...July 20, 2015 Person and Persona in Social Media and Reality TV Reality television seems to dominate our airwaves just as social media dominates our smart phones and computer screens. With the rise of such non-fictitious outlets of entertainment and self-expression comes a change in social perception of self and others. We do not expect reality television and social media to be completely fictitious, and they are not; but we only see a version of reality that the authors want you to see. While there are some differences in audience and scale of reach between writing for reality television and social media, the similarities in their use of person and persona, and how those lines are blurred, are interesting and merit some analysis. A reality television writer’s job is to take the everyday moments of the chosen cast and develop a story that creates drama in order to keep the attention of its audience. This calls for countless hours of analysis of developing relationships between the cast members and crafty editing to angle storylines for dramatic affect. In his article, “Of Losers and Moles: You Think Reality TV Just Writes Itself?” Derrick Speight, a reality TV writer, says his job is to “sniff out what I think the story will be, then craft the interviews or situations that will draw it out”. (Speight p.351) He essentially dissects the mundane and reassembles it to highlight an interesting line for the audience. The writers do not script the lines of the cast members but they...
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...we have on the clinical studies. This is going to be very messy and we will have to be very careful about what is said and written from this point on. Our attorneys will be dealing with the litigation side in addition to the outside law firm that has an excellent reputation on Mass Torts. It is very likely that we will be sued and it could take years to resolve this. My plan is to do as much damage control as possible before we have every person that ever took Prozac calling attorneys to sue. Please do not have any conversations over the phone with reporters who are trying to get a scoop. All inquiries should be directed to the litigation department. We will be coordinating with the IT department so that the news releases and social media, such as Facebook and Twitter are all about putting the best information we have out there. We need to have all the sales reps start contacting with the medical personnel to advise them of the situation and how we intend to downplay these negative effects that everyone will start to have now that this has come to light. We will continue to advertise the other drugs in the same category as Prozac, the SSRI’s, without any mention of being in the same class as Prozac. We have our customer service reps that will handle the calls coming into the company and we will have to make sure they are well rehearsed on their comments. Anybody that calls in because they say they are having suicidal thoughts will receive immediate attention with...
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...Article Report- Social Media This article is based around the concept of social media. It provides the reader with a description of how many active users there were within different social media sites. It also provides information to the reader about the broad age of users of social media. It provides information on how social media has minimised the control companies have on information available about them and their products online. It displays how social media has revolutionised the way in which consumers can research information on products through blogs, reviews etc. The article provides a broad definition of social media by first looking at the history of social media from looking at the first social media sites such as unset the first worldwide discussion system right up the evolution of modern social media sites such as Facebook and virtual worlds such as Second Life. It also draws a line between two related concepts that are both knows and social media sites: Web 2.0 (multi author webpages e.g. Wikipedia) and User generated content (e.g. reviews created and posted online). It also indicates basic functionalities involved with social media sites such as Adobe Flash Player and Java Script. The article also shows how social media sites are classified through social presence/media richness and self-presentation and/ self-disclosure. The article reviews the challenges and opportunities of social media by breaking up social media into six distinct groups: collaborative...
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...Accessing Social Media in an Investigation With so much information being exchanged and shared online, it makes sense to see social media as a rich source of material for both plaintiffs and defendants to use in investigations, but getting access to the relevant data isn’t always a simple matter of clicking on a page. Many users of social media have privacy settings that restrict access to the information they post. In certain cases, the court has ordered that passwords be disclosed, but this is extreme. The decision to order the exchange of log-in information has been based on evidence showing that something relevant to the investigation is probably in the private or non-public part of a social media page. A judge might request a user to provide the evidence from his or her own social media pages to lawyers for the other side. But without a formal request for disclosure, investigators and attorneys may be left with some difficult dilemmas. Recent cases in which parties in a dispute have ‘friended’ someone to gain access to their social media posts have shed light on what the courts consider to be acceptable. Evidence gained by this kind of deception has not held up so far. It also violates the terms of service set out by some social media platforms and has prompted some states to address the practice in writing. The California Penal Code 528.5 says: “Any person who knowingly and without consent credibly impersonates another actual person through or...
