...Super Bowl - Every year it's the biggest sport event in the world. With 800 million TV viewers in 2012 the Super Bowl makes television history. The first Super Bowl in the history dates from 1967, even though the National Football League (NFL) had existed since 1920 . Why in 1967 and not earlier or later? Because it was not until 1966, that the American Football League and National Football League, rivals during the 60’s, decided to merge together. After this merger, they decided to divide the leagues in two conferences: the American Football Conference and the National Football Conference. During the regular season, no distinction of conference is done, but when the regular season is over, each conference has its own Playoffs where the fourth best teams collide. There is one champion from each conference, and both play one last match for determining the champion of the National Football League. This last match is the Super Bowl. The merger of the two largest football leagues at that time, made necessary the invention of a huge event for ending each season, since the number of teams and fans had duplicated with it. And Super Bowl was the answer the NFL Board of Directors decided to give. Outcome they got? They created one of the most important events worldwide, not only as a sport event, but as the biggest media event of the year. And now we should ask us: how do you manage an event this big? That is what we are going to explain in this article. 2. Background The Super...
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...teams) from each conference compete in the NFL playoffs, a single-elimination tournament culminating in the Super Bowl, played between the champions of the NFC and AFC. Most games are played on Sunday afternoons; some games are also played on Mondays and Thursdays during the regular season. There are games on Saturdays during the last few weeks of the regular season and the first two playoff weekends. The NFL was formed on August 20, 1920, as the American Professional Football Conference; the league changed its name to the American Professional Football Association (APFA) on September 17, 1920, and changed its name to the National Football League on June 24, 1922, after spending the 1920 and 1921 seasons as the APFA. In 1966, the NFL agreed to merge with the rival American Football League (AFL), effective 1970; the first Super Bowl was held at the end of that same season in January 1967. Today, the NFL has the highest average attendance (67,591) of any professional sports league in the world[5] and is the most popular sports league in the United States. The Super Bowl is among the biggest club sporting events in the world[6] and individual Super Bowl games account for many of the most-watched programs in American history.[7] Out of the league's 32 current teams, only six have failed to win at least one NFL or AFL championship. Eighteen teams have won at least one Super...
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...six (four division winners and two wild-card teams) from each conference compete in the NFL playoffs, a single-elimination tournament culminating in the Super Bowl, played between the champions of the NFC and AFC. Most games are played on Sundays, with games regularly held on Mondays and Thursdays. The NFL was formed on August 20, 1920 as the American Professional Football Conference; the league changed its name to the American Professional Football Association (APFA) on September 17, 1920 and changed their name to the National Football League on June 24, 1922 after spending the 1920 and 1921 season as the APFA. In 1966, the NFL agreed to merge effective 1970 with the rival American Football League (AFL); the first Super Bowl was held at the end of that same season in January 1967. Today, the NFL has the highest average attendance (67,591) of any professional sports league in the world[5] and is the most popular sports league in the United States. The Super Bowl is among the biggest club sporting events in the world[6] and individual Super Bowl games account for many of the most-watched programs in American history.[7] Out of the league's 32 current teams, only six have failed to win at least one NFL or AFL championship. 18 teams have won at least one Super Bowl and all but four have appeared in at least one Super Bowl. The Green Bay Packers have the most NFL championships (13), followed by the Chicago Bears (9)...
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...Every advertisement’s goal is to persuade the audience to buy the product being promoted in the commercial. Heinz’s recent Super Bowl commericial, titled Wiener Stampede, uses three different persuasion strategies to promote their product: analogy, humor, and appeal to positive emotion (specifically the warmth appeal). The use of analogy in this commercial creates a humorous situation, which in turn, creates positive emotion. These three persuasion features work together to make an advertisement more effective in persuading the audience, which in this case, are people who love to have barbecues with their friends and families. When creating advertisements, companies usually keep their target audience in mind and cater to them. In order for an advertisement to be effective, it has to appeal to the audience. In order to...
