Describe the entire product life cycle of a textbook( with social-ecological impact)
Product life cycle of textbook (Paper Life Cycle, 2011)

Step 1 (Forest) Firstly, the producer will seek materials for making papers, the woods is the main material of making papers. The manufacturers will purchase lots of woods from the supplier of trees to progress their papers. So that the, supplier will cut down the trees from the forest instead to supply to the producers. When these happened, if the landowners failed to practice sustainable, this will cause the failure of sustainability of managing forest and damaged to the environment heavily (Life Cycle, 2011).

Step 2 (Transportation) Secondly, after harvested the trees and clean up and get the woods ready for deliver to the paper manufacturer. The woods would be store in an inventory before gather up and transfer to the manufacturers. This step requires the machine to arrange and pick to the transportation or inventory which is man power hardly to do. The woods will deliver to the manufacturer accordingly to the quantity of order. During this step, the social impact toward the society could be offered job opportunity and not much impact to the environment (Life Cycle, 2011)..

Step 3(Paper Making) Thirdly, the process is to remove all of the bark from logs. Afterward chipping the logs, we cook the wood chips in a large vessel under pressure with heat and chemicals. When the cooking is complete, the pulp is washed to separate the fiber from the lignin and cooking chemicals. Then come to the paper making process. During these processes, created waste, the disposal is producing to air or liquid method, the disposals could be impact the environment and unhealthy to the human and also to the animals and plants (Life Cycle, 2011)..
Step 4 (End Uses) Afterward, the papers are finally produced to the users. The people can use it for their own purposes depend on their imagination of the people who use it. Examples: catalogues, magazines, and textbook. The textbook producer would purchase the blank paper for printing to apply the reading material to the book and sell to the customers. This textbook producer could impact the usage of papers and which will influence the environment indirectly (Life Cycle, 2011)..
Step 5 Recycled
Finally, the textbook is made by papers, so can be recycled and we aggressively encourage designers and end-users to incorporate a "please recycle" logo or statement on their printed pieces whenever possible. In the end, recycled papers or textbooks are greatest suitable when recycled used for those non high-quality products, such as newspaper, tissues, corrugated containers and egg cartons. This will benefit to the forest instead of using new woods to produce it and save more trees, the environment impact could reduce in a lower level (Life Cycle, 2011)..

The Social-Ecological impact
Environment Impact During the paper making process the paper industry used up for lots of water and energy. The paper making process also created emissions of toxics, such as chemicals to water and releases to air. The great damaged to the environment from the air and water pollution from the waste of manufacturer. The water pollution will caused the animal consume the acid water from the river or sea. The air pollution will followed the rain, the acid rain get the great negative impact to the agricultural products and influence the production quantity and quality (Social & Environment, nd).

Social Impact

The social issues from the paper making process benefit to the people and also damaged. Creation of air and water pollution which might cause human adopt the unhealthy air or water, even consumer the food which is sprayed by acid resulted sickness to the people. Paper and pulp producers frequently interrupt the land rights of these rural groups, which are unreasonably burdened by the environmental consequences of logging, milling, and paper-making. Agreeing to the Environmental Paper Network, “Forestry has devastated Grassy Narrows’ territory; there are more than half of the lands having been pure cut, destroying the homes of the plants and animals that form the base of traditional livelihoods (Social & Environment, nd).

Develop a social-ecological input matrix for textbook Extraction of raw material/ material manufacturing Transportation Paper Maufacturing Paper use/ Maintenance Paper making Disposal
Resource use
Energy consumption
Air
Noise
Water
Waste
Land use
Health Accidents
Social-Ecological Input matrix (Textbook)

