, organizations tend to adopt strategies to reduce potential public relations became the focus of drama and more using persuasive communication as a way to better control the public debate on the issue of sustainability. Further, Allan (BBB)also stated that social media requires no...
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...control and kill shelters and placing them in foster homes located all over Illinois and Northwest Indiana. This non-profit organization works very hard to assist the public with protecting and caring for these breeds. The organization helps to spay/neuter, fight against breed-specification legislation, help other rescue organizations and individuals by posting images of their dogs on their webpage for viewers to see, screen adoption applications for other non-profit organizations, educate the public about responsible bully breed ownership, combat dog fighting, and help promote a positive image and understanding of all bully breeds. They are a 100% volunteer organization and rely solely on donations from supporters, adoptions, and money they raise through fundraisers which all go right back to the dogs. In 2014, this organization helped rescue, rehabilitate, and, when they were ready, find forever homes for over 40 bully breed dogs. The non-profit organization “Don’t Bully My Breed” provides pit bull advocates with a code of ethics, and they fully support and help rescuers/owners practice ways of being a good handler of this specific breed by providing guidelines for them. So the question is, how do we make an organization receive a better reputation and more awareness to the public due to the type of breed of dog they 100% support through a public relations campaign? “Don’t Bully My Breed” provides information and background fully supporting the breeds that undergo bad reputations...
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...the 'Change Homelessness' battle which incorporated a site and advertising effort to profile and elevate you duty to corporate social obligation (CSR). Together with Mission Australia to build up a vital customer battle to manufacture familiarity with the advanced activity and drive purchasers to visit the site to make a butterfly. For each butterfly created, Youth Vision swore $1 to Mission Australia (up to $60,000). The 'Change Homelessness' crusade was exceptionally fruitful as measured by the destinations set. Since the start of the crusade, more than 800,000 individuals were presented to the activity by means of online media. One hundred percent of the scope secured was sure, with a normal of more than two key messages showing up in every piece. Open reaction to the crusade was overpowering with the objective of 60,000 butterflies and a gift of $60,000 to Mission Australia accomplished inside one month of dispatch. Youth Vision made an exceptionally effective and coordinated battle by consolidating verbal, computerized correspondences and customary media effort to connect with the wide Australian open. Circumstance Analysis: Youth Vision needs to permanently corporate accomplice with Mission Australia. This year 2016 Youth Vision need to take their dedication to another level by drawing in and instructing Australians on the essential issue of vagrancy. Youth Vision additionally needed to convey an innovative idea to amplify the consciousness of the organization and...
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...Ethics in Media Violence Tatiana Y Craft Social Psychology Opposing View Points in Social Psychology Capella University September, 2013 Introduction There are always been violence in our world from ancient times when cavemen fought with tribes who came into their domain, the crusades in the 11-13 centuries, to the Iraq war in current days. At what point do we decide what violence is and is not, at what point do we decide what is better for our children to see, violence on television or video games and movies. We see in the news all the time reports about children shooting up schools, like Columbine, and Sandy Brook elementary. In both cases the media and video games were to blame for these tragedies, people have always been tied in their thoughts about why these things happen. At what point do we take responsibility for the way we raise our children? And at what point do we stop the media from depicting horrible images that may cause harm to our children? The Studies on Violence Several theoretical models describe the psychological mechanisms through which media violence can influence later behavior. Fundamentally, the psychological process all rely on learning. With repeated exposure to media violence, one can guess that one will be more aggressive. Many studies have been done the effects of media violence and videos games on the young human mind. Most of the studies done show that after time of playing violent video games many children’s aggressive...
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...SETA survey of representatives in Tribunal cases 2008 t Research Paper Workplaces and Social Networking The Implications for Employment Relations ns Ref: 11/11 2000 1 0 Andrea Broughton, Tom Higgins, Ben Hicks and Annette Cox (The Institute for Employment Studies) For any further information on this study, or other aspects of the Acas Research and Evaluation programme, please telephone 020 7210 3673 or email research@acas.org.uk Acas research publications can be found at www.acas.org.uk/researchpapers ISBN 978-1-908370-07-5 Workplaces and Social Networking The Implications for Employment Relations Andrea Broughton Tom Higgins Ben Hicks Annette Cox Prepared for Acas by: Institute for Employment Studies Sovereign House Church Street Brighton BN1 1UJ UK T: 01273 763400 F: 01273 763401 www.employment-studies.co.uk Copyright © 2009 Acas The Institute for Employment Studies The Institute for Employment Studies is an independent, apolitical, international centre of research and consultancy in public employment policy and organisational human resource issues. It works closely with employers in the manufacturing, service and public sectors, government departments, agencies, and professional and employee bodies. For 40 years the Institute has been a focus of knowledge and practical experience in employment and training policy, the operation of labour markets, and human resource planning and development. IES is a not-for-profit organisation which has over...
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...Amendment states that people have the right for absolute freedom of speech, which raises concern for when freedom of speech should be limited. Being able to speak freely is important. It allows us to speak our minds without being punished for our ideas. Freedom of speech in relevance to our time is very crucial. More and more people are beginning to voice their opinions and the construction of free speech is one of great importance. When thinking of free speech many issues and topics come into play. Today it seems that free speech in social networking has become increasingly prevalent. Over four hundred million people across the world are involved in some sort of social network, thus the importance of their voice when dealing with free speech. People want their voice to be heard, especially using things such as Twitter and Facebook. The issue of this however concerns the creators and if they should monitor what is being said on these sites. If social networking sites were to monitor our every action and every word, would we feel as if they abide by the freedom of speech law? What if one day you logged onto Facebook and there was a notification telling you that you were being monitored and could no longer say whatever you wanted whenever you wanted? Most of us would be outraged and angry that we could not express our opinions. No one wants to have their voice taken away, especially on a social network where opinions are read every day. The next time you post a status or tweet...
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...profitably. There are four philosophies of marketing which help a business deicide on how to harness their internal strengths to reach their consumers; Production: - involves producing a product/service without considering whether it meets customer needs or not. Selling: - using high pressure selling techniques to convince customers to buy the product/service. Product: - has features but no market research. Marketing: - thinking about what the customer wants and needs from the product/service. (Target customer) The first business I chose in the public/voluntary sector is Oxfam which is an international charity improving lives in poor countries and fighting global poverty. Oxfam is not run for profit but raises money to purchase equipment and services for a cause, such as; protection against malaria, better supply of water or education facilities. Other business objectives for Oxfam to help growth and survival include raising awareness of a given cause as this leads to more money being raised also creating a surplus to raise more money that what is actually needed for fundraising activities as this will mean more money can go towards the charity/cause. Oxfam’s overall objectives are to respond to emergencies to help rebuild lives, fight poverty and campaigning for lasting change to shape futures. The second business I chose in the private sector is Apple, their business objectives are to expand their sales to customers who have not yet own any...
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