...body receives the proper nutrients that it needs to keep the body strong. Nutrients help the brain and nervous system, immune system, and it helps reduce the risk of heart disease and other non-infectious diseases. With a proper diet, a person must also exercise. Exercise is just as important as maintaining a proper diet. Regular exercise improves the quality of life. It can reduce stress; helps a person sleep better, and can help make you feel and look younger. The most important thing that exercise does is, it can reduce the risk of high blood pressure, diabetes, heart disease, and even some cancers. During my first week of my nutrition class, the instructor asked me to participate in a three-day diet analysis. I was to keep track of all of the foods that I had consumed in those three days. At the end of the three days, I had realized that I was nowhere near of having a proper diet. I was eating food that was high in sodium and low in dairy, fruit, vegetables, and grain. I also noticed that I was eating a lot empty calories. I just recently took another three-day analysis and the only difference that I noticed was that my calorie intake was much lower than the previous analysis and I am eating less during each meal. I am still nowhere near consuming the proper amount of each of the food groups. Not eating enough of the nutrients from the major food groups is just as bad as eating too much. After taking the analysis, both times I know I need to focus on eating regularly and incorporating...
Words: 1258 - Pages: 6
... Page 2 Page 3 Page 4 • Market studies identified new opportunity, which will increase company market share for central venous catheter product by 10 % profit. Introduction about central venous catheter • Heart block and arrhythmia are complications of pulmonary artery and cardiac catheterization. Injury to the conducting system of the heart often involves the right bundle causing right bundle branch block (RBBB). If patients already have left bundle branch block (LBBB), complete heart block (CHB) may result. After trauma, impairment of the right bundle is usually transient with recovery in hours, but complete heart block can lead to symptoms requiring invasive treatment. Similar complications are rare with insertion of central venous catheters, as they should not enter the heart. Injury to the right bundle during central venous catheter insertion can be by trauma from the guide wire or from the catheter itself. The function of the AV node and bundle of His in these patients has not been studied before. We report a patient with LBBB who developed CHB during insertion of a central venous cannula. Conduction through the AV node and His–Purkinje system was intact, showing that the transient RBBB was caused by traumatic injury rather than by other disease of the conduction system. Designing central venous catheter product, which will appeal customer who are looking for a quality, healthy, sterility, and pyrogen free. The new product should be on shelf in...
Words: 2122 - Pages: 9
...Flora; “Love Your Heart” Unilever is a multi-national corporation formed of Anglo-Dutch parentage in the 1930’s, that owns many f the world’s consumer brands in foods, beverages, cleaning agents and personal care products. One such product is Flora margarine. Flora was developed in the 1960’s in direct response to the Dutch medical community request for aheart-0health alternative to products like butter and lard. (Unilever, 2011) According to Unilever’s Mission statement; “Our mission is to add vitality to life. We meet every day needs for nutrition, hygiene and personal care with brands that help people look good, feel good and get more out of life.” (Unilever, 2011)This statement thus identifies with the Flora brand. The flora brand is the biggest seller in the butter and margarine category and also the leader in the health category. In this essay, a critical analysis of Flora’s marketing strategy, how effective it is in terms of segmentation, competition, positioning and targeting will be made, including the strengths and weaknesses of this campaign. The Flora brand has managed to position itself in the mind of consumers as a pioneer for health in the butter and margarine category and, in so doing, has become a true heavyweight in its respective market segment. Unilever by introducing Flora has played a leading role in helping consumers choose foods that are good for their hearts. They do these through their partnership with the World Health Federation and thus help...
Words: 2809 - Pages: 12
...Organizational Planning Coca-Cola was created May 1886 in a small pharmacy located in Atlanta, Georgia by Dr. John Pimberton. Back then, nine drinks a day were sold ("The Chronicle of Coca-Cola: Birth of a Refreshing Idea", 2012). Today Coca-Cola is the world’s largest beverage company servicing 200 countries and employing over 6700 people, and currently ranked number 58 on the Fortune 500 list. The company’s mission is to refresh and completely satisfy the world, provide supreme quality at an affordable price and fill hearts with joy to make a difference across the globe. The company included a vision that focuses on being a great place to work all while bringing the world a portfolio of quality beverage brands and maximizing long-term dividends to their shareholders. Coca-Cola also envisioned being responsible citizens that will make a difference by helping to build and support a sustainable community while continuing to be highly effective, lean and a fast moving organization (Coca-Cola Bottling Co., 2014) . Coca-Cola’s internal stakeholders consist of employees, managers, and owners, while their external stakeholders are customers, shareholders, creditors, suppliers and government bodies (Coca-Cola Bottling Co., 2014). Over the years, Coca-Cola has continued to grow and develop innovative ways to maintain their position in the business world as a global company. To continue this growth, the company has goals to more than double system revenue while increasing system...
