...J T’S WHISPERING WINGS DUCK LODGE Joshua T. Wooldridge Harding University TABLE OF CONTENTS Executive Summary 3 Organizational Overview 4 New Product Description 5 SWOT Analysis 7 Market Research 9 Segmentation 11 Differentiation & Positioning 12 Stage of the Product Life Cycle 13 Market Mix 13 Budget & Financial Projection 16 Implementation 17 Evaluation/Control/Monitoring 17 References 18 EXECUTVE SUMMARY J T’S Whispering Wings Duck Lodge is in the process of establishing a unique hunting experience for the sportsman duck hunter. The lodge is a dream created from a love of the sport of duck hunting and many years of experience in hunting the area of the Mississippi Flyway. Whispering Wings is situated on 7,000 acres of some of the finest duck hunting territory in the state of Arkansas. It has rice, soy beans, corn, and milo fields abounding with flooded timberland that makes it the perfect habitat for migrating water fowl. The spacious lodge is equipped to accommodate hunters in a luxury setting with a great room, spacious kitchen, and sleeping quarters with adjoining baths. The staff is highly trained and experts in their field, whether in the kitchen, or in the blinds with the hunters. The location of the lodge is situated in the bottle neck of what is called the Mississippi Flyway. It is the triangle of the White, Arkansas...
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...Marketing Plan For “The Royal Bed & Breakfast” Introduction to the Company Executive Summary: At the heart of our company is a commitment to providing a quality bed and breakfast experience to all visitors in the NijhumDwip- St. Martin’s Island. With the availability of color tours in the fall and a spectacular season of fun and sun in the summer, Nijhumdwip is a year-round tourist destination for thousands of travelers. The Royal Bed & Breakfastis to capitalize on that tourist traffic and focus on providing a popular stop for those exploring the region. This plan serves to illustrate the profit potential that can be obtained through the renovation of an existing structure that serves a specialty clientele. If done with flair and a sense of style, it is our belief that we can turn Fantasy into a reality. COMPANY DESCRIPTION The Royal Bed & Breakfastis aiming to be one of the most exclusive and upscale establishment of its kind in the St. Martin’s Island area. The Royal Bed & Breakfastwill take a solid hospitality approach to the bed and breakfast industry and carve out a specialty niche in the marketplace. The charm of The Royal Bed & Breakfast will come from its unique perspective in selling romance and escapism to a popular demographic pool of urban professionals in the St. Martin’s area. The specifics of this plan are illustrated below. Building Description The structure selected for The Royal Bed & Breakfast is both prominent and...
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...demonstrated at Mehargarh (Period-I Neolithic period) in which the sense of the revolution ultimately set the platform for the rise of urbanization in the Indian Subcontinent.[16] In the period of the Neolithic revolution (roughly 8000-5000 BCE.), agriculture was far from the dominant mode of support for human societies. But those who adopted it, have survived and increased, and passed their techniques of production to the next generation. This transformation of knowledge was the base of further development in agriculture. Vedic literature provides some of the earliest written record of agriculture in India. Rigveda hymns, for example, describe ploughing, fallowing, irrigation, fruit and vegetable cultivation. Other historical evidence suggests rice and cotton were cultivated in the Indus Valley, and ploughing patterns from the Bronze Age have been excavated at Kalibangan in Rajasthan. Bhumivargaha, another ancient Indian Sanskrit text, suggested to be 2500 years old, classifies agricultural land into twelve categories: urvara (fertile), ushara (barren), maru...
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...Competitors 9 Marketing Strategies 11 Barriers to Entry 14 Distribution Channel 15 Team 16 SWOT Analysis 17 Financial analysis 18 Executive Summary Introduction Happy Monkey is an established baby product distributor based in Dongguan, Guangdong, China. Happy Monkey expects to supply a selected number of large and small baby product retailers with a select few brands that have proven to be successful in the past, namely Fei He milk powder and Be Super baby diapers. The company plans to build a strong market position due to the general manager’s extensive industry experience and opportunity for growth in the area. Happy Monkey will offer its products at competitive prices and aims to satisfy the needs of all health and budget conscious parents of small children up to three years of age. The Company Happy Monkey was previously owned and managed by three partners all from Dongguan city itself. After restructuring, Gordon 江东塔 will be the majority shareholder with one third of the company as well as general manager, the other two thirds being owned by investors who will contribute capital proportionate to their share. Gordon 江东塔 has extensive experience in sales, marketing, and management. The company intends to hire three full time sales managers, a professional accountant, driver, store clerk, as well as up to fifty full time sales promotions professionals. Products and Services Happy Monkey will offer two core products in particular – Fei He Milk...
