...Read the case titled "Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa" in the Resources and address the following components in your assignment: • Answer discussion questions 2 and 4 at the end of the case. 2. Build the management-research question hierarchy for this project. Step 1: Management Dilemma Is there a brand fit between credit card and Starbucks? How does the customer value the different benefits being offered by the Starbucks Duetto Visa card? How does the customer value "the give back to the community component"? Step 2: Management Questions If there is a match between the brand and the customers value the benefits of Starbucks Duetto Visa card, the card should be launched to as large an audience as possible. Step 3: Research Questions Starbucks should go in for the full launch of Starbucks Duetto Visa card. Starbucks should go in for a limited launch of Starbucks Duetto Visa card Starbucks should launch the Starbucks Duetto Visa card without give-back-to-the community component. Step 4: Investigation Questions Does Starbucks Duetto Visa card clash with the image of Starbucks? How much do the benefits of Starbucks Duetto Visa card appeal to the customers? How much do the planned give back to the community component appeals to the customers of Starbucks Duetto Visa card? Step 5: Measurement Question What is the extent to which the perception of Starbucks is hurt by Starbucks Duetto Visa card. In dollars what is the perceived value to...
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...Introduction: Before we begin to show our analysis and delve into the depths of the work, which we researched for Starbucks. We first need to have a clear understanding as to what the purpose of the assignment is, and also what is being asked of us. The title of the group project reads: “International issues and evaluation of strategic options.” Therefore we needed to focus particularly on the international issues surrounding Starbucks and also the strategic options, with which it has at its disposal. For us to successfully analyse the Starbucks case, thorough research was carried out in these areas. A number of sources were offered for us to explore in relation to the case. We chose the following, as we believed they possessed the most relevant information. The Financial Times, Harvard Business Review, Mc Kinsey Quarterly and we also referred to our core textbook: Exploring Corporate Strategy. With regards to the international context surrounding Starbucks we looked at different areas, which we believed, were of the most importance e.g. what issues Starbucks faces on an international scale and also what Starbucks can do strategically to change for the benefit of the company. We looked at the work of one theorist in particular Michael Porter and ways in which his concepts and theories could be applied to this particular case study. We chose to adopt the infamous Porter’s Diamond as a theoretical framework for our analysis. If this model is applied to a company in...
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...[pic] ASSIGNMENT SUBMISSION FORM Treat this as the first page of your assignment Course Name: Competitive Strategy Assignment Title: Project – Globalization Problems faced by Starbucks – Focus on Europe (Let us not waste paper, please continue writing your assignment from below) Table of Contents Executive Summary 3 Industry structure – Porter five forces analysis 4 Company background 5 Globalization strategy [1995-2008] 9 Performance in EMEA 11 Findings and analysis 13 References 27 Executive Summary This study is focused on Starbucks, the world’s largest coffeehouse company. The company has the knack of finding the magic formula for every aspect – be it customer satisfaction, innovative marketing or smart partnerships. Given the brilliant performance that Starbucks found in the US, success should have been a foregone conclusion in other geographies as well. Despite all the positives, it could not replicate the same degree of success in Europe as it enjoyed in the US. This study has analyzed the factors which might be held accountable. The aggressive policy of opening stores worldwide to achieve inimitability of its business model, loss of control over the cost of operations, the stock market’s notional correlation of success with number of stores, over-reliance on Seattle management causing a lack of decentralization of key decision-making power...
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...BUSINESS (FINANCE) ASSIGNMENT COVER SHEET | NAME OF STUDENT | | REGISTRATION NO. | | UNIT TITLE | Organisations and Behaviour | ASSIGNMENT TITLE | Starbucks | ASSIGNMENT NO | 2 of 2 (individual report) | NAME OF ASSESSOR | Mr. John Andre | SUBMISSION DEADLINE | To Be Announced | ------------------------------------------------- ------------------------------------------------- I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ________________________________ _________________________ ------------------------------------------------- ------------------------------------------------- Signature Date ------------------------------------------------- ----------------------------------------------------------------------------------------------------------------FOR OFFICIAL USE (Course Administrator) Assignment Received By: Date: ...
