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Melanoma Research Foundation: A Case Study

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Company Information The Melanoma Research Foundation (MRF), was founded in 1996 by Diana Ashby. During a personal three year battle against melanoma, Diana had lost several friends to the disease, and became frustrated that there were no effective treatments being developed. Diana began researching for alternative therapies, and discovered that promising therapies were often halted due to lack of funding. She then founded MRF to raise money for research, but sadly, lost her light to the disease eight months later (MRF, 2015).

In 2009, I became familiar with the MRF, following my personal battle with melanoma. The organization at that time was located in Hillsborough, NJ, and has since moved to Washington, D.C., as a strategy to strengthen their influence in legislation and finding for new treatments and therapies. Since then, the organization has spearheaded initiatives to accelerate drug therapies, established themselves as leaders in ocular melanoma awareness and research …show more content…
The Cancer Council NSW of Australia, recognizes the their country for effective and often “hard-hitting” skin cancer prevention and education campaigns, resulting in a decrease in the diagnosis of skin cancer in some groups (Skin cancer social marketing campaigns, 2011). Austrailia and Brazil are the only countries where indoor tanning is completely banned (Lancet, 2014).

The following charts are a lens into MRF’s standing in support of medical research, and finding effective treatments and eventually a cure for melanoma, and the education of patients, and physicians about prevention, diagnosis and the treatment of melanoma (Charity Navigator, 2015). The charts are found on the Charity Navigator’s website, whose mission is as

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