... Robert Stephens, was a computer science college dropout that founded Geek Squad with $200 and a bicycle in Minneapolis, Minnesota. Dressed in white button-down shirts, too-short black pants, white socks and clip on ties, Geek Squad technicians (known as Agents) repaired computers in local businesses and in customer homes. Stephens had the idea that pulling up on a bicycle dressed like a “geek” would inspire a weird confidence in his computer repair skills. It did. Eight years later, Geek Squad was acquired by Best Buy for an undisclosed amount. Today, Geek Squad is comprised of over 20,000 highly skilled and specially trained computing Agents, home entertainment installers (GSI), Autotechs and appliance repair technicians (GSR’s) located in all U.S. Best Buy stores, at Geek Squad stand-alone locations as well as at service centers located nationwide. Geek Squad provides residential and commercial product repair, support, and installation services both in store and on site. Best Buy acquired Geek Squad to help develop a technological support system for its customers. At the time of acquisition, Best Buy sold computers but didn’t have an effective way to service them. It’s one thing to know the difference between two computers, but another to be able to effectively diagnose a wide range of problems and have the required parts to do so. This related acquisition allowed Best Buy and Geek Squad customers to get a premium level of customer service for their technology needs...
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...Case Assignment week #2 The Creation of Geek Squad Technology has made communication easier and quicker while at home and while out running errands. It is constantly and persistently changing and advancing around us every day. The first key environmental factor that created an opportunity for Robert Stephens to start the Geek Squad was realizing that being attempted to stay aware of the numerous environmental changes has brought on chaos and will proceed so as long there is innovation, “particularly those related to computers, technology, software, communication, and entertainment” (Kerin, 85). Many consumers had trouble and found it hard installing, operating, and using electronic products. Some of them complains that it takes time to read the manuals. However, that being the second key environmental factor, Robert Stephens, founder of the technology support company Greek Squad, came up with the solution: “I’m going to save you that time because I stay home on Saturday nights and read them for you” (85). Stephens gave up on everything that he has gained, such as an Art Institute scholarship looking forward to get his degree in Computer Science. While student he took a part time job for a research laboratory and began repairing televisions, computers, and a variety of other items. He realized that most people needed some sort of technologic help and that “they saw value in a service whose employees would show up at a specified time, be friendly, use understandable language...
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...Question 1) STRENGTHS * Organisational Culture One prominent characteristic of the Geek Squad that can be identified from the video case is its clear organisational culture. From the old-school uniforms to the pin-up ties, the geek mobile to the identity inspector badges, the founder Robert Stephens fostered a corporate culture of fun. Armed with this ideology, Stephens managed to galvanise the job scope, making a typically monotonous task of repairing computer electronics more enjoyable for both his employees as well as the consumer. The glorified role of a Geek special agent allows employees to feel better about their jobs and themselves, obtaining a higher sense of accomplishment for playing a role in the overall company direction. This could also increase the loyalty of customers where they experience first-hand contact with a Geek Squad ‘Agents’, who were all ensured by the firm to be ‘well-liked’ and ‘socially interactive’. With a strong organisational culture, the Geek Squad would also be able to cultivate a sense unity among its employees who may come from various backgrounds and demographics. A shared culture would promote more communication and understanding as well as reduce conflict or any employee being left out. This would place the company in good stead in dealing with any future challenges. * Customer Service Focus The Geek Squad does not only place importance in the actual repair job, but the whole customer experience as well. According to him...
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...Stephens to start the Geek Squad? The many changes in the environment that occurred were related to technology, computers, software, communications, entertainment, and social factors such as demographics and cultures, all things he came to realize during his consulting years. While Stephens was attending college and working towards earning a degree in computer science, he also worked as a consultant repairing televisions, computers, and several other items; however his main focus was computers. Through his consulting experience, he came to realize that most people needed help with technology, such as, how it works, its operating system, how to install software, and especially how to read and understand the manuals. 2) What changes in the purchasing patterns of (a) all consumers and (b) woman made the acquisition of Geek Squad particularly important for Best Buy? Changes in social factors such as demographics and culture helped make Geek Squad very popular. In the past, many manufacturers and retailers focused primarily on men. However, they found that woman were becoming increasingly more and more interested in the personal computing and home entertainment. Best Buy’s consumer research began indicating that woman will more than likely outspend men in the near future. Furthermore, Best Buy’s consumer research has proven that women tend to expect personal service during the purchasing and installation after the purchase, just what the Geek Squad is designed to provide. ...