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...CASE (People in Organization) THE WORK ASSIGNMENT Effie Pardini supervised eleven accounting clerks in the budget and planning department of a large computer manufacturer. None of the clerks had accounting degrees, but all were skilled in handling records and figures. They primarily prepared budgetary plans and analyses for operating departments and their inputs were secured from the departments and from company records. Pardini assigned projects to the clerks on the basis of their interests and skills. Some projects were more desirable than others because of prestige, challenge and contacts required, or other factors; so there were occasional conflicts in which clerk was to receive a desirable project. One clerk who seemed especially sensitive and regularly complained about this issue was Sonia Prosser. On one occasion Pardini received a desirable project and assigned it to the clerk by the name of Joe Madden. Prosser was particularly distressed because she felt she should have had the assignment. She was so distressed that she retaliated by gathering up her present assignment and putting it away into the desk. Then she took a book from her desk and started reading it. Since all the clerks were together in the same office, most of them observed her action and she announced to one in a voice loud enough to be heard by others, “No one around here ever gives me a good assignment.” Pardini overheard Prosser’s comment and looked up from her desk, noticing what was happening...
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...Lakisha Spurlock Week One Individual Assignment Organizational Behavior and Communication Paper Starbucks Patrick Thornton August 16, 2010 Starbucks is the largest retailer of specialty coffee in the world (Starbucks, 2010). Starbucks has more than 15,000 stores in 50 countries. Starbucks became the leading specialty coffee retailer by making its workforce a sustainable competitive advantage (Rothman, 1993). Their culture, brand and product excellence continues to win accolades (Michelli, 2007). Howard Schultz, the company’s Chief Executive Officer, explains how his philosophy of extensive benefits for both full and part-time workers has contributed to growth. In 2007, 2008 and 2009, Fortune recognized Starbucks as one of America’s best companies to work for (Fortune, 2010). Although 85% of Starbucks’ partners (employees) are part-time, they are still eligible for full benefits if they work 240 hours a quarter. Starbucks’ old mission statement was to establish themselves as the premier purveyor of the finest coffees in the world while maintaining their uncompromising principles as they grow (Michelli, 2007). Starbucks’ (2010) current mission statement is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks has six principles of how they live their mission every day: (1) source the finest coffee beans, roasting them with great care, and improving the lives of people who grow them; (2) embrace...
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...School of Business A350A0050 Business Research Methods Case Starbucks stock value 2006-2010 ”Fall and rise” Contents Introduction 3 Theoretical framework 5 SWOT 5 Strategic Formulation 6 Porters 5 forces model 8 Problem analysis – Case Starbucks 9 Factors leading to the decline in stock price between 2006-2009 9 Starbucks analysis using the 5 forces model 10 Rivalry among existing competitors 10 Threat of substitution products and services 11 Bargaining power of suppliers 11 Bargaining power of buyers 13 Threat of new entrants 14 Summary of the five forces analysis 14 SWOT analysis 15 Strengths 15 Weaknesses 16 Opportunities 16 Threats 17 Customer Value, Satisfaction and Loyalty 18 Generic strategies from Starbucks’s point of view 18 Conclusions 20 References 21 Introduction In the year 2000, Howard Schultz, a long term director of Starbucks left his position as the CEO. Starbucks was on a steady course and had its stock price on the rise until the year 2006. (lähde haastattelu) The global financial crisis hit the coffee giant relatively harder than other companies in the business sector (lähde annual report 2010). In early 2008, due to the poor performance of Starbucks, Howard Schultz felt compelled to return in to the CEO’s position, as Schultz mentioned in his interview for Harvard Business Report in 2010 “The leadership had failed the 180,000 Starbucks people and their families.” (lähde haastattelu). The global financial...