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...India’s policy shift towards more clean and renewable energy, which lead India to be among the top 5 countries in the world in terms of renewable energy capacity. Our positioning strategy is based on the competitive values Plastic Power brings as opposed to the conventional solar products currently available in the market, though competition would be fierce with industry leaders who have been operational in India for the past 2 decades, posses governments support whether in access to land or allocation of government subsidies to their customer base, in addition showcase many success stories despite the many challenges faced. Our objective in terms of market share is to 5% for the next 12 years, targeting 80m households; our overall marketing budget is 24 million US Dollars. Macro-environmental Factors India, due to its fast pace of economic growth is facing a huge challenge of energy shortage. India’s power deficit is around 10% with a peak deficit of 17% leading to chronic shortage to its rural and urban population. It imports most of its energy needs and is extremely vulnerable to global price fluctuations and politics. Indian policy makers are trying to solve the key issue, which may hamper its current...
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...International Markets Bureau MARKET INDICATOR REPORT | JANUARY 2011 Packaged Food Sales In India Packaged Food In India EXECUTIVE SUMMARY With a vast population base, growing middle class and strong macroeconomic growth, India has become one of the fastest-growing markets for packaged food in the world. India’s packaged food retail sales grew an average of 11.5% annually during the past five years, with a compound annual growth rate (CAGR) of 12.93% between 2004 and 2009. While only 30% of the population resides in urban areas, urbanization has become a trend in recent years and has changed how and when consumers eat their meals. This migration of consumers has resulted in new products boasting ethnic and or region-specific flavours, appearing on store shelves. The search for functional food items paired with the desire for instant gratification has caused solid growth in ready-meals, noodles and soup sales. With the growth of modern retailing and the shopping revolution in India, there has been a radical shift in the Indian food industry. In addition, with the arrival of international fast food outlets in India, the food industry has experienced steady growth. It is difficult for most regional packaged food companies in India to expand nationally, due to the country’s underdeveloped infrastructure. Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) was the leader in the packaged food market, with an 8% share in 2009. INSIDE THIS ISSUE Executive Summary...
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.... 5/17/2014 Raise awareness about the use of water in Vietnam Assignment – MKT370 – Consumer Behavior Tutor : Pham Duong Phu Nguyen Duy Hung 304044 Nguyen Xuan Trang 304055 Mai Ngoc Duc 304037 Dang Ngoc Minh 304026 Dinh Viet Hoang 304030 Table of Contents 1.0 Situation Analysis2 1.1Market Analysis3 1.2 Implication of situation analysis 4 2.0 Objective5 2.1 Marketing Objective5 3.0 Marketing Strategy 3.1 Marketing Segmentation7 3.2 Marketing Mix…………………………………………… 9 4.0Budgets………………………………………………………. 12 5.0 Implementation and Control…………………….. 13 References ……………………………………………………….14 Executive Summary……………………………………………15 1.0 Situation Analysis Water resources are sources of water that people use or can use these different purposes. The water is used in agricultural activities, industrial, residential, recreation and the environment. Most of the works are in need of fresh water. 97% of water on Earth is salt water, only 3% is fresh water. But now the water resource is almost depleted by many reasons, one of the most important reasons is that human activity. The using water resources are not reasonably had led to more serious consequences affecting the living environment of the curve and the entire creature on Earth. So the theme "Marketing strategy aimed at raising awareness about water use in Vietnam" with the aim of analyzing the current water market situation and give...
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...IDENTIFICATION OF THE MAIN COMPETITORS 10 B) MARKET POSITION OF EACH COMPETITOR 12 IV- CUSTOMERS 12 A) OVERALL CUSTOMER PROFILE 12 B) CUSTOMER MARKET SEGMENTS 15 C) COMPANY BRAND POSITIONING 16 a) Product value offering 16 b) Service value offering 16 c) How does company position its offering in relationship to competitors in order to attract customers? 16 V- MARKETING MIX 17 A) PRODUCT POLICY 17 B) PRICING POLICY 18 C) DISTRIBUTION POLICY 19 D) COMMUNICATION POLICY 20 CONCLUSIONS 22 A) SWOT ANALYSIS 22 B) RECOMMENDATIONS 22 ANNEXES 25 Executive Summary Alter Eco is a Fair trade company which opened it first small store in PARIS in 1999. Few years later, Alter eco has expended it products range including the tea, chocolate, rice, coffee and few others products and developed the food product for retail chains. It first retailing partners is Monoprix. In 2003, one year after the development of the brand, alter eco launched another products as for example olive oil, hearts of palms and quinoa. More than their new products, they sold also their products in another stores as Cora, match and system U. In 2004, after the increases of the company in French supermarkets, Alter eco prepared it development in international country and try to market their products in retail chains in the northern hemisphere. During this year Alter eco opened an office in San Francisco and prepared for products launched in North America. In 2005, Alter eco is steel growing and developed a...