Words: 1048 - Pages: 5
...opportunity to be ble to help us in developing new and exviting flavors that will help the live a healthier lifestyle, with our main concentration on heart health and learning how to maintain a healthy weight. Our name is significant because we are a family business that offers an array of non-alcoholic and health beverages. DNAB’s mission statement is: Providing healthy beverages for those individuals that are seeking helathy lifestyle, while raising heart health awareness and making a positive impact on their universal health. DNAB’s SWOT Analysis DNAB has outlined a SWOT analysis to evaluate our strengths, weaknesses, opportunities and threats of our organization. This SWOT analysis highlights strengths, weaknesses, opportunities and threats in comparison to key competitors in the marketplace. Strengths and weaknesses are considered internal factors, which are positive and negative occurrences, which must be monitored frequently. Strengths The strength this product exudes comes from its nutritional benefits. Elderly citizens may seek grape juice for health benefits, while millennials seek it out for its great flavor. Targeting a diverse market presents the opportunity for DNAB to increase its sales, and advertisemet in order to expand its consumer base. DNAB uses a variety of strategic approaches to draw business, and maintain strong relationships with its consumers. Using technology, such as e-commerce, Search Engine Marketing (SEM), and social media, has opened up options...
Words: 668 - Pages: 3
....[kareem figure2] 1-2-4:-Complications of atherosclerosis: Obtain heart diseases such as stroke, heart attack and angina. - caused clots nutritious lower limbs artery. -brain attack . -Hypertension. - The weakness of the vitality and function of the body's organs.[ kareem6] Figure(3):-shows the blood clot to accumulate in the inner lumen of the arteries with the death of part of the heart muscle . .[kareem figure3] 1-3 :- Devices used to capture an image of the heart 1-3-1 :- computed tomography(CT):- Called computed tomography rays, makes use of fixtures manufacturer of x-rays taken from different angles to produce CT images of a classless allowing the user to see inside the object without cutting, it is expected that the body thickness in the film affects the information, where no ray can determine the location flour for the disease inside the human body in any case, the rays can be set bone fractures but cannot diagnose all diseases can be accurately side image (side view), but the hardening...
Words: 2221 - Pages: 9
...COLLEGE OF BUSINESS/UUMKL UNIVERSITI UTARA MALAYSIA BPMN 6023 STRATEGIC MANAGEMENT GROUP PROJECT UNILEVER MALAYSIA PREPARED FOR : PREPARED BY : GUNAVATHY A/P NADARAJAN 808473 AHMAD FAISAL BIN ABDULLAH 808465 NORZILA BT MOHD HAIDZIR 805494 JAYAUDIN BIN JAMAUDIN 808481 SUBMISSION DATE : Table of Contents 1. Introduction 2. Company Background 3. Industry Background 4. SWOT Analysis 5. TOWS Matrix 6. Strategies and Recommendation * INTRODUCTION The Unilever brand, establish in customer goods in millions of homes across 150 countries, is a trusted brand in nutrition, hygiene and personal care. During its record, Unilever has been adding verve to the lives of customers, creating products that help people feel good, look good and get more out of life. In Malaysia, the Unilever story began in 1947 with the opening of the first Lever Brothers soap and margarine manufacturing plant in Bangsar. Costing RM 12 million, it was reputed to be the largest factory in the country, with machines that could wrap 124 bars of soap a minute.Manufacturing capabilities expanded as the portfolio of products grew, making Lever Brothers a significant employer of the time. With a presence in Malaysia spanning over 60 years, Lever Brothers, who adopted the global Unilever name in 1994, has played a unique role in bearing witness to the country’s economic, social and political development. Unilever Malaysia is a private limited company...
