...actions taken by Yahoo have upset its relationship with Alibaba? (b) What are the possible underlying reasons for Yahoo to pursue such strategies and actions? (c) Why does Alibaba regard these strategies and actions as “perplexing” or offensive? 1(a) Strategies and Actions taken by Yahoo that upset its relationship with Alibaba | 1(b)Possible underlying reasons for pursuing such strategies and actions | 1(c)The reason why they are “perplexing” or offensive to Alibaba | 1. Reluctance of Carol Bartz (a new chief executive for Yahoo with the mission to address Yahoo’s sharp drop in share price) to reach out to Alibaba’s founder Jack Ma or Alibaba.com’s chief executive David Wei. Bartz reprimanded Ma when he made a trip to the United States to meet with her. She dressed him down when he met her. | * Bartz was totally unsatisfied with Alibaba’s failure to run Yahoo China more successfully than Yahoo had. | * Bartz dressed Ma down in front of his management team by criticizing Alibaba’s way of managing the Yahoo portal. * Bartz was impolite and indifferent even though Ma specially made a trip to meet her. | 2. Yahoo set up a new Research Center in Beijing where Yahoo China was based | * Yahoo needs a new Research Center to develop products for Yahoo globally. * Bartz may want the new center to act as a surveillance to supervise Yahoo China secretly. * The new research center can maintain a close relationship between Yahoo and the China market...
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...Running head: WHY GOOGLE WAS ABLE TO BEAT YAHOO 1 Why Google was able to beat Yahoo: External factors influencing the development and domination of the twenty-first century internet giants Gregory A Totty MGT510 Strategic Planning Dr. Walter McCollum Colorado State University WHY GOOGLE WAS ABLE TO BEAT YAHOO Abstract The purpose of the following research is to illustrate how external factors can influence the development of market share in a new industry. The primary example is a case study of the organization known as “Yahoo”; the first internet only large corporation, which failed to grow with its early domination of the new emerging market of the World Wide Web. The evolving industry originally was a creative person’s domain. It was viewed in its infancy more like a vast library, than the center of all knowledge transfer much as it has become. The mistakes made by Yahoo early in the century, soon became an uncontrollable nemesis; and would eventually force the organization to re-organize. This research attempts to provide evidence for Yahoo’s demise along with the primary external factors that were either overlooked or their magnitude of 2 influence was not properly considered. Based upon the evidence provided, an alternative strategy for a similar percentage of market share was implemented by Google who, partially by learning from the mistakes of Yahoo, was able to forecast more accurately; resulting in a dominance of the same market today. Conclusions can...
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...TABLE OF CONTENTS Executive Summary…………………………….……….…………………………………...……4 History…………………………………………………………………….……………………….6 Mission and Vision………………………………………………………….………………...…..7 Objectives and Strategies……………………………………………………………………….....7 Industries, Products, and Competition…………………………………………………………….7 Top Management……………………………………………………………………………….....8 Current Issues ……………………………………………………………………………………11 Socioculture……………………………………………………………………………………...14 Demographics……………………………………………………………………………..……..15 Economic Environment………………………………………………………………………….17 Political, Legal Environment…………………………………………………………………….18 Technological Environment……………………………………………………………………...19 Competitive Environment………………………………………………………………………..20 Industry Analysis………………………………………………………………………………...21 Summary of Opportunities and Threats………………………………………………………….24 Internal Analysis…………………………………………………………………………………29 Personal Issues…………………………………………………………………………………...33 Organizational Structure…………………………………………………………………………33 Culture……………………………………………………………………………………………34 Marketing Issues…………………………………………………………………………………34 Financial Issues…………………………………………………………………………………..35 Technology, R&D, and IS Issues………………………………………………………………...36 Production and Operation Issues………………………………………………………………...38 Summary of Strengths and Weaknesses…………………………………………………………39 Review Current Mission, Objectives, Strategies………………………………………………...42 Revised Strategies and Objectives……………………………………………………………….43 Alternative Strategies……………………………………………………………………………...
