...Starbucks Global Management Marlene M. Christian American Military University Starbucks Global Management When you hear the name Starbucks, people around the world know that Starbucks is known for coffee. How did Starbucks become so well known globally? It’s all in its global management. According to Brown and Gutterman (2003), “Even the best product or the most talented group of product developers cannot succeed without good company management and an appropriate organizational structure” (p. 88). Management and organizational structure are demanding and should always be included in a global business plan (p. 88). Starbucks’ organizational structure is a vital part of its organization and is a critical area that determines its organizational success in the restaurant industry (Successful Application of Organizational Behavior: Starbucks, 2009). In developing a business plan for global operations, there are crucial decisions that must be made regarding the overall organization of the company (Brown & Gutterman, 2003, p. 91). Procedures must be put in place for the circulation of information (p. 91) and Starbucks’ communication behavior has made this corporation successful (Successful Application of Organizational Behavior: Starbucks, 2009). In addition, the organization must have a vested interest in management’s ability to make decisions that may arise in a specific region or country (Brown & Gutterman, 2003, p. 92). Communication in the Starbucks...
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...Organizational Behavior and Communication Laura Strickland ACC/530 October 24, 2014 Bryon K. Johnson Organizational Behavior and Communication Starbucks, a place to receive the best coffee at a convenient location, while experiencing a unique interaction with individuals trained to provide the best customer service possible. This was the desire of three friends when Starbucks was established 43 years ago. The research in this paper will briefly describe Starbucks culture, and how the espouse values align with their enact values and the extent of their communication; the role communication plays in perception and culture when misalignment divides espouse value and enact value; and how conflict improves communication within the company. Culture of Starbucks Starbucks culture focuses on the environment and presenting the best quality product to their customers. Starbucks culture foundation was designed by creating the ultimate coffeehouse experience, and hiring a diverse and passionate workforce. Starbucks’ mission statement is as follows: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2014). Starbucks was in Fortune Magazine for being one of the best companies to work for. This company is famously known for providing a work environment that shows respect and dignity to all. Every organization is defined by how their people act and communicate. Starbucks commitment to social awareness has created a strong healthy...
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...review the organizational structure of Starbucks Coffee, both for successful and unsuccessful organization behaviors and concepts that have been intertwined into the Starbucks business structure. At first glance I would have thought that Starbucks has made all of the right business moves along the way as they started in Seattle as a single neighborhood coffee house and have grown to be a globally recognized brand with stores in 50 countries worldwide. However, no organization is perfect and mistakes do get made. In this class I have learned that a good portion of what makes and organization successful is if they are able to take the learning’s from the mistakes made and implement positive changes that benefit the organization for years come. I have also learned that a company’s organizational structure needs to be adaptable. An organization may have a winning financial recipe but as the economy and customer desires change with time, the organization needs to be able to implement a change to the management structure and correct behaviors that are either no longer helping or negatively impacting the organizations stability and financial gain. Starbucks fosters a strong belief in promoting positive group behaviors and working together as a unified team on all levels of the organization. Each person has an accountability and responsibility in supporting the organizations goals and vision. Unity is important is this area as the organizations achievements are not possible without the...
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...Organizational theory and behavior are a vital part of any organization and can be a critical area that determines an organizations success in any industry. If and how these concepts are uniquely applied, organizations can define many different areas of their organizational structure. The Starbucks Corporation has become a well-known globally successful company. In analyzing the application of the organizational behaviors of communication, culture, and decision making, we can determine how these concepts have made this corporation successful. Organizational Communication Communication in the Starbucks organization is exceptionally successful. In order to appear transparent as an organization, provide sound direction of communication, maintain solid channels of communication, and still the rumor-mill; Starbucks has taken immense strides in concentrating on this aspect of its organizational behavior. Although Starbucks goes to no great lengths to define or list their organizational structure (Hawks, Kembell, Kembell, Olsen, & Perry, 2002), Recent changes in the organization define the organization as a matrix structure (Shultz, 2008). These changes in the organization, done to improve the customer experience, helped define the communication directions used by the organization. George and Jones (2005), state that the matrix organizational structure is a very effective way to take full advantage of all communication channels. Whether the organization wishes to label the organizational...