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...BRAND PERCEPTION OF CAFÉ COFFEE DAY (CCD) IN REGARD TO CONSUMER TASTES AND PREFERENCES ACKNOWLEDGEMENT In performing my assignment, I had to take the help and guideline of some respected persons, who deserve my greatest gratitude. The completion of this assignment gives me much Pleasure. I would like to show my gratitude to Mr Anish Yousef, Mentor, Q1410 for giving me a good guideline for assignment throughout numerous consultations. I would also like to expand my deepest gratitude to all those who have directly and indirectly guided me in writing this assignment. In addition, a thank you to Varun Sir, who introduced me to the Methodology of work, and whose passion for research methodology has long lasting effect Many people, especially my classmates and team members itself, have made valuable comment suggestions on this proposal which gave me an inspiration to improve my assignment. I thank all the people for their help directly and indirectly to complete my assignment. AMBUJ VERMA DECLARATION I hereby declare that the project entitled “BRAND PERCEPTION OF CAFÉ COFFEE DAY (CCD) IN REGARD TO CONSUMER TASTES AND PREFERENCES” submitted for the CA 2 is my original work and the project has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles. (AMBUJ VERMA) Place: Date: Table of Contents INTRODUCTION 5 Literature Review 6 THE DEFENDING CHAMPION 7 UPHILL TASK 8 TREND FORECAST 8 TARGETING DIFFERENT...
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...Learning Strategy Class Organization Please see detailed timetable below: dates may differ depending on which group you are attending – you will receive specific timetable with dates on the first day of class). Attendance and Participation As a general policy, I do not accept latecomers in this class. People who are more than 5 minutes late for the class will not be allowed to participate in the course. 3. Recommended Readings Several copies of “Organizational Behaviour and Management” by D. Knights and H. Willmott are available in the library. This book is an excellent companion to this course and should be also helpful in preparing your final assignment (Essay). It may also be a useful supplementary resource in preparing presentations. Besides, books (study guides) as these mentioned below provide advice for assignment writing. I would strongly suggest that if you are not confident in your report writing or feel you would benefit from further help in this regard to look to these. The study skills handbook / Stella Cottrell The good study guide / Andrew Northedge The...
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...Introduction to Business Group Name: - Donald duck Title of assignment: - Star Bucks details Date of submission: - 19 October 2006 Students: - AIBAK / 48563 BURHAN / 48553 MUSTAFA / 48257 MUHAMED / 48256 Title Page |Introduction |2 | |History and background |2 | |Mission Statement |3 | |Annual Report |4 | |Vision |4 | |Marketing Policy |5 | |Target market |6 | |Board of Directors |8 | |Analyst Coverage |9 | |Passion for Perfection ...
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...CHAPTER 19 International Human Resource Management and Labor Relations Chapter Objectives After studying this chapter, students should be able to: 1. Describe the nature of human resource management in international business. 2. Detail how firms recruit and select managers for international assignments. 3. Explain how international businesses train and develop expatriate managers. 4. Discuss how international firms conduct performance appraisals and determine compensation for their expatriate managers. 5. Analyze retention and turnover issues in international business. 6. Explain basic human resource issues involving nonmanagerial employees. Describe labor relations in international business. LECTURE OUTLINE OPENING CASE: An Emerging Voice for Workers The opening case discusses the changing nature of the Chinese workforce, as workers become more aware of their value to employers. Key Points 1. China is becoming the largest manufacturing center in the world, providing a large number of workers who are willing to work long hours for low pay. 2. Although this is changing, as the workers become more aware of their value to the employer. 3. Wages and working conditions have been improving, which in turn leads to more spending on the part of workers, serving as an economic stimulus...