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...Abstract With increased globalization and severe economic downturns, corporations have chosen to outsource many business functions rather than keeping them in-house. Small businesses are also seeing the benefits of outsourcing. The paper examines this growing trend and the reasoning behind those decisions to outsource. There has been speculation about future trends and changes in the business model. Advances in technology have been a driving force in these movements. A new wave of outsourcing, often referred to as “land grabs” has been increasing in popularity. A World of Outsourcing At the heart of most successful companies you’ll see a growing movement toward outsourcing. Business outsourcing can best be defined as: The contracting or subcontracting of noncore activities to free up cash, personnel, time, and facilities for activities in which a company holds competitive advantage. Outsourcing is often an integral part of downsizing or reengineering. Also called contracting out ("Outsourcing," n.d.) At one time, the United States thrived in manufacturing but little by little those jobs have been eliminated or moved overseas. This is evident by the abandoned manufacturing facilities scattered through-out the country. Manufacturing jobs are not the only functions that have been outsourced. So, why do we outsource and which key business functions have been moved off-shore? The Beginning of Outsourcing Outsourcing was officially recognized as a viable business...
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...Hut Lecturer Chris Smith Submit Day 18 April 2014 Pages Count 19 Mai Thi Kim Anh s3410200 Dang Ngoc Bao s3445804 Truong Thi Phuong Duyen s3446035 Le Ngoc Giang s3446610 Le Phuong Nghi s3445860 To Thi Thanh Trang s3446628 Mai Thi Kim Anh s3410200 Dang Ngoc Bao s3445804 Truong Thi Phuong Duyen s3446035 Le Ngoc Giang s3446610 Le Phuong Nghi s3445860 To Thi Thanh Trang s3446628 MARKETING COMMUNICATION IMC PLAN MARKETING COMMUNICATION IMC PLAN Table of Contents Stage 1 I. Situation Analysis 1 1. 4Ps Overview: 1 2. Target Audience: 2 3. SWOT Analysis: 3 4. Competitive Frame: 4 II. Communication Objectives 5 III. Communication Budget 6 Stage 2 I. IMC Program 6 1. Advertising: 6 2. Consumer-Oriented Promotion: 11 3. Event Marketing and Sponsorships: 12 4. Marketing-Oriented Public Relations and Publicity: 13 II. Evaluation and Control 15 1. Evaluation: 15 2. Control: 16 Executive Summary Since 2007, Pizza Hut has made a name for itself in Vietnam's booming market for fast food despite the industry’s increasingly competitive tendencies. With 40 locations scattered in cities across the country, Pizza Hut aims to reach the active and young urbanites, who are looking for more value and are attracted to the brand because of its proposition “Pizza and More”. Indeed, in addition to the company’s vast culinary offerings, Pizza Hut is constantly refreshing its seasonal...
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...Marketing mix is the set of controllable tactical marketing tools–product, price, place, and promotion–that the firm blends to produce the response it wants in the target market Company Background Found in 1938, Kee Wah Bakery has grown from a small grocery shop to a household name renowned for its bakery products in over half a century, with outlets and business filaments that stretch from Hong Kong to Mainland China, Taiwan, North America and Japan. The brand now has now become a household name among locals, as well as other Asian communities around the world. In terms of product range, aside from traditional bakery products such as mooncakes and bridal pastries, Kee Wah has also been continuously pushing the envelope of modern Chinese pastries by re-invention old-day favorites with modern touches, by incorporating new ingredients and tastes into a wide variety of traditional and innovative new products. Mission Statement Kee Wah is a traditional family operated company with modern management style that strives to preserve the long tradition of Chinese pastries while at the same time adheres to the philosophy of high quality and hygiene standard demanded by modern day customers. All packaging we carefully designed to be both functional and stylish, by incorporating nostalgic oriental essences with modern elegance. The recently introduced Kee Gift series is a stepforward in design and marketing concept which caters to visiting tourists in an effort to introduce...
