...Central Washington University, the Ethnic Studies program is interdisciplinary, offering courses from other disciplines with a core in Ethnic Studies. In addition to the minor program, it provides important services to teacher preparation and general education requirements. Course Objectives: * To understand, interpret, and analyze the origins and existing formations of structured privilege and disadvantaged in our contemporary world in relation to race and ethnicity. * To familiarize one with the theoretical and methodological approaches in the field of Ethnic Studies. * To explore the social justice tradition in relation to the study of race and ethnicity in the United States. Course Requirements: 1). Response Papers (25%): Students will write response...
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...Segmentation in B2B Markets A White Paper by Paul Hague and Matthew Harrison of B2B International WHAT IS MARKETING IF IT IS NOT ABOUT SEGMENTATION? CVS Pharmacy is one of the most successful drug store chains in America. What is the reason for this success? They understand their market and have approached it through segmentation and targeting. The company looked at its customer base and found that 80 percent are women. With this in mind, CVS redesigned 1,200 of its 6,200 stores to meet the needs of busy, multi-tasking women by offering shorter wait times for prescriptions, wider and better-lit shopping aisles, and more beauty products. In doing so it fulfilled the requirement of all good marketing orientated companies – it identified the needs of its customers and organised its offer to better meet them. This is at the heart of all good marketing – meeting customers’ needs profitably, and allocating finite resources in such a way that profit is maximised. This means not wasting time or resources on customers who would be less profitable, and treating the key targets not as one homogenous population but as distinct groups with distinct needs. It is very rare for even two customers to have identical needs to each other. In a perfect world, we would identify those customers that we deem to be profitable, and then treat each one of those individually according to their unique needs. In any market with a sizeable target audience, even this is likely to require more resources...
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...Journal of Operations Management 24 (2006) 440–457 www.elsevier.com/locate/jom Disentangling leanness and agility: An empirical investigation Ram Narasimhan a,*, Morgan Swink a, Soo Wook Kim b,1 a Department of Marketing and Supply Chain Management, Eli Broad College of Business, Michigan State University, East Lansing, MI 48824, United States b College of Business Administration, Seoul National University, San 56-1, Sillim-dong, Kwanak-gu, Seoul, Korea Received 20 May 2004; received in revised form 3 October 2005; accepted 1 November 2005 Available online 19 January 2006 Abstract Manufacturing plant managers have sought performance improvements by adhering to the guiding principles of leanness and agility. Lean manufacturing and agile manufacturing paradigms have also received considerable attention in operations management literature. However, paradoxically, the extant literature is lacking in clarity and fails to delineate with sufficient precision how and why leanness and agility differ. Given the resource constraints within which most manufacturing firms have to operate today, it is useful, if not critical, to develop a good understanding of how these paradigms differ and what their constituent dimensions are. Such an understanding is also essential for developing and testing theories relating to leanness and agility. Through a literature review we discuss leanness and agility in two ways: (1) as manufacturing paradigms and (2) as performance capabilities. Our empirical...
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...Customer Satisfaction Surveys A White Paper by Paul Hague and Nick Hague of B2B International E-mail Web Blog info@b2binternational.com www.b2binternational.com www.b2binternational.com/b2b-blog/ WHY CUSTOMER SATISFACTION IS SO IMPORTANT It seems self evident that companies should try to satisfy their customers. Satisfied customers usually return and buy more, they tell other people about their experiences, and they may well pay a premium for the privilege of doing business with a supplier they trust. Statistics are bandied around that suggest that the cost of keeping a customer is only one tenth of winning a new one. Therefore, when we win a customer, we should hang on to them. Why is it that we can think of more examples of companies failing to satisfy us rather than when we have been satisfied? There could be a number of reasons for this. When we buy a product or service, we expect it to be right. We don’t jump up and down with glee saying “isn’t it wonderful, it actually worked”. That is what we paid our money for. Add to this our world of ever exacting standards. We now have products available to us that would astound our great grandparents and yet we quickly become used to them. The bar is getting higher and higher. At the same time our lives are ever more complicated with higher stress levels. Delighting customers and achieving high customer satisfaction scores in this environment is ever more difficult. And even if your customers are completely satisfied with...