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...Research/ Analysis Paper Organizational Research/Analysis Paper: Starbucks In 1971 Starbucks was founded on a love for coffee. Three businessmen, Gordon Bowker, Jerry Baldwin, and Zev Siegl, had a desire to share that love with Seattle by opening a small coffee shop known as Starbucks Coffee, Tea & Spice. Ten years later Starbucks had grown to four retail stores located throughout the Seattle area. Whole bean coffee was sold at all four locations. Upon reaching 100 stores in 1992 the company went public. Starbucks grew at an exponential pace thereafter, into a successful, well-known international organization that helps roughly 35 million customers a week (Stanley, 2002). The purpose of this paper is to discuss and analyze Starbucks’ organizational structure, organizational behaviors in communication and ethical decision making, and organizational goals. Organizational structure “is depicted through its organizational chart and recognizes concepts of differentiation and integration” (Anthony, Gales & Hodge, 2003). It’s a “formal composition of task and reporting relationships that allows the company to control, coordinate, and motivate employees so a common goal can be achieved (Hitt, 2008). Starbucks uses a matrix configuration by combining divisional and functional structures. Because of the complexity of matrix structures, Starbucks is categorized as a mechanistic organization, which entails high vertical and horizontal complexity, high formalization, high...
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...applying organizational behavior concepts and skills can make or break an organization. As a Starbucks employee for over two years I was able to identify many areas in which Starbucks applied various organizational behavior concepts in order to foster a positive work environment. Starbucks has successfully used three primary organizational behavior concepts in order to promote a positive work environment and strengthen the organization. These concepts include organizational culture, organizational motivation, and organizational structure. Implementing these concepts has not only created positivity and fostered a team environment between employees, but it has also created an environment where goals are reached, and customers are satisfied. One key component of Starbucks is the consistency both in product and service. Employees are friendly and customer oriented, and the standards for products held high. As an employee of Starbucks I was trained according to these standards, and new what would be expected of me as a customer service representative prior to being hired. Starbucks has applied the concept of organizational culture in order to foster consistency across the organization, no matter how many new stores open, or where they are located. Organizational culture is defined as a system of shared meaning held by members that distinguishes the organization from other organizations (Robbins, Judge, 2013). The organizational culture within Starbucks is very strong, and is...
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...to the Field of Organizational Behavior 2. Instructions Post one article this week relating to dealing with Organizational Behaviors in the Workplace. 3. Due Date January 13, 2013 11:59:00 PM CST 4. Points Possible 1.333 5. Student Name Allissa Wilson 2. Review Submission History 1. 1. * Submission ( January 13, 2013 5:28:34 PM CST ) Submission Materials Submission Field : Organizational Communication in the Starbucks organization is exceptionally successful. Although Starbucks goes to no great lengths to define or list their organizational structure, recent changes in the organization define the organization as a matrix structure. Maintaining effective communication, Starbucks uses a model of communication used generally by smaller group networks, all channel communication. Starbucks employees always have a time table for important decisions that must be made for the company. Starbucks does an excellent job of illustrating pros and cons of future and current decisions. The model of communication used by Starbuck empowers all employees to think outside of the box, and employees are rewarded for innovative ideas as well as the ability to exceed customer satisfaction expectations. The use of technology, marketing tactics, and their employees to communicate success, goals, and vision to the customer has given the Starbuck Corporation a valued business model. The Starbucks organization list in its guiding principles the...
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...authentic leader is selfless, listens well and is honest. (2011) This leadership style describes that of Starbucks CEO, Howard Schultz. Mr. Howard Schultz demonstrates ethical behavior and articulates value filled words within the organization and with its customers and suppliers. As a result of the tone in communication from Mr. Schultz employees perceive that they are important to the success of the organization and are also open in communicating. The idea of enlightened self-interest which is a main theme of Starbucks is exhibited to employees through the company’s dealings with its customers and suppliers. “Enlightened self-interest” entails that the company is still aware of its purpose of making profits, but it does so in a way that the other party wins too. (2008) Communication is very positive, inspiring and uplifting. Employees have a sense of meaning and are motivated to perform effectively. Maintaining effective communication, Starbucks uses a model of communication used generally by smaller group networks, all channel communication. All channel communication allows employees to communicate actively with each other, making all members free to contribute (Robbins, 2005). How would different leadership styles affect communication at Starbucks? First, a charismatic leader would affect communication at star bucks in that a charismatic leader will only exhited behavior that algin with his own goals and interests. These goals and interest can be for the good of the company...
