...Price Strategy ..................... 7 • Promotion Strategy ............ 8 • Place Strategy............8 6. Financial Projections ........... 9 • Break-even Analysis ................. 9 7. Organization ................. 9 8. Implementation Plan ............. 9 9. Evaluation and Control ............... 10 • Possible Deviations ............. 10 • Possible Solutions ..................... 10 Josiland N. Anderson Marketing Business 319 Building My Marketing Plan April 19, 2013 Homey’s food truck & grill Company Description: Homeey’s Restaurant was founded by Josiland Anderson who’s dreams of catering to the needs of college students with a little taste of southern home cooking at a reasonable price. To the Company’s knowledge Homeey’s will be the first high quality food truck / food stand restaurant that the city of DeKalb Illinois has ever seen. With the food truck and grill restaurant...
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...Soul Food is a term used for an ethnic cuisine, food traditionally prepared and eaten by African Americans of the Southern United States. Many of the various dishes and ingredients included in "soul food" are also regional meals and comprise a part of other Southern US cooking, as well. The style of cooking originated during American slavery. African slaves were given only the "leftover" and "undesirable" cuts of meat from their masters (while the white slave owners got the meatiest cuts of ham, roasts, etc.). We also had only vegetables grown for ourselves. After slavery, many, being poor, could afford only off-cuts of meat, along with offal. Farming, hunting and fishing provided fresh vegetables, fish and wild game, such as possum, rabbit, squirrel and sometimes waterfowl. Africans living in America at the time (and since) more than made do with the food choices we had to work with. Dishes or ingredients commonly found in soul food include: Biscuits (a shortbread similar to scones, commonly served with butter, jam, jelly, sorghum or cane syrup, or...
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...Executive Summary Howdy Yall! Welcome to the most happiest down south home cooked soul food. We are Dixie Soul. A typical day starts at bright and early at 6am. We receive our fresh bread and dairy products daily to insure top quality and taste factor to our complete menu. Our vibrant history can be explained in a nut shell. In 1965 Mr. Alan Dix had a hardware store that sadly went out of business. After such a big loss & sleepless nights Alan & his Wife Laura decided to open up a soul food restaurant. Officially in 1967, Alan and Laura opened up Dixie Soul. His wife Laura was a very proficient cook with a large set of time tested recipes passed to her from her past relatives.. Soul food is the essence of the south. Many common area folk were looking for an enjoyable place to have a beer & enjoy a well made home cooked meal any day of the week. We are a close nit team of culinary inclined professionals that expect the best quality for patrons that walk through our establishment. We provide quality southern foods at a reasonable price for the masses. Our market is very strong here in Montgomery, Alabama being the largest city. We strive to serve to the local area with our food and try to spread our vision. Family values are a very important point in our establishment as well as ethical & moral standards. We provide Breakfast, Lunch & Dinner. Our breakfast will taste like if it were directly from the farm. Our lunch service is quite busy...
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...change for many. Immigrants usually have problems finding food they like. The process of getting native food they are accustom to, can be a difficult task. America being a well-developed country has African stores, African restaurants, and foods that are similar to that of other countries. While shopping at Wal-Mart one day, I noticed a lot of food ingredients on display that were similar to the traditional African ingredients, but were labeled southern. At a gathering for thanksgiving, some of the food prepared looked a lot like the dishes from Nigeria. After a discussion with the host, I had learned that the dishes are called Soul Food. Being curious I googled Soul Food, and how it came...
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...Plan Michelle M. Webb Professor Greg Turner MKT 500: Marketing Management November 8, 2014 . Assignment 1: Part A: Mam-ma’s Country Kitchen Catering Marketing Plan Executive Summary (Everything I have read so far in this course says the executive summary cannot be written until after the plan marketing plan is complete so I am leaving this page blank until the other parts to this assignments have been completed) Mam-ma’s Country Kitchen is a down home southern soul food catering company that serves the greater Atlanta area. Mam-ma’s provide, good, southern downhome cooking steeped in the traditions of the Southern living. Generally, southern soul food is thought to be heavy in fats, cholesterols, and sugars. However, Mam-ma’s meals are not the heavy calorie laden, unhealthy versions touted from the traditional good ole south. The dishes Mam-ma’s make are healthy versions of some of the same traditional recipes. So Mam-ma’s customers have the privilege of experiencing good quality southern meals with less fats and other unhealthy contents. Environmental Analysis In the greater Atlanta Area, there are over three hundred catering businesses. However, most are located in the trendy, industrial, and metropolitan areas of Atlanta, Buckhead, Roswell, Norcross and Sandy Springs. The 2012 NAICS defines caterers-772320, as companies primarily contracted to provide single occasion-based food services to consumers. Caterers usually own or retain the necessary tools...
