...A PROJECT REPORT ON MARKETING | PROMOTION | | | | Avishek Dhital | 2/19/2014 | | ACKNOWLEDGEMENT First of all, I would like to express my sincere gratitude to the college administration, Kathmandu Institute of Science And Technology for allowing me to proceed with this project report. I am obliged to thank Mr. Keshav sir, Department of Marketing for his supervision, guidance, hints and help. Without his constant supervision and help our project would not have been in this stage. I am also so much happy to express my greatful thanks to Mr. Keshav sir for providing us with technical guidance and encouragement which has helped in the completion of my project. I would also like to express my special thanks to my friends Sabin Khatri, Santosh Phuyal and Anuj KC for their valuable suggestion and technical help. It is also my pleasure to convey sincere thanks to all our colleagues and my family member for their moral support and encouragement. Last but not the list, I would like to thank all of them who have directly or indirectly contributed for the completion of my project. Any comments and suggestion will be gratefully received and acknowledged. TABLE OF CONTENTS 1) Acknowledgement……………………………….Page No 1 2) Meaning & Concept of Promotion………………Page No 3 3) Importance of Promotion………………………...Page No 6 4) Components of Promotion……………………….Page No 8 5) Objectives and Limitation of Promotion………...Page No 9 6) Build...
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...Proceedings of the 41st Hawaii International Conference on System Sciences - 2008 A Study of the Causal Relationship between IT Governance Inhibitors and Its Success in Korea Enterprises Chi-Hoon Lee, Jung-Hoon Lee, Jong-Sung Park, Kap-Young Jeong Graduate School of Information, Yonsei University, Seoul, Korea chihoon@yonsei.ac.kr, jhoonlee@yonsei.ac.kr, bizajou@yonsei.ac.kr, jeongky@yonsei.ac.kr Abstract In recent years, the emergence of the term IT Governance (ITG) has pointed to the increasing importance for business of effecting an alignment between its strategic direction and IT units. Many leading organizations have turned to ITG to pursue gains in efficiency, accountability, and regulatory and other forms of compliance, without, however, being able to implement coherent IT schemes on account of a number of challenging issues. Despite the growing interest of academics and practitioners in this area (as attested in recent publications), few studies have characterized the practical inhibitors frustrating the implementation of effective ITG. This paper, therefore, aims to examine empirically how inhibiting features associated with ITG affect the success of IT activities. Through a literature review, we identify 5 factors that work to restrain ITG implementation. Further, this work presents survey data gathered from 96 leading companies in Korea reporting the status of ITG practices according to a specific instrument of its own design. 1....
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...articles, and 13 books, mostly in the management field. H is reputation is high among people who study he later studied at the Sloan School of M an agement,M assachusetts Institute of Technol ogy.H e received a Ph.D .from M IT with the his A ctivities, R oles and Programs by Struc included election as an O fficer of the O rder bec, and selection as D istinguished Scholar for the year 2000 by the A cademy of M anage ment ( . 10) ational research for the C anadian N ational R ailways between 1961 and 1963.A fter that, he became professor at M cG ill in 1968 and visiting professor with several universities and business schools around the world. H e was elected as president of the Strategic M an agement Society between 1988 and 1991.D ue to his multicultural teaching work,he has su He nry M intz rg: s be a hort biogra phy nadian professor of management at M cG ill U niversity in M ontreal ( anada) and at IN C engineering graduate of M cG ill U niversity, No. 7 ~ 2008 Management ness schools in Canada, United Kingdom, Ja 119 One of the leading...
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...Agency Codes: Exacting Duties and Responsibilities Leading To Exacting and Expanded Liabilities READ: In providing for a system of governance, a legal jurisdiction usually chooses between the principles-based approach where the code of corporate governance provides general principles (like the OECD Code), and the rule-based approach, where the duties and responsibilities are detailed out (perhaps like the Sarbanes-Oxley Act of United States). * Organization for Economic Co-operation and Development (OECD)-promote policies that will improve the economic and social well-being of people around the world. OECD provides a forum in which governments can work together to share experiences and seek solutions to common problems. We work with governments to understand what drives economic, social and environmental change. * Sarbanes–Oxley Act of 2002 also known as the 'Public Company Accounting Reform and Investor Protection Act' (in the Senate) and 'Corporate and Auditing Accountability and Responsibility Act' (in the House) and more commonly called Sarbanes–Oxley, Sarbox or SOX- It is a United States federal law that set new or enhanced standards for all U.S. public company boards, management and public accounting firms. As a result of SOX, top management must now individually certify the accuracy of financial information. In addition, penalties for fraudulent financial activity are much more severe. Also, SOX increased the independence of the outside auditors who review...