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...discussed about defining culture in organization according to the Schein’s definition. The Schein’s theory is include of the (a) a pattern of basic assumptions, (b) invented, discovered, or developed by a given group, (c)as it learns to cope with its problems of external adaptation and internal integration, (d) that has worked well enough to be considered valid and, therefore (e) is to be taught to new members as the (f) correct way to perceive, think, and feel in relation to chosen problems’.(Schein, 1990, 111). So by this all theory will be discuss about the theory in the organization or the company I had been choose to study how much this theory will be applied toward the organization or the company. The company that I had been choose is Starbuck company that selling the drink and beverage toward people. The other reason I choose Starbucks is because it has worldwide branch including Malaysia. So that it must adapt it certain culture in the nation in order to survive. Starbucks also including the best company in the world that because of it successes to expand the company to the whole worldwide. In term of management Starbucks also has the best management in the world. According to the Fortune.com Starbucks get a ranking no 5 world for the most admired company so far. By this I will related the Schein’s theory toward this company and how it functioning. 2.0 Problem statement 2.1 What are the basic assumptions within the organization? a. Basic assumption is based...
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...Evaluation of a Business Code of Ethics Evaluation of a Business Code of Ethics Business codes of ethics are written guidelines use by an organization to set the standards for employees and management conduct and behavior ("Businessdictionary.com," 2013). Business code of ethics is important to deal with ethical the rules and principles needed for a successful business. Also known as code of conduct a business code of ethics reflect an organization values, ethics, objective, and responsibilities ensuring corporate responsibility, quality assurance, and customer satisfaction creating excellence, accountability, and transparency. In this paper an explanation and description of some general information concerning Starbucks mission, and ethical system uses with examples of their uses. The essay will also identify how the code of ethics affects employees, managers, and board of directors within the organization. An explanation of the organization need to modify the existing code of ethics and the best method to implement these changes will be discussed. Furthermore, a discussion of the possible reactions from employees, managers, and the effects the code may have on the organization will be provided. Starbucks general information general information, mission statement, and code of ethics Starbucks first opened in 1971 in Seattle historic Pike Place Market owned by three partners Jerry Baldwin, Zev Siegel, and Gordon Bowker. During the first decade, Jerry Baldwin...
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...alignment, Team D chooses to analyze Starbucks’ values. Team D will first evaluate personal values specific to the team. Furthermore, a review of how the team’s values drive actions and behaviors will illustrate the alignment between such. Thereafter, Team D will analyze the alignment between values and actions. Finally, as the team analyzes the differences between the values of the team and Starbucks’, the team hopes to understand more about the alignment of values, and more about the team’s values in general. Personal and Workplace Values During childhood, values originate from interaction and observations of parents, family, teachers, and friends. Guiding decisions and beliefs, values play an integral role in actions and behaviors of individuals and society. As individuals grow, values are assimilated and influence decisions on personal choices: friends, lifestyles, and employment. Honesty, integrity, doing what is right, respect, and family are examples of values but vary from one individual to another. As individuals enter the workforce, they bring their values with them into the organization. Organizations and companies also adopt and possess values. In 1987, Howard Schultz, Starbucks’ chairperson, president, and chief executive officer, instilled a core set of values into the company; a desire to be more than just another coffee store, he wanted to establish a feeling of connection (Starbucks, 2010). Starbucks has published many of its values within...
