...Sun Microsystems case 8-10-99 Sun Microsystems: Integrating its Own Enterprise Kenneth L. Kraemer and Jason Dedrick August, 1999 1 Sun Microsystems case 8-10-99 2 Table of Contents Executive Summary 3 I. INTRODUCTION 4 II. COMPETITIVE ENVIRONMENT 5 III. BUSINESS STRATEGY 8 IV. ORGANIZATION OF BUSINESS ACTIVITIES 11 V. INFORMATION TECHNOLOGY IT organization IT architecture Business applications IT infrastructure Web-based applications Value added of IT innovations 16 16 17 19 20 20 22 VI. FIRM PERFORMANCE 24 VII. CONCLUSIONS 27 References 30 List of Figures Figure 1 Sun's vision for the future of networked computing Figure 2 Sun Microsystems' organization Figure 3 Sun Microsystems' extended value chain Figure 4 Sun's IT organization Figure 5 Sun's IT applications along the value chain Figure 6 Sun's profitability Figure 7 Sun's market valuation 31 12 15 16 21 26 26 List of Tables Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Worldwide workstation and server market shares, 1992 and 1997 Worldwide Unix market shares, 1998 Illustrative large Sun customers by industry segment Sun's SG&A as percent of revenue, 1993-1998 Sun's IT resources Description of web-based applications by value chain segment Sun's comparison with industry performance Sun's financial performance, 1989-1998 6 6 7 8 17 23 24 25 Sun Microsystems...
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...Running head: SUN MICROSYSTEMS CASE STUDY PROJECT SUN Microsystems Case Study Project Jeffery M. Anderson, 105225 BBA 3391-06B, Information Systems Cost Analysis Brief History of SUN Technology and Text Summery Sun Microsystems was born after Stanford University, Palo Alto graduate student Andy Betchtolsheim, conceived a UNIX based workstation he deemed the “68000 Unix System” for a networking project named Stanford University Network. Early February 1982 colleagues Vinod Khosla, Scott McNealy, and Bill Joy instituted the company SUN Microsystems resulting from the initials of Stanford University Network. (Wikipedia, 2006) Sun made its mark in the workstation market as the leader in the desktop performance competition by introducing the SPARCstation 10 system, the world’s first multiprocessing desktop computer in 1992. That same year they shipped more multiprocessing UNIX servers than any other vendor in their entire history of operation. Other major products contributed by Sun include the Solaris Operating System, Sparc Microprocessor, instant networking with Jini technology; which enables all kinds of devices to connect to the network—plug and play, and of course the famous Java technology. SUN Microsystems enjoyed 1.3 billion in revenues 1996 with server sales and topping out at 16 billion in quarterly sales in 1998 with the technology frenzied internet boom (Afuah & Tucci, 2003, p. 393). Java Technology Revolution: Java is by far the most widely used...
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...Case Study Amazon’s New Store: Utility Computing Name: Institution: Course: Tutor: Date: Case Study Amazon’s New Store: Utility Computing Introduction Back in the year 1995, Amazon was opened as a bookstore, one that has grown over the years and morphed into a large reputable internet based company. One of the largest virtual superstores today in the world, Amazon offers up to thirty six categories of products. Jewelry, furniture, clothing and groceries are just but a few of the products that Amazon has to offer. Today, Amazon boasts of being the top online retailer in the whole world (Andrei and Jain, 2009). In an effort to modernize its data centers and software and also be able to add new features in the existing product pages, it developed a number of important services that have proved significant in its growth over the years. Question 1 World over, Amazon is known for the provision of cloud computing also known as utility computing or demand computing. In essence, it refers to allowing the firm to offload peak demand for computing power to large scale data processing centers that are remote. In a nutshell, the Amazon Company offers computing capacity on a per usage basis. Amazon is at an advantageous point in terms of business in the sense that it can generate more income from a number of other businesses (Buyya, Yeo, Venugopal, Broberg and Brandic, 2009). This can be achieved through provision of its extra and additional capacity to those in need. Amazon uses only a...
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...HR Case Study 1 21st Century Onboarding Case Study Human Resource September 20, 2013 HR Case Study 2 Orientation also referred to as onboarding, "is the planned introduction of new employees to their jobs, coworkers, and the organizations and is offered by most employees". In order to achieve affective orientation Human Resource managers, operating managers and supervisors need to collaborative together to create an effective orientation for their new employers. The lack of planning in orientation leads to employees and employers can lead to confusion and the feeling that the orientation has been a wast of time. Orientation that has been planned leads to effective training for the new hire. In this case study it explores three companies that utilize the orientation process within their company. These three companies are Sun Microsystem, El Paso Corporation and Zimmerman Advertising. All three companies have similarities and differences in the approaches to orientation (onboarding). The first similarity between all the three companies is their approach to reach out to new employees and prepare them for their job. The second similarity between the three companies is that each company strives to provide the new employee with a some type of guide on the company and the steps that need to be taken to finish the new hire process. Another similarity is that each company seems to try present the orientation...