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...There is no doubt that the tastes of consumers and the exposure they are inclined to on a daily basis has the distinct ability to draw customers away from products, and some advertisement can cause a distinct barrier for the consumers that use them. The possibilities of how a consumer can interpret an advertisement are endless. Most heavy contenders in the corporation game have steered clear of many elements that can corrode the brand equity of that company, but some have stepped into the limelight more recently and have battled the repercussion that has derived from these elements. The first company to discuss is Coca Cola Inc. and their Super Bowl ad of 2014. The ability to satisfy every consumer of a product in advertising is very complex and delicate, especially with such a diverse country like the United States. The Super Bowl ad presented was the essence of Americans from cultures all over the world that have all come together to celebrate a likeness of a single brand (Coca Cola), and their ability to satisfy the tastes of every consumer. It was a very powerful message that showcased the fact that no matter who [you] are, where [you] come from, or what [you] should prefer because of [your] ethnicity, Coca Cola is going to make sure that the quality and consistency of their product would be instilled among all Americans in the most patriotic way imaginable. That was not the case for some of the viewers and caused a large backlash on social media outlets. Again...
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...Media Literacy Key Concepts Now more then ever mass media and popular culture is becoming an increasingly more influential tool on our lives. From radios, to televisions, to music and not the internet, we are becoming overwhelmed with media everywhere we go. Depending on how the media present their information, it can affect social, economic, political, and other important areas of society. People who have a better understanding of the media are often able to make purposeful messages through the media. There are eight major media literacy concepts that are an effective foundation for examining mass media and popular culture. One of the keys is how audiences negotiate meaning in the media. When people have different individual factors, it can sway the way they interpret information. The media provides us with much of the material upon which we build our picture of reality. Another major media concept is that media has commercial implications. Most media companies are a business and are out there to make a profit. They will try to influence their market so they have an interest in purchasing their product because of its performance, but often it performs less than expected. A final media concept is that each medium has a unique aesthetic form. In order for a media to attract viewers it would be helpful if their media was displayed in an attractive layout. There are still several other key concepts and all of them play an effective role on how the media is shaped. The first...
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...Marketing Assignment #5 Mercedes Benz 2013 Super Bowl Commercial: Soul Segment the ad is targeting: * Men who love women, power, prestige, and sports * Age: 25 – 40 * Income: medium income Position of the brand: The luxury brand name car that can satisfy all men’ desires while the price is still affordable. Five M framework: Mission – create awareness and drive sales A: Create awareness about this new moderately priced sedan. I: Arose customer interest by casting superstars to perform the commercial. D: Rose desires by linking the car with power, prestige, and beautiful women. A: The main action plan is to drive sales of this new car. Message The message is clear: you can get what you want without selling your soul - infer to spend all of your money. This ad is very memorable because there are 3 super stars participated in this ad (Willem Dafoe, Kate Upton, and Usher); because of those celebrities, it’s easier to catch up customer’s eyes in the first place and create buzz. Moreover, the ad arose emotional desires for men, the desires for power and pretty women. Plus the affordable price for this new sedan which made this ad become believable. Although I am not their main target audience (I am woman), I still be touched by the low price of this new car, which change my perception about the image of high price of Mercedes Benz. Money/Media I think superbowl is the right media for Benz to advertise this new car. Because the people who watch...
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...East Rutherford, NJ February 2, 2014 Why would I, or anyone for that matter, care what the temperature for East Rutherford, NJ will be on a specific date? Normally, no one would care other than those who live there, but the answer is simple. East Rutherford, home to MetLife Stadium, has been selected to host Super Bowl XLVIII on Sunday, February 2, 2014. Super Bowl, considered by many to be an unofficial American national holiday, is one of the most-watched sporting events in the world. Continuing to gain popularity not only for the game itself, but also for the absurdly expensive and extremely entertaining commercials and the half-time performance; Super Bowl XVIII is expected to have an economic impact of approximately $500 million. So why did I choose to do my report on Super Bowl 2014? Well, I am a big fan of the Super Bowl and all I’ve been hearing lately is The Farmer’s Almanac prediction of a bitterly-cold, wet and white start to February for the mid-Atlantic region of the United States (Almanac Publishing Co.). So I thought it would be interesting to take a look into what type of weather the teams and performers would be challenged with. Image from 2013 Farmer’s Almanac with regional predictions for central and eastern US. For this reason, the focus of my research paper will be an analysis of variables directly affecting weather for East Rutherford, NJ on February 2nd, over that past 30 years. The dependent variable, wind chill, is determined by independent variables:...