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...Starbucks’ Ethics and Compliance Paper Ethical behavior within a company is very important to its future and success. This type of behavior is not just important for the employees to follow, but for the entire company. In 2001, a failing company called Enron was involved in numerous unethical behaviors. For example, Enron’s Chief Financial Officer temporarily suspended their “code of ethics” not once, but twice in order to partake in personal financial gain. Enron’s actions eventually resulted in bankruptcy and assisted with the creation of a new set of guidelines for companies to follow. The so-called guidelines were called the Sarbanes-Oxley Act (Titman, S., Keown, A.J., & Martin, J.D. 2011). The SOX helped institute a set of rules for companies to follow, one being the creation and compliance of a code of ethics within every company. One company that seems to do a very good job with complying with the guidelines of SOX is Starbucks Corp. They have a strong program set in place to support their mission of making ethical decisions at work. The use of their program “Business Ethics and Compliance” might just be the very reason why their SEC filings show a relatively successful business. Financial Environment In regards to the finance environment, Starbucks plays an active role in ethics and compliance. Not only are their employees offered ways to voice concerns of unethical issues in the work place, but also Starbucks’ partners as well. Starbucks holds a meeting...
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...not only sharing a message but also information. At Starbucks organizational communication is a fully developed and practiced concept. Leadership Style Leadership style found in an organization with regard to communication plays an important role. The leadership style of Starbucks helps in the determination of how effective the communication being given will be. The leadership style chosen for Starbucks can affect the environment of the business as well as how well the employees produce. Discussed below is the effect leadership style has on organizational communication for Starbucks. Autocratic: this leadership style is one where the leaders “assume positions of intellectual and behavioral superiority in groups. They make the decisions, give the orders, and generally control all activities” (Robbins & Judge, 2011). This leadership style will affect Starbucks in a broader manner. This company is one that works towards improvement and quality through innovation and improvement. The autocratic leadership style would cause communication gaps that Starbucks would need to address as well as affect the organizations ability to reach the goals it has. Democratic: democratic leaders “have more faith in the group than authoritarian leaders do and consequently try to involve members in making decisions” (Robbins & Judge, 2011). This leadership style would have a positive effect on the work environment within the organization. The democratic leadership style is one that encourages...
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...development of organizations. The way in which these elements are communicated plays a major role in the success of an organization (Robbins & Judge, 2011). Using Starbucks as an example, its success will be analyzed by way of the affect that leadership, power, motivation, and commitment have. Effect of Leadership Styles on Group Communication Leaders have two roles in business: vision and implementation. As the visionary, leaders define the direction. They communicate the mission, values and beliefs the organization aspires to for its people. Once people understand the direction in which the company is going, a leader must also take on the task of implementation. Different leadership styles will affect group communication in different ways. The most common leadership styles today include charismatic, transformational, transactional, and authentic. Charismatic leaders have a vision and can articulate its importance to others, are willing to take on high personal risk, are sensitive to the needs of others, and behave unconventionally. Transformational leaders have an idealized influence, offer inspirational motivation, provide intellectual stimulation, and give individualized consideration. Transactional leaders reward for effort, actively or passively manage by exception, and may abdicate responsibilities. Authentic leaders share information openly, enjoy open communication, and behave in accordance with their own values and ideals (Robbins & Judge, 2011). Starbucks clearly...
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...Behavior and Communication Paper Amy Strohn 01/21/2013 Behavior and Communication Paper Starbucks is a corporation dedicated to providing quality coffee, a diverse work environment, and outstanding customer service. “We’re committed to upholding a culture where diversity is valued and respected” (Starbucks, 2012). Starbucks (2012) uses an equation to define diversity, Diversity = Inclusion + Equity + Accessibility. Starbucks (2012) defines inclusion as human connection, equity as fairness and justice, and accessibility as ease of use and barrier free. Diversity is a strategy in the organization. “Our company wide diversity strategy focuses on four areas” (Starbucks, 2012). Partners, customers, suppliers, and communities are all included in the diversity strategy. Starbucks considers its employees to be partners. The culture created by the diverse strategy creates an environment where partners from many different backgrounds come together to create and outstanding level of customer service. Each employee at Starbucks is given a Standards of Business conduct booklet. This booklet helps them integrate into the company and become more in tune with the Starbucks culture. Communication is vital to the success of any business and Starbucks promotes good communication internally as well as externally. Partners within the corporation are encouraged to ask questions and get help whenever needed. They are also encouraged to be vocal about any problems or...
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