...What cultural factors must U.S. sports franchises overcome to increase popularity abroad? Sports are very important part of the culture of the United States. When planning to expend a U.S franchise overseas, you must think of the factors of local cultures. To successfully serve new customers, you must understand the cultural differences of their countries. Culture can include social structures, religion, manners and customs, values and attitudes, language, and personal communication” (Nickels, McHugh & McHugh, 2013). In the past our American teams were comprised of primarily only American athletes or American trained athletes. But now as the U.S. sport franchises try and go global they are scouting and recruiting foreign athletes, which makes not only that team but also it might make that sport popular with that country of which these foreign players come from. Just like with any business wanting to go global they have to be willing to adapt to that countries customs and rules, for sports it might mean how they play the sport or the rules of the sport and the overall sportsmanship. One of the potential problems of expanding into other countries is overcoming the cultural barriers. Just because something is popular in the United States does not necessarily mean that it will be popular in other countries. Every country has its own culture, and you may not be able to accurately predict what people in that culture will enjoy. Before getting involved in another country...
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...Mauricio Barajas Jaimes ID: 000208124 March 8, 2015 INVESTIGATION ON FRANCHISES PRODUCT FRANCHISE: HUSSE http://www.franchise.com/franchise/pet-animal/mobile/husse-arizona/company-information.cfm Characteristics: local pet food Delivery Company with the same benefits as a global company. Headquartered in Stockholm, Husse is the European leader in the home delivery of dog, cat and horse products under the Husse brand. How does the brand work? * You work from home and decide for yourself how you spend your time. * Deliver premium and super premium products directly to the customer’s door. * Generate new customers through local farmers markets, door to door, dog / cat or horse shows, ewspapers, flyers, visiting breeders, social media, sponsor events or other activities. * Administrate your orders and customers via a customized intranet system. Total Investment Range: $11,250 - $25,000 dollars Initial Fee: The franchise fees start as low as $11,250 Area Coverage: Today more than 750 franchisees and distributors operate a Husse business in more than 45 countries.Take advantage of Husse's efficiency, low costs and minimal administration. Requirements from the Franchise: The requirements for getting started are: Invest in the franchise license, Invest in a red car according to our guidelines, Complete the initial training. (2 full days) and that most franchisees store their stock in a spare room or climate controlled basement/garage. An...
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...What cultural factors must U.S. sports franchises overcome to increase popularity abroad? How can franchises ensure their products are appropriate for international markets? Should governments protect their industries by placing tariffs on imported products? These three points will be explained more in the next pages. First U.S. Sports franchises who are trying to expand their businesses abroad have many things to overcome. Lets try seeing this from the point of view of those abroad. How do our sports fit in with the ones already established in these countries. Many European countries reefer to soccer as football, which may cause a lot of confusion of the bat. Especially if you are trying to establish an NFL following in another country. Also to be taken into consideration these countries traditions, as well as there rituals or rivalries. For them not only have their families have been following these same sports, but the same teams as well. So U.S. Franchises have to find a way to wedge in between these long standing traditions. At the least a way to attract a younger generations. Many of these problems can be over come by market research. By studying these countries, and there cultures. These franchises may find ways to over come these differences that are held between U.S. Sports, and countries abroad. One of these ways may by recruiting athletes from different countries. Which would help those other countries relate to these American teams. Seeing a fellow country...
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...Type of business strategy: Tim Horton’s: Low-Cost Provider Strategy Broad Differentiation Strategy Starbucks: The Focused Differentiation Strategy Best-Cost Provider Strategy B) MVV Statements Tim Horton’s • Mission: “[Their] guiding mission is to deliver superior quality products and services for [their] guests and communities through leadership, innovation, and partnerships.” • Vision: ‘[Their] vision is to be the quality leader in everything [they] do.” • Values: “At Tim Horton’s we are making a true difference for individuals, communities and the planet, everyday” “Tim Horton’s is proud to support local community initiatives that make a difference.” For example, o Free swimming/skating; timbits minor sports; community clean ups; earn-a-bike program; smile cookie program; The Tim Horton Children’s Foundation. o Sponsorships; National Sponsorships; Environmental Stewardship; Aboriginal Relations; Animal Welfare; Tim Horton’s Coffee Partnership. Starbucks: • Mission: “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.” • Vision: Starbucks vision is “to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” • Values: “Starbucks Shared Planet is [their] commitment to doing business responsibly. Working to promote a better way of helping each other and the planet – by inspiring [their] customers and partners...