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...The creative Super Bowl commercial I have seen and choose is TOYOTA WISH GRANTING. In the comedic car commercial, Kaley Cuoco plays the 'RAV4 Genie' who grants spectacular wishes to an ordinary family. Your wish is my command: Cuoco is a violet-suited genie in Toyota's wish-granting Super Bowl spot. Dressed in a violet pantsuit, the California blonde magically popped into frame holding an adorable Chihuahua named Chester, wearing a purple cape and hat. Magically appear Wait, what? The ordinary family is tasked with coming up with the best possible wishes Kaley can grant. At one point, the sassy sarcastic funnywoman wields a purple megaphone while interacting with the greedy family members. For instance, the scene-stealing father wastes his wishes asking to get rid of his spare tire and accidentally summons 'infinite witches' to his suburban home, rather than 'infinite wishes. Kaley takes the ordinary family for the ride of their life through space and time while inside the Toyota's RAV4. Genie in a trunk: And just as fast as the wishes come true, with a sparkly snap of her fingers, the wishes get wasted. Keep jogging: Later, Kaley floats on a purple cloud above the RAV4 as she puts the scene-stealing father through his paces. Can you hear me? Cuoco wields a purple megaphone after the father accidentally summons 'infinite witches' to his suburban home, rather than 'infinite wishes'. I think on this commercial it is creative. Because instead of Genie in the bottle. They make it...
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...Major Assignment #2: Visual Rhetoric Evaluating Visual Arguments: Advertisement Analysis Essay The advertisement by “Nationwide”, one of the major insurance companies in the world, was broadcasted on the 5th of February in 2006, being the first ever Super Bowl commercial for its producers. As always, humor was expected to be the governing ingredient throughout the Super Bowl ads and, with that in mind, it is easy to tell that Nationwide was also hoping to score some touchdowns by using wittiness to connect with its audience. The commercial starts out as a cheesy, hair shampoo promoting advertising. Fabio, the main character and an Italian, blond-longhaired gondolier dressed in a white shirt with his chest showing, romantically floats down a canal in Venice being escorted by a beautiful young woman sitting next to a bunch of red roses whose long-brunette hair is moved by the wind while she is trying to get the gondolier’s attention. The scene is accompanied by romantic, slow, violin/fiddle music when a manly voice in a ton one recognizes out of fairytales pops in: “From the man who brought fantasy to life comes a hair product born into reality – Fabio. Beauty has a face. Perfection a name – Fabio.” Other imagery, such as a white horse, a same colored flower opening in slow motion, Fabio blowing petals into the camera and between it all a shampoo bottle labeled “Fabio, Shampoo Di Italia” are shortly introduced before the gondola passes under a bridge...
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...professional American football defensive end of the NFL. He was famous for his forceful and overwhelmed style of play. He played for the Denver Broncos, the Cleveland Browns, and La Raiders, for a total of 16 seasons. He was the first major us sports figure to admit to anabolic steroid use. He first played for the Denver Broncos that he gave the fist-wining season in the team’s history. He fist gained national when he was named the All- AFC .he had 13 sack and 80 tackles. In 1975 he moved to defensive tackle and got 91 tackles and 7 sacks. He and the broncos took a loss with 6-7 records. In 1976 he blew his knee out.1977 season he carried the broncos through the Steeler and the Raiders a team he would later star for. The broncos did not win the super bowl that year Lyle was voted the all pro....