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...Revised Syllabus with Credit based Semester and Grading System For The Master of Management Studies (MMS) 2Years full-time Degree Course (Effective from the academic year 2012 – 2013) MMS New Course Structure (Effective July 2012 onwards) MMS First Year: Semester I Subject/Paper Maximum Number of Marks Sessions of 90 Minutes Core Papers 1.1 Perspective Management 1.2 Financial Accounting 1.3 Managerial Economics 1.4 Operations Management 1.5 Organisational Behaviour 1.6 Business Mathematics 1.7 Information Technology & Management 1.8 Communication Skills 1.9 Marketing Management 1.10 to 1.13 Elective 1 Elective 2 Total Electives (Students need to opt for any two electives) 1.10 Selling & Negotiation Skills 1.11 High Performance Leadership 1.12 Indian Ethos in Management 1.13 Corporate Social Responsibility Projects 50 100 100 100 100 100 50 100 100 100 100 1000 18 30 30 30 30 30 18 30 30 30 30 306 Note 1: All subjects/papers for semester I will be internally assessed by the institute. Note 2: All new electives proposed to be introduced by the institute, apart from electives listed in the new syllabus; need to inform University in writing outlining the details of the course with learning objectives, learning outcomes, detail syllabus, teaching learning plan and course evaluation procedures within the pattern prescribed at least one semester in advance. Master of Management Studies First Year Semester I Sl No Code Subject/Paper No of Periods per week...
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...THE UNIVERSITY OF DODOMA SCHOOL OF SOCIAL SCIENCES DEPARTMENT OF BUSINESS ADMINISTRATION MBA-EXECUTIVE PROGRAMME 2009/2010 RESEARCH PROPOSAL By KIBIKI YUSTIN, L.M TITLE: MANAGEMENT OF CAPITATION GRANTS IN PRIMARY SCHOOLS OF TANZANIA: A CASE OF KIGOMA DISTRICT COUNCIL PROPOSED SUPERVISOR: DR MBOGORO DEPARTMENT OF ECONOMICS –UDOM 1. INTRODUCTION 1.1 Background to the Study Problem Sound Economic Governance is essential for the achievement of the desired reduction in poverty levels and improvements in economic growth in Tanzania. Good Public Financial Management (PFM) is important for efficient, effective and equitable utilization of scarce national resources (REF). Whilst the extent to which policy makers are held accountable to their constituents is an excellent indicator of good governance. Accountability and transparency go hand in hand in developing open and participatory decision-making processes. In 2005, the government of Tanzania reviewed the financial management practices and processes at the central government level. In 2006, the focus has shifted to local government, which now accounts for an increasing proportion of expenditures and is primarily responsible for service delivery in sectors such as primary education and primary health (URT, 2004). This kind of study is therefore wanting to provide a snapshot of how the resource allocation, resource management and control, resource utilization and accountability processes take place...
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...International Business & Economics Research Journal – March 2010 Volume 9, Number 3 121 Cost Accounting In Auto Manufacturing Companies In Germany And The United States Robert Jinkens, USA RamMohan R. Yallapragada, Fayetteville State University, USA ABSTRACT Corporate accountants are mandated to prepare and distribute financial accounting reports for external U.S.ers at end of each accounting period. However, there are no similar statutory requirements for corporate accountants to provide managers of their companies with the management accounting information necessary for decision making in their bU.S.iness operations. Cost accounting is an important integral part of management accounting. Product costing has always been a much debated issue in management accounting. The area that has generated a host of conflicting views is the allocation of overhead costs to products. Traditional absorption costing is claimed to be resulting in an unfair allocation of overhead costs to products. New approaches such as the Activity Based Costing (ABC) did not receive widespread adoption. It is being realized in management accounting field that an emerging costing method known as Resource Consumption Accounting (RCA) is a better method for product costing. It is a method adopted by the German manufacturing companies. This paper describes the German cost accounting method and also compares the German cost accounting with the cost accounting in the United States, specifically in the automobile...