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...EXECUTIVE SUMMARY: The report intends to provide the CEO of Yahoo! Inc with a marketing and financial plan to turnaround the company. Yahoo! Inc is facing significant threat from rival companies such as Google, MSN, AOL, Face book etc. The report has provided an overview of the company and the industry in which it is operating. The industry analysis has been done using porters five forces analysis. The analysis indicates that Yahoo! Inc is facing a moderate threat of new entrants. The industry has a moderate level of bargaining power of suppliers. On the other hand, the buyers have a higher degree of power. Moreover the threat of substitute products is also high. Yahoo! Inc is facing competition in the domains of search, communication, advertising and social networking from some major companies as rivals, thus resulting in high threat of competitors. The report has also analyzed the position of the competitor companies from their market and financial position. Yahoo is focusing on the target market of people belonging to different age groups, professions and lifestyle. The marketing and financial plan is based on the central objective of increasing the market share, sales and revenue of the company. It has been recommended that in the domain of marketing, the company should focus on developing its search, communication and media functions to fulfill the individual, professional and social needs of the people. Moreover, investment in social networking can also be beneficial....
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... Abstract and brief summary In a competitive market, a company needs to formulate policies and strategies to maintain above average profitability. Corporate management must create strategies and capitalize on evolving competitive markets (Lindgrin, 2012). Both the companies Yahoo and Amazon are constantly implementing such strategies to maintain a reputation that stays ahead of the market trends, information system and globalization. This study will evaluate the success of both companies’ corporate-level strategies in terms of horizontal integration, vertical integration, strategic outsourcing and diversification, and will determine the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Additionally, this paper will recommend an appropriate new strategy for each company that may maximize profitability and improved competitiveness in the industry. Yahoo!, Inc. Competitive analysis To better understand Yahoo’s internal and external opportunities and threats, in order to better estimate Yahoo’s ability to capture value, our starting point would be a quick analysis of operating and financial performance of Yahoo comparing to its peers in the industry during the last four years. We already studied around 10 on-line based service providers with AOL having the closest business model, size and shared markets. ...
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...University Of Texas at Dallas : BPS 6310 - MBC | Strategic Control & Organizational Design – Second Operating System | Bolting in a Hurdles Race | | | Executive Summary Every organization has a structure in place that defines the hierarchy and workflow in it. The organizational structure for a company is usually defined keeping business environment and vision in focus. The challenge arises when a company makes a transition to a new business model keeping in view the long term sustainability. The paper explains that there are primarily five major categories of organizational structures, out of which almost all the time one is adopted by a company. We cannot ignore the fact that traditional organizational structures manage the daily activities of running a company well. But with the business getting more and more dynamic, the challenge for a company lies in being flexible and innovative with these conventional structures in place. In this paper we drew inspiration from the award-winning article “Accelerate!” in Harvard Business Review, from global leadership expert John Kotter and came to the conclusion that the existing structures and processed that form the organizations - ” Operating System” need additional elements to overcome the challenges produced by mounting complexity. The solution lies in the implementing a second Operating System with a focus on continuous redefinition of strategy to keep up with market changes. The approach to have second structure...
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...Strategic Management Assignment #1 Lynne Schmold 000533167 Case Study - Google Strategic Management Assignment #1 Lynne Schmold 000533167 Case Study - Google Table of Contents Contents Job Description 2 Organizational Chart 2 Plan Development 2 Reason for Plan 2 Competitive Analysis 2 Environmental Scan 2 External Environment 2 Internal Environment 2 Company Assets 3 Physical 3 Intellectual 3 Current Life Cycle 3 Ethics 3 References 3 Job Description The Marketing Manager’s job description includes being responsible for creating and implementing Google’s marketing strategies to successfully represent the company’s goals and main objective. The responsibilities and duties of the marketing manager includes but is not limited to: * Identifying potential markets * Oversee new product introductions * Develop pricing strategies * Supervising marketing department Organizational Chart Board of Advisors Board of Advisors Board of Directors Board of Directors Marketing department Marketing department Business Development Business Development Marketing and Resource Manager Marketing and Resource Manager Management and Administration Management and Administration Plan Development It is expected that the sales of Google are to grow by 10% in the next year. The plan that is going to be implemented is to promote the potential for more mobile options into the current products offered. Instead of offering certain types of phones, like LG, Samsung etc...
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...Ankit Singh and Juan Alberto Calero Part A – e-Commerce in China vs USA 1. Overall, what are some key opportunities and challenges (obstacles) that confront ecommerce in China? How are these challenges similar / different from those confronting e-commerce in the US (or other countries that you are more familiar with)? Some of the key opportunities of e-commerce in China are: The internet penetration rate in China is growing at a much faster rate as compared to other countries. 25.5% users in China have engaged in e-commerce, while in US 71% has done so. This represents an enormous opportunity for e-commerce services, given that there is room for growth in China. The market is China is still in the beginning of its growth stage. The manufacturing prowess of china provides an excellent complement to the ecommerce market. Online shopping market has grown 64.1% over last year to $1.5 Billion. Online B2B market is valued at 65.7 B 69.8% yearly growth. With these accelerated growth rates, the e-commerce market will developed very quickly, players need to be aware of the stage of e-commerce in China and address the market accordignly. Small and medium sized enterprises (SMEs) contribute to 68.8% of nation gross industrial output. Only 28% of SMEs utilised third-party B2B e-commerce platform. The government has a plan to increase it to 80% by 2012. Given this, the projected demand for e-commerce is known. In addition , players also known which type of businesses are using e-commerce...