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...The Jim Crow laws were created to separate black and white people from contact. Jim Crow laws were enacted after the Reconstruction period of 1877 and lasted until the Civil Rights movement of 1954 in Southern United States. The laws originated first upon race segregation over transportation. Plessy versus Ferguson Case of 1896 concluded that a Louisiana law requiring whites and blacks to ride in separate railroad cars did not violate the equal protection clause. Jim Crow laws later spread to public facilities. The laws were influenced by patterns of residential segregation, school choice programs, and the Supreme Court rulings regarding previous school desegregation efforts. Most importantly, Jim Crow laws also, violated citizens 14th Amendment...
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...environment with unbeatable quality at an outstanding price. Our goal is to be the talk of the town. All menu items are moderately priced for the area. While we are not striving to be the lowest-priced restaurant, we are aiming to offer exceptional food at reasonable prices for the average restaurant diner. In the area of competiveness the owners' of Cora’s will have thorough understandings of opening and running a restaurant, all menu items are moderately priced for the area and will offer an employee training, incentives and retention program. They will also be aware of what other competitors have and offer. In the area of technology Cora’s Kitchen will have a committed website. The website will offer menus, prices, reviews and any special entertainment that might be happening at Cora’s. In order to attract new customers the site will have a section that will highlight special events from the previous month. The website will also have an on-line order feature, so customers will be able to order a selection for pickup using a credit card. This is also a benefit for customers who might need catering. The website will include email capabilities and online reservations and special events scheduling. In the area regulatory Cora’s will adhere to all government regulation for a restaurant, such as hygiene, health, and food standards. Cora’s will also acquire all licenses and...
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...Business Plan Alvin Northcross ACC/220 2/10/2013 Rebekah Runyan Business Plan Al’ café will be a Soul Food themed restaurant located at Florissant Square, Missouri. The theme was decided upon after an extensive market survey. The emphasis of Al’ Café will be on multiple cuisines, especially Soul food and Southern style food. The ambience will give a real picture of the African American contemporary style of living. Al’s Café is a venture by Northcross Inc., a company operated by four entrepreneurs who have a very good understanding of the current restaurant industry trends. Their joint labors in the formation of Al’s Café have helped to produce a comprehensive strategy that will include the essential fundamentals necessary to thrive in today's economical eatery environment. Strong market exploration and target market assessment propose that Al’s Café will be situated to cater to an unsatisfied market section. In addition, years of operational and marketing experience have been organized and documented to create a comprehensive blueprint for success. Proven marketing techniques and operational systems will allow management to be proactive to the conditions and obstacles associated with opening a new restaurant. (Restaurant Owner.com, 2013) In closing, we feel the business plan for Al’s Café signifies an accurate expectation of success for all the stakeholders involved. Moreover, we will be providing an advantage to the public by providing secure jobs and a respectable service...
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...with hiking, history, and southern comfort food. Dominating the landscape of the Talladega National Forest, Mount Cheaha rises 2,407 feet above sea level. Cheaha State Park, opened in 1933, is Alabama’s oldest continuously operating state park and accessible in less than two hours’ drive time from either Birmingham, Alabama or Atlanta, Georgia. Upon arrival, stop at the Country Store and Gift Shop for overnight check-in. Whether you are purchasing firewood, securing hiking maps, picking up picnic supplies, munching boiled peanuts, or panning for gold, this is the hub of human...
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...recipes used. Some foods have remained a personal favorite for years, and some have been recently added to the list by simply trying new things. We all derive from numerous backgrounds where food brought our families together, whether it’s on the day of someone’s birthday, national holiday, or a family outing. Traveling to different areas of the world presents many diverse classes of not only different foods and taste, but also preparation styles. My favorite categories of foods are sushi, Italian, and soul food. During the 8th century, the history of sushi developed in Southeast Asia with the intent to preserve fish that was wrapped with fermented rice. The first time that I tried sushi, I was living in Jacksonville, Florida working for the United States Navy. My significant other at the time always talked to me about sushi, but I was always hesitant about trying something that involved raw fish and seaweed. When the initial experience presented itself, we were at a restaurant and I found out that the “California Roll” was ordered for without me knowing about it. This particular “roll” included crab meat, avocado, and cucumber all wrapped up in rice. After the first bite, I was focused on the different taste and texture which resulted as a satisfied beginner at eating sushi. This uniquely prepared food has been one of my favorites since I tried it for the first time. When...
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...proper research and planning is the first step in running a small business. Because of the recession, Dub & Bradstreet reported in 2011 that “across the United States, small business failure rates rose by 40% between 2007 and 2010” Therefore, understanding not only the industry, but the legal, tax, and accounting implications is vital to securing a prosperous future. “ The dream of owning a small business has centered on starting a restaurant – full of grandma’s home cooking. Restaurants, thought of as a risky business venture, have the same failure rates as other new businesses. “A longitudinal study of restaurants in Columbus, Ohio found the failure rate for restaurants was 57 to 61 percent for a three-year period (1996-1999) – still high, but much more in line with other businesses) (White, 2011). While restaurants may not be any more risky, the preparation work opening the business will be critical to future success and ownership protection. Asking what type of business might actually seem line a silly question. The answer is a restaurant! However, the question is not quite that simple as there is four different forms of business organization: Sole Proprietorships, Partnerships, Corporations, and Limited Liability Corporations (Riley & Associates, 2011). Exhibiting advantages and disadvantages, each business type aids and...