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...Case Study Amazon’s New Store: Utility Computing Name: Institution: Course: Tutor: Date: Case Study Amazon’s New Store: Utility Computing Introduction Back in the year 1995, Amazon was opened as a bookstore, one that has grown over the years and morphed into a large reputable internet based company. One of the largest virtual superstores today in the world, Amazon offers up to thirty six categories of products. Jewelry, furniture, clothing and groceries are just but a few of the products that Amazon has to offer. Today, Amazon boasts of being the top online retailer in the whole world (Andrei and Jain, 2009). In an effort to modernize its data centers and software and also be able to add new features in the existing product pages, it developed a number of important services that have proved significant in its growth over the years. Question 1 World over, Amazon is known for the provision of cloud computing also known as utility computing or demand computing. In essence, it refers to allowing the firm to offload peak demand for computing power to large scale data processing centers that are remote. In a nutshell, the Amazon Company offers computing capacity on a per usage basis. Amazon is at an advantageous point in terms of business in the sense that it can generate more income from a number of other businesses (Buyya, Yeo, Venugopal, Broberg and Brandic, 2009). This can be achieved through provision of its extra and additional capacity to those in need. Amazon...
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...discipline in sorting out facts. This handout is designed to help you create that discipline. The basic process outlined here will help you prepare for discussion of a case in class, prepare an essay on an exam, prepare a paper on a business question, or prepare to present a recommendation or make a decision in many (probably most) real-world business situations. The process described here parallels that described in Hill & Jones’ text, Strategic Management Theory, pp. C2-C9 (at the back of the text), and that may be reviewed for further guidance. Start by stating clearly (to yourself) what question you are trying to answer. Write it at the top of the page or computer file where you are taking notes. For analysis of a case in a business school class, it is appropriate to select one of the “study questions” from the syllabus that is most interesting to you. Step 1. Analyze the history and development of the company and the situation. You are likely to receive information on the situation from confusing sources. Many different facts and dates will be out of chronological order. Usually the best first step for understanding the situation is simply to list the key events in chronological order. For example, the following list of facts was created in an effort to make sense of a Sun Microsystems case. (available from the instructor). 1980 – Scott McNealy graduates from Stanford, takes job at FMC Corp. as manufacturing trainee working on Bradley fighting...
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...Case Study Report : Vinod Khosla and Sun Microsystems(A) Business Negotiations GMBA JUNGMIN LEE Student # 2015427013 The Computervison President´s call states two major issues that keep Sun away from meeting their requirements. Their order will be overwhelming for Sun and their product is considered incomplete. Computervison claims that there is no solid credibility with Sun and doubt their supply capacity. On the other hand, Apollo, their major competitor, seems to have fulfilled the requirements by being the industry standard. They are also well financed and managed, which are the qualities that Sun seems to be missing. 1. Does Vinod Khosla have a real chance at changing Computervision´s decision? Does Sun have a better product? Can Sun be regarded as a reliable long-term vendor? According to the case study, Sun´s system has ben acclaimed within the academic communities. It´s evident why technicians prefer their system: they are standardized, thus more opened to possibilities of different development. Sun also has superior qualities in their network accessibility in terms of feasibility. What Sun was targeting evidently worked with their target customers. They planned their product to be for general usage, and the flexibility of the system seemed to have appealed to the academic sector. While Sun took rather opened system, Apollo developed their own domain network and own operating system, which could be a big obstacle for general usage. Considering the market...
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...September 2004. Armstrong, Gary and Philip Kotler. Marketing: An Introduction. Pearson & Prentice Hall, 2005. p. 8-32. Beam, Jay. Interview by class. Athens, Ohio, 10 September 2004. Burrows, Peter and Jim Kerstetter, "SUN: A CEO's Last Stand." Business Week. 26 September 2004. “Business Quotes," Woopidoo Quotations. Cited 19 September 2004. Available from World Wide Web: (http://www.woopidoo.com) “Computer Hardware,” Hoover’s Industry Snapshots. 14 September 2004. Hoovers, Inc. Concerning Alleged Java Incompatibilities [online]. Cited 15 September 2004. Available from World Wide Web: (http://www.microsoft.com) Djurdjevic, Bob. “Analysis of Fujitsu FY04 Business Results: Back in the Black Again, But…Shrunk by the Marketplace and More Japan-centric Than 10, 20 Years Ago.” Cited 13 September 2003. Available from World Wide Web: (http://www.djurdjevic.com/Bulletins2004/B16_Fujitsu.html) Ellis, John. “What’s the Matter with Sun?” Fast Company Issue 59, June 2002, p.124. “Fujitsu and Sun Expand Partnership to Grow Solaris Market & Unleash New Generation of Innovations in the Data Center.” Cited 8 September 2004. Available from the World Wide Web: (http://www.sun.com/smi/Press/sunflash/2004-06/sunflash.20040601.14.html) “Fujitsu Chooses Sun Solaris Operating Environment to Enter Unix on Intel Server Market.” Cited 8 September 2004. Available from World Wide Web: (http://www.sun.com/smi/Press/sunflash/9804/sunflash.980409.1.html) Graham-Hackett, Megan. “Industry...