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...Introduction to Management Science MGT 3304 01 Case Study The Darby Company Table of contents: Introduction and Background………………………….P 2 Methodology * Chart……………………………………………… P 3 * Answers to Questions…………………..................P 3-6 Solution and recommendations………………………...P 7 Application in the Moroccan context…………………..P 7 Conclusion……………………………………………..P 7 Minutes of the meetings……………………………......P 8 Sources……………………………………………........P 9 Introduction and Background: The case involves a company named The Darby that manufactures and distributes meters used to measure electric power consumption. Before gradually building a customer base throughout Texas, the Darby Company started as a small production plant in El Paso. As a first step, a distribution center was created in Fort Worth, Texas and then in Santa Fe, New Mexico. The El Paso plant then marketed its meters in different states, including Arizona, California, Nevada, and Utah. A third distribution center was opened in Las Vegas and a second production plant in San Bernardino, California. Manufacturing costs alter from one production plant to another. El Paso plant produces at a cost of $10.50 per meter. However, the San Bernardino plant’s cost are $0.50 less than the cost of the El Paso plant since it utilizes newer and more efficient equipment. Concerning the efficiency of the distribution system, not much attention was paid because of the company’s quick growth, but the company’s management crew...
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...PHILIPPINE AIR FORCE AIR EDUCATION AND TRAINING COMMAND AIR FORCE OFFICER SCHOOL Col. Jesus Villamor Air Base, Pasay City COMMANDANT’S PAPER THE IMPACT OF INTERNAL SECURITY OPERATION IN THE STRATEGIC MANAGEMENT OF AIR DEFENSE WING CHAPTER I THE PROBLEM AND ITS SETTING 1.1 INTRODUCTION "Victory smiles upon those who anticipate the changes in the character of war, not upon those who wait to adapt themselves after the changes occur." - Giulio Douhet, Command of the Air A fitting quotation by Douhet for the case of Air Defense Wing wherein the organization was not able to anticipate the streamlining strategy of the government, leaving the Wing no choice but to adapt to the changes in the Command’s thrust of prioritizing Internal Security Operations rather than Territorial Defense Operations to prove its relevance as one of the primary unit of the Philippine Air Force. Caught unprepared of the significant changes in governments thrust, ADW is now suffering in terms of its force structure and budget allocation as it continues to fight for its relevance and existence as one of the premier unit of the PAF. The Background and Rationale of the Study Budget Allocation Statistically, the lowest percentage of allocation in National Budget is in Defense. Debt service gets the biggest share in the proposed budget at 34.1 percent. Social services and economic services follow with 27.9 percent and...
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...Talk Before It’s Too Late: Reconsidering the Role of Conversation in Information Systems Project Management Stefano Mastrogiacomo, Stephanie Missonier, And Riccardo Bonazzi Stefano Mastrogiacomo is a freelance program manager and a management researcher at the HEC Lausanne-UNIL, Faculty of Business and Economics, Switzerland. He holds an M.S. and a Ph.D. in organization and business information systems from the University of Lausanne. He has more than 15 years of experience as a coordinator of strategic management programs for for-profit and nonprofit international organizations. His main area of research is language and the coordination of collaborative work, especially conversation and its impact on strategy formulation and execution. Stephanie Missonier is assistant professor of project management and information systems strategy and governance at the Institute of Information Systems at the HEC Lausanne-UNIL, Faculty of Business and Economics, Switzerland. Her degrees include an M.A. in management and a Ph.D. in management information systems from the University of Nice Sophia-Antipolis in France. Her research interest focuses on information systems project management and the understanding of reasons of failures and troubles. Her work has appeared in Journal of Organizational Change Management, and in French journals such as Système d’Information et Management, and proceedings of international conferences such as the European Conference on Information Systems...
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...responsibility has got a lot of attention in the business and political world since the early 1990’s and the major reason behind this was corporate scandals. Organizations had started to realize that the basis on which they were achieving economic growth was unsustainable and hence there was a need to develop a process which would intend at balancing economic growth with environmental sustainability and societal expectations. In fact the origin of corporate social responsibility can be found in the 1950s and 60s whereby successful companies were trying to link corporate social responsibility to the power that business holds in society. The theoretical progresses were subdivided in ethical and accountability and the stakeholder approach to strategic management. CSR can be distinguished from the three terms which are included in its designation phrase and these words are; ‘Corporate’, ‘social’ and ‘responsibility’. Hence CSR can be explained as being the responsibilities that a company undertakes for the society within which it carry out its operations. To be specific, CSR require a business to identify its stakeholders and include their needs and values in the tactical day to day decision making process of the company. Consequently the society within which a business function and which identify the number of stakeholder to which the organization owe a responsibility can be broad depending on the type industry within which it operate. The different stakeholders to which a company...