Words: 2611 - Pages: 11
...Market Analysis : SWATCH GROUP Basic Analysis of the Watch Segment Gyanashree Maharana PGDM – BM Section - B Roll No – 82 Date of Submission : 7/14/2012 SWATCH GROUP TABLE OF CONTENTS SWATCH GROUP: AN INTRODUCTION KEY PRODUCTS AND SERVICES BRANDS: WATCH SEGMENT SWATCH: WORLD MARKET SWATCH GROUP IN FIGURES PRODUCTION STRATEGY SEGMENTATION TARGETING POSITIONING PROMOTION SWOT ANALYSIS 3 3 3 4 4 5 6 10 10 10 10 Page | 2 SWATCH GROUP SWATCH GROUP: AN INTRODUCTION The Swatch Group (or just ‘SWATCH’) is a manufacturer and distributor of watches, movements, components and other products. The group also manufactures mechanical and quartz movements, and is active in the design, production and marketing of electronic components. Swatch has subsidiaries and distributors worldwide. It is headquartered in Biel, Switzerland and employs about 28,000 people. KEY PRODUCTS AND SERVICES The key products and services that constitute the group are as follows – 1. 2. 3. 4. WATCHES RETAILING PRODUCTION ELECTRONIC SYSTEMS Our basic concern in this report will be on the Watch Segment. BRANDS: WATCH SEGMENT The following are the various brands that comprise the Watch Segment of the Swatch Group1: Prestige and Luxury Range Breguet Blancpain Glashutte Original Jacquet Droz Tiffany and Co. Leon Hatot Omega High-Price Range Longines Rado Union Glashutte Middle-Price Range Tissot Balmain Certina Hamilton ck Watch and Jewellery Basic Range Swatch Flik Flak 1 Info as in the Annual Report...
Words: 2251 - Pages: 10
...MINDSET PLANNING AND MAINTAINING STRONG BRANDS THROUGH INSIGHTFUL RESEARCH * * MINDSET 1. What is a brand? 2. Why is branding important? 3. What is the brand planning process? 4. Why choose Mindset? MINDSET 1. WHAT IS A BRAND? MINDSET • • More than a product. It is like a living organism with a life cycle including a birth, adolescence, maturity and old age. It can be healthy or sick. Unlike us, the clock can be turned back and it can be rejuvenated. • • A brand has a soul and a personality. It can give meaning and identity to its user. So its benefits can be both functional and psychological. MINDSET My Personal Brandscape Globe & Mail Levis Irish Spring Finesse Crest Nike Listerine Braun Old Spice Rolex Tropicana Westclox Gap Maxwell House Quaker Oats Bic Macintosh Dole Subaru Clarica Pizza Hut Sunoco Yahoo Pepsi MINDSET THE MEDIUM IS THE MESSAGE Marshall McLuhan MINDSET THE MIND IS A MEDIUM Product Brand • View of self • Understanding • Functional Needs • Values • Beliefs • Experience • Imagination • Image Needs MINDSET AND SO IS THE HEART Product Brand • View of self • Feelings • Experience • Aesthetic...
Words: 1146 - Pages: 5
...Week 2 Team Paper Sean Kane, Chris Benson, Douglas Cabral, Brittany Dings, and Chris Loeffler MKT/421 April 1, 2014 Mark Glasier Week 2 Team Paper The Apple, Inc. company is the one we choose to work with in providing a new product/service for the public. Within this paper we will give you an overview of the Apple Inc. company. Provide you with a new product/service that will significantly affect the everyday lives of Apple Inc. users. This paper will explain the importance of marketing to Apple Inc. continual success. We will go through a SWOTT analysis that will focus on strengths, weaknesses, opportunities, threats, and trends on the new product/service we provide. To close the paper will show the marketing research approach that will be used to develop the marketing strategy and tactics for the new product/service. Apple, Inc. is a company that focuses on exceling in the mobile communication, personal computers, and portable music industry. Apple also sells a series on software, digital applications, and networking solutions. As of May of 2013 the market cap for Apple was set at $416.62 billion. They also were voted #1 on the Forbes list of “World’s Most Valuable Brands” and in “Market Value.” Since 1976, when Apple was founded by the late Steve Jobs, Steve Wazniak, and Ronald Wayne, has come a long way and topped charts of how powerful and successful they had become. During the first five years of production and operations, Apple managed to double their revenues...
Words: 1334 - Pages: 6
...Integrative Paper Kotter and Cohen’s The Heart of Change Ivancevich, Konopaske and Matteson’s Organizational Behavior and Management Introduction Kotter and Cohen’s The Heart of Change is written with the premise that “people change what they do less because they are given analysis that shifts their thinking than because they are shown a truth that influences their feelings” (Kotter and Cohen, p. 1). This is an extremely powerful message and important for organizations to understand if they are going to be successful at implementing a large-scale organizational change. The Heart of Change describes how companies can effectively transform their organization to better succeed in the constantly changing, turbulent society we live in today. Kotter and Cohen’s strategy for successful reorganization is described in an eight-step process. Ivancevich, Konopaske and Matteson’s Organizational Behavior and Management, builds on the ideas presented in The Heart of Change by giving a more in-depth explanation of organizational behaviors, processes and changes. Both of these readings offer a better understanding of how shifting the behaviors and emotions of an organization’s employees is essential in succeeding at organizational change. Discussion Step one of Kotter and Cohen’s The Heart of Change is the most significant of all eight steps. Step one involves the need to create a sense of urgency throughout the workforce to begin the process of organizational change...