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...bags that make a statement. We will also offer pet home accessories including food and water bowls, pet furniture and pillows, and pet clothing made from fine fabrics such as silk, suede, and faux fur. Unlike other pet stores, Pet Élan will target clientele who demand top quality in pet couture. To fulfill this demand, Pet Élan will order pet clothing and accessories from the trendiest brands such as Woof: The Small Dog Company,12 Dogz Togz,13 and Ruff Ruff and Meow.14 Unique Features: Limitations One of the largest threats to the luxury pet accessory industry is the presence of online stores. Pet Élan will compete with these online retailers, as well as other local pet stores. Consumers have the opportunity to comparison shop on the Internet, so Pet Élan will need to carefully determine the pricing strategy for each line of accessories to remain competitive. However, it is likely that pet owners will want to sample and view unique products we carry and will be willing to come to...
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...MGMT 307 Sample Final Exam 1. ___________ describes how dependable and responsible a person is. A. Emotional stability B. Conscientiousness C. Extroversion D. Locus of control E. Self-efficacy 2. Meg is very relaxed and secure. Meg is probably high in A. emotional stability. B. conscientiousness. C. extroversion. D. agreeableness. E. openness to experience. 3. The statement, "My boss doesn't know how to do his job," reflects the __________ component of an attitude. A. behavioral B. decisional C. cognitive D. affective E. value 4. Bethany is writing a paper for her management class. She already has a strong 'A' in the class, and only needs to get a C on the paper to keep her A. As she prepares the final version of the paper, she takes special care that the paper is well-written, insightful, and error-free, something that she can be proud of. Bethany is experiencing A. an intrinsic reward. B. high equity. C. a belongingness need. D. a hygiene factor. E. a high need for affiliation. 5. The need that is met by providing autonomy and control to employees over how they do their jobs is A. self-actualization. B. esteem. C. love. D. safety. E. physiological. 6. A manager wants to improve how her employees' belongingness or love needs are met. To do so, she could A. give public recognition for good job performance. B. hire a guard for the parking lot. C. send employees to a training class. D. redesign individual...
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...Course Description Psychology asks, and in scientific ways attempts to answer, questions about why and how people think, feel, and behave as they do. Because we are all human and have much in common, sometimes discoveries can be applied more universally. However, psychology must also take into account differences in biology, in the social and cultural contexts of our lives, and in the individual way we interpret the world. Differences in perspective and the power of perspective to shape experience are themes that run throughout the course. We will study the major perspectives in psychology, research methods, brain and nervous system structures, states of consciousness, learning, memory, cognitive and social-emotional development in infancy and childhood, social psychological issues such as conformity and obedience, and some of the major categories of psychological disorders and therapies. You will have a chance to pursue some topics in more depth. The goal of the course is to strike a balance between giving a survey of a very rich, complex field and covering topics in depth. Both understanding of basic psychological principles and practical application will be emphasized. The aim is to enrich your knowledge of psychology and your ability to apply psychological principles to everyday life. Required Text Myers, D. (2011). Exploring psychology, 8th ed. NY: Worth. ISBN: 1-4292-3826-7 Course Learning Objectives To be able to understand, illustrate, apply, and discuss: ...