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...not answer in point-form unless the questions mention “List” or “State”. It is not necessary to precede each answer with an introduction and end with a summary. Proceed directly with the answer. 4. The total marks for TMA 1 is 100 and this contributes 25% towards the total weightage of this course. 5. Do remember to submit online and by the deadline. 6. Students are highly encouraged to passage their TMAs to the Turnitin system before submission, to encourage honest academic writing and it is not mandatory except for Project courses". Case Scenario 1 India a hot spot for franchising As franchisors have found wringing impressive growth rates from the domestic market increasingly difficult, they have begun to export their franchises to international markets, including those with developing economies. Indeed, franchising is ideally suited for developing economies because it allows people with limited business experience and financial resources to become part of an established business. India, with a population of more than 1 billion people, is attracting the attention of franchisors across the globe. More than 750 franchisors now operate in India, where the franchising industry is growing at an annual rate of 30 percent. India’s middle class, which currently stands at 50 million, is expected to grow to 583 million by 2025, a growth rate that appeals to franchisors. India also has 35 cities with populations that exceed 1 million people compared to just 9 in...
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...CREATING A BUSINESS PLAN AND COVER LETTER What Is A Business Plan And Why Write One? A business plan is a clearly written analysis of your company. It explains the industry in which you compete, your company’s goals and objectives, and your plan to meet these goals. It also provides a management tool that allows you to guide your business, and measure your success against projected goals, which, in-turn, allows you to assess whether you are meeting you goals or not. • A business plan can help you obtain financing or investors • A business plan organizes and formalizes your business thinking process • A business plan clarifies the questions that may arise in managing your business How Long Should A Business Plan Be? The shorter, the better (as short as possible without leaving out pertinent information). It is important to be as realistic and detailed as possible without being overly repetitious. A concise plan will be much more effective and yield better results. You should, however, ensure that enough information is present to allow you to convey the full scope of important points about your business, being sure to emphasize the positives, and honestly minimize the negatives. Often, you can diffuse the potential impact of negative information by disclosing it and offering a response, rather than having the reader reach an uninformed conclusion. What Topics Are Covered In The Business Plan? The outline which follows is a set of...
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...not answer in point-form unless the questions mention “List” or “State”. It is not necessary to precede each answer with an introduction and end with a summary. Proceed directly with the answer. 4. The total marks for TMA 1 is 100 and this contributes 25% towards the total weightage of this course. 5. Do remember to submit online and by the deadline. 6. Students are highly encouraged to passage their TMAs to the Turnitin system before submission, to encourage honest academic writing and it is not mandatory except for Project courses". Case Scenario 1 India a hot spot for franchising As franchisors have found wringing impressive growth rates from the domestic market increasingly difficult, they have begun to export their franchises to international markets, including those with developing economies. Indeed, franchising is ideally suited for developing economies because it allows people with limited business experience and financial resources to become part of an established business. India, with a population of more than 1 billion people, is attracting the attention of franchisors across the globe. More than 750 franchisors now operate in India, where the franchising industry is growing at an annual rate of 30 percent. India’s middle class, which currently stands at 50 million, is expected to grow to 583 million by 2025, a growth rate that appeals to franchisors. India also has 35 cities with populations that exceed 1 million people compared to just 9 in...
