...what extent do these companies manipulate the consumers to thinking that sports drinks are a better alternative than water? Over the past couple of years all people who exercise have been using water as a source of replenishment for hydration, but not long ago sports drinks where invented and rapidly became popular around the world, and their companies where able to make the consumers believe that “water is not enough”. In 1985 Gatorade Sports Science Institute were able to convince the public that thirst is an unreliable indicator of dehydration to help and try to promote their products. And the experts who made this information were most likely supported or sponsored by the sports drinks companies. But they have also proven themselves correct by supporting with evidence about hyponatremia. Hyponatremia is a drop in a person’s serum sodium levels and has had a bad effect on marathon runners causing death and life threatening illnesses, and for a fact the excess consumption of water can be a cause to hyponatremia. Using this evidence an experiment was conducted to compare if sports drinks also caused hyponatremia in athletes and concluded that it does not making it a better alternative than water for these marathon runners. We also have to distinguish between professional athletes and other people. It has been claimed by the European Food Safety Authority that sports drinks hydrate better than water and can help maintain performance in endurance workouts and exercises like...
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...Nutri, Health, & Wellness w/ Lab 8 February 2014 Water: An Overlooked Essential Nutrient Welcome, my name is Karina Padilla I am a registered dietician. I have invited you to lunch and learn about, what you will select for a yearlong beverage contract from these three choices water, Gatorade, and Powerade. The role of water in our body are giving cell life, where water is a carrier, distributing essential nutrients to cells as minerals, vitamins, and glucose. It also has chemical and metabolic reactions as it removes waste products including toxins that the organ cells reject and removes through urine and feces. Water is a transport of nutrients in the biochemical break down of what we eat. H2O regulates body temperature, it has a large heat capacity which helps limit changes in body temperature in a warm or cold environment. The elimination of water is an effective lubricant around joints and acts as a shock absorber for eyes, brain, and spinal cord. The goal of drinking fluids during exercise is to prevent dehydration and maintain performance. Fluids preferably with carbohydrates and electrolytes, should be consumed in small amounts every 15 to 20 minutes during exercise. Water and electrolytes serve very important roles in the functioning of the body and sweating can lead to excessive losses of both critical nutrients if not properly replaced. Dehydration and electrolyte imbalances can adversely impact health and exercise performance. The magnitude of fluid...
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...Name: Hydra Sports Drink Product: Sports Drink Date 26/11/14 1. Introduction: 1.1 Authorisation: This report is prepared as part of the assessment for BSBADV511A Evaluate and recommend advertising media options 1.2 Limitations: The findings of this report are drawn primarily from secondary research due to which in real scenario there are many factory which need to be taken in to consideration while introducing Hydra Sports drink in Australia. Australia has mixed economy by which to develop marketing strategy requires a lot of understanding of the current economic condition by which the rural and urban population are being benefited. 1.3 Background information about the product Hydra sports drink can be very helpful especially for the athletes and enthusiasts who want to try out sports. Most athletes have relied upon sports drink to give them extra stamina so that they can practice all day. The runners are also some of the athletes who take sports drink. They need speed and endurance and they should not tire off easily because they will lose it. Hydra sports drink have been known and proven to increase activity of the body, brain activity, performance and endurance. This will make a person finish a long day's activity without wearing easily. The sports drink must be consumed at the desired dosage; it may be helpful to a person's build up. The only hazard is when a person drinks too much. 2.2 Emerging Market for Hydra Sports drinks Sports drink market is amazingly...
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...Since our body is 60% water. The daily taking we should consume be a minimum amount of at least 8 glasses a day. Gatorade doesn't have an essential so there's no daily recommendation for an average person. Powerade is the same with Gatorade there is no daily recommendation intake when drinking these two beverage Water can be in almost every food they could possible be. Gatorade comes in different varieties of drinks which including of low sugar and high protein. But they come in different flavors cheery, lemon, grape, and many more. Powerade is also similar to Gatorade, they only have one form and that is liquid with many different flavors. Cost Water is free; people can get it by drinking tap water from the kitchen sink. people can get a bottle water from any marketplace for $1.00-$5.00, 24 pack of bottle water cost $12.99-$17.99, and 35 pack of bottle water cost $20.99-$30.99. But most people prefer to use the water refill vending machine that are in any market store, were a gallon would cost 20-30 cent and 8 gallon of water would cost $1.20-$1.50. There are many gatorades in many stores that come to singles or in pack. 1 bottle of gatorade cost $1.00-$5.00, 24 pack of gatorades cost $12.99-$17.99, and 35 pack cost $20.99. Powerades come also in singles and packs like Gatorade. Singles cost $1.69, 8 pack cost $4.18 , and 12 pack cost $28.82 Advantages of consumption When drinking water it help maintain body functions and weight. Its helps break...