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...Introduction The complete course has reveled us the great idea to influence our trends and intelligence while analyzing the entire details of Sunflower Nutraceuticals (SNC) company followed with all the decisions of the company which tends to increase their working capital and maximizing the overall organizational growth potentially with respect to time, as we have figured out the data and change in numbers below which reflects the growth annually. Moreover in addition to various details of the SNC firm we have also examined various decisions which took place in each of the phase of SNC’s simulation which has an estimated values to figure out the results, secondly the paper also describes how SNC’s decisions are influenced with respect to their working capital followed with the final step of evaluating the general affects associated with the limited access of financial mix. Sunflower Nutraceuticals (SNC) Background No wonder SNC is a privately owned Nutraceuticals company , more over one can say it is a wide distributor which provides all the vital dietary supplements such as herbs for women’s, vitamins, and minerals for all the consumers (mainly women’s), distributors and retailers. (Harvard Business School Publishing, 2012). Once the business was initiated after 2006, SNC expanded their operations and came up with various retail outlets in the nutraceutical industry and moreover has been successful while introducing their own brands of sports drinks, vitamins...
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...INTERNATIONAL MANAGEMENT -- 41-440 SPRING 2014 -- ONLINE INSTRUCTOR: Dr. Winston Awadzi OFFICE: MBNA Room 311E PHONE: 857-6932 E-MAIL wawadzi@desu.edu TEXT AND MATERIALS: Cavusgil, S. T, Knight, G., and Reisenberger. International Business: Strategy, Management, and New Realities, 3nd edition. Prentice Hall, 2014. Wall Street Journal COURSE DESCRIPTION This course is a study and analysis of management problems and practices of international businesses, including the following: organizational structures of global corporations; production and logistics; human resources and labor relations; marketing and financial management; cultural, political, social and environmental constraints; and other relevant topics. Prerequisites: 41-300, 43-300, and 46-300. Credit, three hours. YOU MUST BE OF SENIOR STANDING AND HAVE TAKEN ALL CORE MANAGEMENT COURSES INCLUDING ACCOUNTING, ECONOMICS, FINANCE AND MARKETING). I. COURSE OBJECTIVES * To familiarize students with the various concepts and techniques of international management. * To help students understand the role and importance of international management in the past, present and future. * To help students understand how the practice and discipline have gradually evolved. * To stress the importance of global linkages. * To highlight the many international constraints that exist on domestic economic policy makers. * To improve the skills of students in decision making...
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...Health Care Reform Project, Part I Team HCS 440 Class University of Phoenix Online March 5, 2012 Health Care Reform Project, Part I Within the United States are many concerns about health care economics. Health care costs are continuing to rise and it contributes to the impact of providing the older population with medical care. “The aging of the U.S. population is translating into many more visits to doctors' offices and hospitals, a reality that is taxing weak spots in the health-care system” (The Associated Press, 2008, para. 1. Within this paper, the economic impact of providing the older population with medical care has on the provision of health care services to the public will be addressed. Also articles that support medical care to the older population will be addressed along with possible solutions to the economic impact of providing medical care to an older population. Economic Impact of Providing Medical Care to an Aging Population The world’s population is continuing to age, and the older people are the more likely he or she to seek medical care. The larger proportion of the hospital in-patient case load is represented by the older population. The older population has more complications and doctors have to perform more tests and procedures on them. According to Cauchon (2008), “the cost of health care and retirement benefits of an aging population threatens to bankrupt the nation...
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...Explicit Communication or Fair Trial Paper Franchekia Hofmann COM/440 - COMMUNICATION LAW February 2, 2015 Dr. Brenda Jack Explicit Communication or Fair Trial Paper Laws change every year, they have to due to our society, our society evolves and so does the laws. Obscenity has becomes a part of our lives more and more every day. Understanding the laws, what they cover and how they work should be known by all. This paper will be exploring critique the regulation of current obscenity laws, the Miller Test. What are community standards, Are community standards an appropriate way to determine obscenity, how do legislators use time, manner, and place restrictions, such as zoning, to regulate the expression of obscene or erotic material, and how does federal regulation attempt to control obscenity. Lastly methods of the courts when it comes to Traditional judicial remedies restrictive orders to control publicity and Closure of proceedings and sealed documents. The most current obscenity laws are no longer about pamphlets selling erotic books and films like Marven Miller. The internet is now the place where obscenity run rampant without any filters or control in any since of the internet. Like in 1968 Ginsberg v. New York. In this case the town of Ginsberg was allowed to have stores that can sell “so-called girlie magazines…which showed female nudity… (Pember & Calvert, 2011).” However more case started dealing with pornography online, or dial up porn,” Communications...
