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Summary Of Crown Cork And Seal

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When evaluating the attractiveness of an industry, there are elements that make an industry an advantageous one, as well as elements indicating that an industry is unattractive and difficult to compete in. Analyzing the industry for Crown Cork & Seal provides an overview of where the firm stands relative to its competition, and helps determine the strategic moves necessary to have a sustainable competitive advantage.
In the metal container industry, it is difficult for new entrants to infiltrate due to the intensive capital requirements, incumbency advantages, and threat of vertical and horizontal integration. In 1989, five firms were dominating the metal industry, with a total 61% market share, presenting an obstacle to potential entrants

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