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...DIPMGTOP14 Operational Planning Assignment Part One Submitted By : Tim Avenell (00123920T) Submitted To : Vincent Le Submitted On : ??/03/2015 DIPMGTOP14 Operational Planning Submitted by Tim Avenel Dated: 21/03/2015 Table of Contents CONTENTS Task 1: Developing the plan ..................................................................................................................... 3 Executive Summary: ............................................................................................................................. 3 Chain of Approval ................................................................................................................................. 5 Stage 1. Presentation of report to line manager. ............................................................................. 5 Stage 2 Presentation by the Project Team to the Sustainability Committee ................................... 5 Stage 3: Presentation of the Report to the Executive Management Team ...................................... 5 Stage 4: Presentation of the Report to the Board of Directors ........................................................ 5 Project Initiatives ...................................................................................................................................... 7 Goal: .......................................................................................................................................................
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...Dunkin Donuts is the MNE that I choose. Dunkin Donuts is an American global doughnut company and coffeehouse chain based in Canton, Massachusetts. It was founded in 1950 by William Rosenberg in Quincy, Massachusetts. Its logo is two D's side by side in orange and hot pink. Dunkin' Donuts has opened more than 10,000 locations in 32 countries worldwide, which include more than 6,700 Dunkin’ Donuts locations throughout the United States and more than 3000 international locations. This figure compares with the 17,009 stores of coffee chain Starbucks, whose baked goods are usually prepared out of shop. Nearly all of Dunkin' Donuts locations are franchisee owned and operated. Only 77 franchisees exist west of the Mississippi River, mostly in Iowa, Arizona, Nevada, New Mexico. Within its Northeast home base, however, Dunkin' Donuts is particularly dominant and can be found in many gas stations, supermarkets, mall and airport food courts, and Wal-Mart stores. Outsourcing Human Resource Functions Many of the human resource functions are quite complicated. Small firms and those new to international business do not have the in-house capability to provide many services that internationalization requires and are compelled to contract them out to specialize outside vendors. To cut costs, increase efficiency, and focus on core competencies, many firms outsource nonstrategic human resource functions. Some functions, such as tax planning and preparation, have long been provided by outside...
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...Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University THE WENDY´S CASE A DEMOSTRATION HOW MARKETING RESEARCH AND ANALYSIS CAN HELP RESOLVING A MANAGEMENT DECISION PROBLEM Martin Meister – martinmeisterg@yahoo.com Boston University - MET AD 856 fall 2012 – Professor Vladimir Zlatev February 27, 2012 1 Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University Table of Contents Introduction ...................................................................................................................................................... 3 1. - Problem Definition ....................................................................................................................................... 3 a. - Background to the problem...................................................................................................................... 3 b. - Statement to the problem........................................................................................................................ 4 2. - Approach to the Problem ............................................................................................................................. 5 3. - Research Design ........................................................................................................................................... 8 a. - Information needs ........................................................................................
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...Week 4 Assignment 2: Staffing Organizations Part 2 XXXX Strayer University XXXXX Staffing Organizations August 18, 2014 Staffing Organizations Part 2 Introduction The aim of this paper will outline the strategy and recruitment plan that can be utilized to implement a strategic workforce for the coffee shop initially and throughout the next three years. The implementation and creation a communication message (realistic, brand, or targeted) to attract applicants to the open positions are executed. In addition, the selection of the communication medium for the recruitment effort and explanation as to why the method was chosen over others are addressed. The selection processes are utilized for the coffee ship and the identification of the advantages and disadvantages using the process are outlined. The paper will also propose the types of initial and substantive assessment methods are used to select external candidates for each position and explanation of how the assessments align with my staffing strategy. Identification the predictors that are used to assess KSAOs are also defined. Recruitment Plan For triumphant implementation of the recruitment plan, it is critical for the coffee shop a recruitment strategy put in place. Implementation of the strategic recruitment plan will utilize internal and external resources so that victorious work territory can be expanded with the assistance of performance based possibilities, strategic management, skillful workforce...
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