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...and recorded their mass. The NaCl was then poured into each corresponding labeled beaker. We dropped the potatoes in the solution and let them sit for thirty minutes. We set a timer on a cell phone. After the thirty minutes we removed the potatoes and blotted them dry with a paper towel and then weighed the mass of them again. We calculated the % change in weight for each slice. The equation was Final mass minus Initial mass then take that number and divide it by the initial mass then whatever that equals will be multiplied by...
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...Economic Issues Simulation Paper/ Constructit Ruby Medders HCS/440 March 16, 2015 Lori Geddes Economic Issues Simulation Paper/ Constructit The research was done on determining which insurance policy would be better for a striving company. My decision was to research Constructit; I will give you my reasons behind choosing this company, benefits that will help the employees of this company and why I think this was the better choice for this company. (Getzen, 2013) Profile The companies name is Constructit, it employees 1000 people. The demographics for this company is ages 26-45 years old, there are 406 people between the ages of 26-30, 314 people between the ages of 31-35, and 82 people between the ages of 41-45. The total count for this company is 550 men and 450 women and 60% of the people are married. The physical condition of the people who work for Constructit shows that 32 % of the employees are involved in great physical activity, 25% is involved in a moderate physical activity, and the rest of the employees which is 43% are involved in sedentary activities. The health risk of the employee has been rated moderately high for health risk in this group. The good part of the research showed that 35% of the group has no major health risk, although 18% of the people who work for this company are smokers. (Getzen, 2013) According to report some of the major causes of work absenteeism at Constructit are injuries, respiratory system diseases, digestive disorders...
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...TRANSPORT INFRASTRUCTURE IN BRAZIL AND THE CONSEQUENCES OF DEVELOPMENT FAILURE 5335 Wisconsin Ave NW Suite 440 Washington, DC 20015 tel 202.274.1830 fax 202.274.1831 James Gregoire Copyright © February 2011 www.nexusinfrastructure.com Transport Infrastructure In Brazil and the Consequences of Development Failure CONTENTS ABSTRACT .........................................................................................................................................................1 I. INTRODUCTION .......................................................................................................................................1 A. Airports ................................................................................................................................................4 B. Roadways .............................................................................................................................................5 C. Rail ..........................................................................................................................................................7 D. Ports ......................................................................................................................................................8 E. Summary .............................................................................................................................................9 III. SPECIAL FACTORS ..................................
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...Shaping America HIST 1301: U. S. History to 1877 Section 21404 INET (3 credit hours) Brookhaven College/Dallas TeleCollege, Fall 2014, August 27 – December 11 Instructor: Tara Kirk, M. A. E-Mail: tara.kirk@dcccd.edu Office Hours: Available for questions by e-mail. Phone: 972-860-7444 x21221 Welcome to Shaping America - History 1301 online! This course examines an exciting time in U.S. history, from exploration and settlement to the Civil War and Reconstruction. This syllabus is designed to give you all the information you need to successfully complete this course. Please pay special attention to the Course Work and Course Calendar sections to stay up to date with assignments and exams. COURSE DESCRIPTION & OBJECTIVES Prerequisite: Developmental Reading 0093 or English as a Second Language (ESOL) 0444 or have met the Texas Success Initiative (TSI) standard in Reading. A survey of the social, political, economic, cultural, and intellectual history of the United States from the pre-Columbian era to the Civil War/Reconstruction period. United States History I includes the study of pre-Columbian, colonial, revolutionary, early national, slavery and sectionalism, and the Civil War/Reconstruction eras. Themes that may be addressed in United States History I include: American settlement and diversity, American culture, religion, civil and human rights, technological change, economic change, immigration and migration, and creation of the federal government. Coordinating Board Academic...
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