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...Before reading the books, The Recruiting Snitch, Career Mapping, and specific chapters in This is Who We Hire, I never contemplated finding job employment in such detailed steps. These books aided me in learning techniques to help in informational interviews, shadowing, networking, and resume writing. They will further help me during the interview process for internships and future employment. As a part time student at UCF, my plan is to complete the pre-requisite courses and the Primary Business classes needed in order to be admitted into a specific business major in the College of Business. I plan to continue informational interviews, shadowing, and expanding network contacts through social media and direct outreach. I will develop a preliminary draft of my resume and have it reviewed by various sources. I will contact, meet personally, and send out resumes to companies of interest to secure an internship. I will continue reviewing companies of interest, so that at the appropriate time, I can send a personal letter, email and/or call until securing employment. I have two pre-requisites and five Primary Business Core classes remaining before requesting admissions to a specific business major. I plan on taking one class this summer and two or...
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...ONLINE DISINHIBITION EFFECT OF SOCIAL MEDIA ON TAYLOR’S UNIVERSITY STUDENTS AGED 18 to 24 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Today’s world involves the extensive use of technology where the general public depends on electronic devices and computers increasingly on a daily basis. Online communication frameworks are the increase with fleeting usage rates and growth. Social media is the predominant medium in online communication. According to Reaney, sixtytwo percent of people who are connected online, communicate through social media websites (Reuters, 2012). These social media platforms have become suitable for Internet users who can connect virtually anywhere through their smart phones, laptops, or home computers. Communicating through this medium has it own fair share of ramifications. A certain phenomenon that has the characteristics of social media users is the online disinhibition effect. Online disinhibition effect a loosening (or complete abandonment) of social restrictions and is inhibitions that would otherwise be present in normal facetoface interaction during interactions with others on the Internet. The six main factors of this effect include dissociative anonymity, invisibility, asynchronicity, solipsistic introjection, dissociative imagination, and minimization of authority. Dissociative ...
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...to De Ta ve lo ct an pY dT ou ip s rB us i O n nes lin s e ics Media 101 hr r Yo The Social is B r r og an ng au th or of C N k e A im s t T u ts s e s e nt b g s li el T ew Praise for Social Media 101 “Dismissing social media is not an option, but neither is recruiting a small army of consultants to move your business forward. If you need a crisp view of what’s relevant and how to implement what’s measurable and meaningful today do not miss Social Media 101. Chris Brogan has clearly established himself as the “Social Media Compass” for the rest of us. By the time you finish reading this sentence, there’s something new to tweet about, but you can count on Chris to keep you headed in the right direction.” —Beth Dockins Director, Customer Service, Scotts “Social media is a new and fascinating playground for the complexities of human nature. Chris Brogan understands social media because he puts in the time—observing, understanding, and most importantly, taking action in ways that work.” —Brian Clark Owner/Publisher of Copyblogger.com “Social Media 101 is packed full of the kind of actionable information I wish I’d had starting out in the game.” —Darren Rowse Publisher of Problogger.net “It’s terrific to see Chris Brogan capturing so many of his thoughts on social media in one resource. He’s a person who I follow just for that reason. He offers clever insights and is always at the front of the learning...
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...advertising costs. It also stimulated awareness and interest in its targeted audience group, the Millennials. In class we talked a lot about using social media to get the customers involved in the advertising process, and Ford did that by having 100 agents test out and promote the Ford Fiesta through multiple social media platforms. It was so successful because Ford’s agents engaged multiple social media sites to increase exposure and enhance customer interaction with the brand. The agents constantly updated information and communicated stories to interact with and engage social network users. The agents definitely improved the value of the Ford Fiesta through their usage of social media and changed the way other consumers perceived the brand. Ford allowed the agents to co-create value in the brand and the agents helped gain consumers trust in the Ford Fiesta. Overall, the agents were very successful since ninety-seven percent of the leads were from those who never owned a Ford before. While the campaign was very successful, it definitely could have been improved. The campaign did not seem to have a ‘core’ message since each agent was free to do what he or she wanted for the most part. A core message could have made the campaign easier to follow. Ford could have also increased the number of agents to increase their reach in social networks to engage more potential consumers. They also could have used some authority figures in addition to the agents they had to provide a better...