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...our needs (or, even better, if we had made this determination well in advance of the program actually failing to meet our requirements), a new proprietary database program would have to be developed (or purchased) and then phased in to replace our current system. In order to spend any of our precious government funds, I would have to make a case for why we wanted to buy a new program. One of the first things that I would do would be to speak to the users of the system to determine what exactly the current program was being used for, and how it was being used. Besides speaking with the individuals within the Department of Energy who used the program the most, I would also speak to the vendors (or developers) of the program to get their input as well. I would then find out what (beyond our current uses) it was capable of doing, and if any of these additional features could be utilized to enhance the usefulness and extend the life of the current database program. In addition to finding out what it could do, I would find out what it couldn’t do. By determining what the current program was and was not capable of, I could begin to make a case that it needed to be replaced, or that it would need...
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... Organizational Behavior: A study on “Analyzing Motivation Strategies, Techniques And Performance of Dhaka Bank Ltd.” Principles of Accounting: Term paper on “Accounting Practices in Square Pharmaceuticals Limited”. Human Resources Management: Research on “Occupational Safety and Health: Status in the Tannery Industry” Microeconomics: Term paper on “Structure of rice market in Bangladesh”. Principles of Management: Term paper on ‘The Management of Beximco Pharmaceuticals limited”. Managerial Accounting: Term paper on “Analyzing how to Managerial Accounting Practice of Square Pharmaceuticals limited”. Financial Management:- Term paper on “Working Capital Management of Textile Industries in Bangladesh” Production & Operation Management: Term paper on “Production & Operation Management of Shinepukur Ceramics Ltd.” Strategic Management: Case study on Sun Microsystems and General Dynamics: Compensation and Strategy (A) and also develop a case BCG Matrix. Marketing Research: A research on “The Effect of Corporate image in Formation of Customer Loyalty of the Mobile Phone industry in Bangladesh”. Corporate Finance: A research on “The Effect of Dividend Policy in Pharmaceuticals industries in Bangladesh” Financial Markets & Institutions: A report on “Investment Banking Operations of ICB Capital Management Limited”. PARTICIPANT OF THE WORKSHOP Workshop on “Research Methodology” organized by BUP, Recourse person: Dr. Muhammad Z Mamun, Professor,...
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...Managing a Global Team: Greg James at Sun Microsystems, Inc. (A) Greg James, a global manager at Sun Microsystems, Inc. (Sun), slumped on the edge of his bed in the company’s corporate flat in Paris. He struggled to even move after only three hours of sleep. James had embarked on this unexpected trip from Sun’s Santa Clara, California, headquarters six days earlier. With only a few hours’ notice, he had set out to meet with his entire 45-member customer implementation team spread across India, France, the United Arab Emirates (UAE), and the United States (US). He had already met with his team members in the US, India, and the UAE. France was his final stop before heading home. For the second time, the team had failed to respond promptly to a customer system outage as required by a service contract agreement. James had begun this trip assuming he would find a swift resolution to the rapidly escalating customer situation that had motivated it. Unfortunately, that had not been the case. James knew that if he could just make it to the gym, exercise would invigorate him and clear his head: “Five more minutes and then I’ll go.” Twenty minutes later, still in his room, he grabbed his laptop and launched his e-mail. Re: HS Holdings James scanned his inbox, reliving the events that had plunged him into this predicament. Six days earlier, he had received a string of e-mails, forwarded to him by his team. Rahul Ashok, service manager for the Mumbai team, was in touch with Praveen Devilal...