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...collapsing into a recession. Ice cream is viewed by many as an affordable treat and more prime locations are opening up for new franchise units. The society is moving towards a healthy, wholesome lifestyle that fit directly to Marble Slab’s promotional campaign. The freshness, customization, premium quality and long shelf life differentiate Marble Slab from its competitors and stand competitive in the market. Marble Slab targets young adults aged 15 to 24 years since this demographic values quality, individuality, health and are brand conscious, trend followers. They are usually affluent, pleasure seeking, easily influenced by media, and more prone to impulsive purchasing. In order to increase product awareness and consumer base, it is suggested that Marble Slab take on the following recommendations: Locate in the Thornhill outdoor outlet in Vaughn and open a drive-through for convenience. Open a retail line for product exposure Change catering prices but remain consistent with other franchisees Continue differentiating its products as the superior graded ice cream and develop healthier and innovative ice cream such as pro-biotic and melt resistant ice cream. Promote through a variety of strategies including newspaper, radio, outdoor billboard Initiate new approaches – hiring students from nearby schools, support academic and sports programs and loyalty cards. Locating in Thornhill presents...
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...Panera Bread Case Study Paper August 16, 2013 Introduction Panera Bread Company got its start in 1981 known as Au Bon Pain Co. Inc. Since that time it has gone through several changes until it eventually became the Panera Bread Company in 1999. They have forged forward through the recession and a weak economy to become a well-respected restaurant known for its quality food. This review will take you through the beginnings of Panera Bread to where they are now. It will also cover their main competition and how they compare to each other, and the different charitable organizations that Panera sponsors. Founded by Louis Kane and Ron Shaich, Au Bon Pain Co was established in 1981. Their stores were mainly along the east coast of the United States and internationally where they prospered throughout the 1980’s and 1990’s. “In 1993, Au Bon Pain Co., Inc. purchased Saint Louis Bread Company, a chain of 20 bakery-cafes located in the St. Louis area” (Panera Bread, 2013). During that time the St. Louis Bread Company was in the process of renovating its bakery-cafes in the St. Louis area. Between 1993 and 1997 average unit volumes increased by 75% after completing a comprehensive re-staging of Saint Louis Bread Company. Eventually the name was changed to Panera Bread. Panera is a word that has roots in “breadbasket” in Latin. Panera Bread knew that they had the potential of becoming one of the leading brands in the nation. In order for Panera Bread to reach its potential...
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...BUS357 Starting and Managing a Business Assignment 2 – Group based Assignment January 2013 Presentation 1. Executive Summary This document proposes the feasibility of opening a new Pet Lovers Centre Franchise outlet at the proposed recreational hub at the site of the former Parkland Golf Range in 2014. We see a need for more pet friendly facilities at East Coast Park and we believe that of all the pet franchises operating locally, Pet Lovers Centre has the most compatible business practices and values with our intended business. With steady growth in both the pet population and pet product sales in Singapore, we are targeting the middle class segment primarily, with products priced between $1, up to $500. Our main focus is on dog owners who enjoy bringing their dogs out to play at the beach or park. With an existing market share of 49.7 percent, Pet Lovers Centre is well positioned to benefit from the increased exposure towards pet activities once the hub opens. Our financial projections show that the project will be financially feasible with gross profits of about $300,000 annually, and net income of about $100,000 each year. Our monthly breakeven point requires us to sell roughly 67 units of pet accessories with an average worth of $150, as well as 53 grooming and training appointments worth $350 per session to meet costs monthly. Our estimated starting capital required is $300,000, 50% of which will come from shareholders as equity and...
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...Sport Franchises and Tariffs on Imported Goods Devry University Sport Franchises and Tariffs on Imported Goods page 1 A cultural factor that a sports franchise must overcome is managing and ownership.This includes acquiring a sponsor or sponsors that can pay the players good salary and help build the talents of the younger generation in competition.Alot of sponsors have failed in the past due to poor financial management and embezzling of managers funds(Eitzen,1999). Sports are activities that include encompassing competitions like the Olympics.They also include other activities such as basketball,football,skiing and other recreational activities.The cultural practices have affected the popularity of the nations sports capacity in the United States over the years.The professional leagues of sport's clubs are organized in sport franchise and the league has the role of overcoming cultural practices. Some products of sport franchise include jerseys,shirts and coats with team logos,mugs and cups with team logos,license plates with team names,blankets with team name and logos,and etc.One way to ensure the product sells in the international market is by building a strong team that wins several competitions.When a team is successful,the share of the club increases in the share market and the club can sell a lot of its products which are profitable both locally and professionally(MacCambridge,1997). Another way for sport franchise to ensure their products appropriate...