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...adults used a social networking site such as Facebook or Twitter. As of 2012 the user count for Facebook was one billion people and for Twitter was 500 million people (Are Social Networking Sites Good for our Society?, 2013). These sites are used by simply creating a personalized profile for yourself. By using the tools provided by that profile you can connect with friends, family, and business associates; as well as share your thoughts, pictures, music or links with the world. It gives you the opportunity to meet people from across the globe who also shares in the same interests as you. Facebook is the largest social media site with one out of seven people having a profile and only 16 percent of users are in the original age range of 18 to 22 with 50 percent of users over the age of 36 (Are Social Networking Sites Good for our Society?, 2013). Social media sites have become so entwined into the lives of people across the globe that so many have come to rely wholly upon them. With such a reliance on social media sites there is a difficulty to foresee what might happen when they don’t exist anymore. If you were to ask twenty different people what would happen if social networking sites disappeared tomorrow, you would get twenty different answers ranging from a complete collapse of humanity to not much change at all. Society surely would have a difficult time repairing itself after the removal of social media sites, but it wouldn’t dissolve completely. Social media has become...
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... Technologies and online communities What is the importance of social media in today’s society? How is it used and by whom? What would be the effect on society if social media were suddenly removed? Social media has gained importance by instantly connecting groups together to exchange thoughts and ideas on both current events and personal opinions. People can express their thoughts to anyone that chooses to log on and read what is posted. Given humans are social creatures this allows everyone to interact on a level that was previously unheard of and unimaginable. Nearly everybody has a Facebook account or follows Twitter and the numbers grow as more and more people gain comfort with the ability to converse online. It also allows a degree of anonymous contribution of thoughts and opinions that may not be otherwise accepted. In businesses, social media has allowed for transfer of information more rapidly and more widespread than previously available. Companies now are able to promote themselves more both within their area and outside the previous norm. In medicine for example, doctors can access information that they would have had to otherwise wait to be published in trade journals. This has been a boon to the medical community. Were social media to be removed, the effect on society would be one of immediate shock and similar to drug withdrawal. People have gotten hooked on the Internet and social media access very much like addiction to harmful drugs and the withdrawal...
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...Societal Impact of Pop Culture Western culture has always been influenced by ideas and content perceived as popular by others. The compilation of these cited works provide insights as to how social media and entertainment outlets continue to formulate perspectives and influence culture within western society as well as emerging global markets. The selected writings provide information specific to the societal impacts of watching TV, playing video games, and communication through social media networks. Bissell, Tom. "Extra Lives: Why Video Games Matter” They Say I Say, The Moves that Matter in Academic Writing With Readings. 2nd ed. Ed. Gerald Graff, Cathy Birkenstein, and Russel Durst. New York: Norton, 2012. 349-362. Tom Bissell describes his personal experience playing the newly released video game Fallout 3 on November 4, 2008. Bissell expresses how he played the game for seven hours straight and missed watching the CNN International broadcast of the United Sates Presidential election results that occurred this same date. The remainder of the article Bissell describes the related game content and characteristics for which he expended his time. Bissell evaluates and provides specifics regarding the games atmospheric graphic elements, overall style, and in-game play intelligence. Bissell expresses that he is more interested in video games that tell stories. Bissell evaluates the differences between films and video games by which the player creates the game...