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...1. the forgotten group member case study www.scribd.com/doc/.../the-forgotten-group-member-case-study You +1'd this publicly. Undo Sep 19, 2011 – ► 2. Online Cases - Wiley www.wiley.com/college/man/schermerhorn332879/.../frame00.htmCached You +1'd this publicly. Undo 10+ items – Online Cases are updated versions of the textbook case studies ... * • Sun Microsystems – Ch. 2 High Performance Organizations – Human resource ... * • Harley Davidson – Ch. 3 Global Dimensions – Leading; corporate culture ... * • Steinway Piano – Ch. 9 The Nature of Groups – Job design; quality; innovation ... 3. Case 9 The Forgotten Group Member Essay, Case 9 The ... - Essays essaysbank.com/search/Case+9...Forgotten+Group+Member/9Cached You +1'd this publicly. Undo 250.000 FREE Case 9 The Forgotten Group Member Papers & Case 9 The Forgotten Group Member Essays at ... Case Study Of Carnival Corporation, 6 / 1450 ... 4. Case 9 The Forgotten Group Member Essay, Case 9 The Forgotten ... essaysbank.com/search/Case+9++The+Forgotten+Group+MemberCached You +1'd this publicly. Undo 200+ items – 250.000 FREE Case 9 The Forgotten Group Member Papers & Case ... * • Case 9 ? The Forgotten Group Member – 2 / 526 * • A leader or member of the group – 1 / 223 * • Journal Entry Of A Subordinate Group Member – 3 / 796 Show more results from essaysbank.com 5. Free Reports on You Have Forgotten Yourself And That | 91 through ... www.essaydepot...
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...responsible competition. Microsoft is even quoted in the case that “it is committed to responsible and sustainable business practices that consider the social and environmental consequences of its actions”, but this after a decade of ethical and legal problems stemming from antitrust issues and several patent infringement complaints. The question is, would Microsoft have such a “positive reputation” today if we didn’t have the Sherman Act 1890, the Clayton Act 1914 and the Federal Trade Commission Act 1914 and if the Federal Trade Commission never began investigation Microsoft back in the early 1990s. Legal Issues Impacting Microsoft In the United States, Courts have held that a market share below 50% precludes finding monopoly power, and the leading treatise suggests that a share of over 70-75% for at least five years is required. While the law in the US allows creation of a monopoly, the courts have interpreted this to mean that monopoly is not unlawful “per se”, but if acquired through what the courts consider prohibited conduct, then it is unlawful. The Supreme Court also says, that a monopoly may engage in practices that any company, regardless of size, could legally employ; however, it cannot use its market power to prevent competition. Competitors, government regulators and I believe that Microsoft was acting as a monopoly power and engaging in unfair and unethical competition. In this case study, the appeals court held that Microsoft went beyond the boundary...
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...ASOCIO Policy Paper CORPORATE SOCIAL RESPONSIBILITY Date: June 2004 Table of Contents 1 CORPORATE SOCIAL RESPONSIBILITY ........................................................... 2 1.1 What is corporate social responsibility? ........................................................ 2 1.2 Asia Pacific Perspective ................................................................................ 2 1.3 Corporate Social Responsibility: Unlocking the value................................... 3 1.4 World Economic Forum & CSR ..................................................................... 3 1.5 Case Studies ................................................................................................. 4 1.6 Should ASOCIO have a role? ....................................................................... 5 CORPORATE SOCIAL RESPONSIBILITY ASOCIO Policy Paper June 2004 1 CORPORATE SOCIAL RESPONSIBILITY Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalisation accelerates and large corporations serve as global providers, these corporations have progressively recognised the benefits of providing CSR programs in their various locations. CSR activities are now being undertaken throughout the globe. 1.1 What is corporate social responsibility? The term is often used interchangeably for other terms such as Corporate Citizenship and is also linked to the concept of Triple...
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...Migrating Sun-based Oracle® Databases to Dell™ PowerEdge™ Servers Dell PowerEdge 6450 and 8450 with Microsoft® Windows® 2000 Advanced Server 1 Enterprise Systems Group (ESG) Dell White Paper 2 By Dave Jaffe and Todd Muirhead 3 dave_jaffe@dell.com 4 todd_muirhead@dell.com 5 [pic] Contents Executive Summary 3 Introduction 4 Solution Overview 6 The Database Servers 8 The Hardware 8 The Software 9 The Application Servers 11 The Hardware 11 The Software 11 Migrating the Application 13 The Tests 15 Conclusions 17 Acknowledgements 18 Bibliography 19 Appendix A : Baseball Database Organization 20 Database Tables 20 Master 20 Teammaster 20 Batting 21 Pitching 21 Fielding 22 Sample Query 22 Figure 1: The Dell and Sun Solution Implementations 6 Table 1: Database Server Comparison: PowerEdge 6450 and 8450 vs. Sun Enterprise 4500 8 Table 2: RAID Organization for Three Configurations 9 Table 3: Oracle Database Layout 9 Table 4: Oracle9i Tuning Parameters 10 Table 5: Application Servers: Dell PowerEdge 1550 vs. Sun Enterprise 220R 11 Table 6: Oracle Pricing 12 Table 7: 4-CPU Test Results: PowerEdge 6450 vs. Sun E4500 w/ 4 CPUs 15 Table 8: 8-CPU Test Results: PowerEdge 8450 vs. Sun E4500 w/ 8 CPUs 16 Section 1 Executive Summary Following studies showing the advantages of migrating Tier 1 web servers and Tier 2 application...
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