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...Subway case study | Subway and the challenges of franchising in China | | ADVANTAGES AND BEST ENTRY STRATEGY OF SUBWAY | | | SUBWAY AND THE CHALLENGES OF FRANCHISHING IN CHINA Question: - What are the advantages of franchising in China from Jim Bryant’s perspective? From Subways perspective, is franchising the best entry strategy for China and why? Answer: - “Subway is a very big firm and to spread its business with franchises. To enter in China it was the best way. It is the best way of licensing and entry in a new country. In this company has given a trademark fro their promotion and training.” (International Business Environment and operations 11th Edition, 2009). 1. Entry with franchisee system:- Before subway enter in the China market the franchises system was not so much famous. But because of this system any company only open one store and after that they can go for many stores. So, because of this system it is difficult to attract more customers. But China wanted to know about this system because they also want to expend some of their companies they allow to subway enter to the China by this way. The subways choose to enter in China by this way and they were able to open their many branches in the China market. It is not only save their time, but also have some good effect in the the favour of Subway. Now more and more people know about Subway. They also know how to promote their product. 2. Low cost: - The other advantage was that the...
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...year and wants a new identity, they still have a long way to go, but this week is huge in their race for their division. Dallas Empire is a veteran team who finds ways to win. I think Doom will find away this week. Next week we have Necks vs. DPT. The Roughnecks are a team that seems to keep winning, and are a force to reckon with when healthy. DPT suffered their first loss of the season and the board has not been nearly as exciting since the lost. I think they are concentrating on beating every opponent and getting back to the Championship. I think DPT will make sure the board will not have anything to say after this week. Last but not least Franchise vs. Rollers, last year game The Rollers beat Franchise in a dominating fashion. Rollers have all the talent to win every game, but have to make better decisions. The Franchise have looked consistent all year and play smash football. I...
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...Type of Business Subway® The main activities of Subway® are that they sell mainly sandwiches to their customer to fulfil the customers need for food. The Subway® franchise began in the USA in 1965 and now has 32,774 outlets in 91 countries, also in most years 70% of new Subway® franchises are sold to existing Subway® owners. Subway® is owned in a private sector, as the business started as a partnership between Fred DeLuca & Dr. Peter Buck and they opened three stores before the Subway® outlet began franchising. Subway® what to make a profit, as when the business first opened it was so that Fred DeLuca could pay for his university tuition, and the partnership turn the business to a franchises so that others could succeed in their own business venture. The industry sector that Subway® is tertiary as they sell mainly sandwiches to people that use the business. Products Subway® has a low fat menu which is popular with customers all around the world, and Subway® allows their customers to add the ingredients that they what into their sub, also other product includes drinks & snacks. The subs, snacks & drinks can be combined together into one deal to give their customers a cheaper offer on their products. Purpose The reason that Subway® exist is that Fred DeLuca was looking for a way to make enough money to pay for his university tuition and the solution came at a BBQ during a conversation with a family friend, Dr. Peter Buck, who suggested to Fred that he open...
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...Executive Summary EasyInternetcafe was launched in the late 1990’s by entrepreneur Stelios Haji-loannou as part of the Internet boom, under the umbrella of the easyGroup companies. Originally called easyEverything, Stelios in October 2001 changed the name to easyInternetcafe. The mission of easyInternetcafe is to provide customers with access to the internet at the lowest possible cost. Despite the support and recognition from the public easyInternetcafe is currently experiencing lost profits and is on the verge of having the company be terminated all together. The original concept of the cafes was to have large stand-alone cafes with 250-600 PCs per store. After the initial internet boom phased out a decrease in profits and loss business was happening. A required re-structure of the company is required in order to keep the company operating. Currently smaller franchised stores are operating with 20-30 PCs and no staff onsite except for regular maintenance. With less involvement in store operations easyInternetcafe is able to concentrate on activities of outsourcing all non-core management activities. Some of the issues easyInternetecafe is currently experiencing are having locations operate with too many PCs for the amount of business, and having no real strategic operating plan in place for new franchise’s that are opening. Four alternatives are taken into consideration to help reduce overall costs and to help the business become successful. Through research on all...
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