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...Pepsi: Repairing A Poisoned Reputation In India How the soda giant fought charges of tainted products in a country fixated on its polluted water Indra K. Nooyi says she still feels guilty filling a bathtub with water. It sounds far-fetched coming from the chief executive of a major multinational corporation, until you consider her early years. Nooyi, the chief executive of PepsiCo Inc. (PEP ), didn't get much water growing up during the 1960s in the Indian coastal city of Chennai. Although she describes her family as "very middle class," they still had to rise every morning between three and five—the only hours that the valves to the municipal water supply were turned on—and fill every bucket in the house. Two buckets were set aside for cooking, and two each would go to Nooyi, her older sister, and her younger brother. "You had to think about whether to take a bath," says Nooyi, matter-of-factly. "You learned to live your life off those two buckets." Nooyi left Chennai, propelled by a dream to build a career in the U.S. She headed to the prestigious Indian Institute of Management and later Yale University before moving into the corporate sphere, eventually settling at PepsiCo in 1994. When she was named CEO in October of last year, India's water again became a focus of her life. This time Nooyi was cast as part of the problem. Villagers charged that PepsiCo—which has named India as a top strategic priority—consumes excessive groundwater in their parched communities. Even...
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...`A Report ON Foreign Investment In The FMCG Sector "There was a time, not long ago FMCG was on the go, Other sectors were mere midgets, Growth was in the double digits. Alas, all of that's in the past! The growth today is not so fast. There are reasons, that's for sure. Nowadays sales tax is more And durables are selling better, The weather surely could be wetter. My job is just to set the stage Describe the current sorry age. Adi, of course, will paint the scene And tell us why the times are lean." Mr. Nadir Godrej Executive summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterized by a well-established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labor costs and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc. Burgeoning Indian population, particularly...
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...Assignment 5: Marketing Strategies MKT 500 September 8, 2013 1. Write an executive summary of your marketing plan. This business plan is for Reek’s Bistro, a new medium-sized restaurant located in the Triangle area of North Carolina. The Triangle is made up of three primary cities of the Research Triangle metropolitan region, Raleigh, Durham, and Chapel Hill. Reek’s Bistro will focus on Mediterranean cuisine in an American style restaurant environment. An emphasis will be on natural foods that taste good and are good for you. The restaurant will procure locally grown produce, while offering additional services and products, such as catering and Reek’s Bistro brand items sold in grocery stores. Reek’s Bistro offers Triangle residents a trendy fun place to have great food in a social environment. The menu contains a large variety of ethnic ingredients and recipes that will bring the Mediterranean culture to the Triangle. Reek’s Bistro forecasts that the majority of purchases will be Greek gyros and salads. The ethnic recipes will be used to provide customers with a diverse menu that offers the usual and the unusual tastes of the Mediterranean. Reek’s Bistro will emphasize healthy dishes, recognizing the trend within the restaurant industry increasing demand for healthy and organic cuisine. Reek’s Bistro will target various segments of the Triangle. Hungry college students will be the first group targeted as prospective customers. Raleigh alone has over 100,000 university...
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...Strategic Marketing Plan Q2 2004 – Q4 2007 Page 1 of 89 DECLARATION We hereby certify that this assignment contains no material which has been accepted for the award of any other degree or diploma in any university or equivalent institution, and that to the best of our knowledge and belief, contains no material previously published or written by another person except where due reference is made in the text of this assignment. Viraj Perera Sara Russell Ingrid Szikla ID: 18877095 ID: 18481183 ID: 13034715 Page 2 of 89 EXECUTIVE SUMMARY This strategic marketing plan specifically addresses Uncle Tobys Ready to Eat (RTE) Breakfast Cereal products in Australia over the time period starting from the second quarter of 2004 and ending fiscal year 2007 (1/10/2004 – 30/6/2008). This plan takes into account and builds on new marketing strategies for Uncle Tobys resulting from the take-over by Burns Philp in the USA. Uncle Tobys is a leading brand of Goodman Fielder, which is a division of Burns Philp Company Ltd. Until 2002, Uncle Tobys had the second greatest share of the RTE market by value with 20.3% in 2001, but has since slipped to third place at 15.9% in 2003 and is now behind Sanitarium (17.2%) and Kellogg’s (55.4%). Contributing factors were issues such as high debt and lack of effective IMC strategy. However, it is anticipated that efficiency gains from the new organisational structure will come into fruition during 2004-05, and Burns Philp’s...
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