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...YAHOO & APPLE Course Project HRM 587 Managing Organizational Change Professor Change management: Yahoo & Apple What was true more than two thousand years ago is just as true today. We live in a world where "business as usual" is change. New initiatives, project-based working, technology improvements, staying ahead of the competition, emerging stronger from the recession - together these drive changes to the way we work. (from A Sense of Urgency, by John P Kotter Published By Harvard Business Press, 2008) Today more than ever before, we can feel that we live in an era of risk and instability. Globalization, new technologies, and greater transparency have combined to upend the business environment and give many CEOs a deep sense of unease. The management structure of an organization as well as personal leadership style CEO’s and other senior leaders’ affects how individuals within a company make decisions and how quickly the company reacts to various challenges and opportunities. From basic definition of change we learned that the origin of the necessity of change lies in the dissatisfaction with the current state or the perception of a problem. The objectives, content, and process of change should be specified as part of the change management plan. Change management processes can benefit from creative marketing to enable communication between change audiences, and a deep social understanding about...
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...Introduction: Yahoo Inc. in the last three months has been in the news, and the news has not been about investment in research and development (R&D), new products introduction and shareholders’ value creation strategy. On November 24, 2015, Standard and Poor’s (S&P), a credit-rating firm announced the cutting of Yahoo rating outlook to negative (BB+) from stable citing the decline in revenue growth and higher cost of attracting traffic to its website (CNBC, November 24, 2015). The rate cut will increase the cost of capital, reduce profit and reduce shareholders wealth. On November 9, 2015, Reuter’s News reported the hiring of the consulting firm McKinsey & Co. The focus of the consulting firm was to assist with the reorganization of the company’s core business (Reuters, November 9, 2015). The decision was a surprise development to the shareholders in that the current management under the leadership of Ms. Marissa Meyer had been at the helms of Yahoo affairs for almost four years and had spent about $7 billion on R&D, Merger and Acquisition. The turnaround initiatives expected with Ms. Meyer’s appointment as the Chief Executive Officer has not come into being, for there has been a high turnover of senior executives. The board of directors and senior management has failed in their attempts to turn around the firm. Yahoo share price has declined year to date by 34% as of November 25, 2015, whereas its’ main competitors Facebook, Goggle, and Microsoft...
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...through Baidu Online and Baidu Netcom. These companies hold the required licensing and approvals to operate the Company’s websites and advertising services.[ii] Within a few years, Baidu expanded its operations and established three PRC subsidiaries and two other PRC consolidated entities. By January 2008, Baidu launched a Japanese search service with three subsidiaries. To date, Baidu has been the most popular search engine in China and has succeeded in areas where Microsoft and Yahoo have failed: Beating Google at its own game by dominating the search engine market in 2007 with 60.4% market share.[iii] The paper aims to (1) perform an internal analysis on Baidu, to identify the competencies of Baidu; (2) perform an external analysis of Baidu to identify opportunities and threats; and (3) identify business strategies by Baidu and (4) recommend strategic actions to Baidu to compete better in future. INTERNAL BUSINESS FUNDAMENTAL ANALYSIS Organisation Structure and Human Resource Management. Baidu organisation structure works on a functional departmentalisation where the Chief Executive Officer (CEO) is aided by Chief Engineer, Chief Finance Officer (CFO) and 7 Vice Presidents spanning across Finance, Human Resources, Public Relations, Products, Sales and Finance, Legal and Research and Development (R & D) as shown in Chart 1. Each Vice President within their functional departments has either prior working experience in multinational corporation (MNC)...