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...Coconut water is the clear liquid inside young green coconuts (fruits of the coconut palm). In early development, it serves as a suspension for the endosperm of the coconut during their nuclear phase of development. As growth continues, the endosperm mature into their cellular phase and deposit into the rind of the coconut meat.[1] Coconut water has long been a popular drink in the tropics, especially inIndia, Brazilian Coast, Southeast Asia, Pacific Islands, Africa, and the Caribbean, where it is available fresh, canned, or bottled. Coconuts for drinking are served fresh, chilled or packaged in many places. They are often sold by street vendors who cut them open with machetes or similar implements in front of customers. Coconut water can also be found in ordinary cans, tetra paks, or plastic bottles (sometimes with coconut pulp or coconut jelly included). Bottled coconut water has a shelf life of 24 months.[citation needed] In recent years, coconut water has been marketed as a natural energy or sports drink due to its high potassium and mineral content. Marketers have also promoted coconut water for having low levels of fat, carbohydrates, and calories. However, marketing claims attributing tremendous health benefits to coconut water are largely unfounded.[2] Unless the coconut has been damaged, it is likely sterile. There is a single documented case where coconut water has been used as an intravenous hydration fluid when where medical saline was unavailable.[3] Although this...
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...for Watching Sports Events Are you a fan of drinking an ice-cold beer while enjoying your favorite sport? If so then there are some steps you should take to make sure you practice right “booze control.” Here are some helpful tips to keep in mind: 1. Stay hydrated Make sure to drink enough water before your beer-drinking/sports-watching event. There are several benefits. It will help to prevent getting a beer belly and also help to reduce or even prevent a hangover. 2. Remember your diet If you’re on a diet, then you should make sure to manage your beer consumption effectively. One option could be light beer, although keep in mind they still have calories so drinking 100 cans of light beer won’t help you to stick to...
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...INTRODUCTION: TENDO COCONUT WATER First deliverable IIFT Delhi Ashwani Pasricha, Sanjeev Kumar, Mudrika Chandnani Agenda I. II. III. IV. V. VI. VII. VIII. IX. The Product The variants Characteristics Marketing potential Market survey Target customers Positioning Recommendations Final word The Product Coconut water – a world of opportunity Coconut water is technically a fruit juice, extracted from unripe (green) coconuts. It is a popular refreshing beverage widely consumed in tropical countries, commonly sold fresh by street vendors still in its green shell, and drunk through a straw. For centuries, people living in coconut producing countries have been quenching their thirst by drinking fresh coconut water. It has been considered so healthy that various qualities were ascribed to it. In Hindu religious culture, coconuts are the best of all fruits and coconut water can cure all the illnesses of the world. The coconut is a holy fruit and those going to temples have to offer it as a gift. There is nothing like fresh tender coconut water off the tree, consumed immediately, it has an unbelievable taste and flavor and few drinks can compare on grounds of health. Around 10 billion coconuts per annum are consumed as tender coconut water in coconut producing countries. The fresher the better. Age can vary to taste but 7.5 months is probably ideal. Moreover, the drink comes in its own natural aseptic packaging. Amongst the reckoned names in the industry, product is hygienically...
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...energy for active women age 18-22 is 2000 kcal/day-2500 kcal/day. CALORIC ESTIMATE ABIGAILLE Caloric needs are determined by sport, gender, age, body composition, genetics, season, activity level,...
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...Table of Contents Executive Summary ........................................................................................................................ 2 Part I: Introduction and Objectives ................................................................................................. 3 Background ............................................................................................................................. 3 Problem Identification ............................................................................................................ 3 Financial and Marketing Objectives ....................................................................................... 3 Part II: Market Analysis .................................................................................................................. 5 Market Situation and Macroenvironment ............................................................................... 5 Product Situation..................................................................................................................... 6 Competitive Situation ............................................................................................................. 6 Distribution Situation .............................................................................................................. 6 SWOT Analysis ...................................................................................................................... 7 Part...
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...The soft drinks industry is a highly competitive market and has a wide variety of products which are sold within this market. These include bottled water, carbonates, dilutables, still and juice drinks, fruit juice and smoothies and sports/energy drinks. From the 2012 UK Soft Drink Report it shows that the soft drinks industry has grown massively in value by 5.1% in 2011 which equates to £14.5 billion. Along with this consumption of soft drinks has risen by 0.7% to reach 14.6 billion litres. This shows the current size and value of the market to be on a constant rise, and will continue to rise with the increasing population of the UK and marketing of Soft Drinks companies. The market sector as a whole can be seen as increasing. From looking at a Mintel report for each individual sector in the market I found that they all follow a similar trend. Drinks such as bottled water, carbonates, dilutables, smoothies along with still and juice drinks all follow the same trend as rising from around 2006 where the records begin, followed by a slight dip during the recession during 2008 and then a constant increase again. This is expected as the recession affected most market sectors around the world and because soft drinks are not a necessity in the home as the UK has clean running water the market for soft drinks sank a little, but since then has been on the increase. Smoothies showed a drastic change during the recession unlike any other of the segments, managed to plummet from £225 million...