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...We’re all connected: The power of the social media ecosystem Richard Hanna a, Andrew Rohm a, Victoria L. Crittenden b,* a b College of Business Administration, Northeastern University, Boston, MA 02115, U.S.A. Carroll School of Management, Boston College, Chestnut Hill, MA 02467, U.S.A. KEYWORDS Social media; Traditional media; Online ecosystems; Marketing communications; Marketing metrics; Consumer engagement and interaction Abstract Consumers are adopting increasingly active roles in co-creating marketing content with companies and their respective brands. In turn, companies and organizations are looking to online social marketing programs and campaigns in an effort to reach consumers where they ‘live’ online. However, the challenge facing many companies is that although they recognize the need to be active in social media, they do not truly understand how to do it effectively, what performance indicators they should be measuring, and how they should measure them. Further, as companies develop social media strategies, platforms such as YouTube, Facebook, and Twitter are too often treated as stand-alone elements rather than part of an integrated system. This article offers a systematic way of understanding and conceptualizing online social media, as an ecosystem of related elements involving both digital and traditional media. We highlight a best-practice case study of an organization’s successful efforts to leverage social media in reaching an important audience of...
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...where the customer has various choices for an affordable meal. As the fast casual segment continues to grow, The Burrito Shack will look for various opportunities to grow and increase our revenue. One such way to do this is to increase our online presence as our tech savvy client base continue to use the internet, especially social media, to guide their decisions. Benefits of a Strong Online Presence There are many benefits for increasing our online presence. We will keep our brand in the forefront of people’s decisions. Using social media, we will keep the idea of our restaurant as a stop for lunch or dinner as a daily opportunity for our customers. Using Search Engine Optimization (SEO) software, we can increase the likelihood of our website being visited by new customers. Using Customer Relationship Management (CRM) software, we can use our customers’ preferences to tailor our offerings more to what they are looking for and address any concerns immediately to increase our customer loyalty as well as identify what new visitors are looking for. The benefits to the customer are that they will receive more deals in return for their loyalty. With social media, they will be kept up to date with any daily specials. With the CRM software, their wants as well as issues will be addressed in a timely fashion. In short, increasing our online presence will increase our customer loyalty, drive new customers into our store, and increase our retention of those new customers. Situation...
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...EXECUTIVE SUMMARY Founded in 1993 and headquartered in New York City, Take-Two Interactive Software, Inc. are a global publisher, developer and distributor of interactive entertainment. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The company has approximately 2,100 employees working in 15 countries, and Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO. The company markets its interactive entertainment for customers here in the United States and internationally. They offer their products under the labels, including Rock star Games; and 2K, which publishes its titles under 2K Games, 2K Sports, and 2K Play. It also develops and publishes action and adventure products under the Grand Theft Auto brand, as well as other franchises. Take Two’s products are designed for console gaming systems, such as PlayStation 3 and PlayStation 2, Xbox 360, and Wii which is a handheld gaming systems that consist of DS, 3DS, and PlayStation Portable and personal computers including smart phones and tablets. The delivery of its products is done through physical retail, digital download, online platforms, and cloud streaming services. The company sells its software titles to retail outlets in North America, Europe, and Asia through direct relationships with retail customers and third-party distributors. ...
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...Club IT Part 3 There are many businesses moving forward with technology. They are installing operating systems and managing their budgets using the tools provided by these systems. Club IT is no different. While still a success, there are many improvements that can be made by the night club. Organization Description and Demographic Information The owners, Ruben Keys and Lisa Tejada, are both business graduates. They currently own a night club, called Club IT. Club IT is a music venue that centralizes their business as a night club. They recently have been remodeled in order to build business and bring in more clientele. Club IT offers food, such as appetizers and short orders from the kitchen. They have successfully installed four- pour stations in the bar area, so there is always an opportunity for the guest to order a drink. The owners, Ruben Keys and Lisa Tejada are desperate to find more ways to become successful in the night club business. Their mission is to offer live music, DJ’s, dancing, and a community of friends in the night club. Wiley.com. (n.d.). Lisa and Ruben are excited to move forward with new ways to use technological systems in the night club. Wiley.com. (n.d.). The information system they currently have does not operate well regarding food cost, beverage cost, labor, payroll, concert events, and marketing campaigns. The first step is to install a transacting processing system (TPS) in order to accomplish these goals. With the new TPS system,...
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