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...CASE STUDY FOR NIKE ------------------------------------------------- COMPANY PROFILE NIKE, Inc. (NIKE), incorporated on September 8, 1969, is engaged in design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. NIKE is a seller of athletic footwear and athletic apparel across the world. ------------------------------------------------- Competition With Adidas Heating Up in Europe Nike has been gaining market share in Europe. According to data from Euro monitor, Adidas had 13.2% share of the western European sporting goods market in 2012, while Nike’s share stood at 12.4 percent. Nike reported an 11% rise in sales in western Europe in the first half of fiscal 2014, while Adidas posted a fall of 6 percent at constant currencies in its third quarter. The competitor gaining the most ground as of 2014 is Under Armour. The company is actively pursuing lucrative U.S. sponsorship deals similar to Nike’s, giving it a growing piece of market revenue. In Europe, Adidas is developing new products to compete head to head with the giant. Chinese companies Anta and Li Ning show a steady increase in sales within China. Both Puma and Skechers occupy a smaller part of the athletic apparel market, but both enjoy increasing revenues. ------------------------------------------------- KEY ISSUES OF NIKE Like almost every other global supply chain, Nike's global supply chain is a complex network that directly connects and impacts...
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...Case Study #1 Managing Talent Can Yahoo Still Attract Tech Workers? Human Resource Management October 20th, 2014 Can Yahoo Still Attract Tech Workers? Part 1: Overview of the case In this case, Yahoo’s employees tend to find another job in other technology companies. Thus, lacking employees is the severe challenge to Yahoo now. Yahoo has 14,000 employees are well paid, but its employees do not have their passion when they work for Yahoo, even a vice president and chief trust officer also left the company to work for another company. In order to solve this problem, recruiting is an important plan to keep Yahoo running. Yahoo must focus on the process of human resources planning. This planning also requires the following steps: forecasting, goal setting and strategic planning; and program implementing and evaluating the human resource plan. Forecasting is a first step of the process. It helps the company to determine the supply of and demand for various types of human resources. Based on that, we can predict areas within the company where there will be labor shortages or surpluses. Goal setting and strategic planning purpose to focus on the problem and provide a basis for measuring a company’s success in addressing labor shortages and surpluses. This step shows us the job category and skill area of employees. The final step is implementing and evaluating the plan. The plan will not succeed if a firm doesn’t implement it, and then a firm will evaluate what if the plan...
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...Google’s Strategy in 2012: A Strategic Case Analysis BUS 5480: Strategic Management Professor: February 6, 2014 Executive Summary The origin of the name Google might explain the excess in capture of vast business verticals by Google’s internet and technology services. ‘Founders Larry Page and Sergey Brin named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros’ (Bhatia, 2012). Through our strategic analysis of Google Inc. we provide for a discussion on profitability of Google. Based on competitive advantage, strategic management and the Five-force model of competitive forces, we better understand the nature and strength of competitive pressures within the internet and technology industry. Google must remain a differentiator among competitors to retain market share. The evolution of “search” capabilities on the internet has been the driving force from the beginning. In 2012 Google is the leading search firm with nearly ‘67% market share in search from home and work and 95% market share performed from mobile devices’ (Thompson, et al, 2013). For Google to remain profitable is to focus on the key business model that is still driving hard revenue and to reach into those verticals that are working, while leaving the losers behind. In the year of 2012 Google captured 67% of search in the U.S., with 29% of the balance going to Yahoo and Microsoft. Advertising revenues from search drove over $36...
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...!?ART ~n: Comprehensive Cases CASE 5 EBAY IN JAPAN: STRATEGIC AND CULTURAL MISSTEPS "1 am not one for regrets, but 1 still regret we don't have a presence in Japan."] -MEG WHITMAN, CEO, eBay in 2008. "When we arrived last year, the 800-pound gorilla {Yahoo Japan Auctions] was already positioned. ,,2 -MERLE OKAWARA, President and CEO, eBay Japan in 2001 "1 think eBay learned what it did wrong in Japan. Because ofthe nature ofthe auction model, 1 think it now understands that you have to be the leader in the market. 1 think it's a smart move for the company to have closed its site in Japan and to wait for another time when it can go in and do what it takes to be the leader there.',3 -LINDSAY HOOVER, Vice President, Houlihan Lokey Howard & Zukin 4 in 2002 Ebay Reenters Japan In December 2007, eBay Inc., the U.S.-based online auction company, announced its reentry into Japan, through an agree ment with U.S.-based Internet services company, Yahoo! Inc. 5 eBay and Yahoo agreed to link their auction sites to facilitate cross-border bidding. This would enable the users of Yahoo .Auctions Japan to bid for items listed on eBay's U.S. site using their Yahoo Japan 10, and eBay users in the U.S. to buy items auctioned on Yahoo Japan using their eBay 10. On Yahoo and eBay teaming up, Meg Whitman,6 President and CEO, eBay, said, "We are excited to partner with Yahoo Japan in providing Japanese users with localized site designed to enable them to shop on the eBay...
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