Words: 2182 - Pages: 9
...History analysis Vision, Mission, Value The Five Forces Framework PESTEL Framework External Audit CPM-Competitive Profile Matrix External Factor Evaluation (EFE) Matrix Financial Ratio Analysis Internal Audit Internal Factor Evaluation (IFE) Matrix SWOT Matrix SPACE Matrix Grand Strategy Matrix The Boston Consulting Group (BCG) Matrix The Internal-External (IE) Matrix The Quantitative Strategic Planning Matrix (QSPM) Recommendations Page 3 3 4 5 6 7 8 9 10 12 13 14 15 16 17 17 18 20 Introduction: 2 McDonald's Corporation is the world's largest chain of fast food restaurants, serving nearly 47 million customers daily through more than 31,000 restaurants in 119 countries worldwide. McDonald’s sells various fast food items and soft drinks including, burgers, chicken, salads, fries, and ice cream. Many McDonald's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more 'natural' style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables. Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.1 History analysis: The...
Words: 3238 - Pages: 13
...they are motivated to excel. The customer believes that their mission statement, it’s a slogan because it’s too short, making people wonder about Wal-Mart’s servant leadership values. Moreover, the Wal-Mart marketing strategy uses Newspaper advertising to promote their low prices. According to Point, Wal-Mart is increasing their efforts to buy local store and gain those customers. Their mission statement misleads people to think that they don’t enforce servant leadership practice within an organization because Walmart kills mom and pop shops. “In order for Walmart to better use their mission as a communication tool, the company should give more information about the business and address more stakeholders”. In contrast, World Vision has a strong mission statement which identifies the importance of servant leadership values to their customers and sponsors with their Christianity heritage. The Christian organization serves all people in need by partnering up different associations. World Vision identified servant leadership values to their organization by about and accepting people regardless their background. World Vision is committed to their employees by welcoming into Christianity heritage, yet not enforcing anything but the values of servant leadership. For instance, they don’t preach their religion or must to believe their belief because they treat everyone the same. Their mission statement, it’s so powerful that automatic people give their time and money to be part of this...
Words: 1555 - Pages: 7
...Chapter 10: Comparing Two Groups Bivariate Analysis: Methods for comparing two groups are special cases of bivariate statistical methods – Two variables exist: Response variable – outcome variable on which comparisons are made Explanatory variable – binary variable that specifies the groups Statistical methods analyze how the outcome on the response variable depends on or is explained by the value of the explanatory variable Independent Samples: Most comparisons of groups use independent samples from the groups, The observations in one sample are independent of those in the other sample Example: Randomized experiments that randomly allocate subjects to two treatments Example: An observational study that separates subjects into groups according to their value for an explanatory variable Dependent samples: Dependent samples result when the data are matched pairs – each subject in one sample is matched with a subject in the other sample Example: set of married couples, the men being in one sample and the women in the other. Example: Each subject is observed at two times, so the two samples have the same subject Categorical response variable: For a categorical response variable - Inferences compare groups in terms of their population proportions in a particular category - We can compare the groups by the difference in their population proportions: (p1 – p2) Example: Experiment: Subjects were 22,071 male physicians Every other day for five years, study participants...
Words: 6772 - Pages: 28
...this semester she proved that she’s not just a pretty face but a beauty with brains, she was able to avail an academic scholarship as a result of her efforts and hardwork. But it doesn’t end there. There is more. Along with the pretty face, intelligence and many different talents she has a HEART. A heart that brings warmth to everyone she loves and loves her. “Pammy is really a good friend coz she'll always be there whenever you need her. I can rely on her whether i am in need or not. She's also a strong person and what you see is what you get. What she's showing is the real her, no pretensions”, one of her closest friends said. This young lady is indeed a whole package plus more. Discovering Psoriasis Since she has a very beautiful face and a pleasing personality she has always been joining beauty contests since she was young. And right after a contest she joined when she was 13 years old, a unexpected and shocking event happened. An event that she didn’t know would change everything. After the contest, rashes suddenly appeared in different parts of her body. With that she along with her parents consulted the dermatologist and had her checked-up. Right after series of laboratories and analysis, the doctor finally told them the results of her check-up. And she was diagnosed...
Words: 607 - Pages: 3