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...and human resources on the best possible terms and of preventing corporate failure. In short Corporate Governance is about promoting corporate fairness, transparency and accountability. Keywords: Corporate Governance (CG) Security and Exchange Board of India (SEBI) Stakeholders Clause 49 OECD principles Chapter: 1 INTRODUCTION 1.1 Prelude Corporate governance (CG) has emerged as a very important ideal. The reason is, today companies are substantially contributing to the overall growth and development, particularly in emerging economies such as India and a healthy investment environment is vital. The corporate form of business has succeeded gradually and expanded worldwide. However, not all companies are managed successfully. There has been a spree of corporate frauds worldwide, e.g., Enron in the United States and Satyam Computers in India. The latter had accounting and auditing flaws apart from lack of accountability and oversight by Independent Directors at Board meetings. There was no whistle-blowing in case of Satyam Computers unlike Enron. The Satyam Computers revelation was an outcome of a takeover attempt. It eroded the wealth of shareholders. From this fraud it is evident that we need to review the enforcement of CG practices. The role of the Ministry of Corporate Affairs as one of the stakeholders in case of Satyam Computers has been commendable especially in appointing reputed members on the Board immediately after the fraud,...
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...Introduction Good corporate governance (GCG) in a corporate set up leads to maximize the value of the shareholders legally, ethically and on a sustainable basis, while ensuring equity and transparency to every stakeholder - the company's customers, employees, investors, vendors-partners, the government of the land and the community (Murthy, 2006). GCG is a must for ensuring the required values to different stakeholder groups. It enhances the performance of corporations, by creating an environment that motivates managers to maximize returns on investment, enhance operational efficiency and ensure long-term productivity growth. Consequently, such corporations attract the best talent on a global basis. It also ensures the conformance of corporations with the interests of investors and society, by creating fairness, transparency and accountability in business activities among employees, management and the board (Oman, 2001). Again, GCG increase public confidence in a corporation, and lowers the cost of capital for investment. According to a McKinsey study (2002), over 60% of investors cite Good Governance practices in a corporation as a key factor in their investment decisions. Today, GG becomes a slogan and a pride. Here, we can uses accounting as a mean for establishing and retaining corporate governance. Accounting is a process of compiling information for reporting the internal affairs of any entity to different stakeholders at the end of a certain interval. It is defined as...
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...World Review of Business Research Vol. 2. No. 2. March 2012. Pp. 16 - 31 Corporate Governance-Its Problems & Prospects in Banking Industry in Bangladesh Begum Ismat Ara Huq* and Mohammad Zahid Hossain Bhuiyan** Corporate Governance ensures to bring transparency, accountability and professionalism in the management system of a corporate body that enhances the credibility and acceptability to the shareholders, employees, potential investors, customers, lenders, governments and all other stakeholders. This is more true in case of Banking Industry. Since Banks deal in public money, public confidence is of outmost importance in this Industry. The study aims at finding out problems & deficiencies involved in Corporate Governance practice in Banking Industry in Bangladesh and also suggesting ways and means to remove the same in order to make the Corporate Governance practice sound and effective. In this study, both the primary and secondary data were used. The primary data relating to problems involved in Corporate Governance practice and suggestions to remove the same were collected on the basis of a questionnaire by interviewing 24 randomly selected Bank personnel such as Directors of the Board as the internal part of management and the Auditors as the external group. The secondary data were collected through an extensive literature survey on the subject. The study has identified some major problems in Corporate Governance practice in the Banking Industry of the country. The prospect...
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...World Review of Business Research Vol. 2. No. 2. March 2012. Pp. 16 - 31 Corporate Governance-Its Problems & Prospects in Banking Industry in Bangladesh Begum Ismat Ara Huq* and Mohammad Zahid Hossain Bhuiyan** Corporate Governance ensures to bring transparency, accountability and professionalism in the management system of a corporate body that enhances the credibility and acceptability to the shareholders, employees, potential investors, customers, lenders, governments and all other stakeholders. This is more true in case of Banking Industry. Since Banks deal in public money, public confidence is of outmost importance in this Industry. The study aims at finding out problems & deficiencies involved in Corporate Governance practice in Banking Industry in Bangladesh and also suggesting ways and means to remove the same in order to make the Corporate Governance practice sound and effective. In this study, both the primary and secondary data were used. The primary data relating to problems involved in Corporate Governance practice and suggestions to remove the same were collected on the basis of a questionnaire by interviewing 24 randomly selected Bank personnel such as Directors of the Board as the internal part of management and the Auditors as the external group. The secondary data were collected through an extensive literature survey on the subject. The study has identified some major problems in Corporate Governance practice in the Banking Industry of the country. The prospect...
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