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...Positioning The Saints’ direct competition are other NFL teams that claim to be the best, are from larger cities, more noted and decorated players, and have more Super Bowl victories. Though the Saints may not be from the largest city, have the most credible players, or the most Super Bowl victories, they are from a city drenched in history and culture, have a team full of dedicated players, and won the Super Bowl when their home city’s morale needed it the most. The Saints should position themselves as the hometown hero, the team that is by the city, for the city, and dedicated to the city. By proving their constant dedication to the city, the Saints are sure to win the hearts of more local fans. The Saints should use the plethora of culture in New Orleans to set themselves apart from other teams by persuading tourists that visiting the city to attend their games will be an experience that they could not get anywhere else. The New Orleans Saints are not only a professional American football team based in New Orleans, Louisiana but are staples of the city in terms of history, culture, and community service. Points of Parity Family Fun- Football games are a fun and exciting outing for the family. The football itself appeals to the parents, more specifically the father but most football teams use their mascots to appeal to the children. Most teams usually hold “fan fests” outside of the stadium an hour or so before the game headlining the mascot, cheerleaders, local musicians...
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...making about over fifth teen million Snickers bars every day. Throughout the upcoming years of the Snickers candy bar the company has been known for their creative, outrageous, commercials and also their ads as a corporation. In the 2010 National Football Super bowl, Snickers was the number one commercial of the football game. It was the first time for the Snickers ad to receive a rating of 8.68 out of 10 in the USA today advertising rating. By successfully reaching that goal, it was a huge turnaround from about three years ago when one of their commercial in the 2007 super bowl was criticized by the nation because they thought it had an anti- gay message during the commercial. “The ad consists of two auto mechanics working on an engine next to each other, and one shoves a chocolate bar into his mouth. While the other mechanic was being jealous he simply starts chomping on the other end of the candy bar. Then all of a sudden the two men start too feverishly from each end until their lips meet and “accidentally” kiss one another. Then the two men decide they must do something manly to make up for the thing they just did, so they pull a fistful of their own hair off their chest”(Michael Wilke 2007). In the 2010 super bowl the...
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...“Keeping families closer” Super bowl commercials this year in 2012 were primary based on Beer, Cars, and other advertisement’s with a great deal of sexual appeal. However, the least prerogative commercial is the one that was most intellectual and heart hitting. The Ronald McDonald House Charity Corporation commercial stated that “When families stay closer, Children heal faster.” The skit in this commercial provided great imagery and a scenario that was actually true, making this commercial very effective. Thanks to this charity, more children are capable of healing faster and reaching better health. The pathos of this commercial was heavily illustrated throughout the entire commercial, starting with the big, bright smiles of the mature individuals. These smiles of hope create the emotional effect, which help to capture the attention of the viewer. The scene of the child not only held the attention, but created the feeling of sympathy. This as well created the persuasion, to encourage people t to donate to the Ronald McDonald house charity, so that other sick children have the advantage to be cured. Lastly the music in this commercial gives a lot of power, the slow soft tone sung and the lyrics used are high effective of the creation feeling of sympathy. The ethos in this commercial all tie back to Ronald McDonald. The statement “When families stay closer, children heal faster. The logos are the Ronald McDonald logo at the end and the statement” Ronald McDonald charities...
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...their characteristics and styles of a leader who not only effectively manage people, but those who also embody the larger vision.” (Weiss, 2015, pg. 101) For example, Vince Lombardi when he became the “head coach and general manager of the Green Bay Packers” (O’Brien, 2017) he effectively managed his football player and had them believe in his leadership. This was made possible because of Lombardi leadership style of “weeding out the weak players, and his tough but fair coaching style got the team into great shape, physically and mentally. His quest for excellence once led him to say, “Winning isn’t everything. It is the only thing.” (O’Brien, 2017) Not only did Lombardi player believe in him they could win, but they were also able to win Super Bowl I and II under his...
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