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...McDonald’s SWOT Analysis MGMT-303 Professor Russell King DeVry University Corporate History In 1940, Dick and Mac McDonald first opened McDonald's Bar-B-Que Restaurant on Fourteenth and E Street in San Bernardino, California. The type of the restaurant was more of a typical drive-in featuring a large menu and car hop service. Then the restaurant was closed for three months and was re open with only nine menu items, and the most staple item for McDonald was the 15 cents burger. Then in 1958, McDonald's sold its 100 millionth hamburger. By 1959, the 100th restaurant was open in Fond Du Lac, Wisconsin. With the rate of McDonald growing, today McDonald's restaurants are in 117 countries around the world. The McDonald's brand mission is to "be our customers' favorite place and way to eat”. McDonald's today's slogan is "I'm lovin' it". Strengths and Weakness Two major strengths of McDonald’s are its strongest International presence and the training and skill development. Two of the McDonalds weaknesses are its saturation and its food quality. Strength #1 – Strongest International Presence McDonald's is the market leader in both domestic and international markets. On March 14, 2010, McDonald was rank number 14 from the top 50 on Fortune's Most Admired List. It is also the best brand recognition in the world, the golden arches and Ronald McDonald. McDonald's benefits from cost reduction through economies of scale because of it enormous size and its huge global presence...
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...Black women were recognized as leaders of the kitchen for the preparation of fried chicken; a role that has a need to keep separation between the “cook and the consumer,” (Williams-Forson 144). Many African American’s were illiterate; as a consequence, white women would take advantage of that deficiency by claiming black women’s recipes as their own just like Marjorie Rawlings did in Cross Creek Cookery using Idella Parkers recipes (Williams-Forson 145). Rawlings gave credit to Parkers for three recipes out of the whole book which is “one of the ways that White people have been able to claim and reclaim Southern foods like fried chicken for their own,” yet again another way for white southerners to gain power to make African American’s feel inferior (Williams-Forson...
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...McDonald’s SWOT analysis MGMT303 Professor Dean Scott May 22, 2011 Management 303 SWOT Analysis of McDonald’s Corporation Section I – Corporate History In 1940, Dick and Mac McDonald first opened McDonald's Bar-B-Que Restaurant on Fourteenth and E Street in San Bernardino, California. The type of the restaurant was more of a typical drive-in featuring a large menu and car hop service. Then the restaurant was closed for three months and was re open with only nine menu items, and the most staple item for McDonald was the 15 cents burger. Then in 1958, McDonald's sold its 100 millionth hamburger. By 1959, the 100th restaurant was open in Fond Du Lac, Wisconsin. With the rate of McDonald growing, today McDonald's restaurants are in 117 countries around the world. The McDonald's brand mission is to "be our customers' favorite place and way to eat”. McDonald's today's slogan is "I'm lovin' it". Section II – Strengths and Weaknesses Two major strengths of McDonald’s are its strongest International presence and the training and skill development. Two of the McDonalds weaknesses are its saturation and its food quality. Strength #1 – Strongest International Presence McDonald's is the market leader in both domestic and international markets. On March 14, 2010, McDonald was rank number 14 from the top 50 on Fortune's Most Admired List. It is also the best brand recognition in the world, the golden arches and Ronald McDonald. McDonald's...
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...Executive Summary: Welcome to Continental Flavor, a restaurant conveniently located in the commonly tourist visited area of downtown Orlando, Florida; offering a blend of culinary delights from Latin, Southern America (soul food), and Italian cuisine genres. Our establishment is a fine dining, family friendly, and customer focused brasserie. We provide service with a smile and a piece of our heart for every customer. We’re completely staffed with over 50 employees who provide an eclectic environment of tranquility, with acoustic music of the region. fairly Continental Flavor values customer satisfaction and the delivery of quality creations each service. As our chefs prep his kitchen for the day’s service, we ensure each ingredient is of the highest quality and believe our special main ingredient included is imperative to the success of every dish. The main ingredient for every dish is love, which demonstrates the time and care we take in sharing our love for culinary art and preparing quality cuisine with every customer in our heart. Continental Flavor embodies the love of culinary art and delectable cuisines in every dish prepared. Customer satisfaction is our motivation, sharing a little love in each culinary creation is our preservation, and gratifying tummies of the families our establishment serve is our drive for perseverance. Whether you need a bite to eat, or have a drink, Continental Flavors is a destination for the famished traveler. Staffing and Retention...
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