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...Why Sports Drinks are a Bad Idea Most people believe that sports drinks are the best alternative to replenish lost fluids and electrolytes when exercising, but that’s simply not true. Many sports drinks contain as much as two-thirds the sugar of sodas. They also typically contain high-fructose corn syrup (HFCS), artificial flavors and food coloring, none of which contribute to optimal health. Sugar After Exercise Furthermore, consuming sugar after exercise will negatively affect both your insulin sensitivity and your human growth hormone (HGH) production. Ironically, while these drinks are often referred to as “energy” drinks, in the long run the sugar they contain does just the opposite. After causing a quick explosion of energy, your energy...
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...druggist, who first formulated Pepsi-Cola. Today, Pepsi is part of a portfolio of drinks that includes carbonated and non-carbonated drinks such as soft drinks, juices and juice drinks, ready-to-drink teas and coffee drinks, isotonic sports drinks, bottled water and enhanced waters. PepsiCo operates in four major fields. These fields include: PepsiCo Americas Beverages, PepsiCo Americas Foods, based in America PepsiCo Europe, and PepsiCo Asia, Middle East and Africa. The Pepsi-Cola Company is the world’s second largest beverage company. Pepsi-Cola beverages are available in about 170 countries. The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed. The company markets its beverages under various brand names, including Coca-Cola, Diet Coke, Fanta, and Sprite. The Coca-Cola Company also produces and markets noncarbonated beverages, including waters and flavored waters, juice and juice drinks, energy and sports drinks, teas,...
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...THE 2010 UK SOFT DRINKS REPORT INVESTING IN REFRESHMENT SOFT DRINKS – INVESTING IN REFRESHMENT REPORT METHODOLOGY/BACKGROUND Specialist food and drink consultancy, Zenith International, has been commissione to produce commissioned enith this 2010 BSDA UK Soft Drinks Report. All data and insights contained in this report were produced using Zenith’s internal market databases and primary research. In compiling its research, Zenith relies on the goodwill and cooperation of companies active in the marketplace. During Zenith’s annual research into the UK soft drinks industry, over 250 soft drinks producers are regularly contacted. This includes larger branded operators, retailer own label specialists, contract packers and a significant number of smaller independent companies. Based on individual producer volumes for the year, market, sector and segment totals are calculated from the ‘bottom up’. At a sector and segment level, adjustments are then made for any double counting of contract and licensed bottling. Estimates for unauthorised soft drink imports sold through the ‘grey market’ are also included. This is more pronounced in categories such as energy drinks rather than dilute to taste drinks, for example. A complete picture of the UK soft drinks market across all sales channels is produced, through Zenith’s extensive study of the largest soft drinks companies, alongside small to medium sized operators and own label specialists. The market figures presented therefore encompass...
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...Vitamin Water is advertised in a financial fashion that supports healthy product growth and sales and at the same time does not hurt the company financially. Once the target market and characteristics of the target market have been identified and analyzed, and a correct budget has been formulated for Coke’s Vitamin Water the complete target market should be known and Coke will then be able to market their water to the right consumers. One fact that is becoming more and more evident about enhanced water drinks is that they are not cheap by any means. At a local grocery store you can purchase classic sports drinks like Gatorade for less than a dollar, but any vitamin enriched water such as Coke’s Vitamin Water or Pepsi’s Life Water will cost an everyday consumer almost two dollars. In today’s economy it would make sense for consumers who are more financially conscious to purchase the cheaper sports drinks than the higher dollar Vitamin Water, but that simply is not the case. Consumers who are purchasing these enhanced waters are a part of the living healthier movement. Living healthier has been a major movement in America for a while now and any sort of product that promotes health awareness is consumer friendly for the most part. This is why Vitamin Water is experiencing so much success because it takes something that as vital and as simple as water and enhances it to the point to where consumers can drink a flavored water that tastes more vibrant than a regular water and also...
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...– Australian bottled water manufacturing industry Product segments includes stilled water and sparkling water Value chain – (upstream) Access to water supply > Manufacturing > Packaging > Distribution > Retailers > Consumers (downstream) 2. Current life cycle position of the industry Australian bottled water manufacturing industry is at the growth stage of its life cycle. It is evolved out of the soft drink manufacturing industry during the 1990s, hence considered a relatively new industry. It is the fastest growing category in the non-alcoholic beverage market in Aus in 2011. Growth is demonstrated that despite from a relatively low base compared to other more established beverages, it shows increase per capita consumption. This is shown in Table 1 that bottled water growth from 2001 to 2011, increasing significantly from 6.4% in 2001 to 13.3% in 2011 (i.e. a 107.8% increase over the period). It is also projected to increase by 30.8% from 2011 to 2016. Despite having Energy drink, ready to drink tea/coffee, sports drinks and milk drinks are also experiencing growth; however bottled water has the largest market share of all the other growing non-alcoholic beverages. A recent report by Global Earth Policy Institute shows that global consumption water rose 56.8% to 164 billion litres from 2007 to 2011. Australians consumed 963 million litres of bottled water, is lower comparison to the top 10 global bottled water consuming countries....
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