Sue Jozui’s argument discusses that she believes that advertisement should not be sold with using celebrities to sell the main product. Jozui also says that there should be guidelines to the way advertisements are displayed to the public. Although that is the way advertising has been working for many years now, I agree and disagree with Sue Jozui. I agree with Jozui’s point of view of both not having using celebrities to advertise the product a company is trying to sell to the public and also having guidelines to advertising. Using celebrities to sell merchandise can be portrayed as an everyday object that they use, but in reality, they are displaying that specific product to the public because essentially they are getting paid to show …show more content…
This however shows false advertisement because we don't know if the celebrities actually use these products, but we as the general people think that the product will be fantastic just because someone famous uses it. They basically try to trick us. A personal experience for me would be when I wanted to buy this one dress that I thought was really pretty because the actress Zendaya wore it. However, when I bought that dress, I was young, I thought that dress was going to look the exact same way it did on her, on me, but that was not the case. Furthermore, in our English class, our teacher discussed with us the way the Beats company advertised their Beats headphones. She explained to us how they picked some celebrities to show off the Beats headphones, and the company made them wear the headphones whenever they were out in public or had an interview. This is how they planned on selling their headphones. People wanted to buy the Beats headphones, even before Beats had made a commercial advertising because of the fact that celebrities were already wearing them. Came out to be that these expensive headphones worked the exact same way as a cheaper brand of headphones, but