High impact Medium Impact Low impact

High Impact
In the extraction of raw material process, have great impact toward environment, the recourse use, energy consumption, waste and land use. In the paper manufacturing process, the resources use is woods, water, chemical liquid. The energy consumption such as electricity to the machine helps to progress the paper making. The air and water also get bad impact during the paper manufacturing process; the disposal is from the air and water, the air and water pollution which caused the health accidents to the people who stay around or the employees who are employed by the manufacturer. When come to the paper making disposal stage, the disposal which created the pollution might cause the forest get the acid rain and result to death of trees and failed to supply the demand woods to the factory to make the paper. Hence, the shortages of the resources will caused the inflation or instability prices of papers and cause the human get the social impact which is enjoying expensive papers. The air and the water pollution also cause the environmental issues. The human trough breathing might adopt the disposal from the factory and the water drink also might get affected. The human might consume the affected agricultural products which get impact by the disposal such as fish and vegetables.

Medium impact
In the Extraction of raw materials, the process will create the little air and noise impact and health accidents. Once the suppliers harvest the tress for the woods, they are indirectly destroying the natural of forest, which is contribution of oxygen and adopt the carbon dioxide. The human require the oxygen to breathing, so that the action is cutting down the volume of oxygen to human. When the forest size is smaller and smaller the global warming issues is getting seriously, if they do not take replantation plan into it. Extraction of raw material and paper manufacturing also created the noise, this will influence the people who stay around or who are involving to the process get noisy sound and in the long term might affect their auditory sense level is not sensitive as usual people do. Since the paper product would be a large number of quantities producing, they require the inventory for woods and the final product to store it.

Low Impact
When extraction of raw materials the water is getting low impact from the process, because the process will not use much or even not using of water during this process. The transportation step is about the supplier deliver the woods to the factory to produce papers to users, during this process given the environment and the social in a very low impact and not much influence. In the paper use maintenance, is low impact toward resources, energy, air, noise, water, waste, and health accidents. The people are using the final product (paper) to create their own things, such as textbook. The textbook only require the printing machine to print the reading material and binding it and the textbook is finally formed, which is useful to the society. The people can gain knowledge from the reading textbook. The environment is only getting low impact when the people using of the paper for their own purposes.

In which situation and degree do you think the company will adopt on Corporate Social Responsibility approach.

Corporate Social Responsibility The corporate social responsibility is a process by which companies accomplish their relations with a variety of stakeholders who can have a actual effect on their licence to run, the business case becomes apparent. Thus, it should be treated as an investment, not a cost, much like quality management. They can thus have an inclusive financial, commercial and social approach, leading to a lasting plan reducing risks linked to doubt. The paper manufacturer should be contribute to the society by doing the corporate social responsibility since the paper making is caused lots of high impact toward environment and the society.

Since creating a textbook process caused the air and water pollution, which is greatly impact the environment and social. The company should carry out various health care programmes periodically in the nearby villages by having medical camps the nearby villages for people. This will help the company to build up their image/ reputation and also help the people to check their healthy status at the same time. The company also have to ensure the welfare of the employee, since them working in the company having risk during the paper making process. The company should more concern to their employees healthy status and provide a safety working environment to the employee to keep the loyalty of their employee. Since man power is the main resources to operate the factory.

The textbook company is doing the business concerning the reading materials. The textbook company can contribute to the society through subsidy the textbook to the lower income family. This action will create the opportunity to the lower income family’s kids have the chance to having a proper education from school. Nevertheless, the company also indirectly promoting their textbook at the same time, the worth of mouth also helps the company to enhance the image. The company also can give the scholarship to the excellent student to further their study in the University for Local or overseas. This CSR encouraging and motivate the students study hard and build the talent for the country.
The Textbook main material is papers; the paper is come from the woods from the forest. The company harvest lots quantities of trees from the forest. The company should take the replantation plan. This replantation plan will help the earth to sustainable the resources while using and also forming as the same time. In the future, the company might not face the shortage of the raw materials. This policy is to be environmental friendly, having a sustainability of using resources.

In my own opinion, the company should take this few CSR approach in to account, since the paper making process is harmful to environment and society. They can through these few method to contribute back to the environment and the social, and gain the benefits at the same time, which is win win situation for the company.