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...all heard the name Geek Squad before. Most of us know what they do, maybe some have even taken advantage of the services they offer, but how did it get to be the household name it is today? Founder of the company, Robert Stephens, was, like all entrepreneurs, faced with an abundance of challenges before and after starting his business. Stephens was also given a great opportunity with the beginning of a trend toward personal computers when he started his business. In fact, Geek Squad had become so successful that it was brought to the attention of Best Buy, which purchased the company from Stephens in 2002 to combat some issues they thought that Geek Squad would be able to fix for them. Although they have been extremely successful up to this point, Geek Squad will need to stay ahead of the game to continue to do so, with the rapidly growing and ever changing technological world. When Robert Stephens was studying computer science, he also worked fixing computers for a research laboratory, and started consulting as well. While consulting he realized that most people needed help using and/or fixing their personal computer. In 1994 when Stephens started the company, it was in high demand because of the increase in the use of the personal computer (PC). The people not only wanted someone to help with their computer problems, but also be on time and help them understand what the problem really is, all while being friendly. When Best Buy purchased Geek Squad in 2002 for $3 million...
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...the location of area recon (EG 17086770 to EG 16858710) and his instructions to determine insurgent supply route and drop point. The PL knows the mission must be completed NLT 011800OCT07. 2. In order to utilize the triangle technique to occupy the ORP the platoon leader will assign and ensure the squads know their positions. The lead squad will be the base of the triangle, facing in the direction of travel. The tip of the triangle will be the 6 o’clock position. The left corner of the triangle will cover the 10 o’clock position, while the right covers the 2 o’clock position. The HQ element will be within the triangle finalizing plans. In order to make up the triangle, the Trail squad covers from the 6 o’clock position up to the 10 o’clock position where the lead squad is. The middle squad covers from the 6 o’clock position up to the 2 o’clock position. 3. The most desirable method for executing and area reconnaissance is ling range observation and reconnaissance. This method adds to stealth and limits the detection by enemy. Also, this method keeps the soldiers out of range for small arms fire helping them withdrawal and break contact. 4. Once the mission is complete all squads and members of the reconnaissance operation assemble at the designated rendezvous point or ORP. While at the selected point the information will be shared and disseminated. Recorders will be present to take down all obtained information and make sketches. Everyone is briefed, so all members have the...
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...Commander had taken the time to read the full email message not just the subject line and first paragraph he would have seen at the bottom of the message that he was copy furnished with the same memo that was sent to all Supply Sergeants for that unit. I think the main cause of misunderstanding was not paying attention to detail. The Commander was probably rushing through his email and knowing the significance of the memo just sent it without reading all the information. Assignment #2 Who is the sender: First Sergeant Who was the receiver: Squad leaders What was the message: To give him the names of all the soldiers that has not passed the Physical Fitness Training Test. What channel was used to send the message: Email What was the misunderstanding: Not all squad leaders have access to computers during their workweek. The First Sergeant should have sent the email to the Platoon Sergeant. He would have contacted the squad leaders to have the information...
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...Conduct an Area Reconnaissance Practical Exercises 1 1. The platoon leader assigns the task of conducting area reconnaissance based on what? ANSWER: METT-TC 2. Explain how you will maneuver using the triangle technique for occupying an objective rally point (ORP)? ANSWER: The platoon direction of travel is 12 o’clock. The two squads start traveling in the direction of 6 o’clock. One squad is traveling counterclockwise and one squad is traveling clockwise. The two squads meet at 12 o’clock disseminating information. After disseminating information; both squads continue reconnoitering back to the 6 o’clock position. 3. What is the most desirable method for executing an area reconnaissance and why? ANSWER: Long-range observation. Because the patrol does not come in close enough for the enemy to detect them. 4. What happens once the mission is over? ANSWER: The recon teams return to the ORP followed by the reconnaissance and surveillance (R&S) teams. The patrol disseminates the information and then returns to the patrol base. 10.00 out of 10 Conduct an Area Reconnaissance Practical Exercises 2 1. Describe the purpose of a route reconnaissance? ANSWER: To obtain information on a specified route and all terrain from which the enemy could influence movement along that route. 2. What information requirement will you need for a route reconnaissance? ANSWER: The available space in which a force can maneuver, the location and types of all obstacles and the...
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...The purpose of this counseling is to go over Motivation, Competence, Leadership, Responsibility and Accountability and overall performance during our Platoon FTX, WarPaint Focus. During the FTX you maintained full accountability of all sensitive items on your track, squad, section and in the platoon. I couldn't ask for more on G2G reports and accountability. You are a very competent NCO and I have no question about your Tactical and Technical proficiency as a leader during mounted and dismounted operations. You know our SOP's and executed them to perfection when the situation occurred. Motivation and Leadership are two of the big subjects I want to talk about today. Motivation was high and low for you. When I asked you to get something done you were willing and able and accomplished the mission or task that was given to you. I’m very confident in your ability to lead and take charge but you need to start thinking on your own and not be told what to do every time. I feel you are one of the better Squad Leaders in the Platoon if not the best and will make an awesome Section Leader when your time arises. But for you to become that Section Leader you must start to think like one. You know what needs to get done, when it needs to get done and how it needs to get done. As an NCO our soldiers are first, If they are sitting around doing nothing they are learning the exact same thing, NOTHING. This goes during the FTX and back at Garrison. I can't always be around and during the...
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...I have no personal issue with any of the players, or any agenda to push forward. Every assessment made is merely my viewpoint on the squad selected. After the relatively early exit from the World Cup, it was expected that the selectors will push forward with youth, and rightly so. To me its simple – if you’re not going to play in the 2019 World Cup, you shouldn’t be in the squad. And that’s the issue I have with the selection of Saeed Ajmal. I am a huge Ajmal fan; he is a great ambassador for Pakistan cricket and has performed remarkably for us, however I am not in favour of his inclusion at this point. Will Ajmal be representing Pakistan in the 2019 World Cup at 41 years of age? I highly doubt it. I’d rather we focus on backing youth for the premier event. As well as this, who’s to say Ajmal will be as effective as he once was? He hasn’t played competitive cricket in over seven months. I wish him well as he is a great guy, but I don’t agree with his selection. Another thing that is baffling is the exclusion of Ahmed Shehzad from the test and ODI squad. Here we have a youngster who has shown an appetite for big runs, yet the way he is treated is despicable. Shehzad was Pakistans leading run scorer in ODI cricket in 2014, the second highest scorer for Pakistan in the World Cup. He has played eight test matches, scored three hundreds with two fifties at an average close to 48. His last innings was a mammoth 176 against New Zealand, which was ended with a blow to his head...
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...Obtain a study guide. The purpose of a study guide is to make you aware of the type of questions that board members may ask and to put the material in a "user friendly" format for study. The questions in any study guide should not be considered to be the only questions a board will ask. Some units provide a basic study guide for their soldiers. Study guides can also be purchased at the PX. One excellent study resource is the U.S Army Board Study Guide (www.armystudyguide.com). This is a free and very comprehensive online study guide. Seek counsel; other soldiers in your unit who have previously been to "the board" can provide you with a wealth of valuable information. They will be able to tell you about the process, the types of questions asked and their views on what the board members are looking for. Additionally, they can participate in a mock board to help you prepare yourself (see mock boards). Knowing what to expect can help to ease your nerves and prevent you from being surprised by unexpected questions and situations. Know your unit's history, meaning of the unit crest and the unit's current mission. If being considered for promotion, know the MOS and skill level that you are being recommended for. Be familiar with the Soldier's Manual and be proficient in the duties required of that skill level. Be prepared to express yourself on current events (world and national and local level). Pay close attention to news programs and read the daily newspaper at least a week prior...
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...805C-PAD-2503 Enforce Compliance with the Army's Equal Opportunity and Sexual Harassment Policies q) 850-001-4001 Integrate Composite Risk Management into Mission Plans r) 805C-PAD-4359 Manage Soldier's Deployment Requirements s) 805C-PAD-4550 Prepare a Standing Operating Procedure (SOP) t) 805C-PAD-4597 Integrate Newly Assigned Soldiers u) 850-001-3001 Employ the CRM Process and Principles and Apply Them to Operations v) 850-001-2000 Employ the CRM Process and Principles and Show How They Apply to Performance of My Job/Assigned Duties 2) Guard detained prisoners of war a) 301-371-1052 Protect Classified Information and Material b) 301-371-1200 Process Captured Materiel c) 191-378-4303 Supervise a Riot/Crowd Control Operation with a Squad-Sized d) 191-410-0078 Supervise a Riot/Crowd Control Operation with a Company-Sized Element e) 191-377-4250 Supervise the Processing of Detainees at the Point of Capture f) 191-377-4252 Supervise the Escort of Detainees g) 191-377-4254 - Search a Detainee h)...
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...business), Buzz (young entertainment enthusiast), Barry (the affluent professional), Jill (the busy suburban mom) and Ray (the tech savvy family man). Store associates are trained to recognize customer segments and stores are stocked with products that appeal to the segments that frequent each individual store. Best buy even established reward zone, a customer reward/appreciation system that rewards customer purchases with gift certificates, discounts and special shopping events. The company offers services for customers such as services plans, installations and in store electronics repairs. Best buy has grown vastly in the past few years, offering 9 other brands within the Best Buy name, such as; Carphone warehouse, Best buy mobile, geek squad,...
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...BEST BUY After long thought of deciding which company to write about I have decided to go with a company I use often and I like the way things operate there. Best Buy is my company of choice; they have the latest in technology and can provide terms which are convenient for us the customers. Most recently this summer I purchased a 50inch TV for $387 before taxes, it was the last and only display model left; 5 months later I still feel I got a steal. They make it easy for the customer to finance products; as I did this summer with 12 months financing at no interest which will allow me to pay $25/month minimum and almost pay it off. These financing programs make things affordable for students and low income families. Another reason I like Best Buy is there customer incentive programs, with the card you receive points and they will email coupons for $5 off , $10 off, etc……As I continue with my own personal experiences I like the accessibility of Best Buy and the online friendly platform that so many customers use. Last Christmas while I was gone on military training I was able to purchase my fiancé a Kindle nook, services that are somewhat overlooked because everything is “online” now but they do a great job of using today’s technology tools. According to their website www.bestbuy.com is one of the top ten retail websites in the United States. Ethical and Social Responsibilities Now to get to the grits and facts of best buy and the business world, after reviewing some of the...
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...The book states that “the choice of segmentation bases is crucial because an inappropriate segmentation strategy may lead to lost sales and missed profit opportunities.” In order for Best Buy to stay ahead of the curve and provide their customers with the goods and services they desire, Best Buy has been broken down to target four different Psychographic Segments; with each segment essentially having its own personality. They have named these individual segments Barry, Ray, Jill and Best Buy for Business. This would be an example of a multisegment targeting strategy that “choose to serve two or more well-defined market segments and develops a distinct marketing mix for each.” Depending upon the name assigned to a store will determine the niche of the store itself for its concentrated targeting strategy. For example, the “Jill” segment has grouped together the suburban females who are a little techno-savvy. These stores offer personal shoppers who will be available should mother need assistance in purchasing a new camcorder for the family. There is also a wider variety of appliances than any other segment. A “Ray” store is more geared to the everyday man with more financing options available. A “Barry” store may not need these additional financing offers, as they are more able to afford higher-end quality. I do feel that the approach Best Buy has taken is a successful one. Best Buy offers a variety of technological goods. Most